COMM 3290 (Sport News Media) Exam 1

Mixing of multimedia content produced and disseminated by sports media professionals and outlets is the definition of ...

convergence

This theory was developed to better understand why people use certain media to satisfy certain wants and needs.

uses and gratifications

The No. 1 skill required for success in respective sport reporting and journalism fields is ...

writing

T or F - Under the "best practices for sports talk radio" section in Ch. 9, students are encouraged to introduce unorthodox sports into their show schedule. This helps fans become familiar with out-of-market sports.

false

T or F - When sharing a podcast with sport communities, it is best to post the link and leave the website without checking back.

false

In recent years, many university-based athletic websites have been transitioning to an entertainment approach. This entertainment approach has been found to boost ...

fan engagement and advertisers

The movement away from broadcast and print media towards digitized content distributed via networked communications technologies is the definition of ...

networked media sport

Audioblogging was the original name for which of the current-day media content forms below?

podcasting

Which of the following is not a best practice for producing live sports production? - polishing up on advanced statistics - ensuring that many players are covered (not just the stars) - making sure your crew is prepared and comfortable - have multiple back-up plans

polishing up on advanced statistics

The story slug, format of story, story length, and talent included are just a few factors that are included in the producer's creation of a show's ____________________. This can also be imagined as a show's script or plan of events.

rundown

Strong social media managers must continually consider ...

the fan experience

You recently interviewed the head coach of a local high school football team. You successfully completed the interview and are now between four potential quotes. Per chapter 5, which quote should be selected? - "We gave 110% today." - "I'll go to war with these guys any day of the week." - "We scored 41 points at the half." - "Smith's energy was a game changer in the second half."

"Smith's energy was a game changer in the second half."

T or F - Buying fake followers on X (Twitter) is a suggested route to building an audience and increasing long term engagement.

false

The chapter advises sport show personalities to "be yourself". One broadcaster in Louisville, Kentucky took this advice to heart and completed and their entire sportcast using only references from this popular 90's sitcom.

Seinfeld

While social media activity measuring is difficult, and still not a perfect science, sports reporters and journalists should strive for continuous and active _______________.

engagement

While social media activity measuring is difficult, sports reporters/journalists should strive for continuous and active ...

engagement

Theories are considered to be tools for academics and researchers. Further, industry professionals use theory to help with decision making when considering how people will respond to a product or content. Good theories (are capable of....)

explaining and predicting phenomena

Buying fake followers on X (Twitter) is a suggested route to building an audience and increasing long term engagement.

false

Sport reporters that seem to write favorable about local teams they cover are often referred to as ...

homers

Language sometimes used by fans towards athletes, on social media that is hurtful, hateful, and overtly negative is defined as which type of interaction?

maladaptive interaction

Sports talk radio can generally be split into two categories : _________________ and ___________________.

national and local

PSI stands for ...

parasocial interaction

While we may not want to admit it, there is pressure from media organizations to fit a certain desired image. We know from class, that organization brand is synonymous with image and that preferred image can increase audience counts. What is the "first and oldest commandment of the broadcast industry?"

thou shalt look and sound a certain way

Streaming live video content is a great way to create parasocial interactions. Which of the following is not one of the "best practices" for streaming live video? - Using live stream to get unauthorized behind the scenes footage - Using live stream to extend your personal coverage of a game - Using live stream access to offer fans additional visual vantage points - Using live stream access to show authorizes athlete-engagements

using live stream to get unauthorized behind the scenes footage

More and Carlson (2013) observed via a content analysis that __________________ is the most critical component for a website when building an athletic department's brand image.

video broadcast

At the time of this book's publication - only two remaining broad-based sports publications to remain in PRINT in the USA.

Sports Illustrated and ESPN The Magazine

At the time of this textbook's publication, the only two remaining broad-based sports publications to remain in PRINT form in the United States are ...

Sports Illustrated and ESPN The Magazine

One of the biggest advantages athletic departments hold over their mainstream competitors is ...

access to "insider" information

The mass comm theory that is described as the media not telling people what to think, rather what to think about is ...

agenda-setting

Described as a position that can demonstrate steadiness, dependability, and and strength during the process of reporting news, this television position delivers material on-air and is often under tight time constraints and deadlines.

anchor

In the 20th century, the premier job for sports writing in newspapers, websites, and magazines was the __________________ in a major metropolitan organization and for a popular pro or collegiate program.

beat reporter

The combination of fan awareness and perceived value of the brand is better known as ...

brand equity

One of the primary responsibilities of a production assistant on a sports show is ...

compiling research for the on-air talent

The mixing of multimedia content produced and disseminated by sports media professionals and outlets is the definition of ... (This phrase or word may also be used to describe the consolidation of mass media outlets.)

convergence

In a victorious attempt to ensure that fans felt cared for and recognized, Aston Villa FC allowed fans to provide feedback and vote on their club's new _____________________. This process was done to ensure that British soccer fans did not feel alienated by the team's new American owner.

crest (logo)

T or F - Modern day sport journalists have a single, unidimensional job and responsibility (i.e., one person is responsible for print news, another for social media, and another for radio).

false

T or F - Successful brand management, surprisingly, has been shown to not have influence on fans and does not impact their feelings of the team and organization.

false

When it comes to college sports website content, research has shown that the greatest gender disparity (men's versus women's content), in regard to content, is at the Division I level. Researchers attest this is due to ...

focus on mainstream media and return on investment

Research completed in the 2010s suggest that new media is changing the way in which sports are consumed, however the sport media consumer demographic is....

largely unchanged

A "best practice" for producing daily/weekly sports production is ...

maintain an open line of communication between director, producer, and talent

Which of the following is considered to be a central tenet for effective website management?

make the site easy to use and navigate

The role of _______________ is best described as someone who is responsible for the majority of program elements from time and show feel to talent/guests and advertisement reads.

producer

Sports Information Directors (SIDs) primary function is to ...

promote university sports teams to media and the community

One way to measure social media content success is through counts of followers, likes and number of comments. Each of these "bean counting" methods is considered to be a ...

quantitative process

Sports Information Directors are routinely asked to complete a variety of tasks that serve their departments goals. These tasks may include media relations, website management, and social media research. Because of vast responsibilities of SIDs, they are often compared to PR specialists who are labeled as ...

technicians

A major way in which modern internet is impacting traditional sport media is through this broadcast competitor ...

television piracy

A major way in which new sport media is impacting traditional sport media is through this broadcast competitor ...

television piracy

Cross-posting articles from organizational websites to Facebook, X (Twitter), and other social mediums is an effective way to increase audience traffic.

true

T or F - Contrary to early belief, the national prominence and reach of sports reporting jobs in the 21st century has increased because of the Internet and Social Media.

true

T or F - Cross-posting articles from organizational websites to social medias is an effective way to increase audience traffic.

true

T or F - In order to enhance the visibility of the many responsibilities undertaken by SIDs, the College Sports Information Directors of America (CoSIDA) have begun to transition away from SIDs to Strategic Communication Directors.

true

T or F - National prominence of sports reporting jobs in the 21st century has increased because of the Internet and social media.

true

T or F - Overall, increased communication channels and social media have had a double edged sword effect. On one hand, athletes may be able to better relate to fans because they are posting as themselves, however athletes can also be the victim of social media trolls, which would traditionally be blocked by team communication.

true

The No. 1 skill required for success in respective sport reporting and journalism fields is _______________.

writing