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Tribalization

'Powers, Massless Media - (politics) people becoming more organized around community basis of beliefs -audiences sorting themselves -ppl have clusters into smaller units and do more niche viewing

'homogeneous media environment'

'Powers, Massless Media -a uniform media environment->after ww2 during 40s/50s -this was an exception to the rule during Walter Cronkites day (Walter Cronkite CBS evening news anchor for 20 yrs/most trusted man in America). There have always been niche media that has mirrored society. -James frankin published new england courant in early america-->set tradition of unagreeable press

Polarization

'Powers, Massless Media -the divergence of political attitudes to idealistic extremes (republican and democrats)

'sense of national identity'

'Powers, Massless Media - rampant partisanship shoed in newspapers encouraged ppl to engage in the activity of electing political officials -encouraged participatory democracy -pulled ppl together by celebrating differences and not pretending they didn't exist

'bring your own device'

-(in schools) has potential to manifest inequality -cash strapped districts would have to provide devices thru skewls so everyone is equal -but can b costly 4 schools

'a sucker'

-Jeff Bezo's of Amazon is 'a sucker' becasue he bought Washington Post which sales have been declining for 7 years

"Why buy a newspaper" by Folkenflit

-Jeff Bezos (owner of Amazon) bought the Washington Post this year despite decline in sales for 7 years

"Online are you Really Reading?" by Rich

-examines if kids reading online is good or bad -media panic about not reading book, traditional standardized tests going down but when same kind of tests tested on computer people improved dramatically -more conversation less one way

'interacting directly'

-literally responding to others coments on your video plays a vital role in promotion of our channel when you are a smaller youtube star -bond w/ creator

'clear beginning, middle, and end'

-on paper txt has clear begin, mid, end where readers focus for period on wuthors vision -internet readers make their own begining middle and end

'the peoples work'

-peoples work b/c those who put out newspapers have the ability to influence what audience thinks about and what is important to the public -a lot of ppl think can reinvent the industry relate to agenda setting: people focus on/talk about things the media makes important to us

"Massless Media" by Powers

-polarization/tribalization=more niche tv channels -CNNvsFOXnews rebub/democrat natl converntion -ppl moving from neutral channels like ACB CBS NBC to biased channels -b4 partisan press-->after ww2 cultural conformity for safety-->back to niching now -PARTISAN PRESS CELEBRATES DIFFERENCES doesnt lay them down

'conversational'

-reading online is more conversational -b/c can find diff points of views easily and can assert our own opinions unlike w/ views

'zigzag through a cornucopia of words'

-some traditionalist believe that reading on the net distracts more than strengthens readers b/c it makes them unable to sit down and read a whole book rather than a number of short articles

'Youtube Celebrities'

-some youtube stars build careers about the skillful use of youtube itself -amateurs homegrown stars/self starters

'Diminishes Literacy'

-students scores on traditional standardized tests is going down -some believe internet makes ppl worse at reading and wrecks attention spans

'persistently weak at judging information that is trustworthy'

-students were shown a website about fictional animal -almost 90% thought it was real

'digital citizenship'

-teachers teach now to have good digital citizenships in schools -like no posting bad photos to social media or cyberbullying -know how to conduct yourself online

'a new kind of reading'

-web lets kids read and write where they may when otherwise would be spending time watching tv -experts say looking anything up on the web requires some kind of engagement with text -will help children when looking for digital age jobs

"on youtube, amateur is the new pro" by Walker

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"Smartphones in Class" by Brown

for -devices have decreased discipline issues -can be used as learning device->can be childs #1 source of learning against -distracting -can be expensive for schools -could create discipline problems