GAIQ 2012

How can you ensure that clicks and visits match your AdWords Campaigns report?

Enable autotagging in AdWords

Which is the recommended way to prevent URL query parameters (session_id, for instance) from appearing in Content Reports?

Exclude them in the main Profile Settings

Browser is a metric

False

City is a metric

False

You should manually tag AdWords campaigns with campaign tracking variables.

False, autotagging will do this for you.

You should manually tag organic search results with campaign tracking variables.

False, you can't do this.

You can view Ad Group data in GA with AdWords manual tagging enabled.

False.

You can view Match Type data in Google Analytics with AdWords manual tagging enabled.

False.

You can view Placement URL data in Google Analytics with AdWords manual tagging enabled.

False.

You should manually tag bookmarks with campaign tracking variables.

False.

Google Analytics can NOT track visits to cached pages

False. -The Analytics tracking code will still be executed on a cached page

% New Visits is a dimension.

False. It is a metric.

Bounce Rate is a dimension

False. It is a metric.

You manage a website that sells household appliances. Your site assigns the product id 17 (pid=17) to all pages related to refrigerators. You would like to have a profile where your data includes only pages on your site related to refrigerators. Which of the following would accomplish this?

Filter 1--Type: Custom Search and Replace; Field: Request URI; Search for "pid=17" and replace with "/refrigerator"

You want a single table, to be downloaded to a spreadsheet, that shows Visits and Pageviews for every combination of City and Browser. Which of the following would work best for this purpose?

Flat table option in a custom report

If a visitor subscribes to your newsletter, than someone else on the exact same computer also subscribes during the same session, how many conversions will be tracked?

GA will count 1 conversion.

How can you determine whether people who use your Site Search have a higher conversion value than people who do not?

Go to the Site Search Usage report and view the Goal Conversion tab.

Which of the following may only be added to a profile by an administrator?

Goals

Which reports tell you how many automatic crawlers (search engine robots) visited your website?

Google Analytics does not track the vast majority of crawlers since most do not execute JavaScript

What is the formula for ROI?

(Revenue-Cost)/Cost -be prepared to some basic ROI calculations during the test

Which of these are available in Real-Time reporting? (Select all that apply)

-Active number of visitors -Pageviews per minute -Pageviews per second

What kind of intelligence events are available in Google Analytics?

-Automatic alerts -Custom alerts

Which of the following could explain why Google CPC visits are not showing up in Google Analytics? (Select all that apply)

-Autotagging has not been enabled -A redirect on the landing page stripped out the gclid

Which of the following are metrics?

-Pageviews -Avg. Time on Site

You have two profiles which track the same web property. You copy a URL Destination goal from Profile 1 and enable it in Profile 2. A week later, you find you are receiving goal data in Profile 1 but not in Profile 2. Which of the following could be the reason? (Select 2)

-Profile 2 has colliding filters that prevent any data from appearing -Profile 2 has a filter that manipulates the Request URI

Which of the following are possible uses of filters? Select all that apply.

-Replace complicated page URLs with readable text strings -Exclude visits from a particular IP address -Report on only a subdomain or directory -Include only traffic coming from a particular campaign

Which of the following are dimensions?

-Screen Resolution -Region

Why is it important that you maintain one unfiltered profile when using filters with your analytics account?

-Since raw data cannot be reprocessed, maintaining an unfiltered profile ensures that the original data can always be accessed

What would prevent URL Destination goal conversions from being recorded? Select all that apply.

-The conversion page has the incorrect tracking code -The Google Analytics Tracking Code is missing from the conversion page -There was a misspelling in the URL of the goal definition -The match type in the goal definition is incorrect

What would prevent URL Destination goal conversions from being recorded? (Select all that apply)

-The conversion page has the incorrect tracking code -The match type in the goal definition is incorrect -There was a misspelling in the URL of the goal definition -The Google Analytics Tracking Code is missing from the conversion

On mysite.com, all e-commerce transactions are assigned to a single traffic source: mysite.com/referral. Which of the following are possible explanations?

