DECA Hospitality and tourism
When a business buys buildings, vehicles, and equipment, money is flowing out of the business to acquire A. assets. B. products. C. staples. D. supplies.
A. assets.
An effective time-management approach for the manager of a large staff of employees would be to A. build flexibility into his/her schedule. B. fill each day's work schedule completely. C. block off six hours of uninterrupted work time daily. D. delegate most managerial responsibilities to an assistant.
A. build flexibility into his/her schedule.
Producers are willing to manufacture more of a product when A. its selling price is increased. B. its selling price is decreased. C. production costs are increased. D. demand for the product is decreased.
A. its selling price is increased.
To take advantage of work-related networking opportunities, a businessperson might benefit by A. joining a professional organization. B. participating in an online social network. C. developing a creative résumé and cover letter. D. planning a meeting with a sales trainer.
A. joining a professional organization.
Transportation routes, rates and services may all be regulated by- A. laws B. level of service C. competition D. intermediaries
A. laws
To make sure the purpose of the content is clear, the data that are placed in a table should be A. properly labeled. B. included in the appendices. C. attractively presented. D. placed in the report's margins.
A. properly labeled.
15. The project manager controls what the project will and will not do, known as the project's A. scope. B. budget. C. plan. D. schedule.
A. scope.
Business people need to use the correct words in written communication in order to make sure that the receiver __________ the message. A. understands B. agrees with C. accepts D. approves of
A. understands
Electrical storms, floods, and earthquakes are examples of __________ risk. A. human B. marketing C. natural D. economic
C. natural
A business that makes sure that a line of seasonal goods is in stock and on display when the first advertisement appears in the newspaper is coordinating channel management with A. pricing. B. visual merchandising. C. promotion. ** D. public relations.
C. promotion.
One way to reduce the risk of identity theft is by A. storing passwords on web browsers. B. disabling computer virus software. C. shredding old bank statements. D. photocopying credit-card receipts.
C. shredding old bank statements.
A restaurant is featuring a two-for-one dinner special that offers the lower priced dinner for free. What amount should a server deduct from the bill if a party of three orders a $12.99 dinner, a $15.99 dinner, a $10.99 dinner, three beverages at $2.29 each, and one $5.99 dessert? A. $16.98 B. $12.99 C. $13.28 D. $10.99
D. $10.99
Which of the following is a situation that illustrates a hospitality/tourism business collecting primary marketing information: A. A corporate conference planner reads a trade publication to obtain information about trends in the event-planning industry. B. A car-rental company obtains a research report about travelers' automobile preferences from a professional association's website. C. A motel housekeeping employee delivers extra towels to a guest's room and asks the guest if s/he needs anything else. D. A hotel sales representative follows up with clients to get feedback about their experiences with the facility's banquet services.
D. A hotel sales representative follows up with clients to get feedback about their experiences with the facility's banquet services.
What is an important aspect of a customer-centric business? A. Reducing the number of touch points with customers B. Limiting the employees' decision making C. Being satisfied with the status quo D. Aligning business activities with customer needs
D. Aligning business activities with customer needs
While working as a motel desk clerk, you have directed newly registered guests to an occupied room. The guests return to the front desk rather upset. You should immediately- A. Blame the reservation system B. Blame the room-numbering system C. Ask them to check the room again D. Apologize to the guests and reassign them
D. Apologize to the guests and reassign them
What can business professionals do during oral presentations to ensure their audiences' understanding of marketing-research findings? A. Speak very slowly B. Repeat minor points C. Include humor whenever possible D. Use clear, concise language
D. Use clear, concise language
A project manager may schedule a meeting with his project team when closing the project to A. determine project priorities and processes. B. establish the project's long-term goals. C. delegate the project's tasks to team members. D. evaluate the project's successes and obstacles.
D. evaluate the project's successes and obstacles.
Using a credit card is A. a privilege reserved for working adults. B. a good way to pay for impulsive purchases. C. an inexpensive way to borrow money for an extended period. D. like getting a free loan if you pay the balance each month.
D. like getting a free loan if you pay the balance each month
One of the characteristics of travel and tourism marketing is that it has a significant impact on A. world climates. B. social sciences. C. historical facts. D. local economies
D. local economies
Gestures are classified as part of __________ communication. A. audiovisual B. written C. verbal D. nonverbal
D. nonverbal
The production activity that obtains all the resources needed for production to take place is A. dispatching. B. scheduling. C. routing. D. purchasing.
