exam b
Best defines a "brand community"
A community of interest that forms around a specific product
Juan is charged with creating a report discussing the locations of his company's competitors. Which of the following visual media would be very useful in Juan's report?
A map
__________ is a site with regular recordings on a consistent theme, designed for a wide public audience.
A podcasting channel
Jamal needs to send a message from his department to his manager, expressing condolences over the recent loss of his father. Which format would be most appropriate?
A printed message
A public specialized network
Jonathon needs to communicate a new office policy to his department. It is non-urgent and simple. If clearly conveyed, it will not require additional explanation or discussion. Because the department is busy generating reports for an upcoming budget meeting, he wants to relay the information in the least disruptive way. Which of the following communication media is the best way for Jonathon to deliver his message to the audience?
An email
Two members of your staff will be unable to join the department for an off-site training session the following week. You need to notify the remaining staff of new room and team assignments. Which is the best way to deliver your message?
An email
Which of the following forms of electronic media is the best way for the project team to share information and hold impromptu discussions? "they are far away..."
Blog
__________ is a measure of how effectively a company engages with its various online "stakeholders" in a mutually beneficial exchange of information.
Brand Socialization
All of the following activities take place during the planning stage of devising business email messages, except for which one?
Designing a professional format
Which of the following is a good policy for illustrating information?
Do not use chartjunk
__________ make material in a microblog easier for the audience to find.
Hashtags
__________ refers to the content structure, labeling, and organizational flow of all the parts of a website.
Information architecture
Which of the following is best suited to serve as a "backchannel" during meetings and presentations?
Microblogs
Which of the following is NOT an advantage of messaging?
No potential for miscommunication
To launch an effective business blog, which step requires the most attention?
Planning
A.B. Cartwright has approved a 5-year strategic plan. The company has decided to keep its global employees completely up-to-date and engaged throughout the period by distributing a weekly video message online. Which method should A.B. Cartwright use to communicate with its employees?
Podcasts
Which of the following can help to build a close emotional bond among a blogger, the audience, and the blogger's organization?
Reference the visual with a number in the text.
Social customer service involves:
Using social networks to give customers an easier way to communicate with the company
Word-of-Mouth Marketing
Viral Marketing
For which of the following purposes is it best to use email to communicate a message?
When you need to communicate a medium-length message to one or two people
Which of the following is a useful visual that can be used to illustrate processes or procedures?
a flowchart
Which of the following types of charts can be used to show changes over time to emphasize a trend?
a line chart
Which of the following is most likely to capture the attention of those following a microblog communication?
a teaser
Nurturing __________ that can form around a specific product can be a vital business communication task.
brand communities
An advantage of a podcasting is that it __________.
can deliver a messages through multiple devices and in multiple locations
When an individual uses social media to solicit input or advice from one's followers, the person is ________.
crowd sourcing
The ability to mimic live conversation, improved security, and instantaneous delivery are all advantages of _______.
messaging
An advantage of a __________ is that it combines the media richness of voice or visual communication with the convenience of portability.
podcast
"Google +" is
public general-purpose network
build emotional bonds
using personal style and authentic voice
