"Fashion is the imitation of a given example and satisfies the demand for social adaptation...The more an article becomes subject to rapid changes of fashion, the greater the demand for cheap products of its kind", (Georg Simmel,1904).

those of certain classes unionize through fashion but also

differentiate themselves completely from other groups

fashion has always separated social classes struggle to

imitate and differentiate

. We can see this in the upper and middle classes through the

tricked down theory

dual part of fashion is the need to

unionize and need for isolation

once reached masses

upper class turns away and adopts something new