-The transaction page is on a subdomain and cross domain tracking has not been correctly implemented

You have had your Google Analytics account for months, and have been successfully tracking traffic to a web property in Profile 1. You created a duplicate profile-Profile 2-but the profile's reports are not showing any data. Which of the following would help explain the situation? (Select 2)

-You created Profile 2 less than 24 hours ago -There are conflicting filters applied to Profile 2 which are preventing data from coming through

Which of the following would prevent you from creating a new profile in Google Analytics (Select 2)

-You do not have admin rights to the Analytics account -You have already reached the maximum number of permitted profiles for your account

Which of the following would prevent you from creating a new profile in Google Analytics? (Select 2)

-You do not have admin rights to the Analytics account -You have already reached the maximum number of permitted profiles for your account

Which of these best defines a URL Destination goal in Google Analytics?

-a website page viewed by the visitor once they have completed a desired action

If you manually tag your AdWords campaigns, which of the following AdWords attributes would you be able to view in your Analytics reports?

-banner ads, email campaigns, and non-AdWords CPC campaigns

Which of the following is NOT possible?

-creating a profile that aggregates data from different Google Analytics accounts

Which of the following would cause Google Analytics to track a visitor as new even if they had been tracked during their previous visit to the site? (Select all that apply)

-if the visitor is blocking cookies -if the visitor used a different browser for the return visit -if the visitor deleted cookies after the first visit

Which of the following could be measured by defining a goal in Google Analytics? (Select all that apply)

-the percentage of visits that result in a site registration -the percentage of visits which contain only one page view -the percentage of visits during which visitors spent at least 2 minutes on the site

Which of the following will Google Analytics track by default? (Select all that apply)

-the referrer that directed a visitor to your site -the number of visitors to your site -the average amount of time people spent on your site

What are the benefits of linking your AdWords account with your Google Analytics account? (Select all that apply)

-this will allow Google Analytics to differentiate between Google CPC and non-Google CPC visits -this will allow you to have AdWords cost data imported into your Analytics account -this will allow Analytics to calculate ROI of your AdWords spend

Which of the following are possible uses of profiles within a single Google Analytics account? Select all.

-to look more closely at traffic to a specific part of the site (a page or selection pages) -to look more closely at traffic to a specific subdomain -to limit a user's access to a segment of data

How might you use the information in the Landing Pages report? (Select 2).

-to see where visitors are entering the site -to identify your high bounce-rate landing pages

Which of the following visitors would be reported as coming from "direct/(none)?" (Select 2)

-visitors who typed your site's URL directly into their browser -visitors who came to your site via a bookmark

T/F Questions

.....

You are an online merchant. A customer makes an order to be delivered to his home address. He then decides to make a separate order to be delivered to a friend's address. How many transactions will be reflected in your reports?

2

If a visitor conducts two transactions on your website during one visit, how many conversions and how many transactions will be tracked by GA?

2 transactions, and 1 conversion

You are getting high bounce rates on a landing page from a particular keyword. Why might this be?

If the content on the landing page does not meet the expectations of people searching for that keyword, they may immediately leave your website and contribute to a higher bounce rate.

Reports show that visitors are coming from paused or discontinued campaigns. Why might this be?

If the visitors were originally referred by that campaign, and are now coming back as direct visitors, they will be attributed to the paused or discontinued campaign

What are the two most common ways that visitors can be recorded as "direct/(none)" in GA?

If they type your website's URL into their browser directly, or it they come to your site through a bookmark

Which of these best describes the differences between a first and a third-party cookie?

A first-party cookie is set by the same web site you are visiting, a third-party cookie is set by a different web site than the one you are visiting

What is one indication of a poorly performing landing page?

A high Bounce Rate, perhaps greater than 90%

How would you set up Google Analytics to attribute conversions to the original referring campaign?

Add "utm_nooverride=1" to the end of your campaign URLs

Which of the following is not a valid dimension?

