DMI Study Guide

You have created a personal YouTube channel and now is she use it to create a brand channel. Where do you need to click in your personal account settings to move your personal channel to a brand account?

"Advanced" under name and email

There are a great variety of ad sizes available on Google display network. Where on the image is the leaderboard ads located?

728X 90

What is the purpose of an over arching strategy when developing a digital strategy?

A simple statement of what you will do and what the objectives are when developing a digital strategy

You have just completed an analysis of metrics and go performance for a website using Google analytics what action would you recommend first to optimize the website?

AB test new page elements

We're on YouTube watch page is the companion banner displayed

Above recommended play videos

Ensuring your website is easy to use for visually or Mobley impaired users is an example of which of the five key principles of good UX and good UI design?

Accessibility

As they appear, drag and drop the correct description under each key building block of marketing automation shown below:

Action: What did your contact you Decision: Where do they go Timing: When should the response happen?

The image shown demonstrates how a TV campaign could be structured in Google ads. What level does "HDTV "and "smart TV "represent in the example?

Ad group level

What are the benefits of linking a YouTube channel to a Google ads account?

Add CTA overlays on your videos and view engagement statistics

What are the best practices for ensuring that you tracked it affectively using Google analytics

Add analytic tracking codes to every page and across all relevant domains and websites Use internal IP filtering with views to avoid skewing data reports

What actions do you need to take before using the events report and Google analytics?

Add code to any website elements that you want to track Configure the event category and event action variables

How do you measure valuable actions like sales are leads generated on your site using Google ads?

Add conversion tracking

What elements should be defined in Google ads been setting up an ad group?

Ads and keywords

How can display and video campaigns be optimize?

Amended targeting and adjust ad scheduling

Which feature in Google analytics enables you to add a small note to help identify and action taken in google ads which has impacted performance?

Annotations

There are four main reporting areas in Google analytics. Match the reporting area on the left with the correct description on the right:

Audience: who is coming to your website Conversion : what actions are users taking to complete set goals Acquisition: how our users getting to your website Behaviors: what our users doing on your website

What metrics are typically use to measure the level of success for digital marketing activities?

Average sale cost and revenue per lead

At what stage of the buyers journey in the image shown as a video and display advertising and typically engage people?

Awareness

Indetifying market opportunities, developing and testing creative concepts, creating a media strategy, and setting a budget and approval are all activities involved in which marketing function?

Awareness

Which business school can be achieved by an effective paid search campaign focus on increasing the total number of impressions from generic searches?

Awareness

At what stages of the buyers Jenny would you send a promotional email to a new customer

Awareness and interest

A person reads an article about the effects of sun damage on skin and searches google got the best way to protect their skin. They discover your company's blog about the "top ten ways to protect your skin in the sun". What marketing fucntion and stage in the buyers journey are aligned in this scenario?

Awareness function + the awareness stage

When creating content for your website, each website page should:

Be easy to read and include a call to action

Which report in Google analytics can help you make decisions about how to improve the content and overall use her journey on a website to drive users more effectively towards a conversion?

Behavior flow

As they appear, drag and drop the benefits and risks associated with granting other people access to your Google analytics account to the appropriate boxes below:

Benefits: all team members use the same data source, collaboration among the team is enhanced, and access levels can be restricted Risk: user accounts can be deleted easily, settings may be changed accidentally, and custom reports can be modified incorrectly

Which bidding approach allows you to increase or decrease the bit amount for a specific targeting method and can be set at the campaign level for time of day, specific days, location and\or device?

Bid adjustment

What is the first step in creating a video advertising campaign on Google?

Big blue plus button

Which key website engagement metric can be best tracked in Google analytics?

Bounce rate

Which campaign performance metrics measure is the percentage of emails sent that couldnt be delivered?

Bounce right

I stay up here, drag and drop the correct exclamation under each email campaign delivery challenge shown below:

Bounces: emails failed to deliver to recipients mailbox Spam complaints: recipient clicks the spam or junk button on your email Sending volume, my spikes an email sending volumes to your spam filters Spam traps: email addresses that don't bounce are monitored by ISPs and blacklist

Which keyword match type uses searcher history and the meaning of relevant words and phrases to match user search queries from a wide range of searches?

Broad match

Data gathered from past campaign is useful when sudden KPI's for your next campaign. Match a calculation for forecasting it out come to the appropriate campaign metric:

Budget/cpc traffic Taffic x conversion rate total conversions Budget total conversion CPA

As they appear, dragon drop the correct description under each campaign objective shown below:

Build awareness: use placement targeting to increase your brands presents to new customers Influence consideration: use audience targeting to engage your customers on your product Drive action: use your marketing to encourage customers to complete the desired CTA

What is the primary activity behind off Paige optimization?

Building back links

Match the metric on the left with the correct description of what it measures on the right:

CTR: The percent number of impressions that lead to a click Average position: Where in as shown on a search result page Impressions: the number of times and add is served to an audience CPC: The actual price paid for each click in a PPC campaign

What are the two missing components for creating effective emails in the image shown?

