Digital Business Assessment 1
The existence of many competitors in any one market segment may indicate:
. the market is saturated
IPv6
128 bit address
IPv4
32-bit address
An IPv4 address is expressed as a
32-bit number that appears as a series of four separate numbers separated by periods
Building which of the following is the most expensive path to creating a mobile presence?
A native app
What is Personalization?
Ability to treat people based on personal qualities and prior history with site
DNS
Allows numeric IP addresses to be expressed
Which of the following is not a B2B business model?
Content Provider
The primary way a website is able to personalize the content presented to a visitor is through the use of
Cookies
All of the following about the 'Deep Web' are true except
Deep Web can only be accessed through mobile apps
XML
Designed to transport and store data.
Which of the following companies uses a transaction fee revenue model?
E*Trade
eBay uses all of the following business models except
Ebay
A strategy designed to compete within a narrow market or product segment is called a ________ strategy.
Focus
Which of the following is not an example of Intelligent Virtual Assistants?
Google+
Which of the following protocols is used to send mail to a server?
IMAP
Which of the following organizations monitor Internet policies and practices?
ISOC
3 Types of Services
Iaas, saas, paas
Which of the following is an example of social e-commerce?
What is an internet-enabled value web?
It is a web that coordinates a firm's suppliers with its own production needs using an Internet-based supply chain management system and a networked trans-business system that coordinates the value chains of several firms.
________ is defined by company using its competitive advantage to gain in surrounding markets.
Leverage
Which type of e-commerce focuses on engaging the consumer based on his/her current geographical location?
Local e-commerce
HTML
Look & feel of a site
Which of the following helps you engage your customers in a conversation?
On- Site Blog
The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called:
Packet switching
What is PaaS?
Platform as a Service
Which of the following statements about responsive web design (RWD) is not true?
RWD works best for sites that have complex functionality
Which of the following is an example of the subscription revenue model?
Spotify
________ technologies are technologies that enable the incremental improvement of products and services.
Sustaining
Which of the following is the core communications protocol for the Internet?
TCP/IP
E-commerce can be defined as:
The use of the Internet, the Web, and mobile apps to transact business.
TCP/IP
Transmission Control Protocol/Internet Protocol
Which of the following describes Key Resources in Uber's Business Canvas Model?
Uber platform, pricing algorithm, routing algorithm
Which element of the business model addresses what a firm provides that other firms do not and cannot?
Value proposition
________ and ________ are typically the most easily identifiable aspects of a company's business model.
Value proposition; revenue model
Which of the following is not a community provider?
Weebly
The address used by a browser to identify the location of content on the Web is called
a uniform resource locator
You could expect to find all of the following services in a web server software package except:
an RSS aggregator
Which element of the business model refers to the presence of substitute products in the market?
competitive environment
What are the two most important management challenges in building a successful e-commerce presence?
developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
Which of the following may offer its customers value chain management software?
e-procurement companies
Which of the following is not a primary activity in a firm value chain?
finance/accounting
Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?
freemium strategy
What are the unique features that must be taken into account when designing a mobile presence?
hardware, connectivity, displays, interface
Which of the following is not a unique feature of e-commerce technology?
information asymmetry
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
mobile e-commerce
Beginning the e-commerce development process with a mobile presence rather than a desktop website is referred to as which of the following?
mobile first design
All of the following are website design features that annoy customers except
multi-browser functionality
The total number of users or customers an e-commerce business can obtain is a measure of which of the following?
reach
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
richness
Which of the following refers to the complexity and content of a message?
richness
Which of the following are Amazon's primary value propositions?
selection and convenience
A ________ refers to a competitive strategy in which firms attempt to achieve lower business process costs
strategy of cost competition
n order from beginning to end, the major steps in the SDLC are:
systems analysis/planning; systems design; building the system; testing; and implementation.
E-business can be defined as
the digital enablement of transactions and processes within a firm
What is the purpose of Hypertext Markup Language (HTML)?
to format the structure and style of a web page
A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.
value web