Address

If you manually tag your AdWords campaigns, which one of the following AdWords attributes would you be able to view in your Analytics reports?

Campaign

What are the three elements of Event Tracking?

Categories, Actions and Labels

What is the formula for Click-Through Rate?

Clicks/Impressions

What is a good metric for measuring the quality of traffic to your website?

Conversion Rate.

What types of goals can GA track?

Destination URLs, Time on Site, Pages per Visit, and Events

How would you find out which keywords visitors from Tokyo used to find your site?

Select the "Keyword" dimension in the Map Overlay (Location) report

Is profile filter order applied to order, or all at once?

In order, so be careful how you apply filters on your data.

You want to find out which keyword visitors from Chicago use to find your website. How can you do this?

In the Map Overlay report, select the Keyword dimension for the city of Chicago

Google AdWords data is not showing up in your account as google/cpc. Why might this happen?

It can happen if autotagging is not enabled in your AdWords settings, or if a redirect is stripping out of the gclid.

What does the Site Search Report tell you?

It can help you determine how your visitors are searching your site

What does the Visit Duration report show you?

It categorizes visits based on the amount of time they spend on your website

A search engine appears in the list of referring sites. Why might this happen?

It could happen if someone was referred to your site through a personalized search page, for instance.

What is a referrer?

It is the URL of an outside website from which a visitor comes to your website.

If Channel X equally initiates and assists in conversions, what would its Assisted/Last Interaction Conversion value be?

It would be exactly 1.

What technologies does Google Analytics use to track visitors?

JavaScript and first-party cookies

How would you configure a profile to include only Google CPC data?

Link the profile to your AdWords account

People are spending more time on your site. How can you tell if they are actually interacting more on the site?

Look for an increase in Pages per Visit

How can you determine the conversion rate for people on a certain Operating System and located in a particular city?

Looking at the Operating System report, choose City as your secondary dimension

How can you track visitors from a newsletter, banner or email marketing campaign?

Manually tag the destination URLs of the campaign that you send visitors to

What kind of personally identifiable data is available by default in Google Analytics reports?

No personally identifiable data is available

You define a goal using Regular Expression Match and the following RegEx: ^/products/show Which pages will count as conversions? (I) http://products.mysite.com/products/show/?prodid=1001 (II) http://www.mysite.com/sales/products/show.asp (III) http://products.mysite.com/show.php?id=101 (IV) http://www.mysite.com/products/show.asp?id=1002

None of the above

You notice that the goal conversion rate in your Site Search Terms report is different from the Goals menu report, what is the likely reason for this discrepancy?

Not all visits include a site search; only those which did are included in the conversion rate calculation in the Site Search Terms report

Throughout a checkout process the request URI of the page (/checkout) does not change for the last 3 steps. What is the recommended way to distinguish these steps in Google Analytics?

On each page, add a unique request URI as an argument to _trackPageview ( )

What is Bounce Rate?

The percentage of visits on a website where the visitors views one page and leaves without any interaction on the website.

What is the purpose of "_trackPageview ( )"?

To register a pageview in Google Analytics

What is the purpose of a virtual pageview?

To track activity that visitors may complete that does not result in a natural pageview

Why would anyone want to create virtual pageviews?

To track visitor activity that does not generate a pageview

Your AJAX-based gaming website is hosted on a single HTML page. Which is the best way to measure the percentage of visits during which more than 5 games were played? (Select the best answer option)

Track each game-play as a virtual pageview and define a goal for greater than 5 pages viewed per visit

Average Time on Site is a metric.

True

By default, GA will track the average amount of time spent on your site.

True

By default, Google Analytics will track the number of visitors

True

By default, Google Analytics will track the referrer that directs visitors to your site.

True

Pageviews is a metric

True

Region is a dimension

True

Screen Resolution is a dimension

True

True or False: In Google Analytics, you can see how many visitors are on your site right now.

True

You can compare Advanced Segments side by side in reports

True

You would use Intelligence to set up a custom alert.