Call to action and subject line

As they appear, dragon drop the correct description under each element of a group ads account shown below:

Campaign: add groups organized together into a larger campaign Add groups: groupings of keywords into similar themes Keywords: terms that consumers input into search engines to find a product or service

What should you do to ensure that all research used is strong and contains trustworthy data?

Check that reputable sources are cited Use data with large sample sizes

What tasks are the marketing team typically responsible for her to ensure a website is crafted to support digital marketing campaigns?

Collaborating on design copies and editing website layout

Which potential road block does website optimization remove an order for visitors to convert more easily on your website?

Confusing site navigation and slow checkout process

Your prospect is aware they have a problem and have identified potential solutions for it. They are now at the stage where the are evaluating their options. What stage of the buyers journey is your prospect at?

Consideration

What key areas should you assessed one undertaking competitors research as you develop a digital marketing strategy?

Content assessment in comparison of channels

What setting can be selected a Google ads to ensure and add is free, for example, from profanity and rough language?

Content exclusions

What key factors do you need to document when creating an audience persona?

Content preferences and age

What type of targeting focuses on where you want the video and display ads to be shown?

Contextual

Making the shopping experience on your website easier affects which stage of the buyers journey:

Conversion

PPC focuses on driving search traffic with direct commercial intent, which means it Typically engages people when they are close to making a purchase. What stage of the buyers journey, therefore, do PPC consumers fall into?

Conversion

Drag and drop the documents to their description:

Creative brief: uses product, audience and competitor insights to inspire campaign ideas to deliver on your objective Media brief: uses audience data, motivations, media budget, content and creative formats to inform the media choices Media plan: detail all paid media channels including cost line items for each

Match the display metric on the left with the correct description of what it measures on the right:

Ctr: a rate of how many people click on an ad after seeing it VCPM: cost per thousand impressions for a viewable keyword or add Conversion rate: average number of conversions per ad click shown as a percentage Conversion: action that someone takes on a website that is deemed valuable

Match the custom reporting and data analysis features in Google analytics on the left to their primary purpose when reporting on campaigns on the right

Custom reports: enables you to view specific data, channels, or pages and create reports that mean specific needs Custom segments: enable you to apply temporary filters to slice data for deeper understanding Annotations: enables you to create a written record of events or changes you've implemented

Dragon drop the KPI's to the divisions in the business that are most accountable for them:

Customer service: response rate, response time Product: conversion, CTR Marketing team: engagement, awareness

As they appear, drag and drop the correct function under each creator studio tour shown below:

Dashboard: check for notifications and alerts Video manager: organize and update videos from one place Analytics: review channel performance Community call and review and respond to comments

You are setting up a Google analytics account with report on PPC and display campaigns. What settings need to be configured around reviewing data from Google ads and Google search console?

Data sharing

Which website hosting option is typically more expensive?

Dedicated

What are examples of typical categories you can use to submit a list of emails subscribers?

Demographics and purchase history

Match the audience targeting type on the left with the correct description on the right:

Demographics: age, gender, parental status, income Similar audience: mirror audiences based on your list And market audiences: likely to be about to purchase Affinity audiences: lifestyle interest interest profile

As they appear, drag and drop the correct activity under each component of the website design shown on the right:

Design: create a wire frame Content: create a list of pages Architecture: choose a domain name Optimization set up metrics report

What paid search campaign performance data can you analyze if you link a Google ads account to Google analytics?

Detailed website engagement metrics Return on ad spend for e-commerce activity

As they appear, drag and drop the bed adjustment example to the correct Google ads feature shown below:

Devices: increase beds on the desktop if there are high conversion rates on desktop searches Locations: increase beds in high value countries Add scheduling: decrease beds at low conversion times Audiences: sit higher bids for pass visitors to your site

Dragon drop each description into the correct box:

Digital marketing: online activities that engage with online customers, online creative formats and messaging that deliver on commercial objectives Digital media: digital channels that deliver messages to an audience, medium through which a digital messages are delivered

Match the analytics reporting terms on the left with the correct descriptions on the right:

Dimensions: describe data Metrics: measure data

As they appear, drag and drop the descriptions of how a visitor researched your site to the correct source of the traffic on the right to:

Direct traffic: typed URL directly into browser Referral traffic clicked on external link on another website Organic traffic: clicks on an unpaid search engine listing

When advertising on the Google display network, what campaign type matches your ads to websites that include content that's related to your business or to your customers insurance?

Display network

To manage the deliverability of a marketing email what should you review before you send it?

Double check for spelling errors and broken links

A visitor to your e-commerce website views your products and then leaves. Which we marketing option in Google ads enables you to show previously visitors ads from the products they viewed on your website?

Dynamic remarketing

What are the benefits of using the standard version of Google analytics?