D. purchasing.
To help project managers identify the resources needed for a project, they often develop A. schedules. B. checklists. C. timelines. D. summaries.
B. checklists.
Since Logan is willing to accept a moderate or high risk in exchange for the potential of a moderate or high return, he should invests his funds in- A. Stocks B. Bonds C. Savings accounts D Certificates of deposit
A Stocks
Which of the following is true regarding most word processing computer applications? A. A document can be changed while the user is viewing it on a monitor B. A spell check is automatically conducted on every document C. Once a document has been saved, it cannot be reformatted. D. The use of word processes reduces the time needed to conduct project research
A. A document can be changed while the user is viewing it on a monitor
If a hotel chain wants to track the number of times that Internet users access its website through an ad placed on another website, what marketing metric should be used? A. Click-through rate B. Gross page impressions C. Cost per click D. Transactions per hour
A. Click-through rate
What usually results when business operations and procedures are efficient and economical? A. Consumers can buy quality products at competitive prices. B. Consumer prices are raised to increase profits. C. More equipment is needed to produce finished products. D. Monopolies can give all businesses a greater share of the market.
A. Consumers can buy quality products at competitive prices.
A tool that businesses can use to orient new employees is a(n)- A. Employee handbook B. Exit interview C. Job resume D. Performance appraisal
A. Employee handbook
What should individuals take into consideration when researching employment opportunities in business? A. Future outlook B. Vacation time C. Office Environment D. Safety program
A. Future outlook
Which of the following is a trend in information management: A. Increased compliance laws and regulations B. Decreased competition C. Decreased number of electronic documents D. Increased number of workers in the office
A. Increased compliance laws and regulations
30. Participating in community outreach activities might be considered a form of A. institutional promotion. B. customer service. C. target marketing. D. product promotion.
A. Institutional promotion
What should you do to write effective direct-marketing copy? A. Introduce the call to action early in the material B. Send readers to the company's Facebook page to obtain the order form C. Tell readers how your product is like those of your competitors D. Make incredible claims to hook readers into finishing the material
A. Introduce the call to action early in the material
On January 3, Anna mailed her credit card payment, which was due on January 5. The credit card issuer received the payment on January 7. What most likely appeared on Anna's credit card statement the following month? A. Late fee B. Application charge C. Processing charge D. Over-limit fee
A. Late fee
Which of the following is typically the first step in holding a group discussion: A. Make sure group members understand the group's purpose. B. Find out what group members know about the subject. C. Summarize what the group has said during the discussion. D. Build on another group member's comment.
A. Make sure group members understand the group's purpose.
Which of the following target markets is most likely to respond favorably to a viral marketing campaign that includes an interactive game: A. Male professionals aged 22 to 29 B. Female professionals aged 22 to 29 C. Male professionals aged 30 to 36 D. Female professionals aged 30 to 36
A. Male professionals aged 22 to 29
Which type of hotel security standard involves employing armed security guards in high-crime areas? A. Personnel-related B. Physical-related C. Property-related D. Procedure-related
A. Personal-related
When citing research findings during an oral presentation, the presenter should make sure that the information is A. relevant and timely. B. accurate and creative. C. interesting and current. D. objective and superficial.
A. Relevant and timely
Health and safety regulations in business usually require businesses to- A. Report workplace accidents B. Inspect office facilities C. Hold regular safety meetings D. Purchase fire proof supplies
A. Report workplace accidents
Which of the following is an example of a business applying information to accomplish a task: A. Reviewing data on trends to develop new products B. Conducting research on consumer preferences C. Developing questionnaires for local surveys D. Examining promotional activities of competitors
A. Reviewing data on trends to develop new products
Buying insurance is one way that businesses manage A. risk. B. coverage. C. injury. D. damage.
A. Risk
What is an effective technique for employees to use to extract relevant information from written materials? A. Take notes while reading B. Ask frequent questions C. Develop a rough outline D. Skim through chapter titles
A. Take notes while reading
What is one reason that a business might make its financial records available to a bank? A. To obtain credit B. To pay a mortgage C. To deposit funds D. To open an account
A. To obtain credit
Every year, a well-known female talk-show host discusses a variety of products that she likes on the "favorite things" episode of her syndicated television show. This is an example of a celebrity engaging in A. word-of-mouth marketing. B. sponsorship activities. C. online-advertising strategies. D. customized communication.
