final exam

The last steps in the process of buying a print advertisement are scheduling advertisement space followed by making a payment to the company.

false

There are how many foundations to marketing?

four

Which of the following is NOT a pricing objective?

goal oriented

When the marketing concept is used to make all business decisions, how many functions does marketing serve?

seven

Which of the following is NOT a type of segmentation?

Aerographic

Which of the following is NOT a typical time to perform market research as listed by April Bell?

After a product is discontinued when a company needs to know if people want the product back

What is NOT a reason a new product might fail?

Appropriate channels selected

What do the letters in the AIDA model, an acronym to describe the common events needed for successful promotion, stand for?

Attention, interest, desire, action.

. Dividing markets into groups based on consumer knowledge, attitude or response

Behavioral

When a company uses the mass marketing technique, they are doing which of the following?

Concentrating marketing on the most massive group of customers C. Aiming marketing at everyone without consideration of differences among people

Which of the following is NOT a way online advertising can be purchased?

Cost per view

Targeting teenagers is an example of which type of segmentation

Demographic

Which of the following is NOT considered a trend in marketing

Distributive marketing

Qualitative research can be defined as which of the following?

Exploratory, in-depth research involving flexible, open-ended questions

Which of the following best describes the difference between secondary and primary research?

Exploratory, in-depth research involving flexible, open-ended questions

Promotional messages consist of which of the following components?

Format and content

Who opened the first firm to implant commission system based on 'open contracts'?

Francis Wayland Ayer

Which of the following impacts does target audiences NOT have on advertisement?

How many times an advertisement will be run

Which of the following is NOT a stage of the product life cycle?

Improvement

Which of the following is NOT a goal of pricing?

Increasing business from competitors

Which of the following types of advertising is used to create a favorable image for

Institutional

Which of the following is a disadvantage of personal selling?

It can be costly due to the required sales force.

Which of the following is an advantage of sales promotion?

It increases sales and immediate buying action.

Which of the following is a way social media contributes to advertising?

Keeping message direct

Which of the following is a step in the product life cycle?

Market maturity

What are the two basic aspects of advertising?

Message and medium

Advertising cost should be comprised of what percentage of a company's budget?

No more than 10

Which of the following is NOT an example of advertising media?

Prizes and premiums

Effective marketing is difficult because of which of the following?

Producers and consumers are usually separated in several ways

Personal selling can be a part of between sellers and customers.

Promotion

Which of the following descriptions accurately describes the difference between promotion and selling?

Promotion indirectly communicates the value of a product and selling is directly communicating with customers

The number of people a print medium reaches is known as which of the following?

Proof

Public relations is often associated with which of the following?

Publicity or "free advertising"

Which of the following is NOT a discussed method of segmenting markets?

Randomly

Research group volunteers can effectively help by doing which of the following?

Reacting as they would in the real world to price

Which of the following is a true statement about profit oriented objectives?

Sets out to make as much profit as possible

Which of the following was NOT listed as a disadvantage of mobile marketing?

Stores unwanted information on the device

Which of the following types of advertising is designed to bring former customers

Switchback

Which of the following is NOT affected by marketing?

The product regulations

The marketing mix can best be described as which of the following?

The variables marketers control to influence a business' success

1. Which of these is a disadvantage of a magazine advertisement?

They are usually one of the most expensive forms of advertising

Which of the following best describes the process of market segmentation?

When marketers divide the mass market based on shared characteristics

What percentage of a company's profit is typically allocated for promotion?

20 percent

Which of the following is NOT a quantitative research method

A group discussion about the features group members want in a new cell phone