FINAL 1

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According to the Transparency International's Corruption Perceptions Index scores for 2010, the country which was listed as most corrupt was: A) Iraq. B) Uzbekistan. C) Chad. D) Afghanistan. E) Somalia.

Bureaucacy is listed as a political risk category by: A. PRS B. WTO C. OPIC D. BERI E. EIU

Which of the following statements is not correct?

Home Depot pulled out of China

Which of the following is generally true about the marketing of high-touch products suchs as fine china and crystal?

It relies less on specialized information and more on image.

The significance of tobacco advertising is highlighted by the fact that ________ million people die each year as a direct result of consuming tobacco products.

five

Competive advertising may impair the effectiveness of the message due to the fact that it may:

get distorted by noise

problems faced by small markets around the world in collecting research data cab be overcome by all of the following ways except:

get information from selected individuals who may be familiar with demographics.

A _____ company possesses a critical marketing advantage with respect to marketing communications A. domestic B. global C. local D. multinational E. glocal

global

All of the listed advantages are for "Extension or Ethnocentric" pricing strategy except:

it does not respond to the competitive and market conditions of each national market.

The price of a six-pack of Heineken varies in price by as much as 50 percent depending on where it is sold due to all of the factors except:

promotion

In less-developed countries the most important channel of distribution is:

public marketplaces

Officials at Brazil's state-owned oil company and top politicians were accused of collaborating with contractors to receive billions in kickbacks. This resulted in ________ problems for Petrobras.

public relations

if the dollar, the yen, or the euro becomes seriously overvalued, a company with a production capacity in other locations can achieve competitive advantage by

shifting production among sites

All of the following activities must be performed when goods cross international boundaries except:

using cost-based pricing method

CRM tools do not help companies in determining

which customer are very demanding.

The most general term for the global phenomenon involving reciprocal business interactions between parties in various countries is known as

offset

Parallel importing occurs when companies employ a(n) ________ multinational pricing policy that calls for setting different prices in different country markets.

polycentric

In India, consumers do not like to be locked into long-term contracts, and Apple distributes its iPhone exclusively through stores operated by Airtel, an Indian carrier, and Vodaphone. This pricing is an example of:

Razors and Blades

Many American car buyers perceive Korean cars as

cheap

Which of the following most accurately describes the state of global public relations (PR ) today ?

expenditures on PR are increasing

BlackBerry( formerly known as research in motion), the smartphone marketers is based in:

Canada

The top ranked country among those exporting to the United States is:

China

Six C's

Cost, Capital Requirements, Control, Coverage, Character, Continuity

The country which has the highest rates of vale added tax (VAT) in the European Union is

Denmark

Oreo Video Case:

-kids in china teach parents because product is newer to them -china has less sugar in Oreos for a lightly sweetened taste -Milk Chocolate Oreos in Venezuela -Bigger packages in US because we don't shop as often -Change parent company from Kraft to names outside countries will recognize and be comfortable with -Changes ads to consumer aka billboards in Venezuela because they spend more time in the car

Amazon Go

-no cashier, scan phone to enter with Amazon Go app, shop, items you pick up are added to your cart and when you finish shopping, you walk out and they charge your amazon account. -There are cameras and high-tech sensors which keep track of everything to prevent theft.

Worldwide spending on outdoor advertising amounts to about ________ of total ad spending. A) 1% B) 2% C) 4% D) 6% E) 10%

A massive efford dubbed as "MOSE Project" is underway in Venice in order to: A. prevent flooding B. promote passive tourism C. provide biblical information to tourists D. reduce the number of billboards on historic sites E. modernize accommodations

A new digital cassette recorder from Philips was a market failure, in part because advertisements did not clearly communicate the fact that the product could make CD-quality recordings using new cassette technology while still playing older analog tapes. This is an example of: A. communicability B. compatibility C. relative advantage D. divisibility E. complexity

Example of a "brand symbol" includes all of the following except: A) date of manufacture on Coca-Cola cans. B) the wave that appears on red Coke cans and bottle labels. C) non-word marks such as the Nike swoosh. D) three-pronged Mercedes star. E) McDonald's golden arches.

For more than 40 years, Britain, a kingdom of 754,000 people in the Himalaya mountains, has relied on the following measure: A. GNH B. GNL C. GNP D. GTE E. GDP

The Uniform Commercial Code (UCC) is fully adopted by all US states except: A. Louisiana B. Montana C. Wisconsin D. North Dakota E. Virginia

The business environment in Europe has undergone considerable transformation since 1992 with significant implications for all elements of the marketing mix except: A. Process B. Product C. Distribution D. Promotion E. Price

The governmental action to dispossess a foreign company or investor is known as: A. expropriation B. confiscation C. internationalization D. compensation E. nationalization

Considering Hofstede's notion of culture as "the collective programming of the mind," then attitudes can be defined as:

A learned tendency to respond ina a consistent way to a given object or entity

Which ignores the following statements related Brexit is not accurate ?

A un budiness community was firmly against the Remain Camp

Which of the following is true about etic and emic approaches to country analysis?

An emic approach studies a culture from within; etic analysis is "from the outside."

The "Common Market of the South" in Latin America is used to describe: A. FTAA B. Mercosur C. Andean Community D. SICA E. CARICOM

The so-called "China Triangle" includes:

Republic of China, Taiwan, and Hong Kong

In response to increasing worldwide concerns about obesity, diabetes, and other food-related health issues, some of the world's largest food companies are developing new products. Nestlé and Groupe Danone SA have developed several health-foods which include all of the following except:A) Souvenaid.B) Activa. C) NutriChoice.D) Nutraceuticals.E) Medical Foods.

Activia

Coverage

Another major goal is full-market coverage to gain the optimum volume of sales obtainable in each market, secure a reasonable market share. Many companies do not attempt full-market coverage but seek significant penetration in major population centers.

Which of the following is not true about a personal visit to size up the market firsthand and begin the development of an actual export-marketing program?

Arrange a face-to-face meeting and avoid going to trade shows

For consumer products, qualitative research is especially well suited to accomplish all of the following tasks except:

Assess consumer spending trends.

For years ads Volvo automobiles stressed safety features and protection in the event of a crash. Thus, Volvo automobiles developed a reputation based on which positioning strategy?

Attribute/Benefit

Which of the following shows the correct order of the product adaption process?

Awareness+interest+evaluation+trial+adoption`

In order to form a free trade area, South Africa has been in discussion with: a. Swaziland b. EU c. Namibia d. Angola e. Japan

The International Court of Justice (ICJ) is located in: A. Tokyo B. Hague C. New York D. London E. Geneva

Which of the following incorrectly states the role of banks in import/export transactions involving a letter of credit (L/C)? A) The exporter's bank is the advising and/or confirming bank. B) The importer's bank is the advising and/or confirming bank. C) The importer's bank is the advising, confirming, and issuing bank. D) The exporter's bank is the advising, confirming, and issuing bank. E) The importer's bank is neither advising nor confirming bank.

B) The importer's bank is the advising and/or confirming bank.

Which of the following statements is not an example of local products or brands? a) Coca-Cola developed a noncarbonated, ginseng-flavored beverage for Japan b) Coca-Cola developed several branded drink products for Japan c) Diageo PLC markets Gordon's Edge, a gin-based ready-to-drink beverage in the United Kingdom d) Coca-Cola markets Kinely brand bottled water in India e) BMW uses "the ultimate driving machine" slogan in India

BMW uses "the ultimate driving machine" slogan in India

An irrevocable letter of credit transfers the payment obligation fot an export deal from the buter to the buyers:

Bank

Volkswagen's portfolio of brands does not include: A. Audi B. Porsche C. Lamborghini D. Bentley E. no correct answer

Bentley

Bluetooth mobile communication technology has all of the following advantages over WiFi except one: A. Bluetooth works over shorter distances than WiFi B. Bluetooth technology has been incorporated into automobiles C. Bluetooth can handle data as well as voice D. Bluetooth is well suited for use with cell phones E. Bluetooth consumes less power than WiFi

Bluetooth works over shorter distances than WiFi

Generally speaking, which of the following statements is true concerning product attributes?

Both tangible and intangible product attributes are important

A company stands a better chance of having an international arbitration award upheld if its home country government has signed: A. the Paris Convention B. the Prague Convention C. the New York Convention D. the Vienna Convention E. the Geneva Convention

Coca-Cola billboards were recently put up near the Piazza San Marco in Venice, which has numerous historical landmarks. The major reason for allowing the billboards at a prominent historical site is: A) Coke is a very popular drink in Italy. B) to introduce an American product in an emerging market. C) severe lack of funds for historic renovation. D) aesthetic. E) global marketing.

Counterfeiting is: A) the use of a formal legal document for illegal purposes. B) the ownership of a written, recorded, performed or filmed creative work. C) the unauthorized copying or production of a product. D) the use of a product name that has different meaning than the original brand. E) the use of a distinctive mark of a brand that is no longer producing the original brand.

Insisting on competitive bidding can cause complications in: A. Low and high context cultures B. The Korean culture C. Low-context cultures D. High-context cultures E. The Japanese culture

Political and Social instability in the Middle Eastern region can primarily be attributed to: a. desert conditions and lack of agricultural land b. cultural differences among nations c. a wide gap between rich and poor nations due to oil revenues d. lack of water purification facilities e. absence of Western corporations

When companies operate abroad in the absence of home-country legal constraints, the best choice for the ethical conduct would be: A. to ignore bribery and act as if it does not exist B. to abandon any attempt to maintain company ethics C. to have a product that is clearly superior to that of the competition D. to maintain home-country ethics worldwide with no adaptations E. to adapt in varying degrees to local customs and practices

Which of the following can negatively influence the rate of diffusion of an innovation? A. divisibility B. high compatibility C. high complexity D. high level of communicability E. substantial relative advantage

In the post-September 11 business environment in the United States, imports have come under increased security. One of the initiatives taken in the interest of national security is:

C-TPAT

Representatives of the apparel, footwear, furniture, and textile industries in many countries are deeply concerned about the impact that increased trade with ________ will have on these sectors.

China

The furniture industry has become one of the fastest-growing sectors of China's economy. Furniture imports are flooding into the United States from China. This can be attributed to:

China's low labor rates translate into reasonable prices for consumers.

The so called China triangle included

China, Taiwan and hong kong.

The country which has a massive potential for cigarette manufacturers is:

China.

Which of the following product category/company pairings best illustrates the concept of "product cultures?"A) earth-moving equipment/CaterpillarB) personal hygiene/Procter & GambleC) coffee bars/StarbucksD) batteries/DuracellE) automobiles/Ford

Coffe bar/starbucks

Which of the following product category/company pairings best illustrates the concept of product cultures?

Coffee bars/Starbucks

________ is the most important aspect of a company's international orientation.

Commitment

________ is sometimes called a mother hen, a piggyback exporter, or an export vendor

Cooperative exporter

Which of the following is true about protection of computer software?

Costco and Walmart will be able to sell Givenchy with authorization.

An innovation can mean all of the following except: A. something new B. a product introduced for the first time C. when a product is newly introduced D. any product newly introduced in the world E. a product already introduced in a target market

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself." Whirlpool found that consumers in Italy, France, and Germany had trouble pronouncing the name. These are examples which show the importance of ________ in global marketing. A. semantics and phonology B. syntax and semantics C. semantics and morphology D. phonology and morphology E. syntax and morphology

Implementation of the Central American Free Trade Agreement with the United States created a free trade area known as DR-CAFTA that includes all SICA members except: A. Honduras B. Guatemala C. Nicaragua D. Panama E. Costa Rica

_____ builds upon the elimination of internal tariff barriers, the establishment of common external barriers, and the free flow of factors A. Economic Union B. European Union C. Common Market D. Customs Union E. Free Trade Area

The Swatch Group markets watches in all price ranges, from the Swatch brand at the low end to luxury brands such as Longines, Blancpain, and Breguet. Which target market strategy does this illustrate?

Differentiated global marketing

Positioning reflects the act of:

Differenttiating a brand in customer's mind

The sale of merchandise in export markets at unfair prices is known as: a. ad valorem b. transaction c. tariff d. dumping e. countervailing

Dumping

Alfred Zeien, former chairman of Gillette, once noted that his company's Parker Pen unit does not have to develop a special model for Malaysia and Singapore because shoppers worldwide seek the same things when buying a gift that will serve the recipient as a status symbol. This insight relates to which level of Maslow's hierarchy of needs?

Esteem

The decision by Toyota executives to introduce the Sienna minivan in the U.S. market was based on their study of a(n)_________market.

Existing

________ is an independent marketing intermediary that acts as the export department for two or more manufacturers whose product lines do not compete with each other.

Export Management Company

________ is an independent marketing intermediary that acts as the export department for two or more manufacturers whose product lines do not compete with each other.

Export management company

Which of the following is an independent marketing intermediary that acts as the export department for two or more non-competing manufacturers?

Export management company (EMC)

Which of the following was a major U.S. tax incentive for exporters that the WTO recently ruled was an illegal subsidy?

FSC

________ are variously referred to as buyer for export, export commission house, or export confirming house.

Foreign purchasing agents

________ are variosly referred to as buyer for export , export commusion house, or export confirming house

Foreing purchasing agents

In _____, the Tupperware brand is associated with hip young women rather than traditional homemakers

France

Governmental actions that discourage imports and bloc markets include all the following except:

Free trade zone

________ are licensed specialists in traffic operations, customs clearance, and shipping tariffs and schedules. They can be considered as the travel agents for handling export goods.

Freight forwarders

McDonald's global marketing chief, staged a competition that included agencies from all over the world. "i'm lovin' it" tagline was devised by a(n) ________ agency A. German B. Egyptian C. Chinese D. American E. Turkish

German

Mcdonalds global marketing chief staged a competition that included agencies from all over the world he I am love it tagline was devised by an ___ agency

German

After recovering from destruction of its economy during World War II ____ became an economic superpower as a direct result of export strategies:

Germany

Which member of the Central American Integration System has both the largest economy and the largest population?A) El SalvadorB) HondurasC) GuatemalaD) NicaraguaE) Costa Rica

Guatemala

An Internet site's address on the World Wide Web is a(n): A. HTTP. B. WWW. C. HTML. D. HTTPS. E. URL.

HTTP.

A commodity raw material that comes from Africa, is refined in Asia, is shipped to South America for finishing, and is finally transported to the Middle East and then sold around the world mimics products marketed by

IKEA

The efforts of global companies to reach low-income consumers in emerging markets highlight the importance of skillful global market segmentation and targeting. Market segmentation represents:

Identifying customer based on similar need and desires

Predicting economic and income growth rates is particularly important when researching which type of market?

Incipient Market

Agricultural subsidies are particularly controversial because, although they protect the interests of farmers in some countries, they work to the detriment of farmers in countries such as:

India

One factor driving mobile ads in _____ is the low rates that subscribers pay A. Indonesia B. India C. South Korea D. Sudan E. Japan

India

Which country has the biggest market for Tupperware?

Indonesia

Adopter categories are classifications of individuals within a market on the basis of their innovativeness. Recently Apple introduced the iPhone for which people waited in long lines before the doors opened. According to experts these 2.5 percent of people who bought the iPhone are categorized as:a. early adoptersb. innovatorsc. early majorityd. late majoritye. laggards

Innovators

A(n) ____________ is a company's private data network, accessible only by authorized persons inside the organizationa. electronic data interchange (EDI)b. internetc. intranetd. EPOSe. EDI

Intranet

The United States has given Normal Trade Relations (NTR) status to some 180 countries. In actuality only four countries are excluded from this status which includes all of the following countries except:

Iraq

The basic consideration for setting prices on goods that are traded across borders does not include:

Is it feasible to use home country pricing?

Any Western country doing business in Malaysia or the Middle East should have an understanding of:

Islamic law

Which of the following statements describing brand equity is not accurate?

It is a perception about a brand as reflected by brand associations that consumers hold

Konbini is a convenient store in ______, where customers can pay for online purchases A. Russia B. Japan C. Croatia D. Bosnia E. Indonesia

Japan

The Ministry of International Trade and Industry (MITI) has helped devise export strategies for companies in:

Japan

Packaging aesthetics are particularly important to the ____ consumer

Japanese

The four tigers-Singapore, South Korea, Taiwan, and Hong Kong-learned from the ________ experience and built strong export-based economies of their own.

Japanese

global automakers are targeting the us markers with suvs. All of the following suvs are assembled or manufactored in the listed country excep:

Kia in Malaysia

Potential Markets can be subdivided into

Latent and incipient markets

Gucci Example

Lifestyle brand- commercial promotes and expensive lifestyle that not everyone can live and have.

he new country joining the EU at the beginning of 2015 is:

Lithunia

Look for distributors capable of developing markets

__________ is derived from the price required to be competitive in the global marketplace

Market-based transfer price

________ commerce is one of the significant marketing opportunities made possible by digital revolution A. Mobile B. Multinational C. Marginal-cost D. Multilingual E. Multisegment

Mobile

The worlds newest common market includes all of teh following countries except Kenya Rwanda Tanzania Nigeria

Nigeria

Which of the following would not be taken into account by a company using an ethnocentric approach to pricing decisions?

None of the above would be taken into account by a company using ethnocentric pricing.

A marketer of breakfast cereals might send researchers to preselected households at 6 AM to watch families go about their morning routines. The client could also assign a research to accompany family members to the grocery store to record their behavior under actual shopping conditions. This type of research method is considered as

Observation

Although environmental scanning is a vital source of information, research has shown that headquarters executives of global companies obtain as much as two-thirds of the information they need from:

Personal Sources

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

Package the bread in plastic bags.

Which of the following is true about revised U.S. patent laws?

Patents are valid for 20 years after the filing date of the application.

Which company ranks number one in terms of worldwide ad spending for the year 2013?

Procter & Gamble

Which company ranks number one in terms of wrlwide ad spending for 2016?

Procter and Gamble

Advertising, public relations, and other forms of communication are critical tools in the marketing program and reflect the ________ (P) of the marketing mix.

Promotion

SRI International developed Values and Lifestyles (VALS). Such a consumer profile would be helpful for which type of segmentation?

Pychoprahic

Which of the following is not in the top five of the world's most valuable according to 2017 rankings?

Samsung

Social Media

Social media is more direct and personalized. People are constantly online and on their phones using social media. Consumer engagement. Consumer-generated content is having an impact on brands (both postivie and negative)

The country which boasts the world's fastest average Internet speed is: A. South Korea B. India C. Russia D. Japan E. China

South Korea

Which of the following is true about advertising expenditures in Germany and Brazil?

Television is the leading medium in Brazil; newspapers are the leading medium in Germany.

Apple learned an important lesson about the potential drawbacks of ethnocentric pricing in China. All of these relate to the lesson except

Tencent Holdings popular WeChat app in China charges for tipping

According to EU regulations, Kraft parmesan cheese cannot be sold in Europe because:

Term such as Parmesan are used on the package labels

European countries would benefit by having an FTA with the United States,However,There are some Sticky points, which need resolution.

The US government would like easing of restriction for purchasing European goods.

The VCR is a discontinuous innovation; the DVD is a dynamically continuous innovation.

Which of the following statements is not accurate regarding Alphabet Inc?

The company also owns Advanced Technology and Projects (ATAP), which focuses on mobile applications

Which of the following correctly states the role of banks in import/export transactions involving a letter of credit (L/C)?

The exporter's bank is the advising and/or confirming bank; the importer's bank is the issuing bank.

Which of the following incorrectly states the role of banks in import/export transactions involving a letter of credit (L/C)?

