MKT-315 GCU Quiz 1

The Marketing Concept Era is designated between

1960's- 1970's

which is helpful for the marketers to evaluate between risk and reward

Ansoff matrix

who is required to have mutiple decision-makers in order to appeal to multiple stakeholders for a single purchase

B2B Marketers

What is the process called when the wholesalers and manufacturers segment their markets much the same way as retailers?

B2B segmentation

Which of the following is not an economic factor

Customer's data

Social factors include

Demographics culture and norms

The process that examines the effect of marketing in the context of the external environment includes the economy government regulation technological development and social cultural influences

Direct marketing

The process of gathering information about events and their relationships within an organization's internal and external environment is

Environmental scanning

Government Regulation suppliers competitors the economy business trends finances and the weather are

External Factors

I Got 6 wrong so 80%

I don't know what I got wrong because the majority came from other quizlets Im sorry

Which is NOT a key Strategic decision in formulating a marketing plan

Identification of the situation

Which of the options below enable marketers to understand when they have achieved the goals of success throughout the plan, and allow them to quickly recognize areas that may be off-track in order to resolve them?

Key performance indicators

What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning?

Marketing Information System

in the late 1990's with of the following was third place in the minds and wallets worldwide consumers

MasterCard

The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target segment is

Micromarketing

Which of the following options is not used in SWOTT analysis to set a direction in the brand of a highly competitive marketplace?

N/A

when few sellers control most of the sales, it is:

Oligopoly

Marketing includes which of the following activities

Pricing a Product

which of the following refers to specific measurable, achievable, relevant, and timely, and pertains to formulation of organizational objectives that are clear and measurable

SMART goals

A detailed marketing plan includes

marketing mix

which of the following key perspectives is not considered while preforming the situation analysis

suppliers