Easy to implement and install and free of charge

Do you have clicked upload icon at the top of your YouTube page, so your privacy settings to public and selected a video from your computer to upload. What is the next step to successfully upload your video to YouTube?

Edit basic information

Which email a or B, follows email to sign best practices for layout fun colors and identity

Email a

There are four default goal templates to choose from one setting up goals and Google analytics. What goal template should you use to track video plays or content sharing on your site?

Engagement

To understand what interest your audience, which report and YouTube analytics provides information on your subscribers in the performance of your annotations?

Engagement

When an ad enters the Google ads bed auction, what factors help determine the order in which it is served?

Estimated CTR and Max CPC bit of the competitors

What feature in Google analytics enables you to enhance reporting accuracy my classifying and segmenting visitors, and removing on one to traffic?

Filters

What are the benefits of using marketing automation tools?

Frees up more time for other marketing projects Better results from more frequent testing

Which feature in Google ads limits the number of times your ad well up here to the same user and a period of time or over the course of a campaign?

Frequency capping

Which of the following are examples of cute website attributes to test one accessing the effectiveness of user experience?

Frequency of shopping cart abandonment and nesting of pages

Which report and Google analytics highlights parts of the conversion process that can be improved on to enhance the users journey and increase conversion rates?

Funnel visualization

As they appear, drag and drop the regulatory constraints the correct regulation ask shown below:

GDPR: send emails to users who have explicitly requested that content Can

Why is community management so important in the context of content marketing?

Gain insights about your business in real time Turn negative experiences in positive solutions

What are the best practices for creating an effective CTA in marketing emails?

Give a sense of urgency and have strong commands for verbs

You need to get data on the metrics and goals you've selected to evaluate the overall effectiveness of your website. What is the best to you can use to do this?

Google analytics

What tools can be used to collect and analyze data on social media campaigns?

Google analytics and woopra

Google analytics collects data about visitors to websites using cookies. But the steps that enable Google analytics to track a visitors browser session into correct sequence below:

Google analytics code is implemented on each webpage, the tracking code is executed every time the page loads, a temporary or persistent cookie is dropped onto the users browser, session data is sent to Google ad processed by the analytics tool, the cookie expires after the browser session is finished

As they appear, dragon drop the correct description under each platform shown below:

Google display network: service video and display ads to over 2 million sites Facebook: a social media platform with 2 billion users you can target with ads Criteo: shows consumer ads for products they just viewed on the advertisers website TubeMogul: Use his audience profiles and aggregates video advertising inventory from a variety of sources

Which marketing tool, when the link to Google analytics, provide insights into how SCO traffic in packs website behavior?

Google search console

When using analytics tools: what actions can you take to help ensure you are in compliance with EU data protection legislation?

Has a clear policy on how the analytics data you collect is used and manage and get explicit consent from consumers one collecting personal information

You have measured your websites SCO performance and have found that your technical SCO efforts have not paid off as expected. What questions should you consider to help improve your performance?

Have your key landing pages been indexed? And are there any URL errors reported?

What is the purpose of a view and Google analytics?

Helps to organize visitor data

What are the benefits for email marketers of combining email segmentation in contact management efforts?

Higher open rates and lower complaints

What is the final step in creating a video advertising campaign in Google ads?

Hit continue duh

Which factors need to be analyzed in detail when looking at the page speed of a website?

Hosting provider and Website elements

What are the key elements to consider when establishing a trade of strategy?

Ideas and activations

When you integrate Google ads with Google analytics, what insights can you develop using Google ads report?

Identify high performing times of day Find information on click cost

Put the actions for Conducting a social listening study into the correct order:

Identify keywords, use social search, check for additional keywords, identify trends, establish insight

Match the video metric on the left with the correct description of what it measures on the right:

Impressions: recorded one that I had it serviced for five seconds or more CPM: advertisers pay every time 1000 impressions are delivered Views: it recorded when a user watches 30 seconds or more of a full video If you recall a number of years expressed as a percentage of the number of impressions

Which marketing channel does email integrate with to collect email addresses the point of sale system?

In store

You would like to use the intelligence events feature to alert you to traffic spikes on your website. What part of the screen should you navigate to first?

Insights at top left a screen

What are the main ways to install Google analytics code on a website?

Install it directly onto the website using Google's guidelines and code can be implemented using a tool called Google tag manager

You have chosen your domain name, installed word press, and have successfully logged on. What is the next step you need to take to build your website using word press

Install theme and add plug-ins

How can you use Google analytics to develop insights on the value of off-line marketing activities?

It helps you to understand the ROI of awareness generating activities and it enables you to analyze traffic spikes in real time and in reports

What is the benefit of using email as part of an inbound marketing strategy?

It is low cost with high return

Look at the website in the image. What is the implication of the website design?

It may not appear the same in Mobile

What is the purpose of the bed is simulator tool?

It provides insight into how big changes could affect search results

What factors do you need to consider when developing target personas?

