com259-CH2
what is the national median salary average for experienced (more than 20 years) public relations practitioners?
$138, 500
according to a 2008 salary data, the median salary for recent public relations graduates is
$31, 000
which work setting offers the highest median salaries for PR practitioners?
corporation
communication "managers" do all of the following except
create fact sheets
according to the 2006 survey of practitioners by PRWeek, experts predict all of the following specialty areas within public relations will be job-rich over the next five years EXCEPT
entertainment
"liking people" is a good reason for entering the public relations field
false
experts predict that the fashion and entertainment fields will offer the most public relations jobs in the next 5 years
false
public relations practitioners should still begin their careers as journalists
false
the salary advantage for men over women is unique in public relations
false
writing is no longer as important as it used to be in public relations
false
good public relations increases the effectiveness of all of the following EXCEPT
gas mileage
all of the following are essential abilities for public relations practitioners EXCEPT
graphic design
what is NOT a factor to explain the salary gap with regard to gender?
lack of licensing measures
"business competence" is considered an essential ability for public relations practitioners
true
problem-solving ability is considered an essential ability for those pursuing a public relations career
true
some public relations practitioners deal frequently with the public; others work priorly at their desks
true
the median annual salary for recent graduates working in public relations is higher than the median national average for all communication fields.
true
today, much of the writing in pr is done for "controlled media"
true
in the "executive" role, practitioners may do all of the following EXCEPT
update media lists
which is considered an essential ability for a pr practitioner?
writing
public relations jobs exist in which of the following places?
-corporations -public relations agencies -entertainment -sports
the commission on public relations education recommends which of the following courses?
-introduction to public relations -public relations case studies -public relations law and ethics -public relations writing
today's public relations practitioner must understand
-more than how information is disseminated -how to manage competition and conflict -how to achieve clear and consistent communication -the importance of being socially responsible
public relations internships are valuable because
-the student and organization both "win" -the student gets real-life experience -employers often hire recent graduates who worked as interns -the student often receives academic credit
what percentage of public relations professionals in the US are female?
70%
in the "technician" role, public relations practitioners are
primarily responsible for producing communications products
competition and conflict management are more essential than ever because
public acceptance and support are key to a company's success
public relations practitioners must possess a variety of skills and abilities because
the field is so diverse
what does NOT explain a changing focus in public relations?
the number of public relations jobs is recently stagnating
former journalists are no longer considered ideal public relations practitioners because
the public relations field has expanded beyond media relations