Exam 2
A session during which journalists ask questions and someone from the organization responds is known as
An interview
Which of the following is not one of the key elements in the credential application form?
Applicants ethnicity
Which of the following is not the reason why the journalists are often considered gatekeepers?
Because they decide the actual cost of newspapers
Which of the following is not accurate regarding the features of the press box?
The press box has become more exclusive in its constituency.
Which of the following statements is not accurate regarding the distribution of credentials?
The will call window should close throughout the event once it begins.
Which of the following is public relations persons job?
To get information into the hands of media
When a crisis occurs, the sport organizations goals in term of media relations should be
To immediately position itself as the most credible source of information for the media
Which of the following steps is not one of the key elements of news conference?
Who will interview the organization?
Which of the following is not one of the principles and behavior included in a media policy?
Who within the organization sells sponsorships
Which of the following steps is important for a good news conference?
notifying the media in advance
A call tre May be described as
A sport organization plan for notifying internal public's of a crisis
A news conference using telecommunications to connect the interviewee with the interviews who are not physically present at the news conference is known as
A teleconference
Media kits contains a variety of publicity informations about an organization. Which of the following is not included in media kits?
Advertisements
A crisis relating to compliance issues may be classified as
Corporate crisis
Which of the following should you not do for your interview to be successful?
Develop your ass is from your point of view
When a sport organization blames people outside the organization for a crisis, which strategic posture is it assuming?
Diminishment
Which of the following is not one of the benefits of news conference?
Dissemination of information to a larger audience at the same time
Which of the following admonitions is not important for a successful interview
Do not repeat positive questions in a repsonse
Which of the following was not true before the sports broadcasting act was passed by Congress in 1961?
Federal antitrust laws were not prohibit the governing bodies from negotiating national television contracts on behalf of all team members
Which of the following statements is not accurate regarding the credential application forms?
Finance professional need to determine whether they will accept credential request through email, fax, in person, and over the phone
Crisis communication experts define which time period as being the most critical in most crisis situations?
First one to two hours
Whine engaged in a crisis forecasting, sport managers should consider _______ and ————
Impact of a potential crisis; likelihood of a potential crisis
Which of the following statements is incorrect regarding the relationship between mass media and sports?
In the present era, sport organizations are less dependent than ever on the right fees paid by broadcasters
A wide variety of communication tactics is available for distributing information. Which of the following is not one of the four traditional communication tactics used to distribute information?
Internet communication
Which of the following statements is not accurate regarding today's mass media environment?
It is not necessary for he sport public relations professional to understand the needs of all media forms
The opening one of two paragraphs of a news release is called
Lead
Which of the following is not part of the toolkit for creating effective social media release?
Media guided
Which of the following is not one of the characters of CoSIDA?
Membership of CoSIDA is open to all levels of intercollegiate athletics I'm only the United States
Which of the following statements is not accurate regarding mass media?
Most support managers referred to print media as the mass media
Opportunities for the credible presentation of organizations message to large audience are defined as?
News media
Which of the following media tactics is used most frequently in the sport industry?
News releases
Which of the following categories included specific tactics such as media guide and programs?
Organization media
The percentage of the overall population (represented by household with television) that a watch a particular program is known as
Programs rating
Which of the follower is a responsibility assumed by all of a sport organizations employees regarding the crisis communication plan?
Refer crisis-related inquiries to the appropriate officials
Which of the following is not one for character of a backdrop?
Sport organization may not be able to generate significant revenue by selling sponsorship of the backdrop to a corporation.
A crisis episode has the potential to damage a sport organization's ______________ and ________________.
financial standing; reputation
Which of the following is the newest entry into electronic media?
internet
Which of the following is not one of top three areas of expertise for the college sports information director suggested by Stoldt and Dittmore. (2003)
obtaining a number of sponsors
Which of the following is not one of the checklist items regarding the media room for a successful media operation?
supplemental for on-field access