exam 2 dig mktg

Approximately ________ of U.S. Internet users research online but do not buy.

13%

According to best practices for on-page SEO, what is the recommended amount of characters for the page title?

50-60

When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test?

8

What is the correct HTML element for inserting a line break?

<br>

What is the correct HTML for referring to an external style sheet?

<link rel="stylesheet" type="text/css" href="mystyle.css">

How can you make a bulleted list with HTML?

<ul>

All of the following are basic functionality provided by web servers except:

A shopping car

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?

AWD

Online shoppers deciding to purchase online consider utility, which includes

Better prices, convenience, speed

List of capabilities you want your site to have

Business objectives

What does CSS stand for?

Cascading Style Sheets

The term for search engines scouring the Internet for content, looking over the code/content for each URL they find is _____.

Crawling

____ uses hundreds or even thousands of computers to attack the target network from numerous launch points.

DDOS attack

All of the following are methods of securing channels of communication except:

FTP

Which of the following search engine algorithm updates targets websites that violate Google's guidelines?

Fred

Information elements that system must produce in order to achieve business objectives

Information requirements

Which of the following is a set of short-range wireless technologies used to share information among devices within about two inches of each other?

NFC

________ is the ability to ensure that e-commerce participants do not deny their online actions.

Nonrepudiation

Google introduced which of the following changes to its search algorithm to weed out low quality sites from search results?

Panda

Which of the following is a Google algorithm update related to local search?

Possum

Which of the following statements about responsive web design (RWD) is not true?

RWD works best for sites that have complex functionality.

According to the text, which of the following is not true about search engine advertising?

Search engine advertising is the slowest growing type of online advertising.

Which of the following is not a practice that degrades the results and usefulness of search engines?

Social Search

There can be many ad groups in one campaign in Google Ads.

True

There can be many keywords in one Ad Group in Google Ads.

True

What are the two most important factors shaping the consumers decision to purchase online.

Trust and Utility

All of the following are examples of cryptocurrencies except:

ZELLE

Which of the following verifies that the business objectives of the system are in fact working?

acceptance testing

Which is the correct CSS syntax?

body {color: black;}

The primary way a website is able to personalize the content presented to a visitor is through the use of:

cookies

A ________ is hardware or software that acts as a filter to prevent unwanted packets from entering a network.

firewall

Which of the following are the two main components of a systems design?

logical design and physical design

All of the following are basic functionality provided by e-commerce merchant server software except:

marketing analytics.

Beginning the e-commerce development process with a mobile presence rather than a desktop website is referred to as which of the following?

mobile first design

All of the following are features of Internet marketing (versus traditional) except:

more tactile

All of the following are website design features that annoy customers except:

multi-browser functionality.

Search engine optimization (SEO) is best executed when companies focus on what content is important to _____.

people

What is the first step in developing an e-commerce security plan?

perform a risk assessment

A digital certificate contains all of the following except the:

subject's private key.

A multi-channel marketing plan contains all of the following except

surveys

All the following statements about symmetric key cryptography are true except:

symmetric key cryptography is computationally slower.

The types of information system capabilities needed to achieve business objectives

system functionalities

In order from beginning to end, the major steps in the System Development Lifecycle (SDLC) are:

systems analysis/planning; systems design; building the system; testing; and implementation.

All of the following are online communications used to support the evaluation of alternatives stages of the consumer decision process except:

targeted banner adds

The website function of anchoring the brand online refers to

the central point for all marketing messages.

PCI-DSS is a standard established by which of the following?

the credit card industry

About 8% of Internet users don't shop online reporting issues with the

trust factor and hassle factors

Which of the following involves testing a site's program modules, or sections of a website, one at a time?

unit testing