The importer's bank is the advising and/or confirming bank

Comparing the traditional formulation of Maslow's hierarchy with the results of current research on the consumer needs and motivation in Asia, which of the following is correct?

The lowest two levels of the hierarchy are the same in the traditional and Asian versions

Decoding

The receiver unravels the symbols to interpret what is being communicated. Transforming the sender's message back into thought. This is influenced greatly by the receiver's frame of reference (or realm of understanding) which involves their values, attitudes and state of mind when receiving the message.

The red Marlboro color had to be changed in some Asian countries

What do Ford Motor Company, Coca-Cola, Nike, and McDonald's all have in common?

They have all received a great deal of negative publicity in recent years.

NAFTA creates a free trade area, as opposed to a customs union or a common market, due to the fact that:

They promote economic growth through tariff elimination

Encoding

This is transposing the intended meaning of the message with words, symbols or pictures to show a message. Encoding is the development of the message that contains the information the source hopes to convey. It is putting together the thoughts, ideas and information into a symbolic form that can be transmitted and understood by the receiver.

Which of the following pioneers of digital revolution developed the URL, HTTP, and HTML, thus paving the way for the World Wide Web? A. Vincent Atansoff and Clifford Berry B. Robert Noyce and Jack Kilby C. Vint Serf and Bob Khan D. Steve Jobs and Steve Wozniak E. Tim Berners- Lee

Tim Berners-Lee

Which of the following consumer products companies experienced a major product failure in Europe due to inadequate test marketing?

Unilever

_________ occurs when a manufacturer conspires with wholesalers or retailers to ensure certain prices are maintained.

Vertical price fixing

Which of the following does not qualify as a "category killer?"

Victoria Secret

The world's best-known cosmetics companies are setting their sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil, Russia, India, and China. However these companies have to understand

What beauty means to chinese women.

"Containerization" refers to a company's: A) designing attractive product packaging that will help a product "sell itself." B) use of computer technology to keep a lid on ("contain") distribution costs. C) use of refrigerated warehouses for perishable products. D) use of standard-sized shipping boxes that can be transported in various ways. E) method of shipment by using oval size steel containers to fit different commodities.

Which of the following most accurately describes the relative length of consumer and industrial distribution channels? A) Consumer channels tend to be longer (consist of more intermediaries) than industrial channels. B) Industrial channels tend to be longer (consist of more intermediaries) than consumer channels. C) Both consumer and industrial channels tend to be long (consist of several intermediaries). D) Both consumer and industrial channels tend to be short (consist of few intermediaries). E) Consumer channels tend to be shorter (consist of few intermediaries) than the industrial channels.

China's ongoing trade-related friction with the United States highlights the need for

a better Public relations effort

Today Microsoft lags behind new industry entrants in high-growth, consumer-oriented areas such as search and social networking. Which of the principles of disruptive innovation does this fact pertain to? A. companies depend on customers for resources B. small markets dont satisfy the growth needs of large companies C. Markets that dont exist cant be analyzed D. technology supply may not equal market demand E. a company's capabilities define its disabilities

a company's capabilities define its disabilities

Tobacco companies in Central Europe face the prospect of tougher marketing and advertisement regulations due to:

a desire to comply with EU entry requirements.

Which of the following offers a company the best assurance of being paid for exported goods?

a letter of credit

Which of the following is not a characteristic of direct marketing? A. a marketer relinquishes control of product when it is turned over to channel intermediaries B. the customer perceives high risk C. repetition is used in individual advertisements D. direct response advertising is used E. advertising serves to generate an immediate inquiry or purchase

a marketer relinquishes control of product when it is turned over to channel intermediaries

A number of explanations have been offered for the low level of U.S. exports relative to other countries. All of the following can be considered as reasons for low level of exports except

a strong U.S. dollar translates into less affordable prices in export markets.

Some of the world's most memorable advertising campaigns have achieved success because they originate from an idea that is so big that the campaign offers opportunities for a seemingly unlimited number of new executions. Such a campaign is said to have: a. "legs" b. "love" c. "fun" d. "toes" e. "life"

a. "Legs"

In the music business 5% of recording artists account for ___ percent of all artists related Facebook engagement a. 95% b. 75 c. 65 d. 55 e. 85

a. 95%

One task of the _____ department is to generate non paid forms of communication to foster goodwill among customers and others. a. PR b. global marketing c. headquarters d. advertising e. sales promotion

a. Public relations

Which of the following completely eliminates the risk of nonpayment by an importer or a bank in an international transaction? a. Cash in advance b. sales on open account c. draft d. documentary credit (letter of credit) e. documentary collection

a. cash in advance

A nontariff barrier NTB includes all except

ad valorem duty

IMC is composed of

advertising, sales promo, trade shows, personal selling, direct selling, public relations.

Japan's Fiji Photo Film asked its advertising agency to develop an advocacy campaign for the US targeted to appeal both to Walmart and to its customers. This is an example of: A. advocacy advertising B. global advertising C. image advertising D. pattern advertising E. local advertising

advocacy advertising

aesthetic attributes of competitors' products

Benefits for using sales agents include all of the following except: A. agents are less expensive than full-time, in country national sales reps B. agents possess the same market knowledge as in-country nationals C. agents possess the same cultural knowledge as in-country nationals D. agents can eventually replace manufacturer's sales agents E. agents work under contract rather than as full-time employees

agents can eventually replace manufacturer's sales agents

Which of the following transportation modes ranks lowest in capability?

air

If a company's home currency strengthens, it is

an unfavorable turn of events for the typical exporter

Officially, the EU tariffs on Chinese and Vietnamese shoe imports are known as:

antidumping duties.

Country of Origin Effect

any influence that the country of manufacture, assembly, or deign has on a consumer's positive or negative perception of a product.

Apple Example

apple has Siri in multiple languages and accents but does not change their product. The product is a standard product that is adjusted for the consumer.

Apple COE example

apple puts the "designed by Apple In California" before adding "assembled in China"

In advertising, a(n) ______ is an agent who chooses graphics, pictures, type styles, and other visual elements and has general responsibility for the overall look of an advertisement A. pr practitioner B. IMC manager C. art director D. stylist E. copywriter

art director

n advertising, a(n) ________ is an agent who chooses graphics, pictures, type styles, and other visual elements and has general responsibility for the overall look of an advertisement.

art director

The possible arrangements for handling exports include all of the following except:

as a low-cost arrangement requiring no additional personnel.

An important new tool for inventory management is: A) ODW. B) RFID. C) LEGO. D) VUCA. E) EPOS.

If a company's home currency strengthens, it is: A) a favorable turn of events for the typical exporter. B) an unfavorable turn of events for the typical exporter. C) a favorable turn of events since the revenues increase in home currency. D) an unfavorable turn of events for exporter's home country. E) neither favorable nor unfavorable turn of events for the typical exporter.

An irrevocable letter of credit transfers the payment obligation for an export deal from the buyer to the buyer's:

bank

A logo can be all of the following except:

brand equity

____ can also be thought of as an asset representing the value created by the relationship between the brand and its customers over time

brand equity

"Intel inside" campaign promoting both the Intel Corporation and its Pentium-brand processors in conjunction with advertising for various brands of personal computers is an example of: A) brand equity. B) brand symbol. C) co-branding. D) brand extension. E) brand loyalty.

A company that succeeds in global marketing: A) pursues a "one size fits all" strategy by creating identical products for homogeneous markets. B) customizes special products for each world country or region. C) creates both standardized and localized products. D) nurtures an ethnocentric management orientation. E) uses localized products only.

A manufacturer attempting to set prices for its products in export markets must realize that CIF, VAT, and distributor markup all lead to: A) currency devaluations B) market penetration C) price escalation D) dumping charges E) market skimming

All import charges are assessed against the: A) rigid cost plus price B) ex-works price C) landed price D) flexible cost-plus price E) estimated future cost price

All of the following stores are categorized as "superstores" except: A) Toys "R" Us. B) Home Depot. C) IKEA. D) Babies "R" Us. E) The Body Shop.

Companies that fail to formulate adequate responses to the challenges and opportunities of globalization will face all of the following consequences except: A) getting absorbed by visionary enterprises. B) getting absorbed by dynamic enterprises. C) becoming locally profitable enterprises. D) undergoing wrenching transformations. E) simply disappearing from the business horizon.

Dollar stores are classified under: A) Convenience stores. B) Specialty retailers. C) Discount retailers. D) Hard discounters. E) Category killers.

Generally speaking, international trade results in: A) higher prices for goods B) low inflation rates C) lower prices of goods D) stabilizing prices E) high inflation rate

Packaging aesthetics are particularly important to the: A) Indian. B) Chinese. C) Japanese. D) American. E) Russian.

Which of the following statements is not correct? A) Walmart pulled out of Germany and South Korea. B) Best Buy closed several stores in China. C) Home Depot pulled out of China. D) Mattel closed its flagship Barbie store in Shanghai. E) Tesco shut down Fresh & Easy stores in the United States.

Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market? A) Hewlett-Packard B) Compaq C) Dell D) Acer E) Sony

When identifying global market segments, a fundamental guiding principle should be the need to determine: a. shared demographic characteristics b. similar languages c. similar needs and buying behavior d. similar ethnic backgrounds e. similar geographic regions

c. similar needs and buying behavior

Which of the following is true about advertising expenditures in Germany and Brazil? A) Television is the leading medium in both Germany and Brazil. B) Newspapers are the leading medium in both Germany and Brazil. C) Television is the leading medium in Brazil; newspapers are the leading medium in Germany. D) Television is the leading medium in Germany; newspapers are the leading medium in Brazil. E) Magazines are the leading medium in Brazil and Germany.

c. television is the leading medium in Brazil; newspapers are the leading medium in Germany

Negotiation requires both customer and salesperson: a. to come away as winners b. to come away as losers c. to agree to disagree d. to be subjected to arm twisting e. to be persistent in their point of view

c. to agree to disagree

product variations

can be added or deleted to satisfy local differences

Wet sites that provide news and entertainment and support a company's PR efforts are known as A. content sites B. cyber sites C. company sites D. promotion sites E. transaction sites

content sites

Most new products fall into the category described as

continuous innovation

Generally speaking, a company has a little control over media. To compensate for this lack of control, many companies utilize: A. image advertising B. radio advertising C. advocacy advertising D. TV advertising E. corporate advertising

corporate advertising

Capital Requirements

critical elements are capital requirement. --Use of distributors or dealers may lessen the capital investment, but manufacturers often have to provide initial inventories, loans, floor plans, or other arrangements.

When British entrepreneur Richard Branson established the first Virgin Megastore in France, he invested a great deal of money to develop a retail space on the famous Champs-Elysées. Judging by the approach Branson used, he and his management team must have viewed France as

culturally close and easy to enter

Suppose a company selling in various country markets makes statements such as "we know what the customer wants, and he or she will have to pay for it." This is an indication of a(n) ________ approach to setting prices. A) polycentric B) adaption C) geocentric D) ethnocentric E) regiocentric

The entry global retailing market expansion strategies include all of the following except

departmental forces

Which of the following is not a step in the Strategic/Consultative Selling model? A. develop a presentation strategy B. develop a relationship strategy C. develop a product strategy D. develop a personal selling strategy E. develop a marketing mix

develop a marketing mix

Building a prospect base is typically part of which step of the strategic/consultative selling model? A. development of a presentation strategy B. development of a product strategy C. development of a relationship strategy D. development of a personal selling philosophy E. development of a customer strategy

development of a personal selling philosophy

Which of the following does not contribute to price escalation in global marketing?

different incoterms as incentives

Which of the following is not one of the levels in the Asian version of Maslow's hierarchy? A) physiological B) safety C) affiliation D) admiration E) self-respect

By definition, a _________ requires a large amount of learning on the part of the users and typically creates new markets and consumption patterns.

discontinuous innovation

All of the following basic consideration questions are important for those whose responsibility includes setting prices on goods that cross borders except

does the local market use targeting costing?

If a company sells products in export markets at prices that are below fair market value and that can harm producers in the export market, then that company may be accused of

dumping

The sale of merchandise in export markets at unfair prices is known as:

dumping

Inventory management is: A) determining what type of warehouse to manage. B) establishing an inventory channel. C) managing physical distribution of products. D) purchasing products. E) ensuring cost control.

Which of the following is the largest retailer in the world in terms of annual sales according to the top five global retailers, 2012? A) Sears B) Metro C) Kmart D) Carrefour E) Walmart

which of the following can be defined as a business philosophy that values two-way communication between a company and individual customers? a. BOLD b. EDI c. ECR d. EPOS e. CRM

e. CRM

Peer-to-peer marketing uses distribution channels through

electronic communication

When companies adopt "indirect involvement" channel they have all of the following activities except:

establish their own sales force.

A company that is _____ in its approach to public relations (PR) will extend home country activities into host countries A. polycentric B. ethnocentric C. regiocentric D. domestic E. hostile

ethnocentric

Peppers and Rogers described different steps that are involved in one-to-one marketing. These steps include all of the following except: A. evaluate B. interact C. differentiate D. identify E. customize

evaluate

golden store program

Givenchy and Christian Dior's Dune fragrance are two of the luxury perfume brands that are sometimes diverted from authorized channels for sale at mass-retail outlets. This practice is referred to as:

gray market

When Tag Heuer, a marketer of luxury watches, takes out newspaper ads urging consumers to purchase Tag Heuer products from authorized dealers only, the company is most likely attempting to combat the ________ problem.

gray market

BMW and Porsche have developed Apple Watch apps that enable drivers to remotely check many items with their cars which includes all of the following except: A. help recharging of the cars battery B. information about services C. information about pricing D. help in restaurant reservation E. help in booking hotel room

help recharging of the cars battery

Direct representation, as opposed to representation by independent intermediaries, for exporting by the market country has several advantages which do not include:

helps sell products directly to the consumer in the market country

Direct representation, as opposed to representation by independent intermediaries, for exporting by the market country, has several advantages which don not include:

helps sell products directly to the consumer in the market country

Direct representation, as opposed to representation by independent intermediaries, for exporting by the market country, has several advantages which do not include:

helps selling products directly to the consumer in the market country.

Decoding is the process of

interpreting messages and relies on correct encoding and the ability of the receiver to deconstruct transmitted meaning. Decoding occurs when the message reaches on or more of the receivers senses.

Interactive television (ITV) allows viewers to see an ad in its entirety by pressing a remote button: to order products from home-shopping channels; or choose different camera angles, such as for sporting events. Comments by James Pennefather, brand manager for Smirnoff, UK, based on comparison of traditional TV ads to ITV features included all of the following except: A. it is a lot more unproven B. it needs further testing C. it allows viewers to interact with programming D. it is a calculated risk E. it may or may not succeed

it allows viewers to interact with programming

An express warranty is a written guarantee that assures the buyer that he or she

is getting what he or she has paid for

The benefits of strong brands include all of the following except

less inelastic consumer response to price increase

The web site's architecture should be flexible enough to allow all of the following except: A. different dates B. privacy C. currency D. money formatting E. local culture

local culture

Which of the following is a disadvantage of using an expatriate sales force? A. maintaining is very expensive B. enhanced promotion prospects C. capability to institute the acceptable practices D. follow policies of the home office E. inferior product and company knowledge

maintaining is very expensive

Which of the following principles of disruptive innovation pertains to the notion of agnostic marketing? A. technology supply may not be equal market demand B. companies depend on customers for resources C. markets that don't exist can't be analyzed D. a company's capabilities define its weakness E. small markets don't satisfy the growth needs of large companies

markets that don't exist can't be analyzed

Each network has its own "metrics of value." For laptop computers this value would include all of the following except: A. memory capacity B. rugged design C. power consumption D. low weight E. small size

memory capacity

"Organized retail" is a term used to describe

modern chain stores

Which of the following methods of financing would be used if the exporting and importing parties had a strong, long-standing relationship?

open account

Packaging serves several important communication functions, which include all of the following except:

packaging enhances functional benefits

In the language of global marketing, _______ is the phrase used to describe advertising that represents a middle ground between 100% standardization and 100% of localization A. cookie-cutter advertising B. stereotype advertising C. pattern advertising D. compromise advertising E. template advertising

pattern advertising

_________ is the technique global marketers use to describe ads with common design elements into which localized elements are for individual country markets A. template advertising B. pattern advertising C. model advertising D. cookie cutter advertising E. stereotype advertising

pattern advertising

The integrated circuit and the concept of binary code permitted the development of the A. personal computer B. transistor C. radio D. smartphone E. SMS

personal computer

Export marketing requires all of the following except:

reaching retail customers.

In an effort to attract assembly operations, Brazil allows certain product components to be imported at reduced tariff rates. This is an example of:

preferential tariffs

In some developing countries, refrigerators have an important secondary purpose related to high-order needs, which relates to

prestige

To provide positive proof that dumping has occurred in the United States, both __________ and injury must be demonstrated

price discrimination

Some global marketers make the strategic decision to establish a presence on the Web without offering transaction opportunities even though the product could be sold that way. Such sites are known as: A. cyber sites B. promotion sites C. company sites D. transaction sites E. content sites

promotion sites

Which promotional most elements is most clearly associated with activities designed to foster goodwill and understanding with various constituents both inside and outside the company? A. advertising B. sales promotion C. public relations D. publicity E. personal selling

public relations

In the matrix based scheme for classifying global retailers, in which quadrant does IKEA fall between retailers?

quadrant A

The following activities must be performed when goods cross international boundaries except

receiving payments

British entrepreneur Richard Branson has built a global business empire by

relying on brand extension

Support Services Component

repair and maintenance, instructions, installation, warranties, deliveries, and the availability of spare parts.

Prior to 2017, H&M was growing at a torrid pace, however, several changes took place which are represented by all of the following statements except:

revenue growth was driven by store openings and the company did not open new stores

Which of the following financing methods would be used by an exporter that enjoys good relations with a buyer in a well-established market?

sales on open account

Which of the following methods of financing would be used if the exporting and importing parties had a strong, long-standing relationship?

sales on open account

Which is not considered as long-term value>

search for truth

Marketers in Gillette's Parker Pen subsidiary are focused on upscale shoppers in Malaysia and Singapore. This is an example which coincides with Maslow's hierarchy related to

security

Which of the following is not one of the levels in the Asian version of Maslow's hierarchy?

self-actualization

Which of the following would not be used by an exporter with a weak home-country currency?

shift sourcing outside home-country market

Which of the following is described as the three R's of global business: rules, rate schedules, and regulations?

tariffs

Two automakers that have joined the race to bring low-cost cars to the emerging market are

tata and nissan

A company's efforts to effectively communicate with customers is very important. All of the following are major difficulties which can compromise an organization's attempt to communicate with customers except: A. the message is distorted by noise B. the message reaches the intended recipient and is understood, but the recipient may fail to take action C. the message is only one language D. the message does not reach the intended recipient E. the message reaches the intended recipient but is misunderstood

the message is only in one language

Control

the more involved a company is with the distribution, the more control it exerts. As channeled grow longer, the ability to control price, volume, promotion, and type of outlets diminishes.

the reason why a majority artist are struggling to adapt to the new music economy include all of the following except

the music industry has embraced information science and big data

The advertising promise that captures the reason that people buy products is known as

the selling proposition

The advertising promise that captures the reason that people buy products is known as:

the selling proposition.

Regulators in different countries have proposed various regulations for product labeling. All of the following statements pertaining to such regulations are true except

the use of terms "light" and "natural" are allowed on labels only in the United States.

"Cost-based," "market-based," and "negotiated" are three approaches to

transfer pricing

Sweden applies a system to certain categories of imported agricultural products referred to as:

variable import levies.

