Final Exam- Summer Course
when did social media marketing begin
the mid 1990s
The questions users post on LinkedIn Answers are accessible by
the whole linkedin community
t or f: Humor plays no part in establishing a personal brand.
false
t or f: It's ok to share personal information on Facebook with your professional contacts.
false
the best way to locate information about a topic is to search by
hashtag
to effectively use pinterest, you must have
high-quality pictures
When determining the tone of their tweets, marketers should consider
their target audience
t or f: Your blog should include both a Facebook and a Twitter button.
true
t or f: google groups can be public or private
true
t or f: watching youtube videos has the potential to increase your grades
true
t or f: Most people still work for the same company their whole lives until they retire.
false
t or f: Twitter is only useful for keeping in touch with existing contacts, not making new ones.
false
t or f: You must have an Apple device in order to use Google+ Hangouts.
false
t or f: businesses can only advertise by placing ads before or after videos created by users; they cannot upload their own videos.
false
t or f: using promoted tweets is a good way to market a new product.
false
t or f: it is possible to link your Facebook and Twitter accounts.
true
t or f: short paragraphs are more suitable for a blog post
true
what should you tweet about?
The career field you plan to pursue
The Pocket app allows users to
Read blog articles from their mobile device
Feedly allows users to
Read content from all over the web in one place
companies use pinterest primarily for the purposes of...
increasing sales
What made social media the most transformative development in marketing?
its ability to connect customers with the company in real time.
SEO integrates what into web content in order to attract more visitors to a site.
keywords
Which social media platform is most useful for learning about the industry in which you wish to one day work?
the social media platform best-suited for professional networking is
the ethics of honesty in marketing can be fleshed out in all but what way?
not under-promising on a product
Who should you invite to your Facebook class page?
only classmates
Businesses leveraging LinkedIn can establish themselves as thought leaders by
participating in linkedin groups
print media experienced a revival in 1981 as a result of what device
personal computer
educational content on the internet is
potentially overwhelming
before submitting a blog post, you should
proofread it, decide whether to allow comments, ensure that it's not offensive in any way.
what device of the following devices did most Americans have in their homes in the year 1933?
radio
Which of the following features of Google Groups allows users to share notes and research with other members?
real-time editing
People following your Twitter followers will see your tweets in their newsfeed as soon as your followers
retweet you
All but which of the following individuals are positive examples of interdependence in the Bible?
samson and saul
In our pursuit of a "good name," Proverbs 3:1-4 suggests that we should NOT pursue what?
success
which of the following groups of people are qualified to become twitter teachers?
teachers, industry pros., and peers
which facebook feature allows you to control who sees your posts?
the in-post privacy feature
t of f: Information you list on your Facebook profile can be used by companies to market their goods and services.
true
t of f: google adwords was the first pay-per-click provider
true
t of f: most major companies have a blog
true
t of f: youtube is a highly effective marketing tool for businesses to grow their brand
true
t or f: In order to be effective, tweets should be consistent.
true
t or f: It is possible to build a following on Twitter with zero financial investment.
true
t or f: It's okay to use the same photo for your Facebook, Twitter, and LinkedIn accounts.
true
Which of the following is the best way to keep up with trends in your industry?
use social media
When attempting to learn more about a specific topic, what is the best way to find the right people to follow on Twitter?
use the search function
valuing others above ourselves and considering their interests (cf. Philippians 2:3-4) might include all but which of the following?
using excessive pop-up and advertise on websites
To attract new followers on Twitter, companies should focus most on...
using popular hashtags
what is NOT a factor on whether a person purchases a product?
where it was manufactured
at a minimum, how many hashtags should marketers use in each of their tweets?
1
Posting job leads on social media sites decreases the average company's recruiting costs by about
50%
why does news usually break on twitter first
Because of its expediency
Which biblical passage most directly suggests that Christians should imitate God's excellence in their personal and professional lives?
Ephesians 5:1
When creating a personal brand, you should ask yourself
How do I want to be perceived?
Companies should begin researching hashtags by
Searching www.hashtags.org
What would make a good headline on LinkedIn?
Studying Educational Technology at University of Florida
Networking was a lot more difficult before
The social media revolution
On your professional blog, you should write primarily about
Topics pertaining to your career goal
the title of a blog post should be
catchy
It's important that you update your blog and social media accounts
consistently
Before they begin posting images and status updates for their Facebook product page, companies should first
create a marketing strategy
Before watching a video on YouTube for educational purposes, you should first
determine the length of the video, read through some of the comments, and look at the # of likes and dislikes.
In order to be a good marketer, you must understand people's
emotions, motives, and thought processes
LinkedIn users can locate contacts by
entering their emails, uploading their resumes, searching the site by name
By selecting "Students and Recent Grads" from the "Jobs" menu on LinkedIn, you can browse
entry-level jobs
When a contact writes recommendation for you on LinkedIn, it becomes visible to
everyone on linkedin
t of f: companies can use more than 140 characters on twitter
false
t of f: linkedin is the most visual social media site
false
t or f: A picture from the school website is automatically uploaded on the classroom Facebook page.
false
t or f: Formal academic prose should be used when writing a company blog post.
false
If you wanted to discover information about technology or people interested in technology on Twitter, what should you type into the search box?
#tech
A personal brand can grant self-employed individuals with
credibility
Companies are more likely to post job openings on Facebook than on Twitter.
false
Even elementary school students can benefit from the educational aspects of LinkedIn.
false
