Final Exam

your LinkedIn summary should be most like

your resume

why does new usually break on Twitter first

because of it's expediency

most people use twitter to

broadcast public messages

before they begin posting images and status updates for their Facebook product page, companies should first . . .

create a marketing strategy

Facebook Ads are . . . a) Generic b) Customizable c) Free d) All of the Above

customizable

LinkedIn members who frequently contribute to the Answers of the platform earn

expertise points

Companies must pay a fee to have a Facebook timeline. True or False?

false

Following everyone twitter recommends is a good way to make it an educational platform. True or False?

false

Formal academic prose should be used when writing a company blog post. True or False?

false

It's ok to share personal information on Facebook with your professional contacts. true or false?

false

which feature allows companies to send tweets to customers and prospects in their local area?

geographic targeting

All of the following are potential benefits of a classroom Facebook page except...

getting opinions from users outside the class

for what primary reason do marketers covet the Google+ +1 button above all other social media marketing strategies?

it doubles as a seo tool

what made social media the most transformative development in marketing thus far?

its ability to connect customers with the company in real time

Videos that appear on the top of the search results page on YouTube are

promoted videos

In order to increase exposure, marketers using Pinterest should encourage their followers to . . .

repin the company's pins

before posting a question on LinkedIn, it's a good idea to...

search for a duplicate question

Which of the following would make a good headline on LinkedIn

studying educational technology at university of Florida. (professional and gets all the info needed like where and what)

what should you tweet about

the career field you plan to pursue

companies are limited to how many characters when writing their bios?

there is no limit.

Google AdWords was the first pay per click provider. True or False?

true

In order to be effective, tweets should be consistent. True or False?

true

It is possible to link your Facebook and Twitter accounts. True or False?

true

if you want to discover information about technology of people interested in technology on Twitter, what should you type into the search box?

#tech

seo integrates what into web content in order to attract more visitors to a site?

keywords

in order to access discount and promotions from a company's Facebook Timeline, you must first

like the page

it is a good idea to check your Feedly account at least

once a day

from 1995 to 1997, the number of web users...

quadrupled

when determining the tone of their tweets, marketers should consider . . .

the target audience

Companies cannot use Google+ to reach out to prospects unless those prospects add the company to their circles. True or False?

true

to attract new followers on Twitter, companies should focus most on . . .

using popular hashtags

Whether or not you friend a client on a social media network should depend on

how you use that social media network

when marketing a personal brand via a blog post, what tone should you use?

personable but professional

connecting with contacts on LinkedIn is as easy as entering your email address. True or False?

true

what can you do to pique your reader's curiosity about your post from the very beginning?

use a catchy title

which of the following is the best way to keep up with trends in your industry?

use social media

the +1 button on Google + functions exactly like Facebook Like button. True or False?

false

watching videos on YouTube has the potential to increase your grades. True or False?

true

your blog should include both a Facebook and a Twitter button. True or False?

true

the best way to locate information about a particular topic is to search by

hashtag

Posting job leads on social media sites decreases the average company's recruiting costs by about

50%

in the about section of a product Facebook page, you can include . . .

A link to your blog

LinkedIn is the most visual of all social media sites. True or False?

False

In order to gain anything educational from Twitter, you must...

Know which hashtags to use

Businesses leveraging LinkedIn can establish themselves as thought leaders by . . .

Participating in LinkedIn groups

Feedly allows users to . . .

Read content from all over the web in one place.

Students can create their own classroom Facebook pages. True or False?

True

what element of Pinterest can help potential followers learn more about your product and company?

a compelling description

on Google Groups, which permission settings are recommended for a study group?

all members can view and post

Pins on Pinterest can be linked to . . . a) your blog b) your website c) other social media accounts d) all of the above

all of the above

before submitting a blog post, you should a) proofread it b) decide whether to allow comments c) ensure that it's not offensive in any way d) all of the above

all of the above

The tone of your Twitter bio should be

clever and enthusiastic

creating a professional blog will primarily help you

establish credibility

when a contact writes a recommendation for you an LinkedIn, it becomes visible to

everyone on LinkedIn

The best accounts to follow on Twitter are the promoted accounts. True or False?

false

Using promoted tweets is a good way to market a new product. True or False?

false

companies are more likely to post job openings on Facebook than on Twitter. True or False?

false

humor plays no part in establishing a personal brand. true or false?

false

it's best to keep your professional network on Facebook small. True or False?

false

it's not likely that industry experts will respond to a question posted by a student. True or False?

false

most people still work for the same company their whole lives until they retire. True or false?

false

many companies now have employees located in various places across the world. true or false?

true

which of the following websites helps twitter users find industry trendsetters to follow? a) Hashtags.org b) WeFollow c) Tweetdeck d) All of the above

wefollow

when does Google AdWords charge a company?

when a web user clicks on the advertisement

all of the following are major influences on a person's decisions to purchase a product EXCEPT . . . a) how useful it is b) how popular is is c) where it was manufactured d) how it makes the person feel

where it was manufactured

the length of a company's blog should be aligned with . . .

the attention span of the target market

your twitter recommendations will improve as you

follow more people

in order to use Pinterest effectively, you must have

high-quality pictures

what academic and professional field is very closely related to marketing?

psychology

which of the following did most Americans have in their homes by the year 1933?

radio

Which new facebook feature allows you to control who sees your posts?

the in post privacy feature

networking was a lot more difficult before

the social media revolution

the Pocket app allows users to

read blog articles from their mobile device

it's more important than ever to remain knowledgeable about your industry primarily because

technology is causing industries to change at a rapid pace

what types of people can you learn from on Twitter

anyone interested in the topic