Job details Device usage

What types of insights can you develop on your website to visitors using the audience report and Google analytics?

Language and location and affinity categories and interest

Match the content platform on the left with the most suitable type of content on the right?

LinkedIn: White paper Facebook: 360 Video Instagram: images Twitter: Podcast

Match the post click on the page element on the left with the best way to optimize it on the right

Main copy: don't repeat keywords too often Images: use alt text Heading: don't use too many keywords

What is the key benefit of using the Google ads editor tool and optimizing paid search campaigns

Make a book changes to edit campaigns offline

What are the essentials for creating email copy that grabs readers attention and maintains their interest?

Make it simple and strong and make it easy to scan

What action can an email market or take to minimize the number of bounces and unsubscribes for email campaigns?

Manage list with a preference center and or if you dips and click rates

You have defined your personality and brand and identified your audience. What is the next step involved in creating your brand business story?

Map story to personas

Which buying mechanism is priced on a cost per day format, differs by market and is used by a larger advertisers size it includes higher cost?

Masthead

"In order to establish myself as a digital marketing expert, I will complete a diploma in digital marketing" What elements of a SMART objective are illustrated in the statement above?

Measurable and Specific

What can be used to help determine how paid advertising is implemented over a specific period of time?

Media plan

Which Core component of digital strategy provides guidance on formats, timings and platform speeds?

Media strategy

In an email campaign, what features and capabilities typically enable an email service provider to facilitate a unique experience for recipient?

Merge fields and accurate targeting

When trading a response of adding Google ads, where can you include a CTA?

More options menu underneath input information

You have estimated the number of clicks a paid search campaign will generate. What do you need to do to forecast the budget required for the campaign?

Multiply click by CPC

What are the key factors to consider when developing an effective budget plan for a digital marketing strategy?

Objective an ad spend allocation

Which optional feature in Google ads enables advertisers to get reports on targeting criteria without restricting the search of an ad group?

Observ

Put the five steps of crawl ability into the correct order:

One. Minimize site errors, two. Use redirects wisely, three. Submit an XML site map, four. Minimize duplicate pages, five. Check for indexed pages

Which key stakeholder can help humanize your brand through user generated content?

Online community

You are conducting an SCO audit of your site and went to benchmark your website against its top three competitors. Which tool enables you to do that?

Open site explorer

Which SCO metric is a good high level way of reviewing SCO progress and can be best measured using Google analytics?

Organic traffic, conversion and sales

Match the research types with the correct descriptions

Owned: it gives the most accurate insights related to your business Desk: the most Cost effective research resource as it is free

You are launching a new digital campaign, and want to check in monitor the progress of your campaign subjective. Match the girls and Google analytics on the left with the appropriate condition further use on the right:

Pages per session: how many pages each visit her sees before they leave your website URL destinations: when visitors reach a certain page on your website Session duration: how long a visitor spends on your site Event: what on Paige interactions are taking place on your website

Your client is an established e-commerce retail brand. Your media strategy is to spend 60% of your budget on driving sales and 5% on re-engaging existing customers from your database. What channel is what you recommend to achieve their subjective?

Paid search and email

Where on the search engine results page SERPR paid search results displayed?

Paid search results are displayed in the first four ads with the icon ad

match the most appropriate content type to the content creation tool shown:

PicMonkey: image PiktoChart: inforgraphic Instagram: native videos Pressbooks: white paper

What key areas should you focus your attention on when planning a content strategy?

Platform, timing, tone, narrative

Drag and drop the advantages for communicating strategy to the tool they are most strongly associated with

PowerPoint: communicate top level information and ideal for presenting ideas in person Word: communicate technical information and ideal for supporting documentation

Where in Google ads can you review the performance of the display campaign?

Preferred reports Dash formally dimensions Dash under reporting menu

Match each description on the left with the Google analytics setting level it describes on the right:

Property: the level at which the tracking code is generated Account: the highest level in the access point for analytics View: the the level at which you can segment your data

Why is it important to set up and measure goes for any digital marketing campaign?

Provides insight into which content is working well on a site and helps determine if I campaign is commercially successful

What are the most appropriate sources of email data that you can use to gather information on your existing customers?

Purchase data and social media information

When reviewing video campaign performance in Google ads, what should be selected to view data on how many people were shown an ad?

Reach metrics

What impact as using a double often have on your email campaign delivery?

Reduces vulnerability to spambots And improves sending reputation

What are the key benefits of using display in video advertising in your marketing strategy?

Reengage with customers and brand awareness

Match the metric on the left to the correct description on the right:

Referral source: the medium that leads users to your website Time on site: how long a user spends on your site Return rate: tracked by sales and tracking cookies Bounce rate the percent of users that leave after only visiting one page

What are the qualities of effective content?

Relevant Personalized

What feature distinguishes a Google ads child account from a manager account?

Report on performance from all account levels

What are some of the limitations of using the standard version of Google analytics?

