Consumer Behavior Chapter 7-10 Note Cards

Which of the following statements is true regarding the factors that might affect the search process? a.) Consumers who face no time restrictions have more opportunity to search b.) In any decision situation, the amount of information available to consumers is the same c.) Early in a search, consumers will use detailed decision rules rather than simpler criteria to screen out options d.) In the early stages of the process, consumers use interpersonal sources more than mass media e.) Consumers who search by attribute remain high in uncertainty until the very end of the search process

a.) Consumers who face no time restrictions have more opportunity to search

Which disposition option in the Disposition Grid is the least egocentric? a.) Donate b.) Trade c.) Discard d.) Sell e.) Recycle

a.) Donate

Which of the following strategies can help a company get its brand into the consumer's consideration set? a.) Maximizing the attraction effect, resulting in a more positive evaluation of the brand b.) promoting comparisons of the brand with superior competitors c.) trying to decrease consumers' short-term memory for the product's attributes d.) Increasing sales of high-margin items simply by offering a low-priced option e.) Limiting repetition of the brand name and messages in marketing communications

a.) Maximizing the attraction effect, resulting in a more positive evaluation of the brand

In the context of time pressure, which type of consumer wants to improve their current well-being and prefers products that help them to do so? a.) Present-oriented consumers-oriented consumers b.) Sustainable consumers c.) Risk averse consumers d.) Attribute-oriented consumers e.) Brand-oriented consumers

a.) Present-oriented consumers

Karmen purchases a defective product from a retail store. She is dissatisfied with the product and decides to complain directly to the retailer, hoping to get a replacement, refund, or resolution to the issue. She is the type of complainer who prefers to address their concerns directly with the retailer or service provider. Like Karmen, which of the following types of complainers are likely to go directly to the retailer or service provider? a.) Voicers b.) Passives c.) Socialists d.) Actuators e.) Individualists

a.) Voicers

Customers recall from memory when making a choice; this process is called _____. a.) affect referral b.) emotional retrieval c.) evaluative recall d.) global associations e.) emotional transfer

a.) affect referral

The easy recognition of a well-known brand is known as _____. a.) brand familiarity b.) brand equity c.) brand loyalty d.) brand seeking e.) brand coherence

a.) brand familiarity

Healthy Bite ice cream formed a partnership with the SweetTreat candy bars to come up with a new flavor of ice cream. This is an example of _____. a.) co-branding b.) operant conditioning c.) variety seeking d.) vicarious exploration e.) shaping

a.) co-branding

Which concept refers to the tendency to recall information that reinforces our overall beliefs rather than contradicting them? a.) confirmation bias b.) mood c.) inhibition d.) the sleeper effect e.) the endowment effect

a.) confirmation bias

CHP 10: Makayla is watching a new television series. Although she has obtained mixed reviews about the series from her friends, she wants to watch it for herself to reach a conclusion. While watching the show, she is able to assess whether it is worth watching. In this scenario, Makayla is trying to: a.) encode the evidence b.) integrate prior beliefs c.) form expectations d.) generate evidence e.) create counterarguments

a.) encode the evidence

During a negotiation, Joe initially sets a higher price for an item than what Kassie is willing to pay on the purchase of a car. This reflects where sellers tend to value the item more due to their ownership, while buyers perceive its worth as lower. When asked to set a price for an item to be exchanged, sellers typically ask for a much higher price than buyers are willing to pay. This is referred to as the _____. a.) endowment effect b.) power effect c.) eliminatory effect d.) goal framing effect e.) attribute framing effect

a.) endowment effect

Javier carried out an extensive evaluation of Geronite computers right before he purchased one. Initially he felt a high level of satisfaction with his new computer. However, his satisfaction steadily declined over time. In this scenario, Javier can be referred to as a _____. a.) high-involvement consumer b.) low-involvement consumer c.) high-power consumer d.) low-power consumer e.) risk averse consumer

a.) high-involvement consumer

Negative disconfirmation occurs when: a.) performance is worse than expected b.) information retrieval is low c.) there is a role-enhancement failure d.) there is a positive confirmation bias e.) satisfaction levels are higher than expected