In which of the following forms of export financing does a bank assume a financial obligation?

with a documentary collection but not an L/C

According to sony's us segmentation, 55 years ld or dolder consumer are refered as

zoomers

The Communication Process Model

Cultural Context A: Encoding and Information Source Cultural Context B: Message Channel, Decoding, Receiver Middle: Noise and Feedback

Danes generally are not afraid of taking chances; they are comfortable doing things that are not carefully thought out or planned. Denmark's "flexicurity" policy combines free labor markets with adjustable welfare benefits. This is an example of the application of Hofstede's typology under the values which highlight: A. Gender differentiation B. Power distance C. Individualism/collectivism D. Uncertainty avoidance E. Future orientation

Engineers at a company in a developing country study an American computer chip design, copy it, and produce identical chips that are then sold to local computer makers. What form of intellectual property has been wrongly appropriated? A. copyright B. technological C. trademark D. patent E. trade secrets

Advertising

6 steps: 1) perform marketing research 2) specify the goals of the communication 3) select effective media 4) compose and secure a budget based on what is required to meet goals 5) develop the most effective message(s) for the market segments selected 6) execute the campaign ----Standardized products may be marketed globally. But because of difference in cultures, the still require different advertising appeal in different markets.

In 2016, the 10 most populous countries in the qorld accounted for ___ percent of the total world income.

according to euromonitor international the global market for foods that offer health benefits is currently worth about _____billion in annual sales

600

A proposed merger between two Swiss-based global pharmaceutical companies, Ciba-Geigy AG and Sandoz AG, would be subject to review by regulators from which of the following? A) European Commission B) UN Conference on International Trade Law C) International Chamber of Commerce D) International Court of Justice E) none of the above

According to Hofstede, a cultural dimension which describes a society in which the social roles of men and women overlap, with neither gender exhibiting overly ambitious or competitive behavior is known as: A. Nurturing B. Achievement C. Individualistic D. Collectivistic E. Power distance

Airbnb has become a source of social glue and a new pattern of trust due to all of the following factors, except: A. perception that "strangers equal friends." B. the letter "A" C. the company's logo represents universal belonging D. a symbol for "pinning" a location E. a heart shape design in the logo

Any company doing business outside the home country should first carefully study the ________ in the target country. A) political culture B) nationalization C) political risk D) jurisdiction E) sovereignty

Companies such as Caterpillar have been unable to protect critical innovations in Japan because: A. products very similar to those made by US companies can be patented without fear of infringement B. inventions that are based on software can be easily downloaded C. the Japanese government enforces strict control over infringement rights for security reasons D. US patent laws now harmonize with those in the EU as well as Japan E. patents in Japan are broader than those in the US

Giving business cards with the left hand in Malaysia, showing soles of shoes to a host in Saudi Arabia, and winking one eye in India are all considered impolite interpersonal communication due to the fact that: A. people pick up nonverbal cues and understand intuitively without being told B. these actions distract people from hearing at meetings C. it is difficult to notice when one winks eyes since there are many people in India D. people are not aware of Western ways of doing business E. in Middle Eastern countries it is customary to take off shoes at the door

Lawyers are more important in: A. low context cultures B. the Korean culture C. the Japanese culture D. high context cultures E. Indian cultures

OPEC can be considered as a "cartel" which is a group of separate companies that collectively: A) sets prices, controls output, or takes other actions to maximize profits. B) dictates how other countries should use their products. C) produces more products in order to beat the competition. D) conducts activities that are considered illegal in the United States. E) works on forming a union against management of other companies.

One of the most exciting projects in the central american region in 2014 was: A. the enlargement of the Panama Canal B. Central America's effort to revive its common market C. the five original members' decision to reestablish the CACM D. the establishment of Guatemala as the region's headquarters E. the free trade agreement with the US

The original 6 members of the ASEAN included all of the following except: A. Sri Lanka B. Philippines C. Thailand D. Singapore E. Brunei

Which of the following ASEAN countries alone accounts for more than one third of 2014 two way trade exports with the United States? A. Singapore B. Brunei C. Vietnam D. Thailand E. Malaysia

Which of the following actions were approved both by the Antitrust Review in the EU as well as in the United States? A) acquisition of Honeywell (U.S.) by GE (U.S.) B) joint venture between music businesses of EMI group (Great Britain) and Time Warner (U.S.) C) merger of Sony Music (Japan) and BMG (Germany) D) merger of WorldCom (U.S.) and MCI (U.S.) E) British Airways (U.K.) and American Airlines (U.S.)

In 2005, representatives from several wine regions in the United States and the EU signed a Joint Declaration to Protect Wine Place & Origin. In addition, a Wine Accord signed by the United States and EU bans the: A) use of alcohol in public places. B) purchase of wine from country of origin. C) misuse of place names by marketers of wine products that do not originate in those places. D) misuse of labels which does not include the origin of ingredients. E) use of word "champagne" on wine made in the United States.

In high-context cultures, time is: A. Short B. Linear C. Common D. Polychronic E. Monochronic

Select the best answer that represents the lowest to the highest level of economic integration: A. customs union -> economic union -> free trade area -> common market B. common market -> economic union -> customs union -> free trade area C. economic union -> customs union -> common market -> free trade area D. free trade area -> customs union -> common market -> economic union E. common market -> free trade area -> economic union -> customs union

That social and cultural environments influence marketing opportunities and dynamics around the globe is illustrated by all of the following facts except: A. coffee culture continues to spread around the globe B. coffee brew is becoming popular in countries such as India and China C. conflict is brewing between government budget and consumer aspirations D. coffee became the hot beverage of choice in India E. consumers want to drink more coffee made from premium coffee beans

The German civil-law tradition prevails in all of the following countries except: A) Poland. B) Hungary. C) Czech Republic. D) Scandinavia. E) Germany.

The lesson that SRC (Self-Reference Criterion) teaches can be summarized as: A. The perceptual blockage and distortion about cultures are hard to reduce B. The prior success and ethnocentrism can override the SRC C. An unconscious reference ton one's cultural values is critical in global marketing D. An unbiased perception is a vital and critical skill in global marketing E. A person's perception of market needs is framed by others cultural experience

The organizational decision to purchase production inputs, components, or finished goods from domestic or foreign producers is known as the ________ decision.A) import/export B) NTB C) preferentialD) sourcing E) security

There are several preferred trade arrangements in latin america which include all of the following except: A. CARICOM B. the Andean Community C. SICA D. BRIC E. Mercosur

Which of the following best describes the legal basis for protection of trade secrets, patents, and copyrights in the United States? A. Trade secrets are protected by state law, while patents and copyrights are protected by federal statutes B. Trade secrets are protected by federal statutes, while patents and copyrights are protected by state law C. Trade secrets, patents, and copyrights are protected by federal statutes D. Trade secrets, patents, and copyrights are protected by state law E. Trade secrets, patents, and copyrights are not protected by any laws

Product Component Model

A product is multidimensional, and the sum of all its features determines the bundle satisfactions (utilities) received by the consumer.

All of the following statements represent mass marketing except: A. repetition is used with the ad/offer B. purchased action by the customer is deferred C. the marketer typically loses control as the product is turned over to distribution channel intermediaries D. the customer perceives less risk due to the direct contact with the product. Recourse is viewed as less distant E. advertising is used for its cumulative effect over time to build image, awareness, loyalty, and benefit recall

A. repetition is used with the ad/offer

The top digital agency network by 2016 interactive marketing revenue is

Accenture interactive

Ericsson, IKEA, Saab, and other companies based in Sweden have looked beyond their borders for significant growth market because:A) Sweden has high total annual income.B) Sweden has low total annual income.C) Sweden has a fairly small population.D) Sweden is land locked geographically.E) Sweden has relaxed export policies.

Is the key word of conducting business in the middle East A-Arab Spring b-Haggling C-Connection D-Discrimination E- Male dominance

Linguists have divided the study of languages into four main areas. The system of word formation is referred to as: A. semiotics B. phonology C. morphology D. syntax E. semantics

Suppose Apple has collected extensive survey data about its new iPhone, and respondents have rated it on 20 different features and benefits. Now researchers want to reduce the amount of data to a few underlying dimensions. Which data analysis technique should the researchers use? A) analogyB) conjoint analysisC) factor analysisD) multidimensional scalingE) cluster analysis

The English-speaking CARICOM members in the eastern Caribbean are concerned with defending their privileged trading position with: A) Russia. B) China. C) the United States. D) the United Kingdom. E) Australia.

The European Commission has jurisdiction over European based companies as well as non-European ones that generate significant revenues in Europe. If Microsoft applies in Europe, the Commission has a right to all of the following except: A. it can demand substantial concessions before granting approval B. it can approve with minor modifications C. it can refer serious matters to the UN Security Council D. it can block a proposed merger E. it can block a proposed joint venture

The Middle East and North Africa are sometimes viewed as a regional entity referred to as: a. GCC b. AMU c. MENA d. ACC e. ECOWAS

The chief executives of Swiss Swatch Group and Japanese Canon would like to: A) outsource all of the manufacturing units overseas in order to save money.B) outsource a majority of the manufacturing functions overseas.C) retain a majority, if not all, of the manufacturing in their home country.D) establish "call centers" in developing countries in order to save labor costs. E) outsource a full line of new products only.

The enlargement of the EU has impacted marketing strategies in the Eurozone countries by: A) making it difficult to export food products from one country to another. B) increasing the cost of production since the euro replaced local currency. C) shifting products from one market to another in the event of shortages. D) reduced tariffs and quotas for products imported from non-EU members. E) having less flexibility in the placement of factories.

Which of the following statements related to Brexit is not accurate? A. When the final votes were tallied, the "Exit" camp prevailed B. UK business community was firmly against the "Remain" camp C. Disillusionment was evident among members of the Tory party who had opposed Britain's initial inclusion in the EU D. In 2013, Prime Minister Cemeron was convinced that, after sufficient public debate, most UK citizens would opt for the status quo E. As a member of the EU, UK has access to the free, open market of nearly 500 million people

______ is gaining a reputation as a manufacturing center as well as the world's number one producer of the flat screen TV sets. A. Brazil B. Mexico C. Argentina D. Canada E. Panama

Ads that tickle the funny bone of the intended audience and evoke response that will direct purchase behavior are based on: A) rational appeals. B) emotional appeals. C) SRC appeals. D) melodramatic appeals. E) localized appeal.

B) emotional appeals

In the post-September 11 business environment in the United States, imports have come under increased security. One of the initiatives taken in the interest of national security is: A) NAFTA. B) C-TPAT. C) WTO. D) NTB. E) FSC.

B. C-TPAT

The following criminal penalties may be imposed for violations of the FCPA'S (Foreign Corrupt Practices Act) antibribery provisions except: A) corporations are subject to a fine of up to $2,000,000. B) officers, directors, stockholders, employees, and agents are subject to a fine of up to $100,000. C) fines imposed on individuals can be paid by their employer or principal. D) the fines may be much higher, up to twice the benefit sought by the defendant. E) in addition to fines, there may be imprisonment for up to five years

There are barriers in Japan for global marketers in terms of attitudes as well as laws. Barriers include all of the following except: A. any organization wishing to compete in Japan must be committed to providing top-quality products and services. B. repeat visits and extended socialization with distributors. C. goods marketed should have a semblance of western products and services. D. marketers must master the keiretsu system of tightly knit corporate alliances. E. trust has to be built before conducting successful business.

Together, innovators and early adopters make up about ________ of the potential market for a new product. A. 34% B. 26% C. 16% D. 12% E. 46%

Uber's rapid growth is an example that the ________ is gaining traction. A. ride sharing B. digital technology C. collaborative consumption D. tourism E. transport convenience

The basis for global marketing expert David Arnold's framework for screening intercountry comparisons include: A) demographic data. B) "top-down" segmentation analysis. C) "bottom-up" segmentation analysis. D) income level. E) population data.

C) "bottom-up" segmentation analysis.

What do Ford Motor Company, Coca-Cola, Nike, and McDonald's all have in common? A) They are all consumer packaged-goods companies. B) They all have foreign CEOs. C) They have all received a great deal of negative publicity in recent years. D) They all rely exclusively on TV advertising. E) They spend more in advertising in foreign markets than home markets.

C) They have all received a great deal of negative publicity in recent year

Sweden applies a system to certain categories of imported agricultural products which is referred to as:A) temporary surcharges.B) ad valorem duty.C) variable import levies.D) specific duty.E) countervailing duty.

C) variable import levies.

Which of the following refers to a system of farm subsidies in Europe?

CAP

The country which has a massive potential for cigarette manufacturers is:

China

There is nothing inherently "good" or "bad" about any color of the spectrum and all associations and perceptions regarding color arise from culture. Which of the following statements is not true? A. red color is associated with "active", "vibrant", and "emotional" B. red color is a popular color in most parts of the world C. red color is tied to the traditions of viticulture and winemaking D. red color is highly preferred in Korea E. red color is preferred in many countries since it is the color of blood

Two countries that score low in uncertainty avoidance are: A. Austria and Belgium B. Japan and Hong Kong C. Ireland and ITaly D. United States and Canada E. Denmark and Finland

When a seller has agreed to deliver goods to a buyer at a place the buyer names in the country of import, with all costs, including duties paid, it is referred to as: A) FCA B) FAS C) CIF D) DDP E) FOB

When members of the British royal family make diplomatic tours, ____ is a frequent wardrobe choice: A. orange B. green C. brown D. blue E. red

Which form of regional cooperation agreement, when fully implemented, entails creation of a unified central bank, the use of a single currency, and common policies on agriculture, social services and welfare? A) Free trade area B) Customs union C) Common market D) Economic union E) Dispute settlement body

Which of the following shows the correct order from the highest to the lowest environmental sensitivity level? A. integrated circuits -> food -> computers B. computers -> food -> integrated circuits C. integrated circuits -> computers -> food D. food -> computers -> integrated circuits E. None of these

Which of the following statement is not true related to the African Growth and Opportunities Act (AGOA)? A. African companies will find it easier to gain access to financing from the US Export Import Bank B. AGOA represents a formal step TOWARD a US Africa free trade area C. The theme of the AGOA is "Trade, not Aid" D. It is designed to help African nations that help neighboring countries in need E. The law is designed to support African nations that make significant progress toward economic liberalization

Which of the following would constitute a copyright violation? A. printing and selling illegal copies of Harry Potter Books B. manufacturing and selling illegal videocassette copies of "Spiderman" C. manufacturing and selling illegal copies of Levi jeans D. A B and C E. A and B

The export and import process can entail red tape and bureaucratic delays. In an effort to facilitate exports, countries are designating certain areas as:A) import control zones.B) special tariff zones.C) global business zones.D) free trade zones.E) duty free zone

D) free trade zones

Colgate Example

Product Benefit i. Same product with different packaging based on area. ii. advertisements are all the same just in different languages except for India (ballywood theme).

officials at brazil state owned oil company and top politicians were accused of collaborating with contractors to receive billions in kickback. This resulted in problems for Petrobas

Public Relation

Porsche AG uses the label "Top Guns" to describe one segment of its customers, namely those who care about power and control and who expect to be noticed. Such a profile would be based on which type of segmentation?

Pyschographic

Maslow's hierarchy is applicable to global marketing because it can help explain how: A) basic human needs can drive the development of global products. B) "self-actualization" is the highest-order need in Japan as well as Western nations. C) status needs in different countries can only be fulfilled with localized products. D) "luxury badging" is irrelevant to companies marketing in Asia. E) Asians differ from Westerners in their basic physiological needs.

Breaking all the conventional norms, Selfridge opened his department store just off Oxford Street. The changes incorporated include all of the following except: A) perfume and fragrance were moved to the front in order to avoid any horse dung odors. B) goods were put within reach of the customers. C) goods were kept behind counters and were available by asking store clerks. D) customers always came first. E) early bird specials were offered.

By definition, a ________ requires a large amount of learning on the part of users and typically creates new markets and consumption patterns. A) continuous innovation B) dynamically continuous innovation C) discontinuous innovation D) platform-based innovation E) new and improved innovation

Which of the following statements is not an example of local products or brands? A) Coca-Cola developed several branded drink products for Japan. B) Coca-Cola markets Kinely brand bottled water in India. C) BMW uses "the ultimate driving machine" slogan in India. D) Diageo PLC markets Gordon's Edge, a gin-based ready-to-drink beverage in the United Kingdom. E) Coca-Cola developed a noncarbonated, ginseng-flavored beverage for Japan.

Channel decisions are important because: A) commitments are flexible. B) relationships change with time. C) it is expensive to terminate. D) issues can be solved by arbitration. E) local laws do not protect agreements.

When the subheads and body copy of an advertisement are localized, not simply translated, it is an example of: a. local advertising b. global advertising c. pattern advertising d. advocacy advertising e. stereotype advertising

c. pattern advertising

U.S. advertisements contain more ________ information, and are more likely to include comparative appeals than Arabic ads. a. sex b. people c. price d. context e. process

c. price

The advertising promise that captures the reason that people buy products is known as: a. the advertising appeal b. the creative execution c. the selling proposition d. big idea e. creative strategy

c. selling proposition

Which of the following completely eliminates the risk of nonpayment by an importer or a bank in an international transaction?

cash in advance

Which of the following arranges export financing payment methods in descending order starting with the most secure/reliable and ending with the least secure/reliable?

cash in advance→documentary credit (L/C)→documentary collection (draft)→sales on open account

Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom. An example of unconventional wisdom can be identified with one of the following assumptions: A) Since per capita annual income in India is about $1,420, all Indians have low income.B) Consumers in Europe and Latin America are interested in World Cup soccer whereas Americans are not.C) There is a presence of a higher-income, middle-class segment in India.D) The potential customer base for McDonald's in India is greater than in any developed country.E) There is no running water and electricity in India.

The term "m commerce" is used to describe the use of: A. cell phones in commerce B. web.com in commerce C. money in commerce D. credit cards in commerce E. internet in commerce

cell phones in commerce

Around the world, various brands of personal computers are sold with Pentium processors. This fact is often used as a selling point, with advertising that proclaims "Intel Inside." Which branding concept does such advertising reflect?

co-branding

The Intel Inside campaign promoting both the intel of the Intel Corporation and its Pentium-brand processors in various brands of personal computers is an example of

co-branding

Landor Associates, a company specializing in brand identity and design, recently determined that has the number one brand-awareness and esteem position in the United States, number two in Japan, and number six in Europe .

coke

Restrictive administrative and technical regulations can create barriers to trade which may take all of the following forms except:A) antidumping regulations.B) product size regulations.C) safety and health regulations.D) common agricultural policies.E) safety and pollution regulations.

common agricultural policies

A market research study of soft drink consumption and distribution in Hungary commissioned by an American company indicated that soft drinks were available in drugstores. However, Western-style drugstores do not exist in Hungary. This illustrates an important issue in global marketing research, namely: a. inflated data b. using convenience samples c. market estimation by analogy d. comparability of data e. using multiple dimensional scaling

comparability of data

Core Component

consist of the physical product in all its design and functional features

Which of the following most accurately describes the relative length of consumer and industrial distribution channels?

consumer channels tend to be longer (consist of more intermediaries) than the industrial channels

Other international personal selling approaches that fall somewhere between sales agents and full-time employee teams include all of the following except: A. contract manufacturing or production B. joint ventures C. franchising D. management-only agreement E. exclusive license agreements

contract manufacturing or production

The words that are sopken or wuitte communication elements in advertisments are known as:

copy

The words that are the spoken or written communication elements in advertisements are known as: A. manuscript B. writings C. script D. copy E. idea

copy

Generally speaking, a company has little control over media. To compensate for this lack of control, many companies utilize:

corporate advertising

Which pricing strategy has the advantage of being simple to calculate but has the disadvantage of ignoring demand and competitive conditions?

cost-based

Which of the following types of duties would be imposed on a company whose home-country government provides export subsidies?

countervailing duty

Which of the following types of duties would be imposed on a company whose home country goverment provides export subsidies?

countrervailing duty

Public Relations

creating good relationships with the popular press to help companies communicate messages to their publics, customers. encouraging the press to cover positive stories about companies. managing unfavorable rumors, stories, and events.

