Digital Marketing in Entertainment
Steve Jobs Introduced the Macintosh in this year.
1984
In the 80s, Television AD Revenue went from 12 billion dollars in 1980 to __ billion dollars by 1989. (Type the correct number numerically without anything else. Don't use commas, dollar signs, or write out anything. Only type the two digit number.)
28
According to the textbook, the average age of a video game player is __ years old. (Use a two-digit number here, don't write out the name of the number or use a % sign.)
30
When a new TV Channel is created, it generally takes up to this many months before the station can break even or turn a profit.
36
When artists sign over a portion of their rights to everything connected with their work including downloads, CDs, tour revenues, T-Shirts, etc. this is called a ___ deal.
360
As of 2012, according to the book, DVRs are in this _____ % of households.
46
According to the textbook, this is the percentage of gamers that are women. (Again, use the number only, don't write out the name of the number or type a % sign)
47
When marketing books, you'll want to ______ the author and genre so consumers will immediately think of that author when they are looking for a book in that genre.
?
This station has the rights to the Oscars for the foreseeable future.
ABC
The Big 4 are:
ABC, NBC, FOX, CBS
In the 1990s, radio stations were flooded with "song request" calls that were believed to be not genuine. This problem was better known as the:
Bogus Request Scam
The current CEO of Comcast is ____ ____ .
Brian Roberts
The first legal TV Commercial was for this company that paid only $4 for air fees. (Spelling counts, answer must be exact)
Bulova
CATV stands for _________ Antenna TV.
Community
Which of the following is not one of the Four Cs of the Entertainment Industry?
Concept
Where and how a product gets delivered to you is called this. (answer must be exact, spelling counts.)
Conduit
In the entertainment industry, _____ is king.
Content
What are the Four Cs of the Entertainment Industry?
Content, Conduit, Consumption, Convergence
An Apple TV is an example of this. (Choose all that apply)
Digital Media Receiver and (one of the following: Digital Content Creator, PC, Gaming System)
Europe, the Middle East, and Africa is known collectively as:
EMEA
Besides the month of July, "The Sweeps" occur in in these other months. (Select all that apply)
February, May, November
Which section of books is the greatest percentage sold?
Fiction
"The Green Channel" eventually became this premium cable channel.
HBO
When playing a game on your mobile device, you've probably encountered a point where you can buy something to enhance your gaming experience. This is called what?
In-App Purchasing
OTT stands for: ____ ____ ____ . This is what it means to view programming without the use of a set top box. Streaming over the internet is just one example of this.
Over The Top
The amount of time that your product is relevant is called:
Shelf-Life
This sport features rapidly rising popularity in the US, thanks to it being taught early on in primary schools and it's famous status as one of the world's most highly watched sports.
Soccer
Kentucky Fried Chicken produced a strange summer product one year that it gave away for free. What was this product?
Sunscreen
According to the Chapter Summary in the module, Movie Trailers come in 4 types. Select all that were mentioned.
Teaser, Final, Second, Other
Some Old Spice TV commercials were shot as one long extended take, with Terry Crew hoisted up with a crane and objects moved around him in real-time.
Technically False but Graded correct for True
When we refer to "The Big 6" it relates to:
The 6 Largest Movie Studios
According to the book, this is the highest grossing Broadway Musical of all time, as of Feb. 2013.
The Lion King
The biggest online marketplace for digital downloads of music is:
iTunes
After a movie is released in the box office, it flows out into multiple other distribution methods, often referred to as _____.
windowing
Decision Making in Marketing Can be broken down into three categories. Which is not one of those categories?
Medium decisions
This is the most centra part of a DMA.
Metro Area
What is the ultimate report card in the entertainment world?
Money
This radio term is defined as the number of unique people turned into a program or station at a given time for at least 5 minutes within a quarter of an hour.
NOT "AQH"
Retransmission Content refers to the practice of...
NOT "Replaying content after it has already been aired."
Globally, entertainment content breaks down with this as the highest stream of revenue.
NOT Cinema
This was the first company to measure audiences for radio broadcasting and advertising.
Nielsen
Disney's movie trailers have noticeably changed over the years, as have the entire industry. What did you notice that was different from the older trailers in the newer ones? The new trailers have ______ _______ .
No narration
When writing professionally for content that will be eventually viewed on a computer, you should use a sans-serif font.
True
Today, this is the largest label in the music industry in terms of US Market Share.
Universal Music Group
Which is NOT one of the types of capital investments a company must make to develop value?
Volatile
When a company wants to advertise something, it may hire an outside _____.
agency
Travel and Tourism is the only major entertainment industry to not rely primarily on word-of-mouth for marketing purposes.
False
This company claims that they never pay for product placement.
Apple
When introduced over a decade ago, satellite radio was touted as the next big thing that would kill traditional radio. Satellite radio went on to dominate the radio industry ten years later.
False
American Express is extremely pushy about only advertising the benefits of their cards, caring little about the relationship between them and their customers.
False
CEO stands for Chief Elective Officer.
False
Case studies are written from the point of the consumer.
False
Gaming is small compared to movie box office gross sales, yet still an important industry.
False
In radio, NRS stands for non-traditional radio stations.
False
In sports, most franchises are owned by publicly-held corporations.
False
Network TV is actually an outgrowth of the computer industry.
False
Piracy is no longer a problem in China.
False
Print newspapers are experiencing the most successful comeback in history after almost being completely destroyed by digital news outlets.
False
Sponsoring of sporting events makes up a very small amount of revenue compared to ticket (gate) sales to to these games.
False
The UAE is considered the only country in the Middle East that has free press.
False
There is only one Case Method approach that is correct.
False
The current CEO of Amazon is ____ ____ .
Jeff Bezos
The action or business of promoting and selling products or services, including market research and advertising is called this. (answer must be exact, spelling counts.)
Marketing
The number one use of a smart phone while traveling is to take ______.
Photos
The entertainment industry can be defined by three Ps. Which of the following is NOT one of those Ps?
Products
Specifically, a square unique pattern of black squares or circles that is scannable by a phone's camera is called:
QR Code
The Current CEO of Disney is ____ ____ .
Robert Iger
The current CEO of Apple is: ____ _____ .
Tim Cook
Marketing helps compete for your:
Time, Attention, Money
Amazon is an example of a market disruptor.
True
Billboard is the best known publication in the music business.
True
Books often are the first form of media that eventually become Hollywood Blockbusters and even Theme Park Attractions.
True
Copyright Piracy remains a problem in Mexico.
True
Decision making is the key reason we do case studies.
True
Disney has to walk a careful line with advertising, they want to be edgy yet still appropriate for everyone. Their old Cruise Line AD really walked this line.
True
Dubai has transitioned its economy towards tourism due to a depleting oil supply.
True
In tourism, we live by the mantra, "give the guests what they want, but exceed their expectations." Because of this, it's important to manage a guest's expectations using marketing that is accurate enough to portray a destination in a way that guests don't experience a "let-down" when they arrive.
True
Las Vegas once advertised itself as a family destination.
True
Live Sporting Events are generally considered safe against "time-shifting" by consumers.
True
Music is sometimes considered the universal or international language.
True
Netflix is an example of a Disruptive Conduit.
True
Off-net stands for "Off Network".
True
Specific Licensing and Sponsorship Deals with Individual Players can be risky due to a player's behavior off the field.
True
T.V. networks broadcast over what is known as terrestrial television.
True