a.) performance is worse than expected

Which of the following refers to leading consumers through a series of steps to create a desired response? a.) shaping b.) modeling c.) charging d.) phrasing e.) eliciting

a.) shaping

In the context of decisions based on gains and losses, which of the following statements is true of prevention-focused consumers? a.) they tend to perceive the status quo b.) they make a decision that will result in a change c.) they emphasize their own skills to use a product d.) they are willing to try new things e.) they tend to be less risk averse

a.) they tend to perceive the status quo

In the context of the disconfirmation paradigm, which of the following are desired or anticipated product/service outcomes and include "pre-consumption beliefs about overall performance, or . . . the levels or attributes possessed by a product (service)?" a.) Performances b.) Expectations c.) Possessions d.) Absolutions e.) Cognitions

b.) Expectations

In the context of service recovery, which of the following should businesses do when customers respond aggressively to a problem? a.) Remind customers of their contract of purchase b.) Give customers choices to allow them to feel in control of the situation c.) Offer customers a discount on all the products to rebuild their satisfaction levels d.) Give customers a rational response explaining the situation e.) Sincerely apologize to the customers

b.) Give customers choices to allow them to feel in control of the situation

Which of the following statements is true of a lexicographic model? a.) It is a type of a compensatory selection strategy b.) If one attribute of an option dominates, the consumer selects that option c.) One brand at a time is evaluated d.) Consumers stop comparing brands in case there is a tie between two attributes e.) A weak attribute results in immediate rejection of the brand from the consideration set

b.) If one attribute of an option dominates, the consumer selects that option

Which of the following statements is true of underdogs? a.) They cannot use promotions to provide actual experience for consumers b.) They can instigate learning through comparisons of their brand with the market leader when consumers are not motivated c.) They can easily overcome consumer overconfidence and confirmation biases without possessing any distinct advantage d.) They fail to provide product trials when consumer motivation is low and the evidence is unambiguous e.) They fail to provide positive learning to consumers because the evidence from experiences cannot be generated

b.) They can instigate learning through comparisons of their brand with the market leader when consumers are not motivated

Samantha loves to visit the mountains in the summer. It is December and she has already started planning for her next trip. In this scenario, Samantha's prediction of her summer holidays is an example of _____. a.) spatial analogy b.) affective forecasting c.) heuristic planning d.) prospective theory e.) cognitive impulsion

b.) affective forecasting

Cara is shopping for a new blender. She compares different brands based solely on their prices and selects the one that matches her desired price point. Price-comparison shopping in which consumers compare each brand on price and select the one with the desired price is an example of _____. a.) brand processing b.) attribute processing c.) exploratory modeling d.) price stratification e.) brand classification

b.) attribute processing

To cling to possessions with the hope that a relationship can be repaired is the intent of the _____. a.) disposition to complain b.) disposition to hold on c.) disposition to break free d.) disposition for imaging e.) disposition for loyalty

b.) disposition to hold on

Consumers can develop decision heuristics called choice tactics for quick, effortless decision-making: a.) while purchasing goods and services that have symbolic value b.) in repeat-purchase situations c.) in situations requiring the purchase of a product for the very first time d.) while purchasing large and expensive functional products e.) in purchases related to hedonic offerings

b.) in repeat-purchase situations

The elimination-by-aspects model is similar to the lexicographic model except that it: a.) compares the attributes of two or more brands b.) incorporates the notion of an acceptable cutoff c.) eliminates brand associations d.) includes only negative attribute information e.) includes only positive attribute information

b.) incorporates the notion of an acceptable cutoff

Rashad goes to a store to purchase laundry detergents. When Rashad looks around to make a brand selection, he realizes that he loves the brands Deit and Dolen, hates the brands Duss and Tone Out, and does not have much of an opinion about the brand Little Alls. In this scenario, Little Alls is clearly in Rashad's _____. a.) conditioned set b.) inert set c.) convoluted set d.) illusory set e.) inept set

