Consumer Behavior: Chapter 8 Quiz Review

A component of the ABC Model of attitude is ______

1. Affect 2. Behavior 3. Cognition

True/False: According to the functional theory of attitudes, attitudes exist because they are hereditary.

False

Researcher agree that there are various levels of commitment to an attitude. The highest level of involvement is _____.

Internalization

______ is the first element in the traditional communications model.

Source

True/False: Identification occurs when we form an attitude to confirm to another person's or group's expectations.

True

A(n) _____ is a lasting, general evaluation of people (including oneself), objects, advertisements, or issues.

Attitude

_____ is a lasting, general evaluation of people, objects, advertisements, or issues.

Attitude

The functional theory of attitudes was initially developed to explain how ______.

Attitudes facilitate social behavior

Source _____ refers to the perceived social value of a message source.

Attractiveness

M-commerce most likely takes place through _____.

Cell Phones

Researcher agree that there are various levels of commitment to an attitude. The lowest form if involvement is _____.

Compliance

The _____ function of attitudes applies when a person is in an ambiguous situation and needs order, structure or meaning.

Knowledge

The _____ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.

Low-involvement

_____ acknowledges that marketers will be more successful when they communicate with consumers who have already agreed to listen to them.

Permission Marketing

Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes are behaviors?

The Theory of Cognitive Dissonance