The choice between demonstration, slice of life, and other advertising forms is a matter of the: A. selling proposition B. creative strategy C. advertising appeal D. creative execution E. big idea

creative execution

culturally distant and difficult to enter

McDonald's Example

customized menus for every country based off of what their culture eats. For example, Canada focuses more on breakfast food while Morocco eats fish balls. they adapt to their consumer.

The practice of registering a particular domain name for the express purpose of reselling it to the company that should rightfully use it is referred to as: A. cybersquatting B. copyright violation C. gray market D. patent violation E. piracy

cybersquatting

) Which of the following consumer products companies experienced a major product failure in Europe due to inadequate test marketing? A) Procter & Gamble B) Colgate C) Kao D) Unilever E) Seagram

McDonald's serves McAloo Tikki Burger in India, McRice Burger in Malaysia, McOZ Burger in Australia, Kiwi Burger in New Zealand, and McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of a: A) combination of global and local marketing mix elements. B) reflection of failure of U.S. menu items in those countries. C) deviation from successful marketing practices. D) replacement of standard menu names with fancy names. E) selection of menu items that can be sold eventually in U.S. markets.

Nissan's earlier vehicles were difficult to start in many parts of the United States during the cold winter months. In northern Japan, it was customary for many car owners to put blankets over the hoods of their cars during winter months. Nissan's assumption was that Americans would do the same thing. This is an example of: A) ethnocentric orientation. B) polycentric orientation. C) regiocentric orientation. D) geocentric orientation. E) geopolitic orientation.

Pricing objectives in export market may vary depending all of the following factors EXCEPT: A) the stability of prices globally B) a product's life-cycle stage C) the product design process D) the country-specific competitive situation E) the added cost associated with shipping goods

Procter & Gamble recently introduced Pampers Rash Guard. Rash Guard does not represent a new product per se; rather, the diapers are being marketed as an alternative to regular Pampers. What type of innovation do Pampers Rash Guard diapers represent? A) a continuous innovation B) a dynamically continuous innovation C) a discontinuous innovation D) a platform-based innovation E) none of the above

After four years of product development, Procter & Gamble recently introduced a new, improved disposable diaper. Pampers Rash Guard diapers are designed to prevent diaper rash and represent the first time a company has made a medical claim for its diapers. What kind of innovation do the new diapers represent? A) platform-based innovation B) dynamically continuous innovation C) discontinuous innovation D) continuous innovation E) none of the above

Saks Fifth Avenue has ________ stores in the Middle East. A) licensed B) organic C) franchise D) joint venture E) own-label focus

The basic consideration for setting prices on goods that are traded across borders does not include: A) Is it feasible to use home country pricing? B) Is the price competitive given the local market conditions? C) Does the price reflect the product's quality? D) Which type of discount does the firm offer its international's customers? E) Do the foreign country's antidumping laws pose a problem?

The largest single market in the world in terms of national income is the United States representing roughly ________ of the total world market for all products and services. A) 25% B) 35% C) 55% D) 65% E) 75%

The marketers of Corona beer achieved great success in the U.S. market by: A) retaining the bottle design originally used in Mexico. B) hiring Hispanic movie stars as endorsers. C) distributing Corona in returnable bottles. D) changing the brewing recipe to conform to American palates. E) having the label in Spanish.

Walmart exited from the German market due to the fact that Germans A) could find lower prices at discount stores. B) preferred shopping in larger malls. C) did not care for American businesses. D) preferred "all-in-one" store. E) preferred only European businesses.

When a country like China is experiencing rapid economic growth, policymakers are likely to: A) look more favorably on outsiders. B) look less favorably on outsiders. C) experience more resistance toward outsiders. D) feel threatened by outsiders. E) none of the above

In global markets, Starbucks is a good example of simultaneously executing all of the growth strategies except: A) Market penetration. B) Market development. C) Product development. D) Market orientation. E) Diversification.

McDonald's developed a vegetarian burger in India. This is an example of: A) Market Penetration. B) Market Development. C) Market Diversification. D) Product Development. E) Global Marketing.

McDonald's has been in many country markets long enough that a new generation of consumers has grown up with McDonald's and are not aware of the company's U.S. origins. On the basis of this summary, what is the highest stage of corporate development that McDonald's arguably has achieved? A) international B) multinational C) global D) transnational E) myopic

Prior to 2004, Nokia launched different cell phone products in different countries at different times. Nokia also used different advertising images and messages in different countries. Which approach to the world marketplace was Nokia using? A) product-communications extension B) product extension-communications adaptation C) product adaptation-communications extension D) product-communication adaptation E) product invention

Regulators in different countries have proposed various regulations for product labeling. All of the following statements pertaining to such regulations are true except: A) mandatory health warnings on tobacco products are required in most countries. B) the American Automobile Labeling Act clarifies the country of origin as well as the final assembly point. C) in 2008, the United States enacted a country of origin labeling (COOL) law. D) the use of terms "light" and "natural" are allowed on labels only in the United States. E) McDonald's is posting nutrition information on all food packaging and wrappers in selected markets.

Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling cars for the equivalent of $10,000 or less. On the heels of Renault's success with Dacia Logan came the $2,500 Nano from India's Tata Motors. This illustrates that: A) consumers are looking for low price irrespective of quality. B) Renault is overcharging for their cars compared to their competitors. C) higher product development costs are a driving force behind globalization. D) market success depends on reaching a threshold of acceptable quality for consumers. E) cars are not very popular in emerging markets like India.

Generally speaking, which of the following product categories represents the best potential for extension into international markets without adaptation? A) companion products B) food products C) industrial products D) intangible products E) non-alcoholic drinks

Gnerally speaking, which of the following statements is true concerning product attributes? A) Tangible product attributes are more important than intangible ones. B) Intangible product attributes are more important than tangible ones. C) Both tangible and intangible product attributes are important. D) Neither tangible nor intangible product attributes are important. E) A product has more attributes than tangible and intangible ones.

Harley-Davidson's competitive advantage is based, in part, on it's A) shifting production outside of the United States. B) new production facility in China. C) "Made in the USA" positioning. D) simultaneous production of Buell Motorcycles. E) acquiring MV Augusta, an Italian motorcycle manufacturer.

Departmentalized, single-story retail establishments that offer food and nonfood items, mostly on a self-service basis are called: A) Specialty retailers. B) Supermarkets. C) Convenience stores. D) Discount retailers. E) Hyper markets.

Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the United States. This is an example of the ________ strategy. A) product-communications extension B) product extension-communications adaptation C) product adaptation-communications extension D) dual adaptation E) product invention

Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements. Which of the following does not represent a localized element? A) It serves McAloo tikki potato burger in India. B) It uses the advertising slogan "I'm lovin' it." C) It operates themed dining cars on the Swiss national rail system. D) It has home delivery service in India. E) It has slang nicknames such as MakDo in the Philippines and McDo in France.

Gray markets impose several costs or consequences on global marketers, which does NOT include: A) damage to channel relationships B) increased product demand C) reputation and legal liability D) free riding E) dilution of exclusivity

In Chinese markets, Nike had a problem using the "Just Do It" attitude which was found not to be appropriate. Finally, Nike decided to use Chinese athletes in their promotion. This type of adaptation was needed due to: A) the Chinese do not wear running shoes. B) ingrained Chinese values which respect authority. C) Chinese athletes use Nike shoes. D) "Just do it" in Chinese has a negative connotation. E) parents do not want their children to see such ads.

In less-developed countries the most important channel of distribution is: A) door to door. B) public marketplaces. C) wholesale marketplaces. D) pyramid schemes. E) retail stores.

In some developing countries, refrigerators have an important secondary purpose related to higher-order needs, which relates to: A) self-respect B) prestige C) physiology D) safety E) competition

In their book, Daniel Yergin and Joseph Stanislaw wrote "Governments are getting out of businesses by disposing of what amounts to trillions of dollars of assets. Everything is going-from steel plants and phone companies . . . to hotels, restaurants, and nightclubs." This is an indication of: A) the fact that governments can make more money by selling assets. B) privatization is becoming a driving force for global marketing. C) these businesses are considered as closed markets. D) foreign companies are competing with governments. E) there is less demand for these type of companies.

Many American car buyers perceive Korean cars as: A) durable. B) cheap. C) reliable. D) of high quality. E) good investment.

Marketing channels exist to create utility for customers. The major categories of channel utility include all of the following except: A) place utility. B) price utility. C) information utility. D) form utility. E) time utility.

Motorola's failed Iridium venture was a global satellite telephone network designed to allow users to make or receive calls anywhere on the globe using handsets that are somewhat bigger than typical cellular phones. What type of innovation did Iridium represent? A) a continuous innovation B) a dynamically continuous innovation C) a discontinuous innovation D) a platform-based innovation E) none of the above

Nintendo was fined nearly $150 million after it was determined that the video game company had colluded with European distributors. The distributors in countries with lower retail prices had agreed not to sell to retailers in countries with high prices. This is a classic example of: A) transfer pricing B) price fixing C) price skimming D) price bundling E) market penetration

One of the highest profile companies, PepsiCo, which has done business in the Soviet and post-Soviet market for decades, has used this form of countertrade: A) switch trading. B) barter. C) offset. D) compensation trading. E) counterpurchase.

Order processing, warehousing, and inventory management are all functions pertaining to: A) a polycentric orientation. B) physical distribution and logistics. C) sales promotion. D) personal selling. E) chain acquisition.

Packaging aesthetics are particularly important to the ________ consumer. A) Indian B) Japanese C) French D) German E) American

Packaging is an important consideration for products that are shipped to markets worldwide. Which of the following statements related to packaging is not true? A) Nestlé's worldwide network of packaging teams provide improvement suggestions on a quarterly basis. B) The Japanese prefer plain soft colors on their packages. C) The Aquafresh Ultimate tube was designed to stand vertically. D) Coca-Cola had contour bottles in both glass and plastic versions in many countries. E) Nestlé asked suppliers to find a glue to make the clicking sound louder when a tube of Smarties brand chocolate candies are unwrapped.

Peer-to-peer (p-to-p) marketing uses distribution channels through: A) business-to-consumers. B) electronic commerce. C) business-to-business. D) door-to-door. E) manufacturer-to-wholesalers.

Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of: A) Market Penetration. B) Market Development. C) Market Diversification. D) Product Development. E) Regular Marketing.

In the United States, some people believe that globalization has depressed the wages of American workers resulting in the loss of both blue-collar and white-collar jobs. This is an example of: A) discrimination. B) domination. C) globaphobia. D) management myopia. E) economic crisis.

Luxury good marketers found a new way to combat gray market imports into the United States. In March 1995, the U.S. Supreme Court let stand an appeals court ruling prohibiting a discount drugstore chain from selling Givenchy perfume without permission. The distinctive packaging of the perfume is also protected by the U.S. Copyright law. The ruling implies that: A) Costco and Walmart will no longer be able to sell Givenchy B) gray marketers will be able to market with authorization C) Costco and Walmart will be able to sell Givenchy with authorization D) discount drugstores cannot market a product resembling Givenchy's perfumes E) Givenchy can only be sold in copyrighted packages

Targeting the 300 million farmers in India who still use plows harnessed to oxen, John Deere engineers created a line of relatively inexpensive, no-frills tractors. The Deere team then realized that the same equipment could be marketed to hobby farmers and acreage owners in the United States, a segment that they had previously overlooked. This is an example of ________ strategy. A) product-communications extension B) product extension-communications adaptation C) product adaptation-communications extension D) dual adaptation E) product invention

The Advanced Photo System (APS) created by Kodak and its partners combines traditional chemical photo processing with digital technology. One benefit of the system is that shutterbugs can choose three different print sizes. The APS would best be described as a: A) continuous innovation. B) dynamically continuous innovation. C) discontinuous innovation. D) platform-based innovation. E) new and improved innovation.

The best-selling smartphone in China is marketed by: A) Samsung. B) Xiaomi. C) Apple. D) Mitsubishi. E) Android.

The cell phone division of Toshiba prospered by doing business in the domestic market. When handset sales slowed, Atsutoshi Nishida, president of Toshiba noted, "We were thinking only about Japan. We really missed our chance." This statement is indicative of ________ orientation. A) polycentric B) ethnocentric C) geocentric D) technocentric. E) regiocentric

The dimensions of global marketing strategy include all of the following except: A) Concentration of marketing activities B) Development of cultural activities C) Coordination of marketing activities D) Integration of competitive moves E) Integration of marketing mix

The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as: A) Value = Price/Benefits. B) Value = Benefits/Price. C) Value = Benefits × Price. D) Value = Benefits - Price. E) Value = Benefits + Price.

The marketing mix is integral to the value equation which is represented by: A) Value = Price/Benefits. B) Value = Benefits/Price. C) Value = Benefits × Price. D) Value = Benefits - Price. E) Value = Benefits + Price.

The scandal about finding horse DNA in frozen beef burgers sold in supermarkets in Ireland became a big issue. However, the fact remains that 60,000 tons of horse meat were sold in Europe in 2012. Other facts about horse meat include all of the following except: A) in Europe, horse meat is available from a variety of suppliers. B) it is legal to produce horse meat in the United States. C) horses are shipped from the United States to Mexico and Canada for slaughter. D) Italy imports 50 million pounds of horse meat annually from Ireland. E) horse meat is lean and high in iron and other nutrients.

The success of Uniqlo's retail stores can be attributed to it's decision to: A) remain in Japan. B) locate in high population density areas. C) locate in low population density areas. D) manufacture most of their products in Japan. E) become the world's number one apparel retailer.

Marketers in Gillette's Parker Pen subsidiary focused on upscale shoppers in Malaysia and Singapore. This is an example which coincides with the Maslow's hierarchy related to A) self-esteem B) physiological needs C) security D) self actualization E) social needs

Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women. The decision to drop the famous "Just do it" tag line was based on the research indicating that: A) the famous slogan did not have accurate translation in European languages. B) Europeans do not like tag lines that portray American thinking. C) college-age women in Europe are not as competitive about sports as men are. D) the old slogan conveys superiority of men over women. E) European women want to differentiate themselves from men.

Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since: A) there is little demand for their products in home countries. B) their research centers are located overseas. C) no single market is large enough to recover costs incurred in research. D) there is more demand overseas for their products. E) technology is not available in home countries.

To promote its Centrino wireless chip, Intel launched a global ad campaign that features different combinations of celebrities. These celebrities were chosen because they are widely recognized in the key world markets. This type of strategy is referred to as: A) product-communications extension. B) product extension-communications adaptation. C) product adaptation-communications extension. D) product-communication adaptation. E) product invention.

Tupperware is considered as an aspirational brand that represents "moving up" in life in: A) Romania. B) Indonesia. C) China. D) Russia. E) India.

Unilever, the Anglo-Dutch consumer products company, at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand. This is an example of: A) ethnocentric orientation. B) polycentric orientation. C) regiocentric orientation. D) geocentric orientation. E) transnational orientation.

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread? A) Deliver the bread frozen. B) Package the bread in plastic bags. C) Convert to a paperless office to cut red tape. D) Deliver the bread sliced rather than in whole loaf form. E) Use paper packaging for bread.

Sales representatives in which Japanese industry cultivate close, long-term relations with customers by selling door-to-door? A) consumer electronics B) pharmaceuticals C) automobiles D) soft drinks E) groceries

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures. Such importers are creating which kind of utility? A) place utility B) time utility C) form utility D) information utility E) worker utility

Starbucks dropped the word "Coffee" from its logo. This is an example of: A) Standardization. B) Adaptation. C) Diversification. D) Automation. E) Modernization.

Statements that illustrate the success of global marketing include all of the following except: A) the Coca-Cola Company supports its Coke brand by utilizing global and local marketing mix. B) Apple is synonymous with cutting-edge innovation and high-tech design. C) Italy's Benetton utilizes marketing as a knee-jerk reaction to world marketing needs. D) the backbone of Caterpillar's global success is its network of dealers. E) Germany's reputation for engineering and manufacturing provides a competitive advantage.

The benefits of strong brands include all of the following except: A) greater loyalty. B) less vulnerability to marketing actions. C) less inelastic consumer response to price increases. D) more elastic consumer response to price decreases. E) larger margins.

The challenges in bringing the Smart across the Atlantic include all of the following except: A) the euro's strength relative to dollar. B) DaimlerChrysler merger ended. C) Smart was under the ownership of DaimlerChrysler. D) Smart was under the ownership of Daimler AG. E) distribution and promotion critical to a successful U.S. launch.

The entry global retailing market expansion strategies include all of the following except: A) franchise. B) chain acquisition. C) departmental stores. D) joint ventures. E) organic.

The following activities must be performed when goods cross International boundaries EXCEPT: a) packing goods for export B) transporting the goods C) receiving payments D) obtaining currency permit E) preparing a land bill of lading

The former chairman of Nestlé recently told an interviewer: "We are food and beverages. We are not running bicycle shops. Even in food, we are not in all fields. There are certain areas we do not touch. Also, we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically? A) customer value B) competitive advantage C) focus D) myopia E) policy of dealing only with Swiss businesses

The formulation, imagery, and consumer appeal of Colgate's Total brand toothpaste were designed to translate across national boundaries. This new global brand represents which type of product innovation? A) discontinuous innovation B) dynamically continuous innovation C) continuous innovation D) comparative innovation E) dynamically discontinuous innovation

The introduction of consumer VCRs in the late 1970s initiated a revolutionized in-home electronic entertainment. For example, assuming the user could learn to set the timer, he or she could tape programs to watch at a later time. The VCR's popularity also gave rise to an entirely new retailing concept, the video rental store. What type of innovation did the consumer VCR represent? A) a continuous innovation B) a dynamically continuous innovation C) a discontinuous innovation D) a comparative innovation E) none of the above

The retail environment in developing countries presents challenges for marketing nonperishable items. In Mexico, Proctor & Gamble, Unilever, Colgate-Palmolive, and other global consumer product companies use ________ for their products. A) door-to-door selling B) buy-in-bulk selling C) mom-and-pop stores D) franchised stores E) manufacturer-owned stores

The worldview of a company's personnel can be described by all of the following types of orientation except: A) Ethnocentric. B) Geocentric. C) Technocentric. D) Polycentric. E) Regiocentric.

To motivate shopkeepers to stock more of P&G's products, the company launched a: A) door-to-door program. B) retail store program. C) golden store program. D) hypermarket program. E) sole distributor program

When Walmart entered the German market, ________ were already entrenched. A) Specialty retailers B) Discount retailers C) Hard discounters D) Hypermarkets E) Supermarkets

When a corporate name such as Sony is combined with a product brand name such as Walkman, the brand category is referred to as: A) brand equity B) brand symbol C) tiered brand D) co-brand E) brand loyalty

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter? A) organic growth B) chain acquisition C) franchise D) joint venture E) own-label focus

Which one of the following statements is not accurate regarding Alaphabet Inc.? A) Alphabet has also made a number of strategic acquisitions, including video-sharing site YouTube and the Internet of Things thermostat brand Nest. B) The company also owns Advanced Technology and Projects (ATAP), which focuses on mobile applications. C) The company's core search and ad-driven businesses are still called Google. D) The company's semi-secret research division is known as the Moonshot Lab. E) Samsung and several other handset manufacturers use its Android smartphone operating system.

