EEE 2023 Quiz CH. 2

The number one rule for a brainstorming session is that​ __________. A. the session moves slowly and deliberately B. every idea is immediately critiqued C. no criticism is allowed D. leapfrogging is discouraged E. freewheeling is discouraged

C. no criticism is allowed

The term window of opportunity is a metaphor describing the​ ____ in which a firm can realistically enter a new market. A. region B. arena C. time period D. value proposition E. confidence

C. time period

Intuit​ (which makes Quicken and TurboTax​ products) routinely sends teams of testers to the homes and businesses of its users to see how its products are working and to see insights for new product ideas. Intuit uses​ ________ research. A. entrepreneurial B. motivation C. focus group D. day-in-the-life E. symbolic

D. day-in-the-life

Elon​ Musk, the founder of the electric car company Tesla and​ co-founder of the solar panel company SolarCity is credited with having a​ "sixth sense" that allows him to see opportunities that others miss. This sixth sense that Elon Musk has is called​ _______. A. entrepreneurial readiness B. opportunity recognition C. market perception D. entrepreneurial alertness E. market readiness

D. entrepreneurial alertness Your answer is correct.

Which of the following relationships is more likely to spark a new​ idea? A. Solo B. Frequent C. Network D. ​Weak-tie E. Strong-tie

D. ​Weak-tie

​____ in the marketplace are a source of business opportunities. A. Successes B. Revenues C. Gains D. Profits E. Gaps

E. Gaps

Which one of the following is NOT an essential quality of an​ opportunity? A. It is durable. B. It is attractive. C. It is anchored in a​ product, service, or business that creates or adds value to buyer or​ end-user. D. It is timely. E. It is profitable.

E. It is profitable.

A popular technique used in classrooms to teach brainstorming is called the​ ______ report. A. opportunities B. churn C. trends D. ideas E. bug

E. bug

Which one of the following is NOT a social trend that is currently affecting how individuals behave and set up​ priorities? A. Passage of the Affordable Care Act​ (Obamacare) B. Increased participation in social networks C. Aging of the population D. The increasing diversity of the workforce E. Growth in the use of mobile devices

A. Passage of the Affordable Care Act​ (Obamacare) Your answer is correct.

John and Amy both work in the billings department of Acme Corp. The nature of their job involves frequent interaction with each other every working day. The tie between John and Amy is an example of​ a_______ relationship. A. ​strong-tie B. entrepreneurial C. corporate D. lifestyle E. weak-tie

A. ​strong-tie