True

By default, GA will track the click path of individual visitors

True.

You can apply an Advanced Segment to historical data.

True.

You can use Intelligence to alert you if weekly revenue increases or decreases by an unexpected amount.

True.

You can view Campaign data in Google Analytics with AdWords manual tagging enabled.

True.

You should manually tag banner ads with campaign tracking variables.

True.

You should manually tag non-AdWords PPC campaigns with campaign tracking variables.

True.

You want a profile to include only Google AdWords data. How can you do this?

Use an Include filter.

What is the correct parameter to identify different versions of an ad?

Use the content parameter utm_content

Why might you see a search engine appear in the results for your Referring Sites report (e.g. "google.com")?

Someone was referred to your site via a link on a personalized search engine page such as iGoogle

What are the three minimum campaign variables you should utilize to tag a URL using manual tagging?

Source, Medium and Campaign

You are running a correctly tagged email campaign that refers visitors to your website. How would you track conversions associated with the campaign in cases where visitors did not convert in the first instance, but instead returned at a later time by typing URL of your site directly into their browser?

Tag the URL in the email with a campaign of "nooverride"

Which metric can you use to determine if one type of campaign was responsible for initiating conversions?

The Assisted Conversion Value

What can the URL Builder help you with?

The URL Builder can help you to create URLs with tracking parameters already attached.

Where can you find a Google URL Builder?

The URL Builder is located in the Help Center.

What does a high bounce rate on a landing page associated with a particular keyword suggest?

The content on the landing page does not properly match expectations of visitors who searched on that keyword

Where on the appropriate pages (s) should e-commerce tracking code be placed?

The e-commerce tracking code should be placed after the standard Google Analytics Tracking Code

Which of the following is true about Visit Duration?

Visit Duration categorizes visits according to the amount of time spent on the site

Can Real Time show you whether or not the GA code snippet is working on a particular page?

Yes, according to Google.

Can Google Analytics track search engines other than those that it tracks by default?

Yes, by modifying your Google Analytics Tracking Code

Is it possible to make the Pages report display different names than the actual page pathnames?

Yes, you can rename the pages by entering the desired request URI in the call to _trackPageview ( );

You have two buttons on your website and would like to track if people click on Button#! more than Button#2. Can you do this in GA? If so, how?

Yes, you can track this. Use Event Tracking.

You just added new content and would like to see if people are viewing it. Can you use Real Time to determine this?

Yes.

Does the Google Analytics track visits to cached pages?

Yes; the JavaScript is executed even from a cached page

In the GA Intelligence Events, what types of alerts are available?

You can get Daily alerts, Weekly alerts, Automatic alerts, and Custom alerts through Google Intelligence

What are some ways you can use profiles?

You can look more closely at traffic to one subdomain, you can look more closely at traffic to one directory or section of a website, and you can limit access to some segments of data

How can you track user engagement on websites that use Flash or AJAX and are located on one HTML page?

You can use Event Tracking, or track interactions as Pageviews and set goals

How can you use the Landing Pages Report in assessing website performance?

You can use it to identify landing pages with high bounce rates, and to determine where visitors are entering your website.

What is available in Google's Real Time Reporting?

You can view pageviews per second, pageviews per minute, and active number of visitors

On your website.com, you are seeing traffic coming from website.com/referral. Why might that be happening?

You may have several subdomains and the GA Tracking Code is not configured properly.

You want to exclude your company's internal traffic from your reports. Which RegEx would exclude the IP range 193.88.222.1 to 193.88.222.10? (Hint: Use the RegEx Generator in the Google Analytics Help Center).

^193/.88/.222/.([1-9] I10)$

Using regular expressions, how could you filter out the IP address range of 222.11.222.1 through 222.11.222.10?

^222\.11\.222\.([1-9] I 10)?

You are implementing e-commerce tracking on your client's side. Their site does not use an "affiliation" field. Which of the following is an example of a correct implementation?

