Digital Marketing Quiz Questions

If you write five headlines for a Responsive search ad, which headlines will show up in the ad? A. Google will pull a selection from across all five headlines B. Only the best-written headlines will be shown C. Sometimes the first two headlines will be displayed and sometimes the first three headlines will be displayed D. Only the first two headlines

A

Which of the following should appear in every ad? A. All of these B. Unique value proposition C. Call to action D. Keywords for relevance

A

What is the purpose of an XML Sitemap? A. It determines the position of the website in the SERP within the organic search results B. It is a technical map of a website that helps website crawlers to index the site properly C. It measures the length of time it takes for a page's main content to appear D. It allows webmasters to test whether Google is properly crawling and rendering pages

B

Which is NOT an example of a SERP placement? A. Featured Snippets B. For You C. Map Pack D. AI Overview

B

Which of the following is NOT a KPI for a lead generation site? A. Close rate B. Revenue per purchase C. Revenue per session D. Closed deal value

B

A lead generation website received 1,000 visitors, gained 80 leads, and booked jobs with 20 of those leads. What is the conversion rate and what is the close rate? A. 8%; 25% B. 20%; 25% C. 20%; 80% D. 8%; 20%

A

An analytics package records all of the following information from visitors EXCEPT: A. Hard disk space of the computer B. The timing of the visit/click C. Location of the visitor D. Browser being used

A

Black-hat SEO practices are... A. Actions designed to manipulate a search engine into giving a website good rankings without the site actually providing value to searchers B. Actions designed to manipulate the search engine into giving a website good rankings while also providing high value to searchers C. Actions designed to undermine the integrity or weakness of a search engine using ethical and sustainable techniques that improve a website's ranking D. None of these

A

Channel analysis enables an analytics user to: A. Investigate which traffic source produced the best-quality traffic B. Determine which ad copy produced the highest click-through rate C. Conduct counterfactual analyses of the effect of increased marketing investments in any channel D. Find ways to shift paid traffic sources toward unpaid traffic sources

A

The AIDA model states that the process of creating a customer follows these four steps: A. Awareness → Interest → Desire → Action B. Anticipation → Interest → Determination → Activity C. Aspiration → Innovation → Desire → Activation D. Awareness → Intensity → Demonstration → Anticipation

A

Two competing websites have the same number of backlinks. Website A received all of its links between January 2023 and January 2024. Website B received its links from January 2016 to the present. Which website is likely to rank higher today for a search that is equally relevant to both sites? A. Website B, because it has higher link freshness B. They will be equally ranked, so Google will determine the higher-ranking site by random selection C. Website A, because it initially had a faster pace of link generation D. Website A, because of legacy rankings (it was ranked higher in the past, and Google will continue to rank it higher regardless of current status)

A

What is the largest registrar for domain names? A. GoDaddy B. Namecheap C. Google D. Squarespace

A

What is the primary goal of inbound marketing? A. To attract customers by creating valuable content B. To cold-call potential customers C. To run paid advertising campaigns D. To send unsolicited emails

A

"Long tail keywords" are: A. Search terms that have recently decreased in volume B. Search terms with lower volume than "fat head keywords" C. Search terms that produce a low conversion rate D. Search terms done on mobile devices

B

A company wishing to rank for local searches should first: A. Ask its customers for reviews on Yelp and other similar websites B. Register and verify its business with Google's My Business C. Begin advertising on Google's ad network D. Change its business name to include its more important keywords

B

A search query report is MOST useful for which of the following? A. Identifying searches that were a poor match B. Understanding the variety of searches that trigger an ad C. Calculating the percentage of impressions that yield a click D. Identifying each appearance of an ad on the SERP

B

An ad's location, bid strategy, daily budget, ad extensions, and more are all determined at what level within the Google Ads account? A. The ad group level B. The campaign level C. The ad level D. The keyword level

B

Which of the following is NOT used when calculating an ad's Quality Score? A. Ad relevance B. Organic search rankings C. Expected CTR D. Landing page experience

B

"Analysis paralysis" occurs when: A. An analytics package is improperly installed and thus data tracking stops B. An analyst goes on vacation without someone else replacing his/her job responsibilities C. The sheer volume of data overwhelms a manager and causes inaction D. A manager makes so many good inferences from the data that he/she makes too many changes

C

A major advantage of creating content that is specifically optimized for a high-volume search phrase is that: A. A high conversion rate is almost guaranteed from search engine traffic B. The content is not likely to have any competition C. The content will have built-in distribution D. Earning high organic rankings typically happens instantaneously

C

A website had 2,000 sessions from 1,000 users this week. All 1,000 of those users had also visited the website during the prior week. In the analytics report, which metric will show a 0? A. Conversions B. Sessions C. New users D. Average engagement time

C

A website's analytics report shows 24,000 conversions on the website during the past week. How many purchase conversions did the website have? A. More than 24,000 purchase conversions because analytics typically under-reports purchase conversions B. Exactly 24,000 purchase conversions C. Fewer than 24,000 purchase conversions, because the key event metric includes many types of conversions

C

A website's analytics report shows that the average engagement time this week was 1 minutes 30 seconds. The average engagement time the prior week was 1 minute 10 seconds. What inference can be made about this website? A. Ad targeting improved this week B. Purchase revenue also increased this week C. Users on average spent longer actively browsing the site D. The website's design improved this week

C

An editorial link is: A. A link created in a quid pro quo agreement with another website owner B. A link created by a newspaper editor C. A link created voluntarily by another website owner because he/she values the website's content D. A link created by submitting one's own site to a directory or local business archive

C

Content marketing differs from advertising in that: A. Advertising content requires more time and energy to create B. Content marketing cannot contain calls to action C. Content marketing is meant to entice readership/viewership on its own merits D. It is illegal to pay for distribution of content marketing

C

For a search engine, "relevance" refers to: A. The traffic level of the website B. How many pages on the website link to one another C. The extent to which a web page's content matches the searcher's query D. Whether a website has been visited by the searcher before

C

How does GA4 handle user privacy compared to Universal Analytics? A. It disables tracking for all users in the EU. B. It uses cookies to track users without expiration. C. It integrates enhanced privacy controls and reduces reliance on cookies. D. It tracks users based only on their device IDs.

