com259-CH2

what is the national median salary average for experienced (more than 20 years) public relations practitioners?

$138, 500

according to a 2008 salary data, the median salary for recent public relations graduates is

$31, 000

which work setting offers the highest median salaries for PR practitioners?

corporation

communication "managers" do all of the following except

create fact sheets

according to the 2006 survey of practitioners by PRWeek, experts predict all of the following specialty areas within public relations will be job-rich over the next five years EXCEPT

entertainment

"liking people" is a good reason for entering the public relations field

false

experts predict that the fashion and entertainment fields will offer the most public relations jobs in the next 5 years

false

public relations practitioners should still begin their careers as journalists

false

the salary advantage for men over women is unique in public relations

false

writing is no longer as important as it used to be in public relations

false

good public relations increases the effectiveness of all of the following EXCEPT

gas mileage

all of the following are essential abilities for public relations practitioners EXCEPT

graphic design

what is NOT a factor to explain the salary gap with regard to gender?

lack of licensing measures

"business competence" is considered an essential ability for public relations practitioners

true

problem-solving ability is considered an essential ability for those pursuing a public relations career

true

some public relations practitioners deal frequently with the public; others work priorly at their desks

true

the median annual salary for recent graduates working in public relations is higher than the median national average for all communication fields.

true

today, much of the writing in pr is done for "controlled media"

true

in the "executive" role, practitioners may do all of the following EXCEPT

update media lists

which is considered an essential ability for a pr practitioner?

writing

public relations jobs exist in which of the following places?

-corporations -public relations agencies -entertainment -sports

the commission on public relations education recommends which of the following courses?

-introduction to public relations -public relations case studies -public relations law and ethics -public relations writing

today's public relations practitioner must understand

-more than how information is disseminated -how to manage competition and conflict -how to achieve clear and consistent communication -the importance of being socially responsible

public relations internships are valuable because

-the student and organization both "win" -the student gets real-life experience -employers often hire recent graduates who worked as interns -the student often receives academic credit

what percentage of public relations professionals in the US are female?

70%

in the "technician" role, public relations practitioners are

primarily responsible for producing communications products

competition and conflict management are more essential than ever because

public acceptance and support are key to a company's success

public relations practitioners must possess a variety of skills and abilities because

the field is so diverse

what does NOT explain a changing focus in public relations?

the number of public relations jobs is recently stagnating

former journalists are no longer considered ideal public relations practitioners because

the public relations field has expanded beyond media relations