E-Commerce Chapter 4
which of the following technologies is used to seperate the design and presentation of content from the content creation process?
CMS
all of the following are important factors in search engine optimization except:
adhering to accessibility guidelines
all of the following are key design principles of responsive Web design except:
coding by convention
offline media is typically used for all of the following marketing activities except:
conversation
which of the following basic system functionalities is used to display goods on a Web site?
digital catalog
using prebuilt templates is typically one of the most expensive choices when building an e-commerce site
false
all of the following are basic functionality provided by e-commerce merchant server software except:
marketing software
building which of the following is the most expensive path to creating a mobile presence?
native app
which of the following helps you engage your customers in a conversation?
on-site blog
Dynamic page generation lowers menu costs
true
a list server can be used to manage e-mail marketing campaigns
true
which of the following is the minimum system architecture requirement for an e-commerce Web site that processes orders?
two-tier architecture
which of the following involves testing a site program's modules one at a time?
unit testing
A template test is a form of which type of testing
A&B testing
which of the following is a server-side technique that detects the attributes of the decive making the request, and using predefined templates, loads a version of a site that is optimized for the devices?
AWD
which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?
ODBC
all of the following are basic functionality provided by Web servers except:
a shopping cart
which of the following verifies that the business objectives of the system as originally concieved are in fact working?
acceptance testing
the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design is known as:
benchmarking
the primary way a Web site is able to personalize the content presented to a visitor is through the use of
cookies
all of the following are basic information requirements for a product database except:
customer ID numbers
which system functionality must your Web site have in order to be able to personalize or customize a product for a client?
customer on-site tracking
what are the two most important management challenges in building a successful e-commerce presence?
developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
which of the following is not a main factor in determining the overall demanf on an e-commerce site?
file sizes of Web pages being served
most of the time required to maintain an e-commerce site is spent on
general administration and making changes and enhancements to the system
which of the following statements about mobile Web sites is not true?
generally, moblie web sites operate more quickly than traditional web sites viewed on a desktop computer connected to a broadband office network
which of the following are the two main components of a systems design?
logical design and physical design
beginning the e-commerce developement process with a mobile presence rather than a desktop web site is referred to as which of the following?
mobile first design
which form of testing compares a control page with one that is very different
new concept test
which of the following type of application server monitors and controls access to a main Web server and implements firewall protection?
proxy server
all of the following are Web site design features that annoy customers except:
redundant navigation
which of the following is used to process certificates and private/public key information
secure sockets layer, transport layer security
all of the following are simple steps for optimizing Web pages content that can reduce response times except:
segmenting computer servers to preform dedicated functions
which of the following would you use to verify that links on Web pages are valid?
site management tools
which of the following types of e-commerce presence is best stuited for creating an ongoing converstion with one's customers
social media
_______ are the types of information systems capabilities needed to meet business objectives
system functionalities
in order from begining to end, the major steps in the SDLC are:
systems analysis/planning, systems design, building the system, testing, and implemention
the term stateless refers to the fact that:
the server does not have to maintain an ongoing dedicated interaction with the client computer
which of the following types of sites typically needs a high percentage of secure pages?
trading
when developing an e-commerce presence, it is important to understand that the business must drive technology decisions, not the reverse
true
which of the following cannot be used to retrieve objects from a database?
HTML
