MKT-315 GCU Quiz 1
The Marketing Concept Era is designated between
1960's- 1970's
which is helpful for the marketers to evaluate between risk and reward
Ansoff matrix
who is required to have mutiple decision-makers in order to appeal to multiple stakeholders for a single purchase
B2B Marketers
What is the process called when the wholesalers and manufacturers segment their markets much the same way as retailers?
B2B segmentation
Which of the following is not an economic factor
Customer's data
Social factors include
Demographics culture and norms
The process that examines the effect of marketing in the context of the external environment includes the economy government regulation technological development and social cultural influences
Direct marketing
The process of gathering information about events and their relationships within an organization's internal and external environment is
Environmental scanning
Government Regulation suppliers competitors the economy business trends finances and the weather are
External Factors
I Got 6 wrong so 80%
I don't know what I got wrong because the majority came from other quizlets Im sorry
Which is NOT a key Strategic decision in formulating a marketing plan
Identification of the situation
Which of the options below enable marketers to understand when they have achieved the goals of success throughout the plan, and allow them to quickly recognize areas that may be off-track in order to resolve them?
Key performance indicators
What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning?
Marketing Information System
in the late 1990's with of the following was third place in the minds and wallets worldwide consumers
MasterCard
The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target segment is
Micromarketing
Which of the following options is not used in SWOTT analysis to set a direction in the brand of a highly competitive marketplace?
N/A
when few sellers control most of the sales, it is:
Oligopoly
Marketing includes which of the following activities
Pricing a Product
which of the following refers to specific measurable, achievable, relevant, and timely, and pertains to formulation of organizational objectives that are clear and measurable
SMART goals
A detailed marketing plan includes
marketing mix
which of the following key perspectives is not considered while preforming the situation analysis
suppliers