A. word-of-mouth marketing.
What is the typical effect of an economic slowdown on the hospitality industry? A. An increase in the number of guests and a decrease in the number of rooms available B. A decrease in the number of guests and an increase in the number of rooms available C. A decrease in the number of guests and a decrease in the number of rooms available D. An increase in the number of guests and an increase in the number of rooms available
B. A decrease in the number of guests and an increase in the number of rooms available
A business owner checks the final proofs of the body copy of an advertisement against the original, approved copy in order to make sure that- A. The company logo is in place B. All the corrections were made C. All the photos were attractive D. The headlines are interesting
B. All the corrections were made
. Which of the following is a procedure that a tour operator might use when handling emergency situations such as natural disasters: A. Provide medical advice B. Assist with evacuation C. Protect private property D. Activate alarm system
B. Assist with evacuation
Buyer Jones is negotiating a contract to purchase a large quantity of products from seller Brown. There are several things Jones wants Brown to agree to before Jones will agree to buy. What is this buyer asking for? A. Consequences B. Concessions C. Commitments D. Commissions
B. Concessions
Melanie recently graduated from college with a degree in hospitality management and has good organizational, communication, and management skills. Melanie enjoys traveling, sailing, and planning social events. What job in the hospitality and tourism industry best matches Melanie's skills and interests: A. Hotel food and beverage manager B. Cruise directer C. Resort housekeeping manager D. Ship safety officer
B. Cruise directer
When using a word-processing computer program, which of the following functions allows a user to remove text from one part of the document and place in another part of the document: A. Copy, paste B. Cut, paste C. Find, replace D. Delete, replace
B. Cut, paste
27. Every Friday, Odessa is supposed to remind employees to complete and sign their time sheets before going home for the weekend. What is the most appropriate channel for Odessa's reminder to employees? A. Fax B. Email C. Phone D. Letter
B. Email
A community experiences an increase in food and beverage taxes. How might the tax increase impact the hospitality industry in the community? A. The tax increase forces hotels to increase their room rates on a seasonal basis. B. Hotel restaurants and banquet facilities generally increase the prices of their products. C. Hotels have more unoccupied rooms because consumers have less discretionary income. D. Most hospitality businesses are not affected by changes in taxation rates.
B. Hotel restaurants and banquet facilities generally increase the prices of their products.
what is the first factor that should be considered when developing a travel and tourism package for a specific market segment? A. Age, gender, and income of the market. B. Identity, accessibility, and durability of the market. C. Economic conditions of the destination. D. Most appropriate advertising medium
B. Identity, accessibility, and durability of the market.
Which of the following will help you to be a good team member? A. Responding quickly to others' comments B. Listening to what others have to say C. Dominating the group by constantly talking D. Interrupting when you have something to say
B. Listening to what others have to say
The freedom to compete is a characteristic of businesses that operate in a(n) A. communist economy. B. market economy. C. imperial political environment. D. independent society.
B. Market economy
An important guideline for effective listening is to- A. Focus on details rather than key points B. Practice active listening C. Concentrate on the speakers posture D. Think about what you are going to say next
B. Practice active listening
Which of the following is part of maintaining an interior display: A. Putting up a new backdrop B. Replacing merchandise as it is sold C. Changing the color scheme D. Putting up new fixtures and lighting
B. Replacing merchandise as it is sold
Research and development speed up production by- A. Providing employees with adequate job training B. Simplifying existing products C. Limiting inflation D. Reviewing company goals with employees
B. Simplifying existing products
Which of the following is an important component of computer systems: A. Internet B. Software C. Website D. E-commerce
B. Software
A business that asks customers to forward an email to their friends or associates is engaged in A. direct advertising. B. viral marketing. C. image building. D. suggestion selling.
B. Viral marketing
What is needed to post a web page to a website? A. PDF reader B. Web server C. Wireless router D. Affiliate partner
B. Web server
Lauren was filling out an employment application and encountered a question for which she was unsure of the answer. What should she do? A. Leave a blank space B. Write in "unknown" C. Make up an answer D. Mark down "personal"
B. Write in "unknown"
Effective coaches are patient, dependable, and A. critical. B. approachable. C. distracted. D. entertaining.
B. approachable.
A buying decision begins with a(n) A. choice. B. need. C. information search. D. assessment of options.
