Ethos, Pathos, Logos & Persuasive techniques

rebuttal

A counterargument, especially in debate. When you respond directly to your opponent's argument/point to explain/show how/why they are wrong.

rhetorical questions - advertisements

Advertisements that include a with an obvious answer, or no answer expected

emotional words- advertisements

Advertisements that include pathos, and appeal to our emotions

Ethos

Appeal to credibility. If we believe someone is an authority on the topic and has a "good sense and good moral character," we will be more likely to believe what that person says.

bandwagon advertisements

The commercial tells the view that everyone uses the product to fir in or because they assume if others use it, it must be good!

repetition

advertisement saying the same thing again and again to persuade the audience to buy it

Pathos

appeals to our emotions- love, pity, anger, fear, and hope

logos

appeals to reason- facts, proof, reason, percentages, and evidence

author's claim

argument to support his/ her position or argument

Testimonials

commercial or advertisement featuring an influential person such as a celebrity

argumentative writing

genre of writing that requires the student to investigate a topic; collect, generate, and evaluate evidence; establish a position on the on the topic on a concise manner

rhetorical accurate verbs

is an action word that describes the kind of action to be taken examples: declares, claims, analyzes

thesis

main idea or central idea

counterargument

rebuttal to the counterclaim; an argument against another argument, idea, or suggestion

Counterclaim

statement opposing the claim, opposing argument

evidence

support a claim in the form of facts, data, expert testimony, personal interviews, observations, visuals. and other information that can back or advance a position.

rhetorical devices

techniques writers and speakers use to effectively convey ideas and enhance arguments

humor

the commercials main purpose is make the audience laugh. It will often gives little information about the product. Viewers will remember the commercial and have positive feelings about the product.

Rhetorical appeals

the three appeals used in the art of argumentation: ethos, pathos, logos

refute

to say or prove that a person, statement, opinion, etc. is wrong or false