Consumer Behavior Iseldyke Final

9. Emma was almost out of gas, so pulled into a gas station and filled up her tank. Her decision on which gas to purchase is characterized by ___________ what process?

A low level of purchase involvement

32. Which of the following is a major area of concern regarding the large amount of time children devote to watching television?

The impact of commercial messages on children's values, health, and safety.

16. Which demographic factors still have the most influence on U.S. Adult Internet usage?

Age, income, education

22. The top product categories of on-line spending include_____________

All of the above: travel, apparel, computers

26. Which merging mobile retailing technology is helpful in alleviating consumers perceived social and economic risks associated with buying products like furniture?

Artificial intelligence

19. Which type of consumer choice process involves the use of general attitudes, impressions or intuitions, and no attribute -by -attribute comparisons are made at the time of choice?

Attitude based choice.

3.A 15-year-old girl is asking her parents for more freedom. She wants to make her own decisions on clothing, how late she can stay out. Ex; of her need for _________.

Autonomy

24. What is the top smartphone activity done in-store by mobile phone shoppers?

Compare prices.

30. Jon purchased an antique watch on eBay from another consumer. Which type of sale is this known as?

Consumer to consumer sale

33. Marilyn is a recent college grad teaching Middle school science. She has several courses to prepare, so she was pleased when Alcoa Corp provided teaching units on recycling. This teaching unit is an ex of?

Corporate sponsored educational materials and programs

31. Which of the following is true about word-of-mouth (WOM)___________?

Customers trust WOM more than many other sources.

17.Which of the following is a type of consumer choice process?

E

4. Consumers who purchase only popular brands because of insecurity are most likely influenced by ___________ motive.

Ego-defense

6. Consumers who placed heavy weight on the opinions and feelings of others are called ____________ conspicuous consumers?

High self monitors

14. Jon needs to purchase tires for his SUV. He consulted Consumer Reports to see how the various brands compared. Jon conducted which type of information search_____?

Independent sources

7. Carmen was participating in a psychographic study, and several questions pertained to interests, Questions regarding lifestyle include which of the following_____?

Nonoccupational behaviors to which consumers devote time and effort, such as hobbies, sports, public service, and church

29. Which of the following is not an alternative if a consumer decides to retain a product's package _________?

Recycle it.

5. The totality of the individual's thoughts and feelings having reference to himself or herself as an object is known as___________.

Self-concept

8. Which technology segment of the population is known by the statement "technology is life "? These folks are enthusiastic and adventurous uses of new technology_____

Wizards

11. Tess noticed she was almost out of shampoo. Which stage of the decision process will observation activate?

_______________ problem recognition.

1. The tendency of consumers to discount claims of salespeople and ads is related to the need ___________

attribution theory

23. Jane was looking through a catalog and saw lamps she liked. Instead of calling the toll-free number she went to the website and ordered them. This is an example of ____

in-home shopping

13. Brands for which a consumer is aware but basically indifferent toward, compose his or her__________

inert set.

18. Hannah asks her mother to buy a certain brand of athletic shoe because this is what all the kids are wearing at school. For her which type of motive is underlaying her request______ ?

instrumental motive.

25. The top two barriers to online shopping are ____________

lack of touch and privacy concerns.

10. Which type of decision making involves recognizing a problem for which there are several possible solutions____________

limited decision making

15. Sales personnel, and advertising which type of information search?

marketing sources

27. Rebecca is opening a woman's shoe store. She is carefully considering the quality, selection, style, and price that's he wants for her store. Which dimension of store image is she concerned with?

merchandise

21. A technique that requires consumers to judge the similarity of alternative brands is ___________

perceptual mapping

12. A firm introduces a new line of non-fat snack food due to increasing consumer concern with health is ___________

reacting to problem recognition.

20. Cost and performance features are examples of which type of evaluative criteria?

tangible

2. A consumer's tendency to react to a new product as though it was the same as similarly existing products is most likely to based on a need ________

to categorize.

28. Using WD-40 as an additive to fish bait is an example of __________

use innovativeness