Fashion Marketing Chp. 1
1990s
"grunge" style
1980s
"the power look", business-casual attire
What is style?
A particular shape or type of apparel item identified by the distinct features that make it unique
Who was coco chanel and how did she contribute to fashion industry?
Coco Chanel was a fashion icon who introduced sportswear garments and trousers for everyday wear. She also promoted the style of the "flappers" and introduced the "little black dress".
4 Elements of Design
Color- hue (quality of color), value (the lightness or darkness of a color), intensity (brightness or dullness of a color) Line- an element of design that directs the path of eye movement Shape- or silhouette, is the overall form or outline of a garment Texture- how the surface of a material, or fabric, feels and looks.
Name the three needs satisfied by clothing?
Physical needs: protection and safety Psychological needs: appearance enhancement Social needs: affiliation and standards
What are the 4p's of marketing?
Product: item you're trying to sell Place: where you're selling (online, in-store) Price: what someone is willing to pay and what you can charge to make a profit Promotion: how you get your idea to your market
Difference between style and fashion
Style is more concerned with visuals or outer look of a product. It creates important aesthetic value for consumers. On the other hand, design is more concerned with the basic layout of a product with its core functionality and user experience in mind.
How did world war II affect the fashion industry?
To save fabric during wartime, hemlines became shorter. Simple styles represent patriotism during wartime.
Define fashion according to retailers
Whatever is currently selling
How do economic conditions affect fashion?
When people are unable to satisfy their basic needs for food and shelter, style becomes less important.
1970s
disco style, punk fashion
1920s
flapper look, little black dress
1960s
hippie style
1930s-1940s
the "new look"- long hemlines, tight bodices
1950s
traditionally feminine