Officially, the EU tariffs on Chinese and Vietnamese shoe imports are known as a. temporary surcharges b. antidumping duties c. countervailing duties d. ad valorem duties e. specific duties

b. antidumping duties

Psychographic segmentation involves grouping people in terms of their: a. age and income b. attitudes, values and lifestyle c. combined household income d. gender e. psychological well being

b. attitudes, values and lifestyle

The first step in formulating and conducting research is to: A) define the problem. B) collect information. C) select unit of analysis. D) examine data availability. E) design research.

b. collect information

Developed under the auspices of the Custom Cooperation Council (now the World Customs Organization) the system which took effect is referred to as: A) preferential tariffs. B) Harmonized tariff. C) BTN duty. D) Specialized tariff. E) antidumping duty.

b. harmonized tariff

one of the key features of an EDI(Electronic Data Interchange) system is: a. it saves both time and money by using different languages b. its transaction formats are universal c. vendors receive orders by voicemail d. it allows third party transmission connections to company data e. it allows easy access to all company data to vendors

b. its transaction are universal

the feasibility of targeting a particular market segment can be negatively impacted by various factors. Which of the following is not one of those factors? a. time required to establish business b. Surplus demand c. cultural barriers d. lack of distribution system e. regulatory hurdles

b. surplus demand

Which of the following is true about advertising expenditures in Germany and Brazil? a. magazine are leading medium in Brazil and germany b. television is the leading medium in Brazil; newspapers are the leading medium in Germany c. television is the leading medium in both Germany and brazil d. television is the leading medium in Germany; newspapers are the leading medium in Brazil e. newspapers are the leading medium in both Germany and Brazil

b. television is the leading medium in Brazil; newspapers are the leading medium in Germany

which of the following digital revolution pioneers were instrumental in created the "network of networks" that is now known as the internet? a. time Berners-lee b. vint serf and bob kahn c. Vincent standoff and Clifford Berry d. Robert noyce and Jack Kilby e. Steve Jobs and Steve Wozniak

b. vint serf and bob kahn

"Usage rates" and "user status" are important criteria for which segmentation variable?

behavioral

Marketers know that Russians consume a great deal of vodka this type of market segmentation can be classified as....

behavioral

Which set of documents generally represents the minimum documentation required to clear a shipment through customs?

bill of exchange, commercial invoice

Which of the following documents represents title to goods in an export transaction?

bill of lading

Traditional support media includes A. billboards B. newspapers C. catalogs D. magazines E. indoor posters

billboards

What do Unilever and Procter & Gamble have in common? A. revenues at both companies have been hurt by regulations concerning tobacco advertising and promotion. B. both companies utilize extension approaches to advertising. C. both companies rank high in terms of non-U.S. ad spending. D. both companies use a great deal of corporate advertising. E. both companies use the same advertising agency.

both companies rank high in terms of non-US ad spending

The effective integration of products and brands with entertainment can be seen on the TV hit American Idol. This type of trend is referred to as: A. traditional advertising B. advertising age C. image entertainment D. global advertising E. branded entertainment

branded entertainment

The kind of brand awareness a company wants to project is identified by

buyer perception

As apparent from the 2014 rankings of Fortune magazine's global 500 companies, Volkswagen is trying to unseat ________, the world's most valuable car company. A) GM B) Daimler AG C) Toyota D) Ford E) Chrysler

Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing? A) few product categories, own-label focus B) few product categories, manufacturer brand focus C) many product categories, own-label focus D) many product categories, manufacturer brand focus E) none of the above

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets? A) Select distributors; don't let them select you. B) Look for distributors capable of developing markets. C) Give local distributors control over marketing strategy. D) Treat local distributors as long-term partners. E) All of the above are appropriate guidelines.

Which of the following is true about proper use of the term "countertrade"? A) The term "countertrade" is interchangeable with "counter purchase" B) The term "countertrade" is interchangeable with "offsets" C) "Countertrade" is a term that refers to several different types of business transactions D) The term "countertrade" is interchangeable with "dumping" E) The term "countertrade" is interchangeable with "barter"

which of the following is an IT tool designed specifically to help retailers work more closely with vendors on stock replenishment? a. ECR b. data warehouse c. BOLD d. EDI e. Projection

a. ECR

Why foreign middlemen?

a. Greater control of the distribution process and easy & constant contact with middlemen.

The Ministry of International Trade and Industry (MITI) has helped devise export strategies for companies in: a. Japan b. South Korea c. singapore d. hong kong e. Taiwan

a. Japan

Which of the following is not one of Clayton Christensen's principles of disruptive innovation? a. e-cmmerce activities can be divided into three categories b. small markets don't satisfy the growth needs of large companies c. markets that don't exist can't be analyzed d. companies depend on customers for resources e. technology supply may not equal market demand

a. e-commerce activities can be divided into three categories

In Singapore, Coca-Cola wanted to develop an advertisement program. They selected a group of teenagers in a room, and a trained moderator facilitated discussion asking questions on brand's image, advertisement, social trends, TV watching habits, and snack usage. This type of research is called: a. focus group research b. survey research c. comparison studies d. experimental research e. observational studies

a. focus group research

The new user interface that has the potential to replace our phones, TV's, and desktop computers is described by all of the following terms except: a. interface reality b. preferred reality c. virtual reality d. personal reality e. mixed realtiy

a. interface reality

Porsche AG uses the label "Top Guns" to describe one segment of it's customers, namely those who care about power and control and who expect to be noticed. Such a profile would be based on which type of segmentation? a. Psychographic b. gender c. demographic d. psychographic e. occupational

a. psychographic

Marketing that involves creating the same marketing mix for a broad mass market of potential buyers is referred to as: a. standardized global marketing b. concentrated global marketing c. differentiated target marketing d. target benefit marketing e. competitive global marketing

a. standardized global marketing

In Southern China, McDonald's is careful not to advertise prices with multiple occurrences of the number four because: a. the "word" four is pronounced similar to the word "death" in Cantonese b. prices ending in odd numbers are preferred in China c. prices are not included on menus in China d. multiple occurrences are considered as unlucky in China e. there is no number four in the Chinese language

a. the "word" four is pronounced similar to the word "death" in Cantonese

A duty that represents a certain percentage of the value of a particular product is a(n):

ad valorem duty.

A nontariff barrier (NTB) includes all of the following except:

ad valorem duty.

Which of the following correctly reflects marketing expert David Arnold's recommendations for companies engaged in Global market research? a. use multiple indicators b. develop customized measures specific to an industry or product c.

all of the above

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

all of these are appropriate guidelines

Marketers must be aware of the impact of SRC and other cultural assumptions since: -it can have several positive effects on market planning.-it enhances management's willingness to pursue market research.-it can help ensure that the research effort is designed with minimal home-country bias.-it can help ensure that the research effort is designed with minimal second-country bias.

all of these are correct

A distributor with good contacts may appear to be the obvious choice in terms of generating quick sales and revenues but may not be the best one. Which of the guidelines for companies selecting independent distributors is this statement referring to? A) Select distributors; don't let them select you. B) Look for distributors capable of developing markets. C) Give local distributors control over marketing strategy. D) Treat local distributors as long-term partners. E) From the start maintain control.

A fundamental difference between regular marketing and global marketing is the: A) lack of marketing mix. B) scope of activities. C) lack of strategic planning. D) focus on resources. E) lack of communication.

A global product meets the wants and needs of a global market, including the Triad which includes the following countries: A) Brazil, Russia, and China. B) Japan, Western Europe, and the United States. C) China, the United States, and Europe. D) China, India, and Brazil. E) Japan, China, and Western Europe.

As outlined by branding expert Kevin Keller, the benefits of strong brand equity include all of the following except: A) greater loyalty. B) more vulnerability to marketing actions. C) less vulnerability to marketing crises. D) more inelastic consumer response to price increases. E) more elastic consumer response to price decreases.

At Procter & Gamble, one of the problems they were facing was that 80-plus country teams were all acting independently. Pampers Europe was not collaborating with Pampers North America. This example illustrates the differences due to their: A) geocentric orientation. B) regiocentric orientation. C) polycentric orientation. D) ethnocentric orientation. E) poor globalization orientation.

Before Ben & Jerry's launched their ice cream in the United Kingdom, the company conducted extensive research to determine whether the package design was appropriate. The research indicated that British consumers perceived the colors differently than U.S. consumers. The package design was changed accordingly. This type of strategy can be defined as: A) product-communications extension. B) product extension-communications adaptation. C) product adaptation-communications extension. D) product-communication adaptation. E) product invention.

Burberry's global marketing strategy of offering "affordable luxury" to customers in the United States, with a value proposition of being more expensive than Coach and less expensive than Prada represents a focus on: A) product. B) price. C) promotion. D) position. E) place.

By definition, ________ feature a narrow but deep merchandise mix and high levels of service. A) department stores B) specialty retailers C) supermarkets D) convenience stores E) discount stores

) When British entrepreneur Richard Branson established the first Virgin Megastore in France, he invested a great deal of money to develop a retail space on the famous Champs-Elysées. Judging by the approach Branson used, he and his management team must have viewed France as: A) culturally close and easy to enter. B) culturally distant and easy to enter. C) culturally close and difficult to enter. D) culturally distant and difficult to enter. E) culturally difficult and easy to enter.

A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York, where the containers are transferred to railroad cars and transported to the west coast. At the port of San Francisco, the containers are loaded onto another freighter bound for Japan. The term that best describes this situation is: A) intermodal transportation. B) inventory management. C) greenfield investment. D) hypermarketing. E) containerization.

A person who assumes that his or her home country is superior to the rest of the world is said to have: A) ethnocentric orientation. B) polycentric orientation. C) regiocentric orientation. D) geocentric orientation. E) none of the above

A type of advantage that a global company possesses by virtue of the fact that it has experience in more than one country is referred to as: A) Leverage. B) Transferability. C) Flexibility. D) Capability. E) Accountability.

A variety of environmental factors have combined to push retailers out of their home markets in search of opportunities around the globe. All of the following reasons are responsible for such a move except: A) saturation of the home-country market. B) a recession in the home-country. C) strict regulation on store development. D) high operating costs. E) high population growth.

All of the following activities must be performed when goods cross international boundaries EXCEPT: A) using the cost-based pricing method B) arranging ocean freights and prep C) obtaining marine insurance and certification of the policy D) packaging goods for export E) obtaining currency permit, if required

Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the domestic U.S. market. This is most likely a result of: A) management myopia. B) national controls. C) opposition to globalization. D) newcomers from emerging markets. E) organizational culture.

British entrepreneur Richard Branson has built a global business empire by: A) relying on brand extension. B) being the first to use smart cards in major markets. C) developing local brands. D) avoiding consumer businesses with established leaders. E) restricting the "Virgin" name only to airlines.

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire"; in other words, it is the ability to create: A) place utility. B) time utility. C) form utility. D) information utility. E) all of the above

Coca-Cola's distinctive contour bottle, which is sold in many countries, illustrates the point that packaging: A) strategies can vary by country and region. B) helps in storing large sizes in refrigerators. C) strategies do not change by country and region. D) appeals only to Asian consumers. E) helps in brand identification.

Coke's worldwide success is based on: A) adaptation of the marketing mix. B) standardization of the marketing mix. C) selected elements of the marketing mix. D) using local sales force and vending machines. E) using existing local infrastructure.

The American Automobile Labeling Act clarifies all of the following except: A) country of origin. B) final assembly point. C) the percentages of the major sources of every car and truck. D) information about car dealer. E) aesthetic style.

The availability of the product processed, prepared, in proper condition, and/or ready to use is referred to as: A) place utility. B) price utility. C) information utility. D) form utility. E) product utility.

To provide positive proof that dumping has occurred in the US, both ___ and injury must be demonstrated. A) gray marketing B) black marketing C) price fixing D) price discrimination E) market skimming

Walmart's exit from the German market was due, in part, to the fact that German shoppers could find lower prices at stores known as: A) All-in-one stores. B) Dollar stores. C) Discount sores. D) Hard discounters. E) Fresh & Easy stores.

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan, he established a joint venture with the Marui retailing chain. Judging by the approach Branson used, he and his management team must have viewed Japan as: A) culturally close and easy to enter. B) culturally distant and easy to enter. C) culturally close and difficult to enter. D) culturally distant and difficult to enter. E) culturally difficult and easy to enter.

When Walmart stores first expanded into Mexico, management established a joint venture with the country's largest retailer. Judging by the approach Walmart used, management must have viewed Mexico as: A) culturally close and easy to enter. B) culturally distant and easy to enter. C) culturally close and difficult to enter. D) culturally distant and difficult to enter. E) culturally difficult and easy to enter.

When companies adopt an indirect involvement channel they have all of the following activities except: A) utilize independent agents. B) use distributors. C) utilize retailers. D) establish their own sales force. E) utilize those who have network of stores.

Which of the following transportation modes ranks lowest in capability? A) truck B) railroad C) Internet D) air E) water

Which of the following would not be used by an exporter with a weak home country currency? A) exploit marketing B) speed repatriation of foreign earned income C) buy advertising, insurance, and other services in home country market D) shift sourcing outside home country market E) expand product line and add more costly feature

Which type of countertrade arrangement is required by governments seeking to reduce the budgetary impact of expenditures for defense or telecommunications? A) barter B) switch trading C) compensation trading D) offset E) None of these

________ can also be thought of as an asset representing the value created by the relationship between the brand and its customers over time. A) Brand extensions B) Co-branding C) Brand image D) Brand equity E) Brand loyalty

________ refers to some type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country. A) Transferability B) Capability C) Accountability D) Leverage E) Flexibility

________ represents the cumulative added value of a company's investment in the marketing of a brand over time. A) A brand extension B) Co-branding C) Brand image D) Brand equity E) Brand loyalty

After segmenting potential markets in terms of a single demographic variable, "income", a company can reach the most affluent market by targeting fewer than a. 15 b. 30 c. 25 d. 20 e. 10

d. 20

which of the following refers to a system of farm subsidies in Europe? a. CVD b. HTS c. NTR d. CAP e. FSC

d. CAP

Procter & Gamble has identified a group of consumers in Europe who are willing to pay premium prices for pet food that improve the health of their pets. This is an example of _______ segmentation. a. demographic b. ethnic c. psychographic d. benefit e. behavioral

d. benefit

a company that is ___ in its approach to public relations will extend home -country activities into host countries. a. hostile b. domestic c. regiocentric d. ethnocentric e. polycentric

d. ethnocentric

the advantages of a market visit include all of the following except: a. contradict market potential b. gather additional data to reach final decision c. confirm market potential d. gain confidence in firms ability for exporting e. build confidence in firms ability for exporting

d. gain confidence in firms ability for exporting

the strategy that identifies a brand as a symbol of a particular global segment is known as: a. local consumer culture positioning b. demographic market positioning c. global Marketing positioning d. global consumer culture positioning e. foreign consumer culture positioning

d. global consumer culture positioning

As companies recognize and embrace new concepts such as the globalization of coffee culture, the potential for effective global advertising: a. remains the same b. decreases c. is ignored d. increases e. becomes evident

d. increases

agricultural subsidies are particularly controversial because, although they protect the interests of farmers in some countries, they work to the detriment of farmers in countries such as: a. U.S. b. japan c. Switzerland d. India e. Singapore

d. india

A company adopting a(n)_____ approach to worldwide PR activities gives the host-country practitioner maximum leeway to incorporate local customs and practices into the PR effort. a. regiocentric b. local c. publicity d. polycentric e. ethnocentric

d. poly centric

Which company ranks number one in terms of worldwide ad spending for 2106? a. Phillip Morris b. Coca Cola c. General Motors d. Procter and gamble e. Unilever

d. procter and gamble

to gain insights for product and package design improvements. Proctor & Gamble sent video crews into 80 households in the United Kingdom, Italy, Germany and China. P&G's ultimate goal was to amass an in-house video library database. This type of technique is known as: a. MDS techniques b. qualitative technique c. scaling technique d. projective technique e. reactivity technique

d. projective technique

In Southern China, McDonald's is careful not to advertise prices with multiple occurrences of the number four because: a. there is no number four in the Chinese language b. prices are not included on menus in china c. multiple occurrences are considered as unlucky in China d. the "word: four is pronounced similar to the word "death" in cantonese e. prices ending in odd numbers are preferred in China

d. the "word: four is pronounced similar to the word "death" in cantonese

Cloud-based music services are expected to have a major impact on the mobile music business. The reason for their popularity includes all of the following except: a. they are a hybrid between subscription and online store business b. they offer users a music locker in the cloud c. this new approach addresses some of the shortcomings of the existing methods d. the pricing schemes for various services are simple e. music services can be purchased from a variety of mobile devices

d. the pricing schemes for various services are simple

in developing countries, such as Ghana, the best way to communicate with market segments may be through:

dance song and story telling

In developing countries such as Ghana, the best way to communicate with market segments may be through A. tv ads B. mass media C. written word D. magazine ads E. dance, songs, and storytelling

dance, songs, and storytelling

Examples of a brand symbol include all of the following except

date of manufacturing on Coca-Cola cans

A firm without much export experience uses the rigid cost-based pricing method. Which of the following considerations is the exporter ignoring? A) Does the price take antidumping laws into consideration? B) Does the price reflect the product's quality? C) Will authorities in export markets view the price as a reasonable or exploitative? D) Is the price competitive in view of local market conditions? E) All of the above

A key factor that distinguishes transnational companies from international companies is their ________ for the marketing program. A) use of localized elements B) use of extension elements C) needs assessment D) domestic research E) mind-set

A number of multilateral trade agreements have accelerated the pace of global integration which include: A) NAFTA. B) GATT. C) WTO. D) EU. E) all of the above

According to a recent study of European Industrial exporters, companies that utilized independent distributors would be most likely to utilize: A) extension pricing B) ethnocentric pricing C) geocentric pricing D) regiocentric pricing E) polycentric pricing

According to the Fortune magazine's ranking of the global 500 companies for 2014, the largest corporation based on revenues is: A) Exxon Corporation. B) Toyota Motors. C) Royal Dutch Shell. D) General Electric. E) Walmart stores.

All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except: A) McDonald's standardizes some product elements and adapts others. B) McDonald's standardizes some place elements and adapts others. C) McDonald's standardizes some promotion elements and adapts others. D) McDonald's standardizes some price elements and adapts others. E) McDonald's standardizes all product elements.

Colgate's Total is a new toothpaste brand whose formulation, imagery, and consumer appeal were designed from the beginning to translate across national boundaries. Which strategy did Colgate use with Total? A) product-communications extension B) product extension-communications adaptation C) product adaptation-communications extension D) dual adaptation E) product innovation

Guidelines which can assist managers in their effort to establish global brand leadership include all of the following except: A) create a compelling value proposition for customers. B) before taking brand overseas, select name, marks and symbols. C) make a process template available to all managers. D) assign specific responsibility for managing branding issues. E) make a process template for international consumers.