b.) inert set

Claudio has always been interested in computers. He consistently reads computer magazines, attends various seminars on computer technology, and follows developments in the field through the Internet. In this scenario, Claudio is engaged in _____. a.) preattentive processing b.) ongoing search c.) internal search d.) diagnostic information e.) problem recognition

b.) ongoing search

Litsa is in a hurry and needs to buy a birthday gift for her friend. She opts for a performance tactic and chooses the first suitable gift she comes across, without investing much effort in processing alternatives. Which of the following is a choice tactic that can be used in low-effort processing situations? a.) value addition b.) performance c.) thrill seeking d.) conjunctive e.) effect

b.) performance

The advertisement for CoolBreeze air conditioners claims that it is the fastest cooling, lowest power consuming, and easiest to install air conditioner. This advertisement is an example of a marketing strategy appealing to consumers' use of which of the following types of tactics? a.) reinforcement b.) performance-related c.) power-related d.) conjunctive e.) subjunctive

b.) performance-related

SparklySafe gum's advertisements focus on the statistical information that four out of five dentists recommend SparklySafe. The advertisements humorously show the fifth dentist falling asleep or being bitten by a squirrel to explain why all the dentists are not endorsing SparklySafe. This is an example of: a.) making word-of-mouth information more specific b.) providing consumers with vivid, base-rate information c.) increasing the number of brands available d.) encouraging consumers to engage in noncompensatory processing e.) focusing consumer attention on attribute processing

b.) providing consumers with vivid, base-rate information

When consumers make comparisons with a category prototype or exemplar, it's referred to as _____. a.) compensatory proces b.) representativeness heuristic c.) comparative process d.) availability heuristic d.) prototype process

b.) representativeness heuristic

In the context of brand selection, decision-making based on habit decreases _____. a.) classical conditioning b.) risk c.) operant conditioning d.) brand loyalty e.) repeat purchase

b.) risk

In the context of low-effort, thought-based decision-making, shaping involves: a.) selling all products at premium prices, leading to only the high-income group consumers purchasing them b.) taking consumers through a series of successive steps to lead them to a desired response c.) focusing consumer attention on processing negative attributes of competing brands d.) utilizing the law of small numbers to form evaluations e.) the strengthening of brand associations.

b.) taking consumers through a series of successive steps to lead them to a desired response

Akjoine oil, used to relieve muscle pains, was also believed to be highly effective against sunburn for many years. This belief was strongly followed by consumers primarily because these claims could not be disconfirmed by usage. This is an example of consumers supporting hypotheses derived from advertising because: a.) the memory for brand evaluations is high b.) the consumption experience is ambiguous c.) the post-purchase dissonance is stable d.) the memory for attributes is high e.) the motivation to process information is high

b.) the consumption experience is ambiguous

Word-of-mouth communication is powerful because we tend to have confidence that the opinions of friends or relatives are more reflective of the majority than they may be. This is an example of _____. a.) the law of averages b.) the law of small numbers c.) the size distortion bias d.) the infrequency bias e.) the extrapolation bias

b.) the law of small numbers

Which of the following statements is true of decision framing? a.) Consumers react more positively when marketers frame the cost of a product as a large one-time expense instead of as a series of small payments b.) Consumers are more likely to choose a brand with negatively framed claims about a competitor when elaboration is high than when it is low c.) Consumers are more willing to take risks with products when a choice is framed as avoiding a loss than when it is framed as acquiring a gain d.) A product framed in the context of higher-priced options will be judged as being more expensive than one framed in the context of lower-priced options e.) When the outcomes are equally positive, sellers feel better about not losing money while buyers feel better about achieving gains

c.) Consumers are more willing to take risks with products when a choice is framed as avoiding a loss than when it is framed as acquiring a gain