C

The formula for calculating return on advertising spend (ROAS) is... A. (Total profit / Total ad spend) * CTR B. (Total profit / CTR) * Total ad spend C. (Total profit / Total ad spend) * 100 D. Total profit / Conversion rate

C

The most reliable way to measure advertising effectiveness is to: A. Use linear attribution B. Stop advertising altogether C. Conduct a carefully controlled experiment D. Use Google's data-driven attribution tool

C

What is the definition of a buyer persona? A. A completely fictional representation of your ideal customer based on guesses. B. A lead in your database C. A semi-fictional representation of your ideal customer based on real data and some select educated speculation D. A true view of your personas

C

What is the difference between on-site and off-site SEO? A. On-site SEO deals with web design that improves the customer experience, while off-site SEO works with search engines to direct searchers to good websites. B. On-site SEO works with search engines to direct searchers to good websites, while off-site SEO deals with web design that improves the customer experience. C. On-site SEO deals with the formatting of content on the website to maximize its chances of ranking for all desired searches, while off-site SEO deals with the creation and dissemination of content on a website to build quality backlinks to the site D. On-site SEO deals with the creation and dissemination of content on a website to build quality backlinks to the site, while off-site SEO deals with the formatting of content on the website to maximize its chances of ranking for all desired searches

C

What is the name of the metric Google Analytics 4 (GA4) uses to track goal actions? A. Triggered Events B. Engagement Events C. Key Events D. Conversions

C

What is unpaid search traffic? A. Traffic that comes from banner ads, text ads, rich media ads, or video ads that a website has paid to display on other websites B. Traffic that comes from offline advertising activities C. Traffic that comes to a site from organic search result clicks D. Traffic that comes from ads on the SERP that accompany the organic results

C

Which of the following best describes last click attribution? A. Full credit is given to the source that brought the customer B. 1/3 credit is given to each click C. Full credit is given to the most recent non-direct click D. More credit is given to recent touchpoints before the conversion

C

Which of the following best describes the difference between nofollow and dofollow links? A. Nofollow links don't allow users who click the link to use the back button to return to the original page. Dofollow links allow browsers to navigate back and forth between pages. B. Nofollow links don't allow search engines to record a reciprocating link between the original site and the destination site. Dofollow links keep the reciprocating "door" open so search engines can see the connection between the linked sites. C. Nofollow links don't provide search engine endorsement to their destination page. Dofollow links instruct search engines to endorse the destination page. D. Nofollow links don't register in a web browser's history, whereas dofollow links are listed in the history

C

Which of the following is NOT a common type of conversion in digital marketing? A. Free trials or demos B. Purchase C. Billboard views D. Content downloads (e.g., whitepapers, ebooks)

C

Which of the following is NOT an element of a search ad? A. Headlines B. Display path C. Keywords D. Extensions

C

Which of the following is considered one of the most important indicators of a retail website's success? A. Engagement B. Leads C. Conversion rate D. Traffic

C

Which of the following is the correct listing of a keyword match type? A. Exact match B. "Exact match" C. [Exact match] D. None of these

C

Why is receiving 100 links from 10 different websites better than receiving 100 links from the same website? A. Links from 10 websites are more likely to generate social sharing B. Many links from the same website are a signal of black-hat SEO C. Links from 10 websites mean a higher link diversity than links from one website D. Search engines only register one link from any given domain, so they only count the 100 links from the same site as a single link

C

Segmentation refers to... A. The portion of leads that convert into revenue for the company B. A what-if comparison that requires large quantities of data to be effective and accurate C. The number of times an event was recorded by analytics D. Any method of dividing customers into groups that differ in a meaningful and actionable way

D

The importance of keyword mapping is: A. To make sure the most appropriate webpage shows up on the SERP for every search phrase B. To organize SEO efforts across the many search phrases the website is targeting C. To prevent keyword cannibalization in a website's SEO efforts D. All of these are correct

D

What attribution models are available within Google Analytics 4 (GA4)? A. Linear and Time-decay B. Time-decay and Data-driven C. Last-click and Linear D. Last-click and Data-driven

D

What is the bottom of the pyramid (most basic and important) in the SEO Hierarchy of Needs? A. Snippet/Schema markup B. Share-worthy content C. Keyword Optimization D. Crawl Accessibility

D

What is the main benefit of using Google Tag Manager? A. It automatically generates analytics reports B. It eliminates the need for a Google Analytics account C. It is a tool for conducting conversion rate optimization (CRO) D. It allows easier deployment and management of tracking codes

D

Which of the following is NOT an aspect of successful websites? A. Generate traffic B. Maximize revenue C. Drive conversions D. Create captivating design

D

Which of the following is NOT an example of direct traffic? A. Someone clicks on a bookmark from his/her browser B. Someone sees a commercial featuring the website's domain name and later visits the site directly C. Someone types in the URL of a website into the browser address bar D. Someone types the name of a website into a search bar and clicks the first link on the search engine results page

D

Which of the following is a type of traffic a website can earn? A. Direct Traffic B. Referral Traffic C. Email Traffic D. All of the above

D