Hindustan Lever recently developed a hard candy flavored with natural fruit juice that it sells profitably in India for the equivalent of 1 cent per piece. This is Hindustan Lever's first-ever candy product. What strategy is evident here? A) product-communications extension B) product extension-communications adaptation C) product adaptation-communications extension D) dual adaptation E) product invention

If company managers decide to set the export price for a particular product at an amount equivalent to the home-country price, they would be using which approach to pricing? A) geocentric B) polycentric C) regiocentric D) extension pricing E) ethnocentric

In July 2001, the euro's value relative to the dollar was about $0.85. By November 2009, the euro had strengthend to $1.48. In February 2012, one euro was equal to $1.33, in August 2015 it was equal to $.99 and in September of 2018, one euro was equal to $.87. All other things being equal, if a European-based global company wants to preserve margins for goods exported to the US market, the company should: A) reduce prices in dollars B) switch to cost-based pricing C) use skimming pricing D) adopt a policy of market penetration pricing E) raise prices in dollars

In exchange for a pledge to carry at least 40 different Procter & Gamble products, participating stores receive regular visits from P & G representatives who tidy and arrange display areas. This motivational program is referred to as: A) "buy-in-bulk" store program. B) "high-frequency" store program. C) "mom-and-pop" store program. D) "shop operators" program. E) "golden store" program.

In spite of Walmart's potential to transform India's retail sector for the better, Indian activists and policy makers are worried because: A) Western-style, big-box retailing is anathema. B) millions of shopkeepers will be out of business. C) policy makers are suspicious of the company's motives. D) attitude that can be traced back to the British East India company of the colonial era. E) all of the above

In the summer of 2006, it was announced that the company's Smart car would be offered for sale in the United States. Which global company was responsible for bringing the Smart car to market? A) Swatch B) Volkswagen C) Nissan D) Ford E) DaimlerChrysler

Physical distribution and logistics are concerned with all but one of the following: A) order processing. B) warehousing. C) inventory management. D) transportation. E) designing in-store displays.

Products that belong to the category of "game changers" are considered as ________ innovations. A) new product B) line extensions C) continuous D) dynamically continuous E) discontinuous

Some globalization strategies do not yield the expected results as evidenced by the: A) acquiring of majority stake in Nissan Motor by Peugeot Citroen. B) leverage resulting from scale economies. C) leverage resulting from manufacturing. D) larger scale improvement of quality. E) unravelling of the DaimlerChrysler merger.

The corporate development team at Virgin evaluates more than a dozen proposals each day from outside and within the company. When assessing new-product ideas, they look for all of the following except: A) synergy with existing Virgin products. B) pricing and return on investment. C) marketing opportunities. D) if the idea "uses or abuses" the Virgin brand. E) aesthetic attributes of competitors products.

Transnational companies, such as Toyota and Honda, have characteristic features that include: A) being in both global markets and utilizing global supply chains. B) characterized by a mind-set of being "stateless." C) using both localized and standardized elements in marketing programs. D) decisions made on the basis of ongoing research. E) all of the above.

Which of the following is not in the top five of the world's most valuable brands according to 2012 rankings? A) Sony B) Microsoft C) Coca-Cola D) GE E) Nokia

Which of the following would NOT be taken into account by a company using an ethnocentric approach to pricing decisions? A) the possibility of implementing a penetration strategy B) integration of price with other marketing mix elements C) profitable price points that could be tied to local sourcing as opposed to home-country sourcing D) factors unique to individual country markets E) None of these would be taken in account by a company using ethnocentric pricing

Which pricing strategy has the advantage of being simple to calculate but has the disadvantage of ignoring demand and competitive conditions? A) penetration B) market holdoing C) gray marketing D) skimming E) cost-based

The law of disproportionality suggests that ________ percent of the company's menu or profits are accounted for the 20 percent of a firm's products or customers. a. 50 b. 90 c. 60 d. 70 e. 80

e. 80

Which of the following criteria should marketers use when assessing opportunity in global target markets A. Current size of the segment B. Anticipated growth potential C. Competition D. Compatibility with companys objectives E. All of the above

e. all of the above

For consumer products, qualitative research is especially well suited to: A) get close to the consumer. B) describe the cultural context of consumer behavior. C) identify core brand equity. D) identify what people really feel. E) all of the above

e. all the above

Which of the following is not recommended by expert David Arnold for companies engaged in global market research? a. use multiple indicators b. develop customized measures specific to an industry or product c. conduct comparative assessments in neighboring countries d. observation should be weighted more heavily e. assess a particular market in isolation

e. assess a particular market in isolation

which of the following is not recommended by expert David Arnold for companies engaged in global market research? a. use multiple indicators b. observation should be weighted more heavily than statements of purchase intention c. develop customized measures specific to an industry or product d. conduct comparative assessments in neighboring countries e. assess a particular market in isolation

e. assess a particular market in isolation

When a survey questionnaire in English is translated into Korean for use in South Korea and then translated back into English to check its accuracy it is described as: A) incipient translation. B) comparative translation. C) native translation. D) parallel translation. E) back translation.

e. back translation

One study of adult involvement in household tasks revealed greater similarities between the United Kingdom and the United States compared with France, Belgium, and French Canada. Thus, the United States and United Kingdom were "twins" based on common language. This study is an example of: A) market latency. B) conjoint analysis. C) factor analysis. D) multidimensional scaling. E) cluster analysis.

e. cluster analysis

according to David Arnold, there are four possible approaches to forecasting by analogy, which does not include which of the following? a. data is available about a comparable;e company in the same country b. data is available on the same product from a dependent distributor in a neighboring country c. data is available on the same product in a comparable country d. data is available on a comparable;e product in the same country e. data is available on the same product in every country

e. data is available on the same product in every country

53. Anyone undertaking a market research project should understand that the first step is: a. setting the budget b. determining the methodology to use c. deciding who will see the final report d. defining the problem e. determining the information requirement

e. determining the information requirement

Anyone undertaking a market research project should understand that the first step is: A) setting the budget. B) determining the methodology to use. C) deciding who will see the final report. D) defining the problem. E) determining the information requirement.

e. determining the information requirement

Consumers shopping for high-touch products, such as fine perfume, are generally energized by ________ motives. a. neither emotional nor rational b. both emotional and rational c. high tech d. rational e. emotional

e. emotional

Even in the face of such tough and growing competition, Adidas still enjoys high brand loyalty among older Europeans. The company recruits young people and pays them to wear Adidas shoes in public. This is an example of: A) local advertising. B) pattern advertising. C) global advertising. D) advocacy advertising. E) image advertising.

e. image advertising

In 1998, U.K.-based retailer marks&Spencer closed its office in Shanghai and the tabled plans to commence operations there. After 3 yrs. of research, they concluded that the timing is not right. The majority of their customers are from middle-income groups. Within a decade, however, Chinas merging middle class represented an attractive oppurtunity. Marks & Spencer opened its first store in Shanghai in 2008: by 2017, there was 10 stores. However, when its sales stalled, the company pulled out of china for the second time. Part of the problem: low brand awareness, plus the fact that many Chinese shoppers preferred "fast-fashion" brands such as Zara and H&M. China was considered as a(n)_____ market in both instances. a. cluster b. primary c. latent d. existing e. incipient

e. incipient

_____ is the technique global marketers use to describe ads with common design elements into which localized elements are inserted for individual country markets. a. model advertising b. template advertising c. stereotype advertising d. cookie-cutter advertising e. pattern advertising

e. pattern advertising

Environmental issues and challenges faced by a company which is in the initial stages of implementing a personal selling strategy include all of the following except: a. regulatory hurdles b. currency fluctuations c. political risks d. market unknowns e. product innovation

e. product innovation

export marketing requires all of the following except a. the use of marketing research b. identification of market potential c. decisions concerning product design d. an understanding of the target market environment e. reaching retail customers

e. reaching retail customers

The possible arrangements of the responsibilities for handling exports include all of the following except: A) as a part-time activity performed by domestic employees. B) through an export partner affiliated with the domestic marketing structure. C) through an export department within an international division. D) through an export department that is independent of the domestic marketing structure. E) through an export department of an embassy in a foreign country.

e. through an export department of an embassy in a foreign country

All of the following represent keys to success of Tesco's Clubcard except: a. for every 100 points accumulated; shoppers receive a 1 voucher that can be redeemed for future grocery purchases or used with airline frequent-flyer programs b. Tesco's clubcard is a loyalty program that the U.K.- based grocery store chain uses to reward customers; shoppers receive points based on purchase amounts c. club card gives Tesco a tactical advantage over Walmart's Asda stores. d. by combining household information with weekly purchase behavior data, obtained by the club card, Tesco is able to tailor promotions to specific customer segments e. traditional shoppers who buy ingredients to prepare home-cooked meals gravitated toward "Tesco's Finest" label.

e. traditional shoppers who buy ingredients to prepare home-cooked meals gravitated toward "Tesco's Finest" label.

In many parts of the world, McDonald's utilizes TV advertising that shows parents interacting with their happy children. Such advertising utilizes: A. rational appeals B. melodramatic appeals C. emotional appeals D. SRC appeals E. localized appeal

emotional appeals

In many parts of the world, McDonald's utilizes TV advertising that shows parents interacting with their happy children. Such advertising utilizes:

emotional appeals.

Which type of salesperson is best suited to selling technologically sophisticated products in developed countries? A. host-country nationals B. expatriates C. agents of any nationality D. third-country nationals E. none of these

expatriates

Which of the following most accurately describes the state of global public relations today? A. expenditures on PR are increasing B. PR is not important in emerging markets like India C. Foreign investments are increasing D. PR practices are standardized worldwide E. expenditures on PR are dropping

expenditures on PR are increasing

Which of the following receives a fee for bringing together an exporter and a buyer in another country?

export broker

t/f A company which is ethnocentric will expand geographically.

t/f An industry is considered to be global to the extent that its industry position in one country is dependent upon the industry position in other countries.

t/f If Nestlé decides not to market biscuits (cookies) in the United States due to competitive reasons, it is considered to be having a lack of strategic focus and missed opportunity.

t/f Leverage from scale economies is limited to manufacturing industries.

t/f McAloo Tikka potato burger offered in India is an example of standardization.

t/f McDonald's global marketing strategy is based primarily on local marketing mix elements.

t/f Nonmonetary costs do not factor into the equation of value, which is represented by the equation Value = Benefits/Price.

t/f Starbucks entered India via an alliance with the Tata Group. This is an example of "market penetration."

t/f Starbucks offers a loyalty card and rewards program in the United States with an app that displays a bar code that can be scanned by the barista. This is an example of "market development."

t/f The geocentric orientation represents a synthesis of ethnocentrism and regiocentrism.

t/f The term "polycentric" describes management's belief or assumption that each country in which a company does business is the same as the home country business.

t/f The value equation can be represented as Value = Price/Benefits.

t/f U.S. companies that wish to achieve maximum growth potential must "go global," because 25 percent of world market potential is outside their home country.

Ethnocentrism

feelings of national pride can influence attitudes toward foreign products

In Hong Kong and Singapore, Western catalogers are finding it easy to market because all of the following reasons except: A. few mail-order companies B. high per capita income C. wide use of credit cards D. efficient postal services E. highly educated populations

few mail-order companies

Which of the following correctly characterizes the retailing strategy of Benetton, IKEA, and Gap?

few product categories, own-label focus

Which of the following is not a useful guideline for US based direct manufacturers wishing to reach global customers? A. do not treat prospects as though they are americans B. do not automatically assume that a direct mail campaign that works in one country will work in another country C. customers should be able to return products to an address in their local country market D. focus on all countries located in the European Union E. do not assume that all Europeans are similar in their tastes and wants

focus on all countries included in the European Union

Which of the following can be referred to as a "buyer for export" or an "export commission house" and operates on behalf of a buyer from a foreign country?

foreign purchasing agent

The availability of the product processed, prepared, in proper condition, and/or ready to use is referred to as:

form utility

In selecting an advertising agency, all of the following issues should be taken into consideration except: A. franchise or company owned status B. company organization C. buyer perception D. national responsiveness E. area coverage

franchise or company owned status

In selecting an advertising agency, all of the following issues should be taken into consideration except:

franchise or company owned status.

The export and import process can entail red tape and bureaucratic delays. In an effort to facilitate exports, countries are designating certain areas as:

free trade zones.

As a starting point, firms that comply with Western cost-accounting principles typically use the pricing method known as:

full absorption cost

The advantages of a market visit include all of the following except:

gain confidence in firm's ability for exporting.

A ________ company possesses a critical marketing advantage with respect to marketing communications.

global

The unauthorized distribution of trademarked goods to exploit price differentials in world markets is known as

gray marketing

Developed under the auspices of the Custom Cooperation Council (now the World Customs Organization) the system which took effect is referred to as:

harmonized tariff.

Direct Communication

i. 1) an information source: product message to communicate 2) encoding: conversion to effective symbolism 3) a message channel: media that conveys the encoded message 4) decoding: the interpretation by the receiver of the symbolism 5) receiver: those who receive the message 6) feedback: information about the effectiveness of the message 7) Noise: uncontrollable and unpredictable influences.

A French winery packs its wine in a 40 foot container that is tucked to a port and then loaded onto an ocean-going vessel. This is an example of

intermodal transportation

Guidelines which can assist managers in their effort to establish global brand leadership include all of the following except:

make a process template for international consumers.

In India, only about 10% of men who shave use Gillette razors. Worldwide, 50% of male shavers use Gillette products. To achieve greater penetration in India, Gillette rolled out a no-frills brand that costs 15 rupees—about 34 cents. The Gillette Guard has a lighter handle that is cheaper to produce. It also lacks the lubrication strip found in Gillette's more expensive razors, and replacement blades cost only 5 rupees (11 cents). This use of data and process are described as:

market estimation by analogy

mom-and-pop stores

As outlined by branding expert Kevin Keller, the benefits of strong brand equity include all of the following except

more vulnerability to marketing actions

As outlined by branding expert Kevin Lane Keller, the benefits of strong brand equity include all of the following except:

more vulnerability to marketing actions

The US governments most comprehensive source of world trade data is

national trade database

Which of the following could hinder the success of products labeled "Made in Bangladesh"

negative country of origin bias

Which of the following is the largest retailer in the world in terms of annual sales according to the top five global retailers, 2017?

no correct answer

Promotions that are designed to increase product availability in distribution channels are known as A. sweepstakes promotion B. trade sales promotion C. price promotion D. sampling E. nonprice promotion

nonprice promotion

Smartphones that are equipped with a global positioning system can determine the users' exact geographic position. This capability has created new opportunity for marketers by using all of the following innovative means except: A. obtaining demographic information about the smartphones B. offering special deals to smartphone users who happen to be in the vicinity C. text messaged can be sent to smartphone users who are in the vicinity D. promoting mobile campaigns which will reach smartphone users E. locate smartphone users for delivering products or services

obtaining demographic information about the smartphone users

Which type of countertrade agreement is required by governments seeking to reduce the budgetary impact of expenditures for defense or telecommunications?

offset

Order processing, warehousing, and inventory management are all functions pertaining to

physical distribution and logistics

A manufacturer attempting to set prices for its products in export markets must realize that CIF, VAT, and distributor markup all lead to

price escalation

price fixing

When the Coca-Cola Company convened focus groups in Europe and Asia to assess potential market acceptance of a contoured aluminum soft drink can, it was attempting to collect ________ data.A) primaryB) secondaryC) incipientD) quantitativeE) MIS

primary

The American Marketing Association defines a channel of distributors as "an organized network of agencies and institutions that, in combination, perform all the activities required to link _____ with users to accomplish the marketing task"

producers

Facebook, Google, Pinterest, Twitter, and Wikipedia represent which element of the marketing mix? A. product B. place C. people D. promotion E. price

product

product extension-communication adaptation

Colgate Total is a new toothpaste brand whose formulation, imagery, and consumer appeal were designed from the beginning to translate across national boundaries. Which strategy did Colgate use with Total?

product innovation

Celeste Atkinson is a lifestyle and entertainment manager for Audi, and her job is to create buzz by ensuring that vehicles such as the Audi A8L and the S8 sports sedan figure in paparazzi photos. This is referred to as: A. lifestyle placement. B. blockbuster placement. C. promotion placement. D. product placement. E. photo placement.

product placement

Campbell's has been marketing soup in Japan for more than 40 years. Early on, Japanese consumers were not receptive to ads featuring the Campbell Kids and the "M'm M'm Good" slogan. This compelled Campbell's to develop ads featuring a talking soup can known as "Mr. Campbell." Campbell's also developed soup varieties for Japan with fish as the main protein source and spices that reflect local preferences. As described here, which of the following strategies has Campbell's used in Japan?

product-communication adaptation

Both Nestlé and Cadbury determined that a liquid chocolate confection would be one way to address the issue of India's hot weather. This is an example of:

product-market decision

In July 2001, the euro's value relative to the dollar was about €1.00 = $0.85. By November 2009, the euro had strengthened to €1.00 = $1.48. In February 2012, one euro was equal to $1.33. All other things being equal, if a European-based global company wants to preserve margins for goods exported to the U.S. market, the company should:

raise prices in dollars

Ads based on a(n) ________ appeal dependent on logic and speak to the audience's intellect A. rational B. advertising C. melodramatic D. localized E. emotional

rational

Research has shown that exporting is essentially a developmental process that proceeds in different stages. Before a firm reaches stage 4, it must do one of the following activities:A) explore the feasibility of exporting.B) commit resources for exporting.C) receive unsolicited export orders.D) believe in attractiveness of exporting.E) build confidence in firm's ability for exporting.

receive unsolicited export orders

Research has shown that exporting is essentially a developmental process that proceeds in different stages. Before a firm reaches stage 4, it must do which one of the following activities?

receive unsolicited export orders

To fight counterfeiting, the "Disney Magical Journey" promotion was keyed to mail-in hologram stickers on genuine Disney products. Participants could win Disney DVDs, TV sets, and trips to Hong Kong Disneyland. This is an example of: A) promotion of different types for marketing. B) promotion of Disney Magical Journey. C) people in many countries prefer mail-in hologram. D) "Disney Magical Journey" is popular worldwide. E) sales promotion by global marketer.

sales promotion by global marketer

Sales Promotion

short-term efforts directed to the consumer or retailer to achieve such specific objectives. In markets in which the consumer is hard to reach because of media limitations, the percentage of the promotional budget allocated to sales promotions may have to be increased 1. consumer product trail or immediate purchase 2. consumer introduction to the store or brand 3. gaining retail point-of-purchase displays 4. encouraging stores to stock the product 5. supporting and augmenting advertising and personal sales efforts

Spoexa, a food-manufacturing company, was hired by the French Ministry of Agriculture to organize cocktail parties in 19 countries in order to A. show that French wines are superior B. promote French cheese C. promote French wines D. show that french cuisine is laid back E. show how to use French cuisine

show that french cuisine is laid back

If the manufacturer of a sophisticated new consumer electronics product determines that many target consumers qualify as "innovators" and "early adopters" with relatively inelastic demand curves, the company should use the ________ pricing strategy.

skimming

When Sony introduced the first consumer VCRs in the 1970s, the retail price exceeded $1,000. Within a few years the price dropped well below $500. This is an example of

skimming strategy

According to Christnsen's five principles of disruptive innovations, the following statements is not true: A. small markets solve the growth needs of large companies B. an organization's capabilities define its disabilities C. markets that don't exist can't be analyzed D. companies depend on customers and investors for resources E. technology supply may not equal market deamnd

small markets solve the growth needs of large companies

The organizational decision to purchase production inputs, components, or finished goods from domestic or foreign producers is known as the ________ decision.

sourcing

Standardized print campaigns can be used for all of the following except:

stereotype advertising

standardized print campaigns can be used for all of the following except: A. visual appeal B. high-tech consumer products C. stereotype advertising D. industrial products E. voiceovers TV commercials

stereotype advertising

Coca-Cola's distinctive contour bottle, which is sold in many countries, illustrates the point that packaging

strategies can very from country to region

Packaging Component

style features, packaging, labeling, trademarks, brand name, quality, price, and all other aspects of a products package. (frequently require both discretionary and mandatory changes)

Departmentalized, single-story establishments that offer food and nonfood items, mostly on a self-service basis are called:

supermarkets

t/f A U.S. company that focuses on the countries included in the North American Free Trade Agreement (NAFTA) has a regiocentric orientation.

t/f A company with a geocentric orientation views the world as a potential market and strives to develop integrated global strategies.

t/f A critical reason why companies need to take global marketing seriously is survival

t/f A fundamental difference between regular marketing and global marketing is the scope of activities.

t/f A global company possesses the unique opportunity to develop leverage.

t/f According to Fortune Magazine, Walmart is ranked number one in revenue, although it currently generates only about one-third of its revenues outside the United States.

t/f Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the U.S. market

t/f Four decades ago, the phrase global marketing did not exist

t/f Globalization is presenting significant marketing opportunities to sports organizations such as the National Basketball Association and the National Football League.

t/f Globaphobia is a term which describes a hostile attitude toward global brands or company policies that appear to result in hardship for some individuals or countries while benefiting others.

t/f Multinational companies pursuing strategies of product adaptation run the risk of failing to be successful against global competitors that have recognized opportunities to serve global customers.

t/f Nike dropped its well-known tag line "Just do it" in advertising women's clothing in Europe and replaced it with slogan "Here I am" since college-age women in Europe are not as competitive about sports as men are.

t/f People and organizations that are both able and willing to buy are considered as markets.

t/f Starbucks dropped the word "Coffee" from its logo when it acquired a juice maker and a bakery. This is an example of "diversification."

t/f Tang drink powder became a $1 billion brand as regional managers in the Middle East added mango and pineapple flavors.

t/f The essence of marketing is to surpass the competition at the task of creating perceived value.

t/f Toyota and Honda are two examples of companies that exhibit key characteristics of transnationality.

t/f When a company succeeds in creating more value for customers than its competitors do, that company is said to enjoy competitive advantage.

