eCommerce Exam 1 Chapter 4 Pt 1
When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test?When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test?
8
A template test is a form of which type of testing?
A/B testing
The leading web server software is:
Apache
Which of the following is a simple but powerful method for strategizing about a business?
SWOT analysis
The concept of a "sprint" is related to which of the following development methodologies?
Scrum
Which of the following is used to process certificates and private/public key information?
Secure Sockets Layer/Transport Layer Security
________ are the types of information systems capabilities needed to meet business objectives
System functionalities
All of the following are basic functionality provided by web servers except:
a shopping cart.a shopping cart.
Which of the following verifies that the business objectives of the system are in fact working?Which of the following verifies that the business objectives of the system are in fact working?
acceptance testing
All of the following are simple steps for optimizing web page content except:
segmenting computer servers to perform dedicated functions.
Which of the following would you use to verify that links on web pages are valid?
site management tools
Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?
social media
In order from beginning to end, the major steps in the SDLC are:
systems analysis/planning; systems design; building the system; testing; and implementation.
Which of the following is the minimum system architecture requirement for an e-commerce website that processes orders?
two-tier architecture
Which of the following involves testing a site's program modules one at a time?
unit testing
Which of the following involves creating a skeleton version that focuses on functionality rather than design?
wireframing
Which form of testing compares a control page with one that is very different?
new concept test
Which of the following helps you engage your customers in a conversation?
on-site blog
Which of the following is not one of the basic business objectives for an e-commerce site?
optimize system architecture
Which of the following details the actual hardware components to be used in a system?
physical design
Most of the time required to maintain an e-commerce site is spent on:
general administration and making changes and enhancements to the system.
All of the following might be part of a website's middle-tier layer except:
legacy corporate applications.
Which of the following typically includes a data flow diagram (DFD) to describe the flow of information for an e-commerce site?
logical design
Which of the following are the two main components of a systems design?
logical design and physical design
The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as:
benchmarking.
All of the following are basic information requirements for a product database except:
customer ID numbers.
Which system functionality must your website have to be able to personalize or customize a product for a client?
customer on-site tracking
The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade.
decreased dramatically
What are the two most important management challenges in building a successful e-commerce presence?
developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
Which of the following basic system functionalities is used to display goods on a website?
digital catalog
