Entrepreneurship I: Product/Service Management Match Up
A product/service manager works on a plan to discontinue offering drive-up service at a pharmacy since very few customers use it
Elimination of weak products
A product/service manager evaluates whether or not a product is meting the goals and expectations previously set for it
Monitoring existing products
A product/service manager runs a sales report for the past quarter on a certain product
Monitoring of existing products
Sales and service training is conducted for a product that will hit the market next month
New-product development; commercialize product
A company takes in an in-depth look at the demand for a product and how much it will actually cost to produce it
New-product development; conduct business/feasibility analysis
A company modifies a product repeatedly until it is satisfied with the final product
New-product development; develop product
A product/service management department holds a brainstorming session for product ideas
New-product development; generate ideas
A company's CEO scraps a product idea since it didn't work in the past
New-product development; screen ideas
A product makes its debut in Des Moines, Iowa, only, to see how well it will sell
New-product development; test market product
A company shows a group of potential customers a prototype of a product to see if it appeals to them
New-product development; test product concept