Streaming media represents a huge market opportunity for all of the following except: A. internet portals B. game publishers C. online games D. video game industry E. telematics

telematics

When Mattel first introduced Barbie in Japan, managers assumed that Japanese girls would find the doll's design just as appealing as American girls did. This may be due to:

the SRC tendency on the part of American managers

Character

the channel-of-distribution system selected must fit the character of the company and the markets in which it is doing business

Robert Noyce and Jack Kilby are pioneers in the digital revolution. What contribution did they make? A. they invented the silicon chip B. they invented the internet C. they invented the spreadsheet D. they invented the first digital computer E. they invented the transistor

they invented the silicon chip

After the aftermath of the tragedy involving fire in garment factories in Bangladesh, Walmart implemented a "zero-tolerance policy." The Workers Rights Consortium, the International Labor Organization and other groups monitoring labor issues are stepping up pressure on companies that participate in the global garment supply chain due to the following reasons, except:

those auditing facilities are audited by BSCI's qualified engineers.

The possible arrangements of the responsibilities for handling exports include all of the following except:

through an export department of an embassy in a foreign country.

When a corporate name such as Sony is combined with a product brand name such as Walkman, the brand is called a

tiered brand

Joseph Quinlan, chief marketing strategist at Bank of America, estimated that about 25% of U.S. merchandise exports represent shipments by American companies to their foreign affiliates and subsidiaries. This situation underscores the importance of ________ in global marketing.

transfer pricing

Cost

two kinds of channel cost are 1) the channel developing cost 2) the continuing cost of maintaining the channel --Costs of middlemen include: transporting and sorting the goods, breaking bulk, providing credit, local advertising, sales representation, and negotiations.

The international standard by which letters of credit (L/Cs) are interpreted is known as the ________ 500.

UCP

According to data published by Advertsigin Age 2016 which of the following is the largest global advertising organization based on worlwide revenues?

WPP group

McDonald's operates in over 118 countries; however, 80% of its restaurants are located in nine countries, which generate nearly ____ % pf the companys total revenues a. 75 b. 65 c. 55 d. 45 e. 85

a. 75

________ is the phrase global marketers use to describe ads with common design elements into which localized elements are inserted for individual country markets.

"Pattern advertising"

A phrase which is analogous to the concept of global product platforms is:

"Pattern advertising."

Which of the following is true about proper use of the term "countertrade"?

"countertrade" is a term that refers to the several different types of business transactions

Stereotype

-"Made in China" is not well made -People believe that some countries make certain products better than others -- ex: English Tea, Chinese Silk, Italian Leather

Tesco Example

-changed name to Home Plus in South Korea to be successful. -South Koreans hate grocery shopping, so they had an idea to bring the store to the people. They made virtual displays in subways and use your smart phone to shop by scanning the QR code and the purchase will be delivered to your door when you get home. -Customers can shop whenever they want on their phone with ease.

Burberry

-reinvented themselves by acquiring their licensing rights and focusing on the 25 wealthiest cities for their stores. -As for media used, they moved toward "click and buy" features for their outerwear and bags which deliver these items months before they even hit the stores. -They also use Facebook to communicate with their fans, having millions of followers and allowing their customers to post photos of them in their Burberry. -They also simulcast their runway shows in 3-D in major cities such as NYC. They stream their shows online for customers to watch and comment on.

Claude Shannon's technical report led to his pioneer work for which he is regarded as the inventor of the A. Information theory B. Silicon chip C. Spreadsheet D. Internet E. Transistor

A. Information theory

Anheuser-Busch and Miller Brewing both experienced market failures in the United Kingdom when they used the phrase "light beer" which was misinterpreted as: A. having light color B. having reduced alcohol levels C. having less quality D. having less quantity E. being low in calories

Argentina provides a good example of how a country can emerge from an economic crisis as a stronger global competitor as per the following statement: A) Argentina reduced the duties on consumer goods. B) Argentina devalued its currency for exports and capital transactions. C) Argentina added tariffs on imported wines. D) Argentina adopted the U.S. dollar as official currency. E) Argentina added tariffs on wine produced within the country.

As part of their alliance relationship, Northwest Airlines and KLM Royal Dutch set air fare prices jointly and coordinate flight schedules. Normally, such behavior would be considered harmful to competition, but the U.S. government has granted the two airlines special exemptions from laws concerning: A) intellectual property. B) antitrust. C) jurisdiction. D) licensing. E) arbitration.

Comparing and contrasting the diffusion of innovations in Western countries and in Asia, one can say that: A. in Western countries, the adoption process begins more slowly but ramps up more rapidly than it does in Asia B. in Asia, the adoption process begins more slowly but ramps up more rapidly than it does in Western countries C. the diffusion of innovation framework is applicable in Asia but not in the West D. the process occurs in an identical manner in both regions E. the diffusion of innovation framework is applicable in the West but not in Asia

Representatives of the apparel, footwear, furniture, and textile industries in many countries are deeply concerned about the impact that increased trade with ________ will have on these sectors.A) Hong KongB) ChinaC) ItalyD) IndiaE) Bangladesh

The World Trade Organization, which came into existence on January 1, 1995, is the successor of another organization with the abbreviation: A) DSB. B) GATT. C) FTAA. D) NAFTA. E) ASEAN.

The _____ the level of environmental sensitivity for a given product, the _____ the need for managers to address country specific economic, regulatory, technological, social, and cultural environmental conditions. A. lower;greater B. greater;greater C. stronger;greater D. lower;lower E. greater;lower

The high level of political risk currently evident in Russia can be attributed in part to: A. changing the national flag B. environment of uncertainty for foreign companies C. changing of name of the country D. excessive loans from the International Monetary Fund (IMF) E. participation in the WTO

The power distance dimension reflects the degree of trust among members of society. Thus, the higher the power distance (PDI), the: A. higher is tolerance for ambiguity B. lower is the level of trust C. lower is the harmony D. greater is uncertainty avoidance E. greater is male dominance

The unauthorized publication or reproduction of copyrighted work is referred to as: A. associative counterfeit B. piracy C. mistake D. imitation E. trade secrets

When the Coca-Cola company was developing its new Dasani bottled water brand, linguists helped guide the naming process. For example, the recurring "a" was chosen because it has a soothing sound. In linguistics, issues pertaining to letters and sounds are a matter of: A. Semiotics B. Phonology C. Synonym D. Syntax E. Semantics

Which of the following best sums up the experience of Walt Disney Company executives when creating Disney's theme park in Paris? A) They were guided by the "think global, act local" principle. B) They fell victim to the self-reference criterion. C) They exhibited a geocentric management orientation. D) They miscalculated the rate of diffusion of innovations in Europe. E) They had an unbiased perception of existing culture in Europe.

Which of the following statements is correct? A) The Paris Convention protects patents, the Berne Convention protects copyrights. B) The Paris Convention protects copyrights, the Berne Convention protects patents. C) The Berne Convention and Paris Convention are different names for the same thing. D) Neither the Berne Convention nor the Paris Convention is concerned with intellectual property. E) The International Union for the Protection of Literary and Artistic Property is different from the Berne Convention.

CRM tools allow companies such as Credit Suisse, AT&T , Hewlett-Packard and others to determine: A) warranty of products sold to consumers. B) amount paid by consumers in different countries. C) which customers are most valuable. D) the use of credit cards for payment. E) the use of laptop computers by customers.

All of the following statements are true regarding services provided by Uber except: A. in Brussels, a court fines drivers who use the service B. in London and other major cities, drivers have staged demonstrations claiming unfair competition C. Uber is considered as an "information-society service" in 250 cities where it operates D. regulators in Germany succeeded in obtaining a temporary injunction banning the service E. Uber was banned in the Delhi region after a driver was accused of sexually assaulting a female passenger

Volkwagen portofolio of brand does not inlcude

Bentley

________ represent(s) the cumulative added value of a company's investment in the marketing of a brand over time

Brand Equity

Nike Example

Brand Value --a. Baby, Runner, Girl playing sports but not good yet then they hit their peak. --Everyone does crazy things with Nike that are super impressive. --Shows that you can do anything you set your mind to. --"Unlimited You"

Bhutan has relied on a measure besides economic growth, namely, gross national happiness (GNH). The GNH Index includes all of the following indicators except: A. psychological well-being. B. community vitality. C. economic vitality. D. environmental diversity. E. living standards.

In West Africa, Burkina Faso, the Ivory Coast and Senegal are former French colonies, while Nigeria, Sierra Leone, and Ghana are former British colonies. Based on this information, which of the following would be correct?

Burkina Faso, the Ivory Coast and Senegal are civil-code countries, while Nigeria, Sierra Leone, and Ghana are common-law countries.

Internet penetration is less than 10 percent in A. Bahrain B. the Netherlands C. Burundi D. Qatar E. Greenland

Burundi

After the aftermath of the tragedy involving fire in garment factories in Bangladesh, it was found that the buildings were inspected by:

Business Social Compliance Initiative (BSCI).

A customs union does not create a free trade area as compared to NAFTA due to: A. Decreased production costs B Reduced competition C. No common external tariffs D. Creation of a continental demand E. Ease of exporting commodities

A vice-president of an American software company introduced himself to a group of Korean partners and added "you may just call me John." Although this verbal cue shows the underlying reality that Americans have a high value on informality and equality, it needs adaptation due to the reason that: A) John is not a very popular name in Korea. B) it is difficult to translate John in Korean language. C) customs, hierarchies, and class structure of Korean culture have to be respected. D) Korean culture requires that first and last name be used in addressing guests. E) it is not appropriate to disclose nicknames in business meetings.

All of the following statements related to packaging of Coca-Cola products are true except

Coke's packaging strategies are based on profitability in using different sized bottles

is the most important aspect of a company's international orientation

Commitment

Demographic segmentation is based on measurable characteristics of populations that include all of the following except:

Disney hopes to capitalize on the huge number of young people-and their income as a means t extend its brand.

What type of international disputes would be taken before the International Court of Justice?

Disputes between two nations

Argentina was allowed to break from the CET and raise duties on consumer goods. This crisis had a silver lining, which is evident from all of the following points except: A. Low prices for land, inexpensive labor, and ideal growing conditions for the Malbec grape have combined to make Argentina's wine industry a major player in world markets. B. Argentina's wine exports to the United States were worth four times more when dollar revenues were converted into pesos. C. The currency devaluation made Argentine vineyard property cheaper to foreign buyers. D. Argentina can make better wine locally for less money than anywhere in the world. E. Argentina became known for the world's most expensive wines.

Consten, a French company, had exclusive rights to import and distribute German Grundig's electronic products into France. One of the competitors started bringing "parallel imports" into France illegally, importing Grundig product bought from a foreign supplier. Which of the following does not represent an action taken by different legal bodies? A. The Paris Court of Appeal's judgement was based on a ruling by the European Commission B. Consten's complaint was upheld by two French courts C. The Paris Court of Appeals suspended the judgement of the French courts D. The European Commission ruled against Consten on the grounds that territorial protection proved to be damaging to the Common Market E. The European Commission ruled that Grundig was in violation of the laws of the Common Market

Emerging markets present a number of challenges to anyone conducting market research, which includes all of the following except:A) underdeveloped technology infrastructure.B) geographic issues.C) data-gathering methodologies.D) privacy issues.E) lack of field teams.

If a marketing manager plans to enter the newly industrializing countries (NICs) or other Asia markets with a product that has proved to be successful in the home market, the product's diffusion processes are likely to be: A. negligible since consumers will take time to assess the relative advantage B. less compatible in the Asian market C. similar to that in the home market D. much slower than in the home market E. much faster than in the home market

In 2014, the EU filed a complaint that the government of Washington state violated international trade rules by: A. Prohibiting internet gambling, the US was violating global trade agreements B. Charging that cotton subsidies depressed prices and disadvantaged producers in emerging markets C. Imposing tariffs on a range of products imported from Brazil D. Imposing 30% tariffs on a range of steel imports for a period of 3 years E. Extening tax incentives to Boeing for in state manufacture of the 777x jetliner

In Great Britain, the Wine and Spirit Association estimates that, on average, cars returning from France are loaded with 80 bottles of wine. This is most likely due to: A. trademarks and copyrights violation B. cross border smuggling C. antitrust scrutiny D. bribes accepted by officers E. high excise and VAT taxes

Islamic law is a comprehensive code based in part on: A. Ango-Saxon common law B. The Uniform Commercial Code C. Roman law and the Napoleonic Code D. The French Civil Code E. The Koran

Management strategic options pertaining to products that are facilitated by a single European market include: A. standardized packaging and labeling. B. consolidated production. C. shift from brand to benefit segmentation. D. seeking marketing economies. E. all of the above

Markets of Central and Eastern Europe present interesting opportunities and challenges. Companies such as 3M International, McDonald's, Philips Electronics, and Henkel are moving into the region for all of the following reasons except: A) the region is an important new source of growth. B) that the first company to penetrate a country market often emerges as leader. C) wage rates are much lower than those in Spain, Portugal, and Greece. D) the region offers attractive locations for low-cost manufacturing. E) core products and Western brand names need changes to meet consumer demands.

One of the basic elements of sociologist Everett Roger's Diffusion theory is the concept of an "adoption process." The first step in this adoption process is: a. interest b. evaluation c. trial d. adoption e. awareness

Procter and Gamble's introduction of All-Temperature Cheer laundry detergent in Japan was a flop at first. The problem was that Japanese women wash clothes in cold water- either tap or leftover bath water- so they don't care about all-temperature washing. Also, Cheer was first introduced in Japan at a time when the market for fabric softeners was rapidly expanding. However, when Japanese housewives added lots of fabric softener to the water, Cheer didn't produce many suds. P&G reformulated the product so it wouldn't be affected by fabric softeners, and ads for Cheer in Japan pledged superior cleaning in cold water, not all temperatures. Which of the following might have helped P&G avoid the initial problems with Cheer? A. Diffusion of innovation B. Polycentric orientation C. Maslow's hierarchy D. High vs. low context culture E. Self-reference criterion

The Gulf Cooperation Council (GCC) includes all of the following countries except: A. Saudi Arabia B. Bahrain C. Oman D. Kuwait E. Iraq

The US Justice Department objected to a recent patent license agreement between SC Johnson & Sons and Bayer AG. The antitrust unit at the Justice department objected to: A. the amount of royalties Johnson agreed to pay B. the hostile arrangement between Bayer and Johnson C. Bayer's attempts to circumvent FDA policies D. the duration of the license E. the exclusive nature of the license agreement

The five original members of the Central American Integration System did not include: A) El Salvador. B) Honduras. C) Guatemala. D) Nicaragua. E) Venezuela.

The introduction of the euro by the EU resulted in multifaceted advantages, which include: a. elimination of costs associated with currency conversion b. fixed exchange rate worldwide c. elimination of paper currency and coins d. withdrawal of French Francs from circulation e. a choice for using local or European currency

To speed adoption of a new product, a marketing team should: A. attempt to make a clean break with existing customer values B. design the maximum amount of complexity into the product C. rely heavily on word-of-mouth marketing D. discourage limited use on a "trial" basis E. ensure that features and benefits can be communicated or demonstrated

Various types of political risk insurance to U.S. companies is provided by: A) BERI (Business Environment Risk Intelligence). B) PRS Group. C) EIU (Economist Intelligence Unit). D) WTO (World Trade Organization). E) OPIC (Overseas Private Investment Corporation).

What do value added taxes (VAT) encourage in countries such as China? A. they protect companies from antitrust scrutiny B. global companies refrain from offering bribes C. they made trademarks and copyrights more valuable D. they make it harder to bribe officials E. they result in cross-border shopping

When Walt Disney Company's executives were planning to build a theme park in France, they firmly believed that the success of McDonald's and Coke as well as their success in Tokyo Disneyland ensures the runaway success of their plans. Disney policies prohibit sale or consumption of alcohol inside the theme parks which they also implemented in France. This proved to be a failure since consuming wine with the midday meal is a long-established custom in France. This is most likely a classical example of: A. An unbiased perception of existing culture in Europe B. The "think global, act local" principle C. A geocentric management orientation D. Miscalculation of the rate of diffusion of innovations in Europe E. being victim to the self-reference criterion

Which of the following is true about "coffee culture" in England? A. Starbucks succeeded in England only after changing the company's name to Seattle Coffee Company B. Starbucks-style coffee shops have been a flop because tea culture is too deeply engrained C. Starbucks has been successful in England since it starting selling beer D. Starbucks has been unsuccessful in its attempt to change the Brits' preference for tea E. American entrepreneurs found success in England with the Seattle Coffee Company which Starbucks later acquired

Which of the following is true about the innovation diffusion process in Asia? a. Japan has a high-context culture with a relatively homogeneous population b. Because risk avoidance is a cultural value, there are fewer innovators in Asia than in the United States c. Once innovators in Asia have tried a product, early adopters and the early majority quickly follow suit d. After a new product has achieved success in one Asian market, it is likely to be adopted in other Asian markets at an even faster rate e. all of the above are true

Which of the following is true of the arbitration framework created by the New York Convention? A. Signatory countries can require parties to an arbitration agreement to actually use arbitration B. There are limited grounds for appealing arbitration decisions C. Signatory countries recognize and can enforce arbitration judgments D. The grounds that are recognized are different than the typical appeals that are permitted in a court of law E. All of these

Which of the following statements does not reflect performance and service provided by Uber nationally and internationally? A. Uber has encountered resistance as its popularity has grown B. Industry observers hailed the company as a prime example of digital technology disrupting an established industry C. Uber's rapid growth was another example that the "sharing economy" also known as "collaborative consumption," was gaining traction D. In Brussels, a court fines drivers who use Uber service E. The European Commission conducted an inquiry and found Uber to be different than taxi services

While some food preferences remain deeply embedded in culture, there is plenty of evidence that global dietary preferences are converging. Examples of such a change can be predicted from: A. semiotics B. phonology C. synonym D. syntax E. semantics

Landor Associates, a company specializing in brand identity and design, recently determined that ________ has the number one brand-awareness and esteem position in the United States, number two in Japan, and number six in Europe. A) McDonald's B) Toyota C) Sony D) Pepsi E) Coke

E) coke

E) determining the information requirement.