B. need.
Tony owns a charter fishing boat business on the Outer Banks of North Carolina. Which of the following websites would you recommend for Tony to place a pay-per-click advertisement: A. www.surfboardsusa.net B.www.obxbaitandtackle.com C. www.redlobster.com D. www.whitewaterrafting.net
B.www.obxbaitandtackle.com
A customer has been looking at different brands of the same product for several minutes. What is the most appropriate sales approach to use under these circumstances? A. "May I help you?" B. "Good morning. How are you?" C. "Brand X is on sale today." D. "What can I do for you today?"
C. "Brand X is on sale today"
Which of the following is an example of a quality control method used in the workplace: A. An accounts receivable employee submits a weekly report B. A factory production line makes 2,365 widgets per minute C. An advertising manager corrects a copywriters ad copy D. A human-resources manager completes paperwork for a new hire
C. An advertising manager corrects a copywriters ad copy
Rochelle is conducting telephone interviews to determine the demand for a new water park in the Nashville area. To more effectively sequence her questions bases on the respondents' answers to earlier questions, Rochelle should use _______ software. A. Random-digit dialing (RDD) B. Interviewing user interface (IUI) C. Computer-assisted interviewing (CAI) D. Decision support system (DSS)
C. Computer-assisted interviewing (CAI)
5. What trait is being demonstrated when employees treat customers with respect and without prejudice? A. Honesty B. Integrity C. Consideration D. Empathy
C. Consideration
Which of the following activities occurs during the planning phase of the website development process: A. Designing the page layout B. Writing easy-to-understand copy C. Determining how to take orders D. Ensuring compatibility of website with browsers
C. Determining how to take orders
What is an important consideration when selecting graphics and posting them on a business's website? A. Descriptive links B. Font size C. Download time D. Log files
C. Download time
What type of safety hazard might be created by plugging too many machines or appliances into one wall outlet? A. Material B. Production C. Electrical D. Operational
C. Electrical
What portable device can businesspeople use to store electronic documents, so they can later retrieve them from other computers? A. Audio tape B. Camera film C. Flash drive D. Computer battery
C. Flash drive
Which of the following is a community issue that a business might decide to become involved with and support: A. Truth in lending B. Consumer rights C. Food for the needy D. Personal ethics
C. Food for the needy
Megan is a computer sciences specialist looking for a job while the economy is experiencing a recession. She interviews for two jobs: one with a well-respected firm that has been around for 20 years, and the other with a firm that in six months will open its doors for the first time. What is NOT an advantage of taking a job at the new company: A. Less competition B. Lower costs C. Greater Pressure to expand D. Easier to keep employees
C. Greater pressure to expand
3. Which of the following is not a guide that a business should use in determining what to purchase: A. Product catalogs B. Sales records C. Owner interest D. Trade associations
C. Owner interest
10. Which of the following actions are foreign hotel chains taking that most encourages bookings by travel agents in a different country: A. Providing a website with secure online booking capabilities B. Listing a toll-free number to call to book reservations C. Paying commissions in the travel agents' currency D. Renovating the hotel chain to provide the comforts and conveniences found in
C. Paying commissions in the travel agents' currency
When customers are provided the most satisfactory goods, they have positive feelings about the company and often A. take their business elsewhere. B. return the items for credit. C. tell others about the business. D. expect discounts on future sales.
C. Tell others about the business
Which of the following would indicate that a job applicant is more likely to make a mistake on the job: A. The applicant does not provide references B. The cover letter lacks the applicants signature C. The resume contains misspelled words D. The applicant did not complete his/her college degree
C. The resume contains misspelled words
Which of the following should be included in a news release: A. Trite expressions B. White space and logo C. Who, what, when, why, and where D. Copy, illustration, and headline
C. Who, what, when, why, and where
Project managers think through the flow of information needed for project success while creating the A. quality-management plan. B. change-management plan. C. communications plan. D. risk-management plan.
C. communications plan.
The primary goal of effective Internet advertising copy is to A. include as much text as possible. B. provide personal opinions. C. create a sense of urgency. D. use humor to convey the message.
C. create a sense of urgency.
Balancing the business's objective to make a profit with the interests of all the business's stakeholders is a primary consideration related to the business's A. maintenance activities. B. creative processes. C. financial ethics. D. forecasting methods.