Shantelle hates shopping for clothes and is easily confused if provided with too many choices. She has an upcoming office party and needs to purchase an outfit. The night before the party, she reluctantly goes to a nearby mall to buy something that would be apt for the occasion. Which of the following consumer tendencies is illustrated by Shantelle in this scenario? a.) Imagery phobia b.) Regret minimization c.) Decision delay d.) Lack of expertise e.) Source inconsistency

c.) Decision delay

CHP 9: SummerCool, a popular soft drink manufacturer in Sparanthia, installed vending machines throughout the country and doubled its sales. The company took advantage of the fact that most consumers were used to buying its soft drinks from convenience stores and supermarkets and were already familiar with the brand. In this scenario, in order to capture customers, SummerCool used which of the following cognitive-based, decision-making concept? a.) Additive differentiation b.) Price c.) Habit d.) Brand relevance e.) Multibrand loyalty

c.) Habit

SydneyCo, a top dog in the fashion industry, releases a new clothing line. Due to their strong brand reputation and influence, consumers who are loyal to the brand simply confirm their existing beliefs and expectations about the quality and style of the clothing without critically evaluating the new collection. The motivation to learn about alternative fashion options is low because of their trust in the top dog's brand. Which of the following are advantageous to top dogs because consumers will simply confirm existing beliefs and expectations and be overconfident, particularly when the motivation to learn is low? a.) Ambiguity biases b.) Withdrawal symptoms c.) Limitations to learning d.) Avoidance biases e.) Bad product experiences

c.) Limitations to learning

In the context of recalling attributes, which of the following statements is true of vivid information? a.) Vivid information is less likely to be recalled than nonvivid information. b.) Vivid information affects consumer attitudes positively in about the same way as nonvivid information c.) Vividness affects attitudes only when the effort required to process the information matches the amount of effort the consumer is willing to put forth d.) Vivid information is more difficult to recall than less dramatic information e.) Vividness, as a variable that influences the recall of certain attributes, can actually decrease the inhibition of recall for other diagnostic attributes

c.) Vividness affects attitudes only when the effort required to process the information matches the amount of effort the consumer is willing to put forth

Riley really did not think much about Wind Out breath mints until he bought a pack and realized how strong they were. He instantly liked them and decided to buy all the available flavors of the mint. This is an example of how: a.) processing of information about attributes can affect purchases b.) word-of-mouth information has a strong effect on purchases c.) a purchase will be reinforced from a feeling of satisfaction d.) repetition has little effect on decision making e) advertising has a strong effect on purchases

c.) a purchase will be reinforced from a feeling of satisfaction

Price-related tactics are more likely to be employed when there are: a.) large differences in the quality between brands b.) strongly established competitors c.) few perceived differences among brands d.) many habitual buyers in the market e.) few brands with strong brand loyalty established among customers

c.) few perceived differences among brands

Relani.com is a new Internet search engine. The site focuses on displaying the most popular, frequently accessed sites worldwide first in any search, encouraging users to explore the most optimal options. In this case, Relani.com avoids _____. a.) central-route processing b.) attribute determinance c.) information overload d.) peripheral-route processing e.) problem recognition

c.) information overload

Priya recently moved to a new town and went to the supermarket to buy some LastingFresh frozen meals. However, all the supermarkets in the town only have store-brand frozen dinners. She wants to make sure that their frozen dinners are of high quality and starts to compare the store-brand's ingredients to those used in LastingFresh's products. This is an example of a(n): a.) comparative process b.) prototype process c.) learning process d.) conjunctive model e.) emeplar model

c.) learning process

In the context of price changes, consumers tend to be: a.) only responsive to price changes when elaboration is high b.) relatively insensitive to any price change c.) more responsive to price decreases than to price increases d.) equally responsive to price increases and to price decreases e.) more responsive to price increases than to price decreases

c.) more responsive to price decreases than to price increases

Gillian loves to paint. She recently sold some of her paintings and received good reviews. She feels happy with her decision to sell her paintings. In this scenario, Gillian's feeling of content exemplifies _____. a.) dissonance b.) image matching c.) satisfaction d.) expectation disconfirmation e.) brand congruence

c.) satisfaction

CHP 7: Alex and Morgan are soon to be parents. Lately, they have been interested in childcare products. In this scenario, their behavior is an example of _____. a.) pre attentive processing b.) ongoing search c.) situational involvement d.) online processing e.) quick response