Which of the following is not characteristic of mass marketing? A. purchase action is deferred B. the customer perceives relatively little risk C. product benefits do not typically include home delivery D. repetition of ads is the key to awareness and remembering E. advertising is used to generate an immediate inquiry or purchase

E. advertising is used to generate an immediate inquiry or purchase

The trend showing popularity of ethnic or regional foods such as sushi, falafel, or pizza worldwide is referred to as the ________, which provides an opportunity for marketers to pursue one or more segments on a global scale. A) segmentation of markets B) popularity of segmentation C) promotion of products and services D) identification of consumers E) pluralization of consumption

E. pluralization of consumption

Because they are in transition, the markets of central and Eastern Europe present interesting opportunities and challenges which include

Exporting as an entry mode, lower wage rate, new sources of growth and first mover advantage.

In selecting an advertising agency, all but one of the following issues should be taken into consideration except:

Franchise or company owned status

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

Give local distributors control over marketing strategy

The advantages of using in house marketing and advertising staff include all of the following except

Global Accounts

India population is hard to segment since every region defines like 25 different countries. based on this assessment which one of the following statement is not accurate:

In orderto maintain high growth marketers have to penatrate into rutal regions.

The United States have given Normal Trade Relations (NTR) status to some 180 countries. In actuality only four countries are excluded from this status which includes all of the following countries except:A) North Korea.B) Iraq.C) Iran.D) Cuba.E) Libya.

Iraq

It is advisable to start a double- ACSII platform when designing a web site's architecture since: A. the English language can store only a maximum of 256 characters B. Japanese and Chinese languages require a database which supports such a platform C. German language Web sites require double English web site's capacity D. French and German languages use the latin alphabet E. French and German languages cannot be used in a Web site's architecture

Japanese and Chinese languages require a database which supports such a platform

Continuity

Most middlemen have little loyalty to their vendors. ---Distributors and dealers are probably the most loyal middlemen, but even with them, manufacturers must attempt to build brand loyalty to company.

A key player in the cell phone business who could have been first to market a cell phone camera is: A. Samsung B. AT&T C. Ericsson D. Sprint E. Motorola

Motorola

When consumers have difficulty in verbalizing their perceptions and there are different alternative brands of toothpaste, what is the best method of judging them in terms of similarity:a. cluster analysisb. MDSc. dependence techniquesd. factor loadinge. focus group

Multidimensional scaling

one study compared consumer shopping attitudes in the united states jordan singapore and turkey. Data for the latter three countries were gathered from convinience samples recruited by acquaintance of the researcher.Sample of

Probability sample

Standardized print campaigns can be used for all f the folowing exceptL

Stereotype advertising

Which of the following digital revolution pioneers were instrumental in created the network of networks that is now known as the internet?

Vint Serf and Bob Kahn

According to the data published by Advertising Age 2016, which of the following is the largest global advertising organization based on worldwide revenues? A. Dentsu Inc. B. Interpublic Group C. Havas D. WPP Group E. Omnicom Group

WPP Group

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel. This is an example of: A) intermodal transportation. B) inventory control. C) hypermarketing. D) "cherry picking" a product. E) containerization.

"Nakumatt" is a supermarket chain in: A) Kenya. B) India. C) Japan. D) Korea. E) Indonesia.

"Organized retail" is a term used to describe: A) modern chain stores. B) grocery stores. C) local retail chains. D) supermarkets. E) hypermarkets.

) McDonald's restaurants in France do not look like McDonald's elsewhere. This is an example of: A) think locally and act globally. B) think globally and act locally. C) diversification. D) standardization E) adaptation

Comparing the traditional formulation of Maslow's hierarchy with the results of current research on the consumer needs and motivation in Asia, which of the following is correct? A) The lowest two levels of the hierarchy are the same in the traditional and Asian versions. B) The lowest three levels of the hierarchy are the same in the traditional and Asian versions. C) The lowest four levels of the hierarchy are the same in the traditional and Asian versions. D) The five levels in the traditional formulation apply equally in the West and in Asia. E) The highest levels of the hierarchy are the same in the traditional and Asian versions.

Ethnocentric orientation is sometimes associated with all of the following attitudes except: A) national arrogance. B) assumption of national superiority. C) indifference to marketing opportunities. D) selecting a standardized approach. E) selecting an adaptation approach.

If a company sells products in export markets at prices that are below fair market value and that can harm producers in the export market, that company may be accused of: A) dumping B) market skimming C) pursuing artificially high margins D) gray marketing E) using offsets

When introduced in the late 1970s, the VCR created new patterns of consumer behavior. For example, assuming the user could learn to set the timer, he or she could tape programs to watch at a later time. DVD, a playback only video system, was introduced in the late 1990s. DVD discs contain full-length movies with digital sound in a format that resembles conventional music compact discs. Which of the following most accurately describes the respective degree of newness of these two global products? A) The VCR is a discontinuous innovation; the DVD is a dynamically continuous innovation. B) The VCR is a dynamically continuous innovation; the DVD is a discontinuous innovation. C) The VCR and DVD are both dynamically continuous innovations. D) The VCR and DVD are both discontinuous innovations. E) The VCR and DVD are both continuous innovations.

Where in the axis that differentiates between retailers does IKEA fall? A) quadrant A B) quadrant B C) quadrant C D) quadrant D E) quadrant E

Which of the following correctly characterizes the retailing strategy of Benetton, IKEA, and Gap? A) few product categories, own-label focus B) few product categories, manufacturer brand focus C) many product categories, own-label focus D) many product categories, manufacturer brand focus E) none of the above

Which of the following could hinder the success of products labeled "Made in Bangladesh" or "Made in Thailand" in export markets? A) negative country-of-origin bias B) no possible quality/price positioning C) low acceptance of private brands D) lack of promotion in global markets E) high product saturation levels in global markets

Which of the following does not qualify as a "category killer?" A) Victoria's Secret B) IKEA C) Home Depot D) Circuit City E) Toys "R" Us

When a company uses intermodal or multimodal transportation, it is: A) using multiple channels. B) using land and water shipping. C) shipping via more than one railroad line. D) using the services of both UPS and FedEx. E) using different size containers for shipment.

Which country has the biggest market for Tupperware? A) Romania B) Indonesia C) China D) Russia E) India

Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores? A) few product categories, own-label focus B) few product categories, manufacturer brand focus C) many product categories, own-label focus D) many product categories, manufacturer brand focus E) none of the above

Which of the following correctly characterizes the retailing strategy shared by Virgin Megastores? A) few product categories, own-label focus B) few product categories, manufacturer brand focus C) many product categories, own-label focus D) many product categories, manufacturer brand focus E) none of the above

Which of the following forms of countertrade does not require use of money or credit between parties? A) switch trading. B) barter. C) offset. D) compensation trading. E) None of these

An express warranty is a written guarantee that assures the buyer that he or she: A) is getting what he or she desired. B) will be able to get express response if any defects are found. C) is getting what he or she has paid for. D) will be able to contact the manufacturer whenever needed. E) has limited time for filling out information required by the manufacturer.

An important managerial task in global marketing is learning to recognize the extent to which it is possible to extend marketing plans as well as the extent to which adaptation is desired. The way a company addresses this task is a reflection of the company's: A) market penetration. B) market diversification. C) global marketing strategy. D) product development. E) product standardization.

____ occurs when a manufacturer conspires with wholesalers or retailers to ensure certain retail prices are maintained. A) dumping B) black marketing C) vertical price fixing D) horizontal price fixing E) gray marketing

eBay was a pioneer in a form of online marketing known as: A) b-to-c. B) b-to-b. C) p-to-p. D) d-to-d. E) c-to-b.

In Chinese markets, Nike had a problem using the "Just Do It" attitude which was found not to be appropriate. Finally, Nike decided to use Chinese athletes in their promotions. This type of adaptation was needed due to a) parents do not want their children to see such ads b) chinese athletes use Nike shoes c) ingrained chinese values which respect authority d) "just do it" in chinese has a negative connotation e) the chinese do not wear running shoes

c) ingrained Chinese values which respect authority

The possible arrangements for handling exports include all of the following except: A) as a part-time activity performed by domestic employees. B) through an export partner affiliated with the domestic marketing structure that takes possession of the goods before they leave the country. C) as a low-cost arrangement requiring no additional personnel. D) through an export department within an international division. E) for multidivisional companies, each of the preceding options is available.

c. as low-cost arrangement requiring no additional personnel.

What do Unilever and Procter & Gamble have in common? A) Revenues at both companies have been hurt by regulations concerning tobacco advertising and promotion. B) Both companies utilize extension approaches to advertising. C) Both companies rank high in terms of non-U.S. ad spending. D) Both companies use a great deal of corporate advertising. E) Both companies use the same advertising agency.

c. both companies rank high in terms of non-U.S. ad spending

the top ranked country among those exporting apparels to the United States is: a. mexico b. india c. china d. taiwan e. honduras

c. china

Generally speaking, a company has little control over media. To compensate for this lack of control, many companies utilize: a. radio advertising b. image advertising c. corporate advertising d. TV advertising e. advocacy advertising

c. corporate advertising

Which of the following most accurately describes the state of global public relations today? a. PR practices are standardized worldwide b. PR is not important in emerging markets like India c. expenditures on PR are increasing d. foreign investments are increasing e. expenditures on PR are dropping

c. expenditures on PR are increasing

Facebook's consumer insights team divided the 1.6 million online shoppers into several categories that include all of the following except: A) Shopping Mavens. B) Informed Mobilizers. C) Golden Elite. D) Online Reluctants. E) Opportunistic Shoppers.

c. golden elite

The tourism authority of Thailand has developed a series of promotional campaigns and practices aiming at repositioning Thailand and changing public perceptions which include all the following except: a. "amazing Thailand" and "unseen Thailand" are among the campaign themes b. prayer rooms are available for Muslims at shopping malls, resorts, and beaches c. Increase countries transportation infrastructure and re-developing crowded city areas in order to promote the sex trade d. "go Thai. Be free" is the theme of a government-sponsored campaign targeting gay and lesbian travelers e. many restaurants have halal-certified kitchens

c. increase countries transportation infrastructure and re-developing crowded city areas in order to promote the sex trade.

A commodity raw material that comes from Africa, is refined in Asia, is shipped to South America for finishing, and finally is transported to the Middle East and then sold around the world mimics products marketed by: A) Exxon. B) McDonald's. C) Caterpillar. D) IKEA. E) Sears.

A logo can be all of the following except: A) Word Mark B) Non-word Mark C) Brand symbol D) Brand equity E) Trade Mark

A company in which an ethnocentric orientation prevails is likely to utilize _____ in its sales force A. third-country nationals B. agents of any nationality C. host-country nationals D. agents of host country E. expatriates

expatriates

Even though the dollar value of the home market for Japanese companies is the third largest in the world, the market outside Japan is ________ of the world market potential for Japanese companies. A) 40% B) 55% C) 70% D) 90% E) 95%

Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product, label, or package. Which of the following statements is not true regarding the use of color in selected countries? A) The yellow color on Caterpillar's earthmoving equipment is acceptable worldwide. B) Packaging aesthetics are particularly important to the Japanese. C) The color white is associated with death and bad luck in some Asian countries. D) The red Marlboro color had to be changed in some Asian countries. E) The Chinese consider the color red to be lucky.

Although it is certainly possible for European consumers to browse Amazon.com's US site, they prefer a direct link to a site with a local domain name. All of the following are possible reasons for such behavior except: A. due to price fluctuations, the preference will be for the web site that quotes prices in US dollars B. the web site of choice will be one that quotes prices in euros C. the preference will be for the Web site which ships from local distribution points D. the web site choice will be that which offers a product selection tailored to local tastes E. the preference will be for sites that are in their own language

due to the price fluctuations, the preference will be for the Web site that quotes prices in US dollars

The unauthorized distribution of trademarked goods to exploit price differentials in world markets is known as: A) market skimming B) licensing C) black marketing D) dumping E) gray marketing

Today, the success of Honda and Toyota in world markets is primarily due to: A) exporting cars from factories in Japan. B) reporting cars are made in the USA. C) exporting cars from Japan to European countries. D) assembling cars in Japan and Europe. E) manufacturing cars in the Americas, Asia, and Europe.

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets? A) Select distributors; don't let them select you. B) Look for distributors capable of developing markets. C) Treat local distributors as long-term partners. D) Maintain control over marketing strategy from day one. E) All of the above are appropriate guidelines.

Which of the following is not an advantage of using sales promotions? A. provides a tangible incentive to buyers B. builds long term brand awareness C. develops relationship with customers D. provides accountability to marketing managers E. enables company to build its database

enables company to build its database

Critical marketing tool for global companies such as Red Bull is: A) sampling B) sweepstakes C) couponing D) event marketing E) personal selling

event marketing

After much trial and error in creating sales forces, most companies today attempt to establish a: A. hybrid sales force composed of expatriates and third country nationals B. sales force consisting of all in-country nationals C. hybrid sales force composed of expatriates and in-country nationals D. sales force composed of third country nationals E. sales force composed of a majority of expatriates

hybrid sales force composed of expatriates and in-country nationals

International Communication can be difficult because

i. A message may not get through because of media inadequacy ii. The message may be received by the intended audience but not be understood because of different cultural interpretations iii. The message may reach the intended audience and be understood but have no effect because the marketer did not correctly assess the needs and wants or even the thinking processes of the target market iv. Country Laws and Regulations: laws that control comparative advertising vay from country to country in Europe. A variety of restrictions on advertising of specific products exist around the world (tobacco) v. Linguistic Limitations: abstraction, terse writing, and word economy, the most effective tools of the advertiser, pose problems for translators. Low literacy in many countries seriously impedes communications and calls for greater creativity and use of verbal media. vi. Cultural Diversity

Six C's of Luxottica

i. Cost: lower (lower retailer middlemen commissions) ii. Capital Requirements: higher for retail chain acquisition iii. Control: higher thank to direct integrated channel iv. Coverage: selective coverage v. Character: perfectly coherent with the company vi. Continuity: easy to achieve because the distribution chain is owned by the company or tied up with long-term contracts (franchising)

Channel Choice

identify target market, marketing goals, financial and personnel commitments to development of international distribution, control and length of channel in terms of sale, and chancel ownership

Gray markets impose several costs or consequences on global marketers, which does not include:

increased product demand

As companies recognize and embrace new concepts such as the globalization of "the coffee culture" the potential for effective global advertising :

increases

Generally speaking, which of the following product categories represents the best potential extension into international markets without adaptation?

industrial products

Thomas Burke, an executive at Saatchi & Saatchi, is quoted as saying ________ are "the most powerful form of advertising ever created." A) corporate advocacy ads B) infomercials C) banner ads on the Internet D) direct mail campaigns E) catalog sales

infomercials

_____ is a form of paid television programming in which a particular product is demonstrated, explained, and offered for sale to viewers who call a toll free number shown on the screen A. infomercials B. teleshopping C. interactive-television D. Grupon E. magalog

infomercials

Claude Shannon's technical report led to his pioneer work for which he is regarded as the inventor of the: A. information theory B. silicon chip C. spreadsheet D. internet E. transistor

information theory

PepsiCo experienced great success in Latin America with its Numeromania contest, which lured consumers by promise of big cash prizes. They used the same contest in Poland successfully. This shows that: A) Numeromania can be used in different languages. B) Numeromania can be used in cash starved countries. C) leverage experience gained in one country can be used in another country. D) economically squeezed consumers love Pepsi. E) Numeromania helped in developing a taste for Pepsi in both countries.

leverage experience gained in one country can be used in another country

Marketers must be aware of the impact of SRC and other cultural assumptions since: the advatnages pf such awareness include all of the following except: impact of SRC and other cultural assumptions since: -it can have several positive effects on market planning.-it enhances management's willingness to pursue market research.-it can help ensure that the research effort is designed with minimal home-country bias.-it can help ensure that the research effort is designed with minimal second-country bias.

it enhances management's willingness to pursue market research.

Channel decisions are important because

it is expensive to terminate

"Cloud computing" is different from currently available technologies in all of the following aspects except: A. is it performed "in the cloud" B. archives are stores on massive remote servers C. it is installed in the computer's hard drive D. applications are delivered through a Web browser E. computer files can be accessed remotely

it is installed in the computer's hard drive

it is legal to produce horse meat in the united states

Which of the following is an accurate description of secondary data use in global markets

it is often so expensive that small companies cannot afford to access it.

All import charges are assessed against the

landed price

All important charges are assessed against the:

landed price

The only marketing mix element that is applicable in export selling is

place

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire"; in other words, it is the ability to create

place utility

The only marketing mix element that is applicable in export selling is:

place.

After the research effort has zeroed in on potential markets, marketers should:

plan a personal visit.

Unilever hired a promotional marketing firm to pass out Lever 2000 hand wipes in food courts and petting zoos. This is an example of: A) point-of-use sampling. B) point-of-sale sampling. C) point-of-dirt sampling. D) point-of-event sampling. E) point-of-work sampling.

point-of-art sampling

A company adopting a(n) ________ approach to worldwide PR activities gives the host-country practitioner maximum leeway to incorporate local customs and practices into the PR effort

polycentric

According to a recent study of European industrial exporters, companies that utilized independent distributors would be most likely to utilize:

polycentric pricing

The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers. All of the following are variables that are commonly used except: a. Polycentrics

polycentrics

Because advertising is often designed to add ________ value to a product or brand, it plays a more important communications role in marketing consumer products than it does for marketing industrial products.

psychological

Because advertising is often designed to add ________ value to product or brand, it plays a more important communications role in marketing consumer products than in marketing industrial products. A. cultural B. social C. psychological D. monetary E. emotional

psychological

One task of the _______ department is to generate nonpaid forms of communication to foster goodwill among customers and others A. sales promotion B. advertising C. global marketing D. public relations E. headquarters

public relations

Which promotional mix element is most closely associated with activities designed to foster goodwill and understanding with various constituents both inside and outside the company?

public relations

The quadrant that offers a good example of a global retailer with a niche focus as well as an own-label focus is:

quadrant A

The marketers of Corona beer achieved great success in the U.S. marketed by

retaining the bottle design originally used in Mexico

When a company uses intermodal or multimodal transportation, it is:

using land and water shipping

Governments commonly use activities to support and encourage firms that engage in exporting. Such activities include all of the following except:

voting rights.

According to the innovator's dilemma: A. well- managed companies that listen and respond to needs of established customers may miss opportunities to innovate B. markets that don't exist can't be analyzed C. the computing power of a microprocessor doubles every 18 months D. innovations are copied soon after they are discovered E. regulation of e-commerce activities will increase at a rate that is directly proportional to the growth of e-commerce revenues

well- managed companies that listen and respond to needs of established customers may miss opportunities to innovate

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