_gaq.push (['_addTrans', '1234', '', '11.99', '1.29', '5', 'San Jose', 'California', 'USA', ]); _gaq.push(['_trackTrans']);

How can you track Flash Events with GA code?

_trackEvent ( ) or trackPageview( ) will work

Which of the following Google Analytics methods can be used to create virtual pageviews?

_trackPageview ( )

Which of the following could be used to track Flash events? (Select 2).

_trackPagview ( ) _trackEvent ( )

Which of these best describes what a cookie is?

a small text/data file written to a visitor's machine by a web server

How would you track visitors coming from an email, banner, or newsletter campaign?

by manually tagging the destination URLs of the campaign

Which of the following reports display e-commerce revenue data? (I) the AdWords campaign report (II) the All traffic report (III) the e-commerce section reports

c. I, II, and III

Which of the following are elements of the Event Tracking data model?

categories, actions, labels

How is click-through-rate calculated?

clicks/impressions

What is one way of determining whether an increase in Average Time on Site actually reflects an increase in site interaction?

look for a corresponding increase in Pages/Visit

Which search engines can Google Analytics track by default?

most widely-used search engines worldwide

Why might a website www.mysite.com have traffic appearing as coming from "mysite.com/referral"?

mysite.com has several subdomains and the Google Analytics Tracking Code has not been customized accordingly

Where is e-commerce tracking code usually placed?

on the purchase confirmation or "thank you" page

Select the Goal URL pattern and match type that will count all of the following pages as conversions:

pattern is "/shoes/buy.asp" and match type is "Head Match"

A visitor arrived at your website via referrer A on one occasion, and then via referrer B on another. During the second visit, the visitor completed a purchase transaction. To what source will the purchase transaction be attributed?

referrer B

What does _trackPageview () do?

registers a pageview

Temporary cookies differ from persistent cookies because:

temporary cookies are removed when you close your browser

Which report would you use to assess whether visitors who search your website have a higher conversion rate than visitors who do not?

the Goal Conversion tab on the Site Search Usage Report

Which of these definitions best describes what a referrer is?

the URL of the website from which a visitor came

Your website uses a shopping cart on a different domain. To ensure that visitor session data is related, when matching domains, which of the following do you need to implement?

the _link ( ) or _linkByPost ( ) method

Your website uses a shopping cart on a different domain. To ensure that visitor session data is retained when switching domains, which of the following do you need to implement?

the _link() or _linkByPost () method

What is Bounce Rate?

the percentage of visits to your site where the visitor viewed only one page and then exited without any interactoin on your site

What is the purpose of the URL builder?

to generate a URL with tracking parameters

You have two websites with different domains (e.g. Mysite.com and Yoursite.com) which you want to track under a single Google Analytics account. Why would you link the sites using the _link ( ) method?

to preserve a visitor and session information across tow domains

Why can AdWords Clicks differ from Analytics Visits?

ALL OF THE ABOVE: -Some visitors may have JavaScript disabled -Some visitors may be blocking cookies -'Clicks' and 'Visits' are different metrics

Your visitors have a habit of visiting your site several times before converting. Which metric could help you determine whether or not a particular keyword is a part of conversion path?

Assisted Conversions

What are some valid location dimensions?

Country/Territory, City and Region are valid dimensions. Address is not a valid dimension, as GA does not track Personally Identifiable Information.

True or False: The order in which filters appear in your Profile Settings matters

True: Filters are executed in the order in which they appear.

Which of the following statements is true?

each profile has its own goals

You define a URL Destination goal by:

editing the profile and specifying the request URI of the conversion page

What kind of cookies does Google Analytics use?

first party; utma, utmb, utmz

Where do you find the URL Builder?

in the Help Center

Which is NOT a standard Google Analytics campaign variable?

utm_adgroup

Which is the recommended parameter for identifying different versions of an ad?

utm_content

Which campaign tracking variables should you always use when manually tagging a URL?

utm_source, utm_medium, utm_campaign