DMM 8

Pinterest audiences that behave like or have interests similar to current customers

actalikes

Budgeting strategy conducted automatically and focused on selected metrics

automated bidding

On Pinterest, collections of Pins related to specific topics and concepts

boards

On Facebook (and other social media platforms), to create an ad using a post, in order to reach a wider audience

boost a post

A brand's story

brand narrative

Filters that enable organizations to create customized TikTok effects related to their brands

branded effects

A Snapchat filter that includes a brand's logo and other information, for use such as during marketing events

branded filter

A hashtag that uses a brand name

branded hashtag

Notifications about specific brands, which consumers receive if they have liked a call-to-action (CTA) Tweet for that brand, promoted using Twitter Ads

branded notifications

Short YouTube ads that may not be skipped and are effective for quick memorable messaging

bumper ads

Social media ads that combine multiple images into a single ad, to offer a story and improve chances of a conversion

carousel ads

Marketing to a digital community base, enhancing engagement, and creating long-lasting relationships with that base through online communities, blogs, message boards, forums, and other places where consumers may gather

community marketing

A schedule of what content will be needed and when it is expected to go out

content calendar

The combination of types of social media content that will be deployed, through which channels, and when

content mix

The cost associated with a TikTok view-through attribution (VTA); calculated as the total cost of conversions divided by the number of VTA conversions

cost per VTA conversion

Social media ads whose cost is calculated per one thousand impressions

cost per mile (CPM) ads

Visual ads that may appear on YouTube Home or on certain feeds or promotional areas and are designed for consumers to click on to open for further discovery

discovery ads

Content that is directly taken from another source and published on another

duplicate content

Social media ads that are personalized automatically to adapt content to each consumer

dynamic ads

Twitter ads that allure consumers to follow an account they are not currently following

follower ads

Budgeting strategy based on selected factors or goals

geo-based bidding

Setting a virtual boundary, fence, or circle in a geographic area, making selected content available only to those in that specific area

geo-fencing

Content providers who write blog posts for an organization's blog(s)

guest bloggers

Video ads that appear in between user videos as consumers scroll through their "For You" page

in-feed ads

The use of paid or unpaid influencers in digital marketing

influencer marketing

A WhatsApp business feature that helps organizations organize consumer contacts and chats that may have occurred through its automated messaging

labels feature

Broadcasting live video to viewers in real time over the Internet

livestreaming

Marketing that sends emails relating to customer loyalty efforts, such as loyalty rewards balances, loyalty perks, and special loyalty promotions

loyalty email marketing

On LinkedIn, a feature that enables marketers to retarget audiences, target email contacts, or perform "account-based targeting" using the organization's own data

matched audiences

Influencers who are not necessarily celebrities or big names, may have fewer than 10,000 followers, but are passionate about one or more areas

micro influencers

Term used to refer to micro-influencers

nano-influencers

An ad that appears within an organization's newsfeed and appears like a regular post

native ad

YouTube ads that play either before, during, or just after a video; they do not give viewers the option to skip the ad

non-skippable in-stream ads

Social media marketing activities for which there is not a direct cost (that are not directly paid)

organic social media marketing

The percentage of users who click on a Pin compared to the number of people who viewed it; calculated as the number of users who click a Pin link divided by the number of people who viewed the pin, multiplied by 100

pin click rate

The percentage of times a Pin was saved compared to the number of times the Pin was on a screen; calculated as the number of Pin saves divided by the number of times the Pin was on a screen, multiplied by 100

pin save rate

On Pinterest, bookmarks of content specific to a consumer's activity

pins

Descriptive labels for products on Instagram

product tags

On LinkedIn, consumer characteristics such as professional title, organization, industry, or interests

professional traits

Tweets that are intended to reach larger audiences and are paid-for ads, often labelled with the term "Promoted"

promoted ads

A Snapchat feature that enables organizations to engage with relevant audiences through the platform; it enables an organization to provide information about itself, add content, be searched, have customers follow it, advertise, and sell products and services

public profile for business

A WhatsApp business feature that enables organizations to quickly answer consumer questions

quick replies feature

A method of forwarding or sharing a Tweet by reposting or forwarding a message shared by another Twitter user

retweeted

Keywords that describe a video on YouTube

searchable tags

YouTube ads that play either before, during, or just after a video and that give viewers the option to skip the rest of the ad

skippable in-stream ads

A photo or video communication on Snapchat

snap

Computer code that can be added to an organization's website, which will allow it to track what a Snapchat user does on the website

snap pixel

Snapchat feature that allows consumers and organizations to add a variety of enhanced options to a Snap

snapchat lenses AR experiences

Snapchat tool that offers packages of audience segments from which marketers can choose

snapchat predefined audiences

Codes similar to QR codes that provide a way for Snapchat users to quickly link to organizations' websites

snapcodes

The process of monitoring, reviewing, and gathering information from social media channels and use this to inform social media strategy

social listening

A formal examination of the state of an organization's social media assets and their relation to the overall digital marketing portfolio

social media audit

Marketing that uses social networking website, programs, and applications to reach consumers and market products or services

social media marketing

The route a consumer took through social platforms to arrive at a website

social path

Measure of how often consumers click on social media icons on an organization's website

social shares

In Snapchat, images that can be used to decorate or add to a Snap

stickers

Content that is republished on other sites or places

syndicated content

TikTok feature that gives social media marketers choices about how often and to whom an ad will reach consumers

tiktok reach & frequency

A feature on TikTok that places ads at the top of a consumer's video feed when they open the app

topview

Twitter ads that place a brand's ad alongside something that is trending for the day

trend takeover ads

Messages that Twitter users may send, receive, and read, consisting of text, images, videos, and links, with a limit of 280 characters

tweets

Media-rich posts that add photos, video, and other options to Tweets

twitter cards

Recurring conversations, scheduled at the same time each week or month and identified by their own hashtag

twitter chats

Longer-format curated stories, created by pulling together collections of notable Tweet conversations along with live commentary

twitter moment

Model that attributes a conversion action to a prior TikTok viewing

view through attribution (VTA)

A brand's main page on YouTube that allows organizations to upload a profile and videos, add playlists, create community, and add a store

youtube channel