c.) situational involvement

Negative word-of-mouth communication is more likely to occur when consumers: a.) repeatedly purchase products of a single brand b.) face problems that are unstable c.)perceive that the problem is severe d.) make purchase decisions that are not credible e.) are satisfied with the company's responsiveness

c.)perceive that the problem is severe

Which of the following statements is true of confirmation bias? a.) Confirmation bias leads consumers to recall all important information, resulting in an optimal decision outcome b.) Confirmation bias is a bias that is related to the concept of online processing c.) When confirmation bias is operating, we ignore moderately contradictory information because it is difficult to understand even when we think consciously about it d.) When confirmation bias is operating, we are more likely to recall positive rather than negative information about favored brands e.) Confirmation bias is a bias that applies to external information search

d.) When confirmation bias is operating, we are more likely to recall positive rather than negative information about favored brands

Matthew and his wife went out shopping for clothes one day. Since Matthew always wore SoftSewn brand shirts, his wife picked out only those shirts for him to try on. However, when shown the shirts, Matthew said, "I need to try something different." Matthew's response is an example of _____. a.) the normative heuristic b.) the performance heuristic c.) a conjunctive tactic d.) a variety-seeking tactic e.) a price-related tactic

d.) a variety-seeking tactic

Demarcus is interested in purchasing a new car. He sees an ad for a new car model manufactured by Jadeon, which is Demarcus's favorite car company. Demarcus's interest in the new model increases when he finds out through the ad that this model is affordable and also has high engine power. In this scenario, Demarcus's method of making a judgment about the new car model is an example of _____. a.) an estimation of likelihood b.) mental accounting c.) emotional accounting d.) an anchoring and adjustment process e.) consumer resentment

d.) an anchoring and adjustment process

Halima is considering buying a new laptop. She reads reviews and compares different models, but she starts with an initial evaluation of the laptops based on their brand reputation and price. As she gathers more information, she adjusts her evaluation accordingly. In the context of making judgments about likelihood and goodness and badness, starting with an initial evaluation and adjusting it with additional information is referred to as _____. a.) an evaluation of emotional accounts b.) an accounting of mental judgment c.) an adjustable and precise cycle d.) an anchoring and adjustment process e.) an estimation of likelihood

d.) an anchoring and adjustment process

Taio discovered that the white dust on his donuts was not powdered sugar but mold. When he returned the donuts to the supermarket, the manager gave him two new boxes of donuts for free. The manager explained that the products came from the supplier and, therefore, were not under the supermarket's control. This scenario exemplifies: a.) sociological modeling b.) cause-and-effect modeling c.) functionalist theory d.) attribution theory e.) schematic theory

d.) attribution theory

When evidence is ambiguous, confirmation bias and overconfidence can lead consumers to: a.) avoid marketing stimulus b.) disconfirm prior beliefs instantly without analysis c.) switch between brands and type of products rapidly d.) avoid both negative and highly diagnostic information e.) recall highly vivid information

d.) avoid both negative and highly diagnostic information

CHP 8:When consumers make judgments about the goodness and badness of each attribute of the brands in their consideration set and compare them in terms of how important the attributes are to their decisions, they are using the _____. a.) band-compliant model b.) non compensatory model c.) brand-equivalent model d.) compensatory model e.) resistive model

d.) compensatory model

When deciding which brands to consider, which of the following refers to those options that consumers want to choose among? a.) inept set b.) equivalent set c.) inert set d.) consideration set e.) maximized set

d.) consideration set

Marketers at Cephida Corp., an automobile manufacturer, advertise the company's new product, an SUV, with the tagline "A must-have car for parents." The ad highlights features that benefit parents. In this case, the marketers at Cephida Corp. stimulate consumer problem recognition by: a.) creating new inhibitions b.) product placement c.) making consumers involve in preattentive processing d.) creating a new ideal state e.) making consumers involve in subliminal perception

d.) creating a new ideal state

Zachary is moving out of town and wishes to sell his Legone motorbike. Patrick, Zachary's friend, is ready to purchase the motorbike. However, Zachary wants to charge a price that is much higher than Patrick is willing to pay. This scenario is an example of the _____. a.) attribute framing effect b.) goal framing effect c.) value-recognition effect d.) endowment effect e.) eliminatory effect

