Explore the value of Google Search

What's the Google Adwords hiearchy?

Account, Campaign, Ad group, and ad.

Which part of a Search ad isn't automatically generated by Dynamic Search Ads? 1. Description line 2. Headline 3. Destination URL 4. All of these are automatically generated

Description Line

Sales

Encourage customers to complete a purchase.

Leads

Gather contact details through a signup page.

Web Traffic

Get more customers to learn about your new products.

If your exact match keyword is [running shoes], which searches may prompt your ad to show? shoes for running Best running shoes Running shoe shoes best for running running sneakers

Running shoe shoes best for running running sneakers

If Hiroko wants to increase sales of kids' bikes by creating an end-of-the-year sale, what's the best way for her to do this? 1. She can add keywords within the Kid's Bike ad group, such as sales, deals, and end-of-year. 2. She can create a new ad group for the end-of-year sale. 3. She can duplicate her Kid's Bike ad group to potentially show more ads for kids' bikes. 4. She can pause all her campaigns.

She can create a new ad group for the end-of-year sale.

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Answer by number(s) 1. Someone searching for the term shirt brown 2. Someone searching for the term black button shirt 3. Someone searching for the term I want to buy a black shirt 4. Someone searching for the term shirt

2 and 3

A new suitcase company wants to attract customers to their website. In their situation, what are the benefits of using broad match? Enter in the number(s) 1. They can make sure to only reach customers looking to purchase carry-ons. 2. They will only reach people searching for their brand. 3. They won't have to create an exhaustive keyword list of every type of suitcase they sell. 4. They can reach potential customers that haven't yet heard of their brand.

3 and 4

What is the key value proposition of Google Search campaigns? 1. Show your ads when a customer is searching for your product or service 2. Influence organic results 3. Appear as a text ad, a video ad, or a banner ad on one of Google's partner sites 4. Reach people on Google.com that might be interested in your brand, regardless of what they're searching for

Show your ads when a customer is searching for your product or service