decision making quiz 1

a. cognitive

A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in​ ________ decision​ making? A. cognitive B. limited C. habitual D. affective

true

The evaluation of alternatives is the third stage of the consumer​ decision-making process.

d. long tail

The​ Internet, social​ media, and the availability of online reviews are important factors in​ "leveling the playing​ field" for large companies and entrepreneurial businesses. This online business model is called​ ______________. A. linkbaiting B. cybermediary C. search engine optimization​ (SEO) D. Long Tail

d. evaluative criteria

Dimensions we use to judge the merits of competing options are called​ ________. A. emotional factors B. rational factors C. attributes D. evaluative criteria

a. evoked set

A consumer visits an electronics retailer and finds more than 20 choices for a new laptop computer. Which of the following refers to these​ alternatives? A. Evoked set B. Consideration set C. Cybermediary D. Purchase momentum

a. affective

Decisions driven by our emotional responses to a product are called​ ________. A. affective B. habitual C. cognitive D. compensatory

true

Cedric runs out of gas on the way to work. He thinks to himself long dash​ - "How stupid I​ am!" Cedric has experienced a form of a problem recognition that is being dominated by a downward movement in his actual state.

true

Hirosi ordered the expensive​ "heart attack​ special" at the local pub. It came with a​ one-pound hamburger and a full bucket of fries. Halfway through the​ meal, Hirosi was not feeling well. Yet according to the​ sunk-cost fallacy, Hirosi will likely continue until he has finished the​ "special."

c. no problem recognition

If a​ consumer's ideal state is very near or identical to his or her actual​ state, which of the following best describes the type of problem recognition the consumer would most likely​ have? A. Search recognition B. Need recognition C. No problem recognition D. Opportunity recognition

a. opportunity recognition

Luke owns several relatively new business suits that he enjoys wearing. One day at the​ office, he notices an especially attractive suit worn by a coworker and decides he needs to buy a new suit. As described in this​ chapter, what type of problem recognition has taken​ place? A. Opportunity recognition B. Actual state need recognition C. Envious need recognition D. Need state need recognition

c. mental budget

TJ wants to treat Alex to an expensive dinner theatre on Saturday. In anticipation of the​ expenditure, he intends to pack his lunch on​ Monday, Wednesday, and Friday. He plans to forego lunch on Tuesday and Thursday. What has TJ​ "created" in anticipation of the​ expenditure? A. Habitual budget B. Synoptic ideal C. Mental budget

b. mental budget

Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on delicious​ food, she is eating very little today. Janice is using a​ ________ to help her estimate consumption over time and regulate her behavior. A.cognitive process B. mental budget C. diet D. constructive process

d. cybermediary

What term describes a Web site or app that helps to filter and organize online market information so that customers can identify and evaluate alternatives more​ efficiently? A. Market research B. ​Web-filter C. Web mediation D. Cybermediary E. Intermediary

C. post-purchase evaluation

Which of the following occurs when a consumer uses a selected product and decides whether it merits​ his/her expectations? A. Feature creep B. Framing C. Post-purchase evaluation D. Inertia

c. information search

________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision. A. Evaluation of alternatives B. Product choice C. Information search D. Problem recognition

b. information search

________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision. A. Product choice B. Information search C. Evaluation of alternatives D. Problem recognition

c. habitual decision making

___________ describes the choices we make with little or no conscious effort. Many purchase decisions are so routine we may not realize​ we've made them until we look in our shopping​ carts! A. Utilitarian decision making B. Fantasy principle decision making C. Habitual decision making D. Hedonic decision making

b. inertia

essie is grocery shopping and she passes an end cap with ketchup and suddenly realizes that she has little left at home. She grabs a bottle of Heinz to replace the one that is almost empty. At what level of involvement is Jessie making her​ decision? A. Mobility B. Inertia C. Uncaring D. Compulsion E. Obsession