Entrepreneurship I: Product/Service Management Match Up

A product/service manager works on a plan to discontinue offering drive-up service at a pharmacy since very few customers use it

Elimination of weak products

A product/service manager evaluates whether or not a product is meting the goals and expectations previously set for it

Monitoring existing products

A product/service manager runs a sales report for the past quarter on a certain product

Monitoring of existing products

Sales and service training is conducted for a product that will hit the market next month

New-product development; commercialize product

A company takes in an in-depth look at the demand for a product and how much it will actually cost to produce it

New-product development; conduct business/feasibility analysis

A company modifies a product repeatedly until it is satisfied with the final product

New-product development; develop product

A product/service management department holds a brainstorming session for product ideas

New-product development; generate ideas

A company's CEO scraps a product idea since it didn't work in the past

New-product development; screen ideas

A product makes its debut in Des Moines, Iowa, only, to see how well it will sell

New-product development; test market product

A company shows a group of potential customers a prototype of a product to see if it appeals to them

New-product development; test product concept