final exam
The last steps in the process of buying a print advertisement are scheduling advertisement space followed by making a payment to the company.
false
There are how many foundations to marketing?
four
Which of the following is NOT a pricing objective?
goal oriented
When the marketing concept is used to make all business decisions, how many functions does marketing serve?
seven
Which of the following is NOT a type of segmentation?
Aerographic
Which of the following is NOT a typical time to perform market research as listed by April Bell?
After a product is discontinued when a company needs to know if people want the product back
What is NOT a reason a new product might fail?
Appropriate channels selected
What do the letters in the AIDA model, an acronym to describe the common events needed for successful promotion, stand for?
Attention, interest, desire, action.
. Dividing markets into groups based on consumer knowledge, attitude or response
Behavioral
When a company uses the mass marketing technique, they are doing which of the following?
Concentrating marketing on the most massive group of customers C. Aiming marketing at everyone without consideration of differences among people
Which of the following is NOT a way online advertising can be purchased?
Cost per view
Targeting teenagers is an example of which type of segmentation
Demographic
Which of the following is NOT considered a trend in marketing
Distributive marketing
Qualitative research can be defined as which of the following?
Exploratory, in-depth research involving flexible, open-ended questions
Which of the following best describes the difference between secondary and primary research?
Exploratory, in-depth research involving flexible, open-ended questions
Promotional messages consist of which of the following components?
Format and content
Who opened the first firm to implant commission system based on 'open contracts'?
Francis Wayland Ayer
Which of the following impacts does target audiences NOT have on advertisement?
How many times an advertisement will be run
Which of the following is NOT a stage of the product life cycle?
Improvement
Which of the following is NOT a goal of pricing?
Increasing business from competitors
Which of the following types of advertising is used to create a favorable image for
Institutional
Which of the following is a disadvantage of personal selling?
It can be costly due to the required sales force.
Which of the following is an advantage of sales promotion?
It increases sales and immediate buying action.
Which of the following is a way social media contributes to advertising?
Keeping message direct
Which of the following is a step in the product life cycle?
Market maturity
What are the two basic aspects of advertising?
Message and medium
Advertising cost should be comprised of what percentage of a company's budget?
No more than 10
Which of the following is NOT an example of advertising media?
Prizes and premiums
Effective marketing is difficult because of which of the following?
Producers and consumers are usually separated in several ways
Personal selling can be a part of between sellers and customers.
Promotion
Which of the following descriptions accurately describes the difference between promotion and selling?
Promotion indirectly communicates the value of a product and selling is directly communicating with customers
The number of people a print medium reaches is known as which of the following?
Proof
Public relations is often associated with which of the following?
Publicity or "free advertising"
Which of the following is NOT a discussed method of segmenting markets?
Randomly
Research group volunteers can effectively help by doing which of the following?
Reacting as they would in the real world to price
Which of the following is a true statement about profit oriented objectives?
Sets out to make as much profit as possible
Which of the following was NOT listed as a disadvantage of mobile marketing?
Stores unwanted information on the device
Which of the following types of advertising is designed to bring former customers
Switchback
Which of the following is NOT affected by marketing?
The product regulations
The marketing mix can best be described as which of the following?
The variables marketers control to influence a business' success
1. Which of these is a disadvantage of a magazine advertisement?
They are usually one of the most expensive forms of advertising
Which of the following best describes the process of market segmentation?
When marketers divide the mass market based on shared characteristics
What percentage of a company's profit is typically allocated for promotion?
20 percent
Which of the following is NOT a quantitative research method
A group discussion about the features group members want in a new cell phone