E-Commerce Chapter 4

which of the following technologies is used to seperate the design and presentation of content from the content creation process?

CMS

all of the following are important factors in search engine optimization except:

adhering to accessibility guidelines

all of the following are key design principles of responsive Web design except:

coding by convention

offline media is typically used for all of the following marketing activities except:

conversation

which of the following basic system functionalities is used to display goods on a Web site?

digital catalog

using prebuilt templates is typically one of the most expensive choices when building an e-commerce site

false

all of the following are basic functionality provided by e-commerce merchant server software except:

marketing software

building which of the following is the most expensive path to creating a mobile presence?

native app

which of the following helps you engage your customers in a conversation?

on-site blog

Dynamic page generation lowers menu costs

true

a list server can be used to manage e-mail marketing campaigns

true

which of the following is the minimum system architecture requirement for an e-commerce Web site that processes orders?

two-tier architecture

which of the following involves testing a site program's modules one at a time?

unit testing

A template test is a form of which type of testing

A&B testing

which of the following is a server-side technique that detects the attributes of the decive making the request, and using predefined templates, loads a version of a site that is optimized for the devices?

AWD

which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?

ODBC

all of the following are basic functionality provided by Web servers except:

a shopping cart

which of the following verifies that the business objectives of the system as originally concieved are in fact working?

acceptance testing

the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design is known as:

benchmarking

the primary way a Web site is able to personalize the content presented to a visitor is through the use of

cookies

all of the following are basic information requirements for a product database except:

customer ID numbers

which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

customer on-site tracking

what are the two most important management challenges in building a successful e-commerce presence?

developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

which of the following is not a main factor in determining the overall demanf on an e-commerce site?

file sizes of Web pages being served

most of the time required to maintain an e-commerce site is spent on

general administration and making changes and enhancements to the system

which of the following statements about mobile Web sites is not true?

generally, moblie web sites operate more quickly than traditional web sites viewed on a desktop computer connected to a broadband office network

which of the following are the two main components of a systems design?

logical design and physical design

beginning the e-commerce developement process with a mobile presence rather than a desktop web site is referred to as which of the following?

mobile first design

which form of testing compares a control page with one that is very different

new concept test

which of the following type of application server monitors and controls access to a main Web server and implements firewall protection?

proxy server

all of the following are Web site design features that annoy customers except:

redundant navigation

which of the following is used to process certificates and private/public key information

secure sockets layer, transport layer security

all of the following are simple steps for optimizing Web pages content that can reduce response times except:

segmenting computer servers to preform dedicated functions

which of the following would you use to verify that links on Web pages are valid?

site management tools

which of the following types of e-commerce presence is best stuited for creating an ongoing converstion with one's customers

social media

_______ are the types of information systems capabilities needed to meet business objectives

system functionalities

in order from begining to end, the major steps in the SDLC are:

systems analysis/planning, systems design, building the system, testing, and implemention

the term stateless refers to the fact that:

the server does not have to maintain an ongoing dedicated interaction with the client computer

which of the following types of sites typically needs a high percentage of secure pages?

trading

when developing an e-commerce presence, it is important to understand that the business must drive technology decisions, not the reverse

true

which of the following cannot be used to retrieve objects from a database?

HTML