Final Exam
your LinkedIn summary should be most like
your resume
why does new usually break on Twitter first
because of it's expediency
most people use twitter to
broadcast public messages
before they begin posting images and status updates for their Facebook product page, companies should first . . .
create a marketing strategy
Facebook Ads are . . . a) Generic b) Customizable c) Free d) All of the Above
customizable
LinkedIn members who frequently contribute to the Answers of the platform earn
expertise points
Companies must pay a fee to have a Facebook timeline. True or False?
false
Following everyone twitter recommends is a good way to make it an educational platform. True or False?
false
Formal academic prose should be used when writing a company blog post. True or False?
false
It's ok to share personal information on Facebook with your professional contacts. true or false?
false
which feature allows companies to send tweets to customers and prospects in their local area?
geographic targeting
All of the following are potential benefits of a classroom Facebook page except...
getting opinions from users outside the class
for what primary reason do marketers covet the Google+ +1 button above all other social media marketing strategies?
it doubles as a seo tool
what made social media the most transformative development in marketing thus far?
its ability to connect customers with the company in real time
Videos that appear on the top of the search results page on YouTube are
promoted videos
In order to increase exposure, marketers using Pinterest should encourage their followers to . . .
repin the company's pins
before posting a question on LinkedIn, it's a good idea to...
search for a duplicate question
Which of the following would make a good headline on LinkedIn
studying educational technology at university of Florida. (professional and gets all the info needed like where and what)
what should you tweet about
the career field you plan to pursue
companies are limited to how many characters when writing their bios?
there is no limit.
Google AdWords was the first pay per click provider. True or False?
true
In order to be effective, tweets should be consistent. True or False?
true
It is possible to link your Facebook and Twitter accounts. True or False?
true
if you want to discover information about technology of people interested in technology on Twitter, what should you type into the search box?
#tech
seo integrates what into web content in order to attract more visitors to a site?
keywords
in order to access discount and promotions from a company's Facebook Timeline, you must first
like the page
it is a good idea to check your Feedly account at least
once a day
from 1995 to 1997, the number of web users...
quadrupled
when determining the tone of their tweets, marketers should consider . . .
the target audience
Companies cannot use Google+ to reach out to prospects unless those prospects add the company to their circles. True or False?
true
to attract new followers on Twitter, companies should focus most on . . .
using popular hashtags
Whether or not you friend a client on a social media network should depend on
how you use that social media network
when marketing a personal brand via a blog post, what tone should you use?
personable but professional
connecting with contacts on LinkedIn is as easy as entering your email address. True or False?
true
what can you do to pique your reader's curiosity about your post from the very beginning?
use a catchy title
which of the following is the best way to keep up with trends in your industry?
use social media
the +1 button on Google + functions exactly like Facebook Like button. True or False?
false
watching videos on YouTube has the potential to increase your grades. True or False?
true
your blog should include both a Facebook and a Twitter button. True or False?
true
the best way to locate information about a particular topic is to search by
hashtag
Posting job leads on social media sites decreases the average company's recruiting costs by about
50%
in the about section of a product Facebook page, you can include . . .
A link to your blog
LinkedIn is the most visual of all social media sites. True or False?
False
In order to gain anything educational from Twitter, you must...
Know which hashtags to use
Businesses leveraging LinkedIn can establish themselves as thought leaders by . . .
Participating in LinkedIn groups
Feedly allows users to . . .
Read content from all over the web in one place.
Students can create their own classroom Facebook pages. True or False?
True
what element of Pinterest can help potential followers learn more about your product and company?
a compelling description
on Google Groups, which permission settings are recommended for a study group?
all members can view and post
Pins on Pinterest can be linked to . . . a) your blog b) your website c) other social media accounts d) all of the above
all of the above
before submitting a blog post, you should a) proofread it b) decide whether to allow comments c) ensure that it's not offensive in any way d) all of the above
all of the above
The tone of your Twitter bio should be
clever and enthusiastic
creating a professional blog will primarily help you
establish credibility
when a contact writes a recommendation for you an LinkedIn, it becomes visible to
everyone on LinkedIn
The best accounts to follow on Twitter are the promoted accounts. True or False?
false
Using promoted tweets is a good way to market a new product. True or False?
false
companies are more likely to post job openings on Facebook than on Twitter. True or False?
false
humor plays no part in establishing a personal brand. true or false?
false
it's best to keep your professional network on Facebook small. True or False?
false
it's not likely that industry experts will respond to a question posted by a student. True or False?
false
most people still work for the same company their whole lives until they retire. True or false?
false
many companies now have employees located in various places across the world. true or false?
true
which of the following websites helps twitter users find industry trendsetters to follow? a) Hashtags.org b) WeFollow c) Tweetdeck d) All of the above
wefollow
when does Google AdWords charge a company?
when a web user clicks on the advertisement
all of the following are major influences on a person's decisions to purchase a product EXCEPT . . . a) how useful it is b) how popular is is c) where it was manufactured d) how it makes the person feel
where it was manufactured
the length of a company's blog should be aligned with . . .
the attention span of the target market
your twitter recommendations will improve as you
follow more people
in order to use Pinterest effectively, you must have
high-quality pictures
what academic and professional field is very closely related to marketing?
psychology
which of the following did most Americans have in their homes by the year 1933?
radio
Which new facebook feature allows you to control who sees your posts?
the in post privacy feature
networking was a lot more difficult before
the social media revolution
the Pocket app allows users to
read blog articles from their mobile device
it's more important than ever to remain knowledgeable about your industry primarily because
technology is causing industries to change at a rapid pace
what types of people can you learn from on Twitter
anyone interested in the topic