decision making quiz 1
a. cognitive
A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in ________ decision making? A. cognitive B. limited C. habitual D. affective
true
The evaluation of alternatives is the third stage of the consumer decision-making process.
d. long tail
The Internet, social media, and the availability of online reviews are important factors in "leveling the playing field" for large companies and entrepreneurial businesses. This online business model is called ______________. A. linkbaiting B. cybermediary C. search engine optimization (SEO) D. Long Tail
d. evaluative criteria
Dimensions we use to judge the merits of competing options are called ________. A. emotional factors B. rational factors C. attributes D. evaluative criteria
a. evoked set
A consumer visits an electronics retailer and finds more than 20 choices for a new laptop computer. Which of the following refers to these alternatives? A. Evoked set B. Consideration set C. Cybermediary D. Purchase momentum
a. affective
Decisions driven by our emotional responses to a product are called ________. A. affective B. habitual C. cognitive D. compensatory
true
Cedric runs out of gas on the way to work. He thinks to himself long dash - "How stupid I am!" Cedric has experienced a form of a problem recognition that is being dominated by a downward movement in his actual state.
true
Hirosi ordered the expensive "heart attack special" at the local pub. It came with a one-pound hamburger and a full bucket of fries. Halfway through the meal, Hirosi was not feeling well. Yet according to the sunk-cost fallacy, Hirosi will likely continue until he has finished the "special."
c. no problem recognition
If a consumer's ideal state is very near or identical to his or her actual state, which of the following best describes the type of problem recognition the consumer would most likely have? A. Search recognition B. Need recognition C. No problem recognition D. Opportunity recognition
a. opportunity recognition
Luke owns several relatively new business suits that he enjoys wearing. One day at the office, he notices an especially attractive suit worn by a coworker and decides he needs to buy a new suit. As described in this chapter, what type of problem recognition has taken place? A. Opportunity recognition B. Actual state need recognition C. Envious need recognition D. Need state need recognition
c. mental budget
TJ wants to treat Alex to an expensive dinner theatre on Saturday. In anticipation of the expenditure, he intends to pack his lunch on Monday, Wednesday, and Friday. He plans to forego lunch on Tuesday and Thursday. What has TJ "created" in anticipation of the expenditure? A. Habitual budget B. Synoptic ideal C. Mental budget
b. mental budget
Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on delicious food, she is eating very little today. Janice is using a ________ to help her estimate consumption over time and regulate her behavior. A.cognitive process B. mental budget C. diet D. constructive process
d. cybermediary
What term describes a Web site or app that helps to filter and organize online market information so that customers can identify and evaluate alternatives more efficiently? A. Market research B. Web-filter C. Web mediation D. Cybermediary E. Intermediary
C. post-purchase evaluation
Which of the following occurs when a consumer uses a selected product and decides whether it merits his/her expectations? A. Feature creep B. Framing C. Post-purchase evaluation D. Inertia
c. information search
________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision. A. Evaluation of alternatives B. Product choice C. Information search D. Problem recognition
b. information search
________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision. A. Product choice B. Information search C. Evaluation of alternatives D. Problem recognition
c. habitual decision making
___________ describes the choices we make with little or no conscious effort. Many purchase decisions are so routine we may not realize we've made them until we look in our shopping carts! A. Utilitarian decision making B. Fantasy principle decision making C. Habitual decision making D. Hedonic decision making
b. inertia
essie is grocery shopping and she passes an end cap with ketchup and suddenly realizes that she has little left at home. She grabs a bottle of Heinz to replace the one that is almost empty. At what level of involvement is Jessie making her decision? A. Mobility B. Inertia C. Uncaring D. Compulsion E. Obsession