Reports default to last click attributions and data is not collected in real time

If you want a more insight on how your audience arrives at your website, what areas of Google analytics acquisition reports menu would you explore?

Resources/medium and all traffic

What are the benefits of using paper click advertising?

Results are relevant to the users needs, metrics are easily measured

What are key components in a campaign action plan that supports a digital marketing strategy?

Results from the previous digital marketing campaign and Non-paid channel plan details

You are carrying out keyword research for your product or service. You have picked a topic to research brainstormed and now you have 10 keywords around the topic. Following best practice, what is the next step to successful keyword research?

Review keyword value

as they appear drag and drop, features of the SEO to the box on the left and the features of the PPC to the box on the right:

SEO: traffic is free, results take time PPC: traffic is paid, results can be in minutes

Do you have created a website for a fitness and nutrition company and are now looking to add CTAs to your food and nutrition page. Which would be the most effective?

Search

When consumers use search engines they first identify a need or want, _____ and then evaluate alternatives. What is the missing stuff they consumer takes in the purchase decision cycle?

Search for solutions

As they appear, drag and drop the correct exclamation under each email marketing principal shown below:

Segmentation: group similar users together and provide them with relevant information Personalization: Taylor your message for each user Engagement: optimize email campaigns to keep your subscribers interested Analytics: review the performance of past campaigns

Do you have been asked by senior management to demonstrate that customer engagement offers value to your business. Which metric can be used to measure customer engagement?

Sentiment and awareness

You want to A.B. test a call to action on your website. You have already picked one variable to test and chosen your goal. Follow the best practice, what is the next step?

Set up your control and your challenger

Which area of the email shown as optimized for mobile, and sharing the recipe it reaches your website landing page?

Shop button at the top of page

A user has submitted their email on a form on your website where they are instantly added to your email list. What type of opt in permission is this?

Single opt in

Which behavior report and Google analytics is demonstrated in the image shown?

Site speed report

Drag and drop the metrics for a measuring the success of digital channels in to the correct box is:

Social and display: reach, frequency, assistive conversions PPC & SEL: number of sales, CPA, conversion rate

You have been asked to conduct a digital audit in preparation of your business teams latest campaign. What are some of the key factors to assess?

Social media and other channels Admin permissions in access details

What type of insights do web analytics tools provide for digital marketer's?

Source of website traffic and content performance

What type of email subject line is this? "I got Botox and this is what it looked like "

Story

Which tool would you use to carry out social listening to help inform your content marketing strategy?

Talkwalker

Which website can you use to find a reputable source of word press themes for your own site?

Template monster

You are about to launch a new email campaign but before you do, you want to test her different colors green and blue on the CTA button will perform. What are the A.B. testing practices you should follow?

Test your groups equally and randomly and test early and often for best results

A consumer planning a trip to the United States and tourist "New York hotels "into the search bar and his surgeon SRP in response. We're on the I CRP shown includes a directional CTA to drive action?

The CTA on this ad is "to book your hotel in New York now "

When creating a research map, what should you first identify in order to successfully derive research insights?

The audience challenges you are facing

Where are the match her group links for Google ads video campaigns located in Google analytics?

The explorer tab

What do you need to consider when choosing a CMS for your business?

The investment cost How easy it is to use

What types of actions can you track and monitor using the events report, when it is set up in Google analytics?

The number of times a video play button is correct and the number of times a brochure is downloaded

You are setting up a funnel for a destinations goal in Google analytics. What are of the screen should you navigate first?

The panel button

You are developing a content calendar for the quarter. You have included the copy and format the you are going to use, the theme, the date and the time the post is to be published. What elements are you missing?

The platform The creative

What area in the email showing should you test ensure that unsubscribe link works?

The unsubscribe button

We're on a YouTube page can you choose a thumbnail to add to a video?

Thumbnail icons

What are the core elements in a resource map delivered to support a digital strategy?

Timeline and budget

Match the pre-click on the page element on the left with the best way to optimize it on the right:

Title tag: include keywords URL: use dashes instead of underscores Meta description: use a maximum of 156 characters

When considering entering a new market of cultural community, why is it beneficial to conduct cultural research first?

To adapt the positioning and offer to fit in a global context To prevent misconceptions and avoid associating with offensive content

Which type of back links will be most likely to bring in relevant referral traffic?

Topical

Which targeting type allows for more precise targeting, quickly reaches a wider audience and generates more traffic to the website because the ad is placed on websites related to the content related To the content selected?

Topics

What tactics can you use to help maximize your creative outlet across social media platforms?

Trading assets that can be converted easily to suit other platforms Taking existing visual assets an editing them to suit social formats

Which video ad for Matt plays your video ad before, during or after other videos and is skippable after five seconds?

True View instream

When turning your keyword research into content for your site, what is the recommended number of P2 words to use?

Two

Which report within the multi channel funnels report should you use if you wish to develop granular insights into the most frequent customer journey is that purchasers make on your website?