d.) endowment effect

Most low-effort decisions are made: a.) with a rapid change in behavior pattern b.) with a high level of cognitive thinking c.) to choose the best possible selection d.) frequently and repeatedly over time e.) occasionally but with considerable expense

d.) frequently and repeatedly over time

Typically, the next step in consumer decision-making after problem recognition is _____. a.) postpurchase evaluation b.) evidence testing c.) hypthesis testing d.) internal information searchd.) high effort decision-making e.) high effort decision-making

d.) internal information search

Jackson has been using Candlone printer ink cartridges for almost a decade. His knowledge about this brand of printer ink is high, and he is sure that he likes the product and wants to continue using it. In the context of consumer learning, Jackson: a.) will be able to overlook his expectations b.) will be able to process new information c.) can easily collect evidence d.) is unlikely to generate a new hypothesis e.) is likely to experience products vicariously

d.) is unlikely to generate a new hypothesis

According to prospect theory: a.) when asked to set a price for an item to be exchanged, sellers typically ask for a much lesser price than buyers are willing to pay b.) seller perceive selling an item that they own as a self-gain c.) gains are more important to consumers than losses though both have the same value d.) losses loom larger than gains for consumers even when the outcomes of decision models are of the same magnitude e.) ownership of a product decreases the value associated with it

d.) losses loom larger than gains for consumers even when the outcomes of decision models are of the same magnitude

Operant conditioning views behavior as being influenced by: a.) judgments on comparisons with a category prototype b.) a conditioned stimulus being attached to an unconditioned stimulus c.) an unconditioned stimulus being attached to a conditioned stimulus d.) previous actions and the reinforcement from these actions e.) cognitive reasoning built up from previous decisions

d.) previous actions and the reinforcement from these actions

Which of the following is an internal search that involves retrieving information from autobiographical memory in the form of specific images and the effect associated with them? a.) recall through retailer search b.) recall of inhibitions c.) recall through independent search d.) recall of experiences e.) recall through experiential search

d.) recall of experiences

A principal objective of marketing strategy should be to increase the likelihood of which of the following concepts through offering quality? a.) cognitive effort b.) elaboration c.) reinforcement d.) satisfaction e.) negative effort

d.) satisfaction

Which of the following terms refers to a consumer's perception about what they know relative to what others know? a.) a subjective norm b.) the ideal state c.) normative influence d.) subjective knowledge e.) confirmation bias

d.) subjective knowledge

In the context of consumer learning, which of the following statements is true of direct experience? a.) It does not have a strong influence on consumers' future behavior b.) Information obtained is not credible c.) It is highly subject to marketing control d.) Information cannot be retained in memory for a long time e.) Information acquired is extremely vivid

e.) Information acquired is extremely vivid

Which of the following statements is true of the problem recognition stage of the consumer decision process? a.) Consumers identify a problem in their ideal state b.) If consumers do not perceive a problem, their motivation to act will be high c.) It is the last step in the consumer decision-making process d.) It relates to consumption and acquisition decisions of consumers rather than disposition decisions e.) It occurs if consumers become aware of a discrepancy between the actual and the ideal states

e.) It occurs if consumers become aware of a discrepancy between the actual and the ideal states

In which of the following models do consumers order the attributes in terms of importance and compare the options, one attribute at a time, starting with the most important attribute? a.) spiral model b.) evolutionary model c.) subjunctive model d.) exploratory model e.) lexicographic model

e.) Lexicographic model

In the process of deciding which criteria are relevant to a choice, which of the following statements is true of consumers' goals during a decision process? a.) If the goal is flexibility in choice, the consumer will seek out a small assortment of choices b.) If the goal is to simplify a choice, the consumer will seek out a large assortment of choices c.) Promotion-focused consumers put high emphasis on the effectiveness of a product d.) Consumers' goals remain constant during the decision process e.) Prevention-focused consumers, who are more risk-averse, emphasize a product's efficacy.

e.) Prevention-focused consumers, who are more risk-averse, emphasize a product's efficacy.

