Digital Marketing quiz 1

Which of the following statements about the Web is not true?

The Web is the technology upon which the Internet is based.

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

The larger the audience reached, the less rich the message.

The fact that e-commerce is conducted based on universal standards _____.

decreases search costs for consumers.

E-commerce can be defined as:

digitally enabled commercial transactions between and among organizations and individuals.

Which of the following is not a unique feature of e-commerce technology?

information asymmetry

Which of the following is an important societal issue related to e-commerce?

intellectual property

Which of the following is a physical place you visit in order to transact

marketplace

The total number of users or customers an e-commerce business can obtain is a measure of which of the following?

reach

Which of the following refers to the complexity and content of a message?

richness

Interactivity in the context of e-commerce provides which of the following functionalities?

the enabling of two-way communication between consumer and merchant

Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?

the web

The Internet is a worldwide system of computer networks.

true

Amazon's e-commerce website and application are available 24/7, nearly everywhere and at all times, which of the features of e-commerce technology does this describe?

ubiquity

E-commerce is available just about everywhere and anytime. This is known as:

ubiquity

Which of the following is not true regarding e-commerce today?

The market middlemen disappeared.

A marketspace can be defined as

a marketplace extended beyond traditional boundaries and removed from a temporal and geographic location

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

richness

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

social technology

According to the text, above all, e-commerce is a ________ phenomenon.

technology driven