Type conversion paths

As they appear, drag and drop the primary focus and concerns of you asked design to the box on the left and you are designed to the box on the right:

UX design: wire frames and interaction design You I design: typography and visual design

Where are structured snippets located in the ad shown?

Under the promoted post last line types: keywords

A digital strategy provides a framework that enables you to deliver on digital marketing objectives. What are the key outputs required in the early stages of your digital strategy?

Understanding of available resources Review of current activity and future expectations

Making sure I potential customer can access the same pages on mobile as they can on desktop applies to which key principle of website design?

Usability

How can you optimize the clique rates and emails?

Use explicit CTAs and offer deals for a limited time

What best practices should be followed when using images in an email campaign?

Use pixel tracking

What research phase activities can help develop insights to guide your strategic direction?

Utilizing your existing data on existing channels to make decisions Observing how people talk about your brand, category or industry on social

which guidelines are important to follow when it comes to curating content?

Verify that the content is factually correct Be sure to add your own insights

What is the second step in creating a video advertising campaign on Google ads?

Video

As they appear, drag and drop the features of website optimization to the box on the left and the features of SEO to the box on the right

Website optimization: ensures the site is easy to navigate and use, ensures that content is effectively displayed SEO: And shows the use of affective meta-data, ensures search engines can index your content

Which website characteristics are also considered technical SEO ranking factors?

Website speed and HTTPS

You are responsible for creating a new email campaign and have just completed the work to find the campaign requirements. What is the next step in the email campaign creation process?

Write the email copy

match each social media tool on the left with the correct description on the right

a tool that measures performance on twitter: Tweetreach a tool that measures website traffic and performance: google analytics a tool that's used for community management: hoot suit

which native tools can provide rich insights into the performance of Facebook campaigns?

audience insights ads manager

match the objectives for a snapchat campaign on theft to the types of KPIs they support on the right

awareness: expand recognition of your brand name consideration: drive more traffic to your app conversion: increase sales on your website

match the business goal on the left with the best aligned content metric on the right:

awareness: impressions consideration: engagement sales: conversions loyalty: reviews

What powerful content tool is demonstrated in the the image shown?

content personalization

what are the befits of using platform-native tools to analyze your social media campaigns?

facilitates installation of conversion-tracking pixels helps to identify valuable, actionable metrics

what audience targeting options are available on twitter?

follower lookalikes conversation topics

you run an online fitness blog whose primary seo objective is brand awareness. which smart objective will be more relevant based on your overall business goals?

get referenced in three of the top five industry news websites in the next six months

your digital marketing intern was about to regard a followers posts on your instagram account. analyze the images shown and outline which best practices for reframing UGC have yet to be applied

give credit to owner avoid editing content

To create a company page on linkedin, what part of the screen should you navigate first?

icon to the right go profile icon "work"

as they appear, drag and drop the features of long tail keywords to the box on the left and the features of short tail keywords to the box on the right:

long tail: easier to rank for, harder to research short tail: easier to research , harder to rank for

which of the following benefits of keyword research?

omit keywords with low search volume target keywords that are within your reach

Match the creative format specifications to the channel they are most closely associated with in a format plan

preroll video Site link - ppc Carousel- insta Facebook-canvas

which statement about setting up a snapchat page for a business are true?

sign up by downloading the snap app on your mobile phone avail of extra functionality by signing up to ads manager

match each feature on the left with the social media platform it inmost associated with on the right:

snapchat: memories instagram: search and explore linkedin: inmail twitter: periscope

what are some of the best practices that you should follow when setting up a social media account for a business?

use a profile image that depicts your brand include CTAs in your cover photo

what are the attributes of an effective snapchat?

use native filter options link to website

what sources of data does Facebook analytics insights draw from?

view information for people on facebook people connected to facebook page or event

put the three steps of how search engines work into the correct order:

1. crawling 2. indexing 3. ranking

demonstrate your understanding of how to create a paid promotion campaign on Facebook or instagram by dragging and dropping the steps into the correct sequence below

1. create a new ad in your business manager account 2. set objective and name campaign 3. define audience, network, and device 4. set budgets and run dates

demonstrate your understanding of how to create a paid promotion campaign on twitter by dragging and dropping the steps into the correct sequence

1. name campaign and set objective 2.set budget and dates 3. select creative and targeting 4. push campaign live

demonstrate your understanding of how to set up an effective social media campaign by dragging and dropping the steps into the correct sequence below

1. name your campaign 2. set your objective 3. define your audience 4. add creative content

demonstrate your understanding of how to create a paid promotion campaign on Snapchat by dragging and dropping the steps into the correct sequence below

1. select objective 2. set audience 3. set budget and run dates 4. select creative

demonstrate your understanding of how to create a paid promotion campaign on Linkedin by dragging and dropping the steps into the correct sequence:

1. select objective 2. target audience 3. set bid 4. push campaign live

you are looking to promote your content and have decided to team up with a company who sells a similar product to create a campaign together, what is the method of content promotion known as?