C. financial ethics.
When customers appear to be browsing, the best approach for the salesperson to use would be to A. let the customer browse at his/her leisure. B. greet promptly and close the sale quickly. C. greet and be available for service/information. D. wait for the customer to initiate contact.
C. greet and be available for service/information.
Ron has developed the habit of evaluating his goals on a monthly basis. During this time, he checks off goals that he has achieved and modifies others as necessary. Ron is very good at choosing goals that are realistic, attainable, and challenging. He can set up steps to achieve them. Unfortunately, Ron only achieves 25% of his goals. Ron could improve his rate of goal attainment by A. avoiding writing down goals. B. describing the benefits of setting goals. C. telling others about his goal. D. lowering his standards and setting unrealistic goals.
C. telling others about his goal.
. A representative from a local distributor shows you calendars featuring photos of the most scenic locations within the community, a board game developed by the local chamber of commerce, a Fourth of July banner, and a holiday ornament designed by senior citizens. If your Welcome Center specializes in selling community-based products that can be promoted throughout the year, which would you buy? A. Holiday ornament B. Calendar C. Banner D. Board game
D. Board game
When Angela spent her birthday money on a designer handbag, the opportunity cost was- A. Working out at the gym B. Hanging out with friends C. Reading a book D. Buying concert Tickets
D. Buying concert tickets
Which of the following techniques for developing ideas is especially useful for project planning: A. Redefining B. Forced ambiguities C. Color coding D. Concept mapping
D. Concept mapping
Basic torts relating to businesses often involve disputes concerning- A. Emotional stress B. Assaults C. Defamation D. Contracts
D. Contracts
What type of trend are businesses considering when they analyze where customers live and their ethnic backgrounds? A. Cultural B. Environmental C. Technical D. Demographic
D. Demographic
Products that go straight from producers to consumers are using __________ channels of distribution. A. unsatisfactory B. indirect C. unusual D. direct
D. Direct
Which of the following business resources provides information about the company's dress codes and vacation policies, and general rules for appropriate behavior: A. Personnel record B. Productivity manual C. Customer newsletter D. Employee handbook
D. Employee handbook
Which of the following would be the best option for restaurant managers to do to encourage the identification of new product ideas: A. Encourage their trade association to regularly submit new product ideas to local restaurants B. Encourage competitors to recommend new product ideas C. Encourage family members to generate new product suggestions and ideas D. Encourage employees to report new product ideas from other restaurants they visit
D. Encourage employees to report new product ideas from other restaurants they visit
The Gray Line bus company offers bus tours in various cities throughout the United States. Gray Line is included in which of the following components of the travel and tourism industry: A. Wholesale distribution B. Hospitality C. Travel mart D. Ground transportation
D. Ground transportation
What is an effective way to support and encourage someone who is talking to you? A. Avoid making any noise while the speaker is talking B. Interrupt the speaker to debate what s/he has said C. Clap as the speaker makes each of her/his main points D. Make comments such as "yes" or "I see" occasionally
D. Make comments such as "yes" or "I see" occasionally
A hotel purchases theater tickets for upcoming plays, arranges discounts at local restaurants, and advertises that, for one price, a guest can stay at the hotel, receive two tickets to a play, and receive a discount on meals. This special promotion is known as a(n) __________ plan. A. advertising B. group C. budget D. package
D. Package
What marketing function directly affects how well a product will sell and the amount of money the business will make? A. Channel management B. Promotion C. Product/service Management D. Pricing
D. Pricing
In a movie that's about to be released, the main actors stop their car in front of a billboard for InterContinental Hotels. For the audience, this is an example of- A. special events. B. out-of-home advertising. C. personal selling. D. product placement.
D. Product placement
Which of the following is a factor that often motivates people to choose a certain travel destination? A. Methods of promotion B. Actions of Competitors C. Level of maintenance D. Recommendations of friends
D. Recommendations of friends
Which of the following instructions should the manager stress during security training as the business's main objective during a robbery: A. Preventing the robber from getting the cash B. Looking the robber directly in the eyes C. Asking the robber to repeat his/her request D. Safeguarding customers and employees
D. Safeguarding customers and employees
Which of the following is evidence that diversity cannot be avoided: A. The value placed on individualism B. Stereotypes and prejudices C. Language barriers D. The demographic makeup of today's workforce
D. The demographic makeup of today's workforce
What is the core product that cruise lines provide passengers? A. Luggage handling B. Entertainment C. Food service D. Transportation
D. Transportation