Which of the following increases the probability that a person will purchase the same brand again? a.) Reactance b.) Commitment c.) Punishment d.) Compliance e.) Reinforcement

e.) Reinforcement

In the context of the personal form of voluntary disposition of possessions, which of the following is the primary beneficiary? a.) A collective activist group b.) The society c.) The recipient d.) A non-profit organization e.) The giver

e.) The giver

Harmony Hotels have people who act as regular customers and evaluate various aspects of the hotel's service, such as the check-in process, room cleanliness, staff behavior, and overall customer experience. By posing as genuine customers, they can provide unbiased feedback and objective assessments, helping Harmony Hotels identify areas for improvement and maintain high service standards. What is one of the methods mentioned for monitoring customer service quality? a.) Data harvesting b.) Tracking social media mentions c.) Providing customer support hotlines d.) Conducting customer satisfaction surveys e.) Using mystery shoppers

e.) Using mystery shoppers

Sarah is shopping for a new smartphone. She evaluates her current phone, which has a cracked screen and slow performance, and realizes that the current state of the phone is unsatisfactory. She wants a new phone that functions well and has a sleek design. Which of the following terms describes the consumer's perception of the way things actually are? a.) optimal stimulation level b.) ideal state c.) desirable stimulation level d.) real condition e.) actual state

e.) actual state

A consumer's predictions of what they will feel in the future is referred to as _____. a.) heuristic planning b.) spatial analogy c.) prospective occurrences d.) prospective theory e.) affective forecasting

e.) affective forecasting

Advertising can play a central role in influencing performance evaluations by increasing the: a.) number of source derogations for a brand b.) number of support arguments for a brand c.) retrieval of overall brand evaluations for decision-making d.) evaluation of alternatives for a product e.) consumer's expectation of positive reinforcement and satisfaction

e.) consumer's expectation of positive reinforcement and satisfaction

Trae wants to buy furniture for his living room. He does not know much about couches, but he knows that the expensive ones are better than the cheaper ones. In this case, the price of couches can be categorized as _____. a.) vivid information b.) a peripheral cue c.) a goal-related cue d.) an affect-based cue e.) diagnostic information

e.) diagnostic information

Mathias decides to dispose of old clothes that are no longer in style or are worn out. He engages in the practice of disposition. Disposition refers to: a.) acquiring products to improve one's mood b. ) marketing strategies used to retain consumers c.) using products after acquisition d.) consumer's elevated mood levels e.) getting rid of meaningless or used-up items

e.) getting rid of meaningless or used-up items

When Erica runs out of toothpaste, she buys Shonder toothpaste. If that brand is not available, Erica purchases Smoshable toothpaste even though the store has other brands of toothpastes that are inexpensive and of good quality. In this scenario, Shonder toothpaste: a.) has no retrieval cues b.) is recalled through external search c.) has preference dispersion d.) is bought without problem recognition e.) is part of the evoked set

e.) is part of the evoked set

Miya is planning to buy a new computer. Whenever she sees ads for computers, she evaluates whether the brand is good or not. In this case, Miya is engaged in _____. a.) habituation b.) subliminal perception c.) peripheral-route processing d.) preattentive processing e.) online processing

e.) online processing

What does the concept of disposition refer to? a.) recycling unwanted possessions b.) donating possessions to charity c.) involuntary removal of goods d.) acquiring new possessions e.) parting from possessions

e.) parting from possessions

Which of the following occurs in response to the activation of problem recognition? a.) habituation b.) confirmation bias c.) source derogation d.) post purchase evaluation e.) prepurchase search

e.) prepurchase search

A consumer may have a bad experience with a product or service and decide not to purchase it again. In operant conditioning terms, this is known as: a.) a utilitarian reaction. b.) compliance. c.) a null response. d.) a hedonic purchase. e.) punishment

e.) punishment

Affect can also be generated from brand familiarity through _____. a.) high-exposure effect b.) schema processing c.) the bandwagon effect d.) operant conditioning e.) the mere exposure effect

e.) the mere exposure effect