Affiliate Marketing

Match the stage of the buyers journey on the left with the most suitable type fo content on the right

Awareness: Gif Interest: Blog Consideration: Webinars Conversion: Retargeting

Drag and drop the benefits of content seeding to the box on the left and the challenges of content seeding to the box on the right:

Benefits: more traffic to website, more conversions, measuring ROI, organic reach, generate thought leadership Challenges: transparency of placement, extend reach, allocating budgets and resources

Which factor concerning the alignment of content marketing goals to business objectives focuses on the language, appearance and message of the content?

Consistency

You are researching your competitors target market to find out how active their community is and what their audience is saying about their brand. What tool or source of information is best suited to provide this competitive insights?

Content analysis

Drag and drop the features of content creation to the box on the left and content curation to the box on the right:

Content creation: higher resource investment, 100% ownership, original content Content curation: third party content, limited ownership, lower resource investments

Match the types of audience research data on the right with their audience attributes on the left:

Demographics: social, geographical and financial Psychographics: Lifestyle, ideas and beliefs Behavioral: Retail experience, product use, and adoption

math the social media platforms on the left with their primary advantage on the right

Facebook: large-scale reach twitter: real-time conversation linkedin: professional networking instagram: curated photos and videos snapchat: ephemeral storytelling

Which tool can you use to check spelling errors across the various platforms you are posting content to?

Grammarly

which native tools can provide rich insights into the performance of Instagram campaigns?

Instagram insights ads manager

What should be included in your monthly content report as part of your content audit?

Most successful content Key metrics

What are the main benefits of a 360 campaign?

Optimizes for scale and balance Covers the entire buying cycle

As they appear, drag and drop online business opportunities to the correct digital channel shown:

PPC: drives interested audiences to a website landing page SEO: Increases the visibility and search ability of online assets Content Marketing: Improves brand personality and likability Social Media: Creates visibility and interactivity with an audience

Drag and drop the appropriate activity to the type of research used to develop content topics:

Search trends: discover what time of the year users are searching for particular terms Keyword establishment: find out how users are finding your website Audience insights: use google analytics to find out what platforms your potential customers use

What do you need to concentrate on when conducting a competitor content audit?

Social following New format adoption

Match the audience research tools and approaches on the right with the correct purpose on the left:

Social listening: identifies audiences interests Market research: provides third party analysis of specific topics Surveys: collects specific or statistical data on your products Behavior analytics: gathers data around online user activity

Your team is growing so clear roles and responsibilities must be assigned to ensure campaign efficiency. As the teams social media marketer, what are you specifically responsible for?

Social media marketer: reporting threats to brand, responding to communities, curating content, nurturing influencer outreach efforts. other: reporting on search trends, testing rendering across multiple ESPs, developing long-term google ad strategies, recruiting content writers and designers

What are key components of topical and evergreen?

Topical: time-sensitive and limited repurposing Evergreen: has a wider relevance and timeless

Drag and drop each characteristic to the traditional or digital marketing column:

Traditional: Mass, Outbound, One-to-many, Passive audience Digital: One-to-one, inbound, active audience individual

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign?

Uses every audiences point of contact Optimizes for scale and relevance

Match the definition to the topic

White paper: in-depth report on a specific topic eBooks: usually short and interactive Infographic: a creative way to show large volumes of data and statistics Blog: combination og text and images providing updates on business and related activities

what are some of the best practices that should be followed the posting on linkedin?

adapt a professional tone ask co workers to share community posts

match each Facebook audience targeting option on the left to the appropriate example on the right

age, gender, location: demographics purchase pattern: behaviors remarking lists: custom audiences Facebook partner websites: network placements

drag and drop the audience targeting options and create formats available with snapchat ad manager into the correct boxes:

audience targeting option: pinpointing location, drinking coffee, using android creative format: using a snap ad, designing a story ad, applying a geofilter

match the objective for a Facebook or instagram campaign on the left to the types of KPIs they support on the right

awareness: expand your products reach consideration: drive more traffic to your website conversion: increase catalog sales

match each twitter campaign objective as it appears on the right with the correct description below:

awareness: getting as many people as possible to see tweets tweet engagement: maximizing user interaction with selected tweets website clicks:driving people to visit your site and take action in stream preroll: ensuring your ads play before other peoples videos

match benefits and challenges

benefits: generate thought leadership, more conversion, extended reach, more traffic to website challenges: transparency of placement, organic reach, allocating budgets and resources, measuring ROI

drag and drop the budget and bid options available on Snapchat into the correct boxes below:

budget option: lifetime, daily bid option: automated, manual

drag and drop the budget and bid options available on linkedin into the correct boxes below:

budget options: optional total spending, daily spend bid options: cost per click, cost per send

drag and drop the campaign objectives and create formats available on linkedin into the correct boxes below:

campaign objective: collect leads, increase followers, get video views, drive website visits creative format: shoot a video, post an article, upload an image, create a carousel ad

you have been asked to train a new digital marketing intern on the best practices to follow when using hashtags. using the image below as an example, identify which key hashtag rules have been broken.

