E-Commerce - EXAM #3
In 2018, around what percentage of the U.S. population used social network?
70%
In 2018, which age group had the fastest growing age rate of Facebook usage?
Adults over 65
Which of the following is an on-demand service based on lodging?
Air bnb
What is the largest sector of the online travel services market?
Airline reservations
In 2018, approx. what % of internet users over the age of 14% made an online purchase?
Almost 80%
When company has the highest share of the eBook market?
Amazon
Which of the following categories generates the highest percentage of online revenue?
Computers and electronics
Which of the following platforms was used by the fewest gamers in 2018?
Consoles
The amount of time visitors spend on a site is a measure of
Engagement
Which of the following companies purchased Instagram?
T/F: online retail constitutes about 20% of the retail market today.
False
All of the following are advantages of online retail EXCEPT:
Faster delivery of goods - they cannot deliver faster than brick & mortar
Which of the following is NOT one of the top 3 publishers in eBook publishing?
The merger of media enterprises into powerful synergistic combinations that can cross market content on many different platforms is referred to as a:
Industry convergence
All of the following statements about amazon are true except?
Jet.com was bought by Walmart NOT amazon
Which of the following is the second leading social network in the U.S. in terms of monthly unique visitors?
Which of the following online type of content is consumed by the lowest number of people?
Magazines
Which of the following now owns LinkedIN?
Microsoft
Which of the following statements about millennials is NOT true?
Millennials overwhelming prefer print books to eBooks
Which of the following measures the percentage of sales revenue a firm can retain after all expenses are deducted from gross revenues?
Net margin
_________ were the most trouble segment of the print publishing industry in 2017.
Newspapers
Apart from amazon the top online retail stores in terms of online are all:
Omni-channel
An example of an indirect good in the fast food industry is
Paper napkins
Which of the following is NOT a current trend in online content?
Reading newspapers and print continues to grow
What is the first step in the procurement process?
Search for suppliers
Which of the following is a subscription based retailer using predictive marketing and bid data?
Stitch Fix
Which of the following terms refers to the links that connect business firms with one another to get things from point a to f
Supply chain
T/F: A la cart means you only pay for what you want
True
T/F: The average American adult spends twice as much time consuming media than time spent at work.
True
T/F: The total amount of time that you spend listening to music per day hasincreased as cd sales have decreased
True
T/F: almost all recruiting pros use social networking for the recruiting process
True
T/F: purchasing managers are key players in the procurement process
True
T/F: streaming has replaced downloading as the preferred...
True
T/F: time spend on t desktop devices and mobile computers now exceeds time spent using the television
True
All of the following have introduced their own version of the "buy button" except?
Tumbler
Which streaming gaming channel was purchased by amazon in 2015?
Twitch
Which of the following types of online content is consumed most online?
Video
_____ is the market leader in C2C choices.
eBay
When was the future of eBooks firmly established?
in 2007 with the introduction of amazon kindle
Which of the following provides a financial snapshot of a company's assets and liabilities on any given day?
Balance sheet
Omni-channel merchants are referred to as
Bricks and clicks
Which of the following U.S. media channels generates the most revenue?
Broadcast tv and cable
All of the following are challenges faced by brick and clicks except?
Building a brand name
Virtual merchants charge potentially large costs for...
Building a physical store
