Exam 4 -- Learning Catalytics

Destroying" a close competitor can actually damage a company's market share in the long run. A. True B. False

A. True

Which of the following is a disadvantage of Personal Selling A. most expensive element in promotion mix B. provides marketers with greatest freedom C. can adjust message to satisfy customers D. most precise of all promotional methods

A. most expensive element in promotion mix

marketing via the internet using company web sites, online ads and promotions, email, online videos, and blogs. A. online marketing B. infosharing C. viral marketing D. word of mouth

A. online marketing

involves engaging directly with carefully targeting individual consumers and customer communities A. social media marketing B. direct marketing C. digital marketing D. email marketing

B. direct marketing

Which of the following is a risk associated with international trade? A. technological obsolescence B. highly unstable governments C. market monopolization D. lack of trade barriers E. currency stagnation

B. highly unstable governments

Before a company decides to go global, it must evaluate all of the following environments EXCEPT the ________ environment. A. cultural B. natural C. political-legal D. global marketing E. economic

B. natural

A sales structure under which salespeople specialize in selling only a portion of the company's products or lines A. complex B. product C. consumer D. geographic

B. product

Which of the following terms refers to a tax levied by a foreign government against certain imported products to raise revenue or to protect domestic firms? A. embargo B. tariff C. excise D. exchange control E. quota

B. tariff

Most companies are started by individuals who live by their wits. They visualize an opportunity, take risks, and knock on every door to gain attention. Which of the following stages in marketing strategy is being illustrated here? A. exponential marketing B. formulated marketing C. entrepreneurial marketing D. affinity marketing E. ambush marketing

C. entrepreneurial marketing

which of the following is not a consideration when deciding what sales force structure is best? A. number of buyers B. number of product lines C. most innovative technology D. size of sales force

C. most innovative technology

_____ is the analysis, planning, implementation, and control of sales force activities. A. selection and recuiting B. technology systems C. sales force management D. information systems

C. sales force management

The digital version of word of mouth marketing; videos, ads, and other marketing content that consumers seek out and pass along to friends is referred to as: A. online marketing B. social media marketing C. viral marketing D. catalog marketing

C. viral marketing

________ is the process of comparing the company's products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance. A. Segmenting B. Positioning C. Sales promotion D. Benchmarking E. Publicity

D. Benchmarking

What is the LEAST relevant question to ask when assessing a firm's main competitor? A. What are the competitor's objectives? B. What is the competitor's strategy? C. What are the competitor's strengths? D. What are the competitor's locations? E. What are the competitor's weaknesses?

D. What are the competitor's locations?

Which of the following is not 1 of the 3 steps for salesforce selection and recruitment A. develop requirements B. analyze successful sales people C. prepare the job description D. address salary with interviewee

D. address salary with interviewee

Which of the following is a Seller Benefit in the use of Digital Marketing? A. high-cost B. inflexible C. inefficient D. builds customer relationships

D. builds customer relationships

The first step in initiating competitive marketing strategies is to ________. A. balance customer and competitor orientations B. design broad competitive marketing strategies C. assess long-term organizational objectives D. conduct competitor analysis E. conduct transaction analysis

D. conduct competitor analysis

Benefits of direct mail marketing include all of the following except... A. flexible B. one on one communication C. can be personalized D. hard to measure results

D. hard to measure results

Which of the following is a nontariff trade barrier? A. strike B. quota C. boycott D. exchange premium E. restrictive product standards

E. restrictive product standards

Since the global company sees the world as one market, it raises capital, obtains components and materials, and manufactures and markets its goods ________. A. at home B. in the lowest-cost country near where each product will be sold C. in each country in which it does business D. in the lowest-cost country on each continent E. wherever it can do the best job

E. wherever it can do the best job