capitalize hashtags appropriately avoid using lots of hashtags

match the creative formats available on Facebook and instagram as they appear on the right with the correct description below:

carousel: shows multiple products in one ad unit collection : shows products from your e-commerce store lead form: collects contact details from consumers canvas: provides a rich, m expandable mobile experience

which native tools can provide rich insights into the performance on linkedin campaigns?

company page analytics campaign manager

drag and drop the proper term under each category:

company page analytics: understand more about follower demographics, evaluate engagement of individual posts, identify trends across key metrics campaign manager: measure the effectiveness of ad campaigns, provide data on sends and opens for sponsored in mail, provide social action data for sponsored content ads

when setting up a twitter page for a business, which actions should you take?

create a standard twitter accounts add a profile picture and company bio

how do you assess the utility of your content?

customer feedback downloads and saves

match the audience targeting options available on linkedin on the left to the appropriate categories on the right:

demographics: age and gender connections: groups and company follows employment: company name and size education: field of study and skills

when posting video content on social media platforms, what best practices should you follow?

design video for vertical views sharing live events

match each twitter tool on the left with the correct description on the right:

displays tweet data such as impressions, retweets, and supplies: tweet activity dashboard provides a 28 day summary of account activity: account home shows total impressions across all campaigns for a specified date range: campaign dashboard provides a real-time look at people who engage with your tweets: audience insights dashboard

demonstrate your understanding of how to set up an Instagram business page

download the app and connect to Facebook go to the app menu and choose the settings icon choose to switch to a business account add your business details in bio

you were successful I your community-building efforts and have increased the company's social following by 9% across social media, now your challenge is to sustain this community. What are the best methods for doing this?

include a personal name in public social responses use persuasive CTAs in posts that encourage actions

how can you enhance the tweets you compose for a campaign?

include an image or video attach a twitter card

when posting content on social media platforms, what best practices should you follow?

include photos and videos ensure posts are topical and relevant

the five stages of the buyers journey are awareness, interest, consideration, conversion, and retention. Which stages are most influenced by social media marketing?

interest awareness

when sharing stories on social media platforms, what best practices should you follow?

invite a social influencer to take over your story feed use @mentions to mention other users

what are the benefits of social media marketing?

it can yield a higher ROI than other marketing channels it offers flexibility in terms of creative content

Which serp components is highlighted in the image shown?

knowledge graph (sidebar on google)

too of the three key components for assessing the ROI of your content marketing effort are investment in content and performance of content. what is the third component?

long tail benefits

match each on the left with the correct social media marketing term on the right

mention: a post that contains another username in the body of the message story: a feature that allows users share transient moments newsfeed: an area where you see posts from friends and brands you're connected with follower: a user who has subscribed to receive another users posts in their feed

uploading content to Facebook to be posted at a future date us an example of which type of content scheduling?

native

as they appear, drag and drop the correct example of each keyword type shown on the right

navigational: cococola.com informational: how is Coca Cola made? transactional: buy coca-cola merchandise online

what campaign insights are provided by snapchat analytics?

number of impressions cost per swipe

you would like to give a 25% discount to customers via a Facebook post. What type of post is the most suitable for this?

offer post

When seeding content, your company website is an example of which type of distribution channel?

owned

match the linkedin ad product on the left to its correct description on the right

small ads that appear on the right of the desktop version on linkedin: right hand ad increase the reach of company page posts: sponsored content ad mass scale, personalized messages direct to the target audience: sponsored in mail highly relevant and customizable creative: dynamic ads

as they appear, drag and drop the correct activity to each component of SEO shown on the right:

technical: non content related activities on page: content and keyword targeting off page: gaining external links

engagement rates have been declining so you have been asked to measure the attention span of your audience. Which metrics enable you to do that?

time on page video drop offs

as they appear, drag and drop the primary objective of a transactional business to the box on the left and an information business to the box on the right:

transactional: e-commerce, lead generation informational: traffic, brand awareness

which native tools can provide rich insights into the performance of twitter campaigns?

twitter analytics twitter ad manager

your company budget for Q2 has been decreased but management still expects you to increase the company's social following across social media, what are the best methods you can adopt to build a loyal community?

use hashtags in posts to increase discoverability join social platform groups relevant to your business

how can you optimize ad servicing on Facebook and instagram?

use link clicks to serve ads to people who are most likely to click on them use daily unique reach to show your ad once per day to your audience

what are some the best practices that should be followed when tweeting?

use link shorteners to allow more tweet space add geolocation data tweets

match the bid options available on twitter on the left to the appropriate descriptions on the right:

when you have a tight budget: maximum bid when you don't want to micromanage your campaign when you want to average out an average price per engagement: target bid