CSM 480 final

typical video and rich media advertisements have a typical click through rate of

.5-2.65%

personal consumption of retail goods and services accounts for approximately ___ of the US GDP

10 trillion

the number of display ad impressions a typical user is exposed to within a given day is estimated to be about

1000

in 2010 online retail sales revenues were approximately

150 billion

the online paid content audience is growing at about ___ percent a year

20

legitimate e-mail addresses based on a high-quality commerical opt-in email liste might cost __ per thousand

5-10

the top 15 retailers account for about ___ percent of all online retail

60

in 2010 approximately what percentage of internet users over the age of 14 made a purchase at an online retail store

70 percent

The 2003 can-spam act required the the federal trade commission establish a "do not email registry"

False

which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records?

Graham-Leach-Bliley Act

Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data?

Notice/Awareness

all of the following are e-book formats except

PPT

who was the first major fiction writer to create an e-book only volume of a new work

Stephen King

which privacy protection program has the federal trade commission approved as a safe harbor under COPPA

TRUSTe children's privacy seal

all of the following statements are true except

The MOTO sector is also called the general merchandise sector

the service sector accounts for more than half of the United States' Gross Domestic Product

True

which of the following situations would not qualify for the fair use exception to us copyright law

a student copies a photograph of his favorite band from a website created by the band's record label and places it on the student's personal website

newspapers have historically used which of the following revenue models

advertising

which of the following is not an example of a transaction broker

an accountant

which of the following measures the ratio of items purchased to product views

browse-to-buy ratio

Virtual merchants face potentially large costs for all of the following except:

building and maintaing physical stores

all of the following statements about can-spam are true except

can-spam prohibits unsolicited email (spam)

which of the following measure the ratio of actual orders to checkouts started

checkout conversion rate

which of the following is a core fair information practices FIP principle

choice/consent

all of the following products are considered durable goods except

clothing

which of the following sectors of the US retail industry is the largest

consumer durables

which of the following protects original forms of expression in a tangible medium

copyright law

Registering a domain name similar or identical to trademarks of others to divert web traffic to their own sites is an example of

cyberpiracy

which of the following uses software installed at the ISP level to track all user clickstream behavior

deep packet inspection

which of the following basic ethical concepts plays an important role in defining privacy

due process

what is another name for pro forma earnings

earnings before income taxes, depreciation, and amortization (EBITDA)

P3P places limits on the personal information that can be collected by a web site

false

copyright protection protects against others copying the underlying ideas in a work

false

internet users actually spend 15-20 percent more time reading books, newspapers, and magazine and less time on the phone or listening to radio

false

merchants have found that online and offline catalogs compete directly with each other. a successful online catalog will result in fewer sales from the offline catalog

false

online retailing is one of the largest segments of the retail industry

false

online video advertising now accounts for the largest amount of the internet advertising spending

false

printed books are still the fastest growing delivery platform for text content

false

universal standards means that the repackaging and distribution of content on the internet is relatively inexpensive

false

which of the following is the largest producer of revenues in the entertainment industry

films

all of the following services require extensive personalization except

financial services

all of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except

free availability of the work on the web

the two different types of online catalogs are

full page spreads and grid display

Which of the following segments of the us retail market is highly conentrated with large firms dominating sales

general merchandise

music download web sites offer

higher user control and high user focus

research studies have shown that viewers scan search engine results page

in an "f" shaped pattern with greater attention to the left side of the page

the merger of AOL and Time warner was an example of ______ convergence

industry

which stage of media convergence are e-books in currently

integration

all of the following statements about interstitials are true except

interstitials typically last 30 seconds

all of the following statements about patents are true except

it is more difficult to obtain a copyright than it is to obtain a patent

which of the following is not one of the central challenges facing the online retail industry

lack of physical store presence

traditional media programming offers

low user control and low user focus

which of the following occurs first in the process of media convergence

media migration

which of the following is the most common revenue model used by online content publishers

mixed

all of the following are true statements about the choice of a domain name except

now that a number of new top-level domain names have been introduced, having a dot-com domain is no longer considered preferable, espeically in the united states

hits are a measure of the

number of http requests

Current Liabilities are debts of the firm that will due within

one year

which of the following is not one of the advantages of online advertising

online costs versues benefits are well established and understood

which of the following forms of online entertainment currently produces the least amount of revenue

online tv

which of the following allows someone to obtain an exclusive monopoly on the ideas behind an intervention for 20 years

patent law

Apple's itunes music store primarily uses which of the following revenue models

pay-per view/ pay-per download

conversion rate is a measure of

percentage of visitors who become customers

acquisition rate is a measure of

percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages

which of the following is not an advantage of e-books, compared with traditonal published works

portability

all of the following are strategic factors that pertain specifically to a firm and its related business except

power of customers

Google's Gmail advertising has raised concerns about which of the following issues?

privacy

all of the following are trends in the financial service industry except

pure online banks are displacing established multi-channel firms

which of the following is not a major web design feature that impacts online purchasing

redundant navigation

in western culture the basic principles shared by the ethical schools of thought are

responsibility, liability, and accountability

of the following online advertising formats which had the highest spending in 2010

search

which of the following is not one of the current trends in internet advertising

search engine advertising is overtaken by video ads

which of the following tools can companies use to track user statements and views on newsgroups, chatgroups, and other public forums

search engines

within the US retail goods and services market, personal consumption of ____ accounts for the largest share

services

which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all

slippery slope

which of the following is not a major inhibiting factor in the growth of online content

streaming quality of video

which of the following is not a key industry strategic factor

synergies

which of the following generates the largest share of media revenues

television

which of the following are the top three producers of media revenues

television, book, and home video

which of the following three forms of media account for over 80 percent of the hours spent consuming media

television, radio, and the internet

all of the following are possible penalties for violating the digital millenium copyright act (DMCA) except

ten years imprisionment for a first offense

all of the following statements about the anticybersquatting consumer protection act (the ACPA) are true except

the ACPA proscribes the use of a domain name that consists of the name of a living person without that person's consent

Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision

the golden rule

which of the following is not a factor in the current transformation of the entertainment industry

the growth in broadband has made possible wired and wireless delivery of high-quality video

all of the following statements about the online insurance industry are true except

the internet has dramatically changed the insurance industry's value chain

as newspapers transforms their content for the internet becoming interactive multimedia platforms the most significant change in content is

timeliness

Google defends its Library Project on the grounds of fair use.

true

Net Neutrality refers to internet backbone owners treating all internet traffic equally

true

about 80% of online households now use online banking

true

approximately 85 percent of US internet users are online shoppers

true

around 60 percent of consumers research products online before buying in stores

true

internet users consume more media of all types than non-internet users

true

liability is a feature of political systems in which a body of laws is in place that permits individuals to recover damages done to them by other actors, systems, or organizations

true

many search engines allow web sites to pay for inclusion in their search results listing

true

the power of suppliers is a key industry strategic factor

true

user-generated content is typically advertiser-supported

true

search engine marketing

typically charges advertisers for click throughs to a site

registering the domain name google.com with the intent to divert web traffic from people misspelling google.com is an example of

typosquatting

which of the following forms of online advertising is growing the fastest

video

Amazon's "one-click" purchase capability is an example of using ________ to enhance sales.

website functionality

For a quick check of a firm's short-term financial health, examine its:

working capital