COMM-1010: Chapter 2 Convergence Quiz
Which of the following describes characteristics of the way in which programming message is delivered in the traditional mass communication process?
The results are finite, with a program either succeeding or failing.
In what way can even users of social networking sites lie Facebook now be considered content producers?
Though some users simply connect with friends and family, many others often post all variety of personally created content.
The message in the traditional mass communication model is typically
Inflexible and unalterable
Media consumers are becoming
>More fragmented >Less of a mass audience
How has concentration of ownership of media companies impacted the information that is available to consumers?
Media mergers have limited the range of information available to consumers.
Which statement is true of recent movie attendance in the United States?
Only 13% of Americans go to the movies once a month or more.
Which of the following explain the current state of hyper-commercialism?
Reaching fragmented audiences is more costly than reaching mass audience. >Media conglomerates need to find ways to pay for large acquisitions.
To what does the term "day-and-date release" refer?
Releasing movie in a combination of theater, DVD download, or video-on-demand simultaneously.
The major challenge facing industries today is that of
Capturing a mass audience that has become fragmented.
The erosion of tradition distinguishing characteristics of specific types of media is called
Convergence
True or False: The day-and-date release" experiment has been largely unsuccessful, as it makes it seem like the producers known the program will fall.
False
As the characteristics of media consumption have changed, media industries are adjusting to be able to cater to an audience that is
Fragmented into a great number of niches.
The ownership of media outlets by large, multinational conglomerates is an example of
Globalization
The increase in the number of advertising minutes in a typical broadcast is an example of
Hyper-commercialism.
Which of the following refers to the process by which the audience becomes less of a mass audience and its individual segments become more narrowly defined?
Audience Fragmentation
Which of the following are examples of consumers who are content producers?
>A musician releasing her music online An individual who publishes a blog >Two friends making a digital movie
Which of the following statements regarding U.S. box office revenue in the twenty-first century are true?
>Box office revenue reaches over $11 billion per year. >Box office revenue is generated by fewer tickets per person each year.
Which of the following are examples of types of feedback in the traditional model of the mass communication process?
>Box office statistics for a film >A magazine circulation >A television program's ratings
What are the characteristics of feedback in the traditional model of mass communication?
>Feedback is delayed. >Feedback is inferential. >Feedback produces little more basic information about the audience.
Which of the following are ways that video-game consoles exemplify convergence?
>The consoles allow users to view online movies >The consoles offer original programming >The consoles provide access the Internet.
Which of the following are examples of media convergence?
>The simultaneous release of a music CD in stores, streaming for free on the internet, and available for temporary download through a music site. >The launch of a film in as well as on demand via a satellite television provider, on the ipad, and streamed over the internet.
Which of the following are general concerns when large, multinational conglomerates make the majority of media acquisitions?
>With an eye toward an expanding worldwide market, media companies may tailor their content to the widest possible global audience. >Foreign corporations may try to influence media content to suit their own purposes >Local media industries and local cultures will be overwhelmed by the programs of large, multinational conglomerates.
Which of the following statements regarding the ownership of media companies is accurate?
A small number of large conglomerates own most media outlets.
