Entrepreneurship Market Research

True or false: Secondary data is often gathered before primary data.

True

Which is NOT a source of secondary data?

A business's own Facebook survey

What is a focus group?

A small group of people who provide opinions under the direction of a discussion leader

Which is NOT one of the five steps in conducting market research?

Apply for government funding

Which is NOT a use for market research?

Determining tax deductions

Which question is an example of quantitative market research?

How many times did you purchase this product in the past six months?

What is a disadvantage of using a large sample size?

Increased expense

Is secondary data generally more expensive or less expensive than primary data?

Less

What are the two main sources of data?

Primary/secondary

A question beginning with "how" or "why" is usually what type of research question?

Qualitative