"Fashion is the imitation of a given example and satisfies the demand for social adaptation...The more an article becomes subject to rapid changes of fashion, the greater the demand for cheap products of its kind", (Georg Simmel,1904).
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those of certain classes unionize through fashion but also
differentiate themselves completely from other groups
fashion has always separated social classes struggle to
imitate and differentiate
. We can see this in the upper and middle classes through the
tricked down theory
dual part of fashion is the need to
unionize and need for isolation
once reached masses
upper class turns away and adopts something new
