GEB 4451 Exam 1, GEB 4451 Final
Opportunities in SWOT Analysis
External chances for progress and improvement that an organization can exploit
Threats in SWOT Analysis
External elements that could cause trouble for the organization
What are the 7 C's of effective communication
Clear, concise, concrete, correct, coherent, complete, courteous
Why don't logical arguments always succeed?
Cognitive bias and/or manipulative rhetoric
Why don't logical arguments always win?
Cognitive biases and manipulative rhetoric
Moral equivalence definition
Comparison is unfair and inaccurate
Two most common type of testimonial evidence
experts and celebrities
B-Corps definition
for-profit businesses that meet rigorous, third party-verified social and environmental standards to balance profit and purpose
Political:
how and to what degree a government intervenes in the economy or a certain industry
Analogical evidence definition
information is scarce about something and little is known
Either/or fallacy meaning
oversimplifying
Circular argument definition
restating your point instead of proving it
Anecdotal evidence involves _____
storytelling
Anecdotal evidence:
storytelling
Cognitive bias definition
systematic flaws in how humans think
When we except testimonial evidence, we are _____
taking someone's word for it
Straw man meaning
the other person is attacking points that aren't your point of view
Manipulative rhetoric definition
the presentation of information in a misleading way
Genetic fallacy definition
you cannot judge a thing based on its orgins
Hasty generalization definition
Have not studied enough examples for a conclusion
Business model definition
How a company creates value for itself while delivering products or services for its customers; Refers to a company's plan for making a profit; They help new and established businesses
Environmental:
Include ecological and environmental aspects such as weather, climate, environmental offsets and climate change which may especially affect industries such as tourism, farming, agriculture, and insurance.
Strengths in SWOT Analysis
Internal factors that give an organization an advantage over others
Weaknesses in SWOT Analysis
Internal factors that may place an organization at a disadvantage compared to others
Red herring definition
Irrelevant and distracting from the main argument
Post hoc ergo propter hoc meaning
Just because B following A does not mean that A caused B
Legal:
May overlap with the political factors, but include more specific laws
Statistical Fallacy Definition
Misinterpreting statistical data or using it in a misleading way to support an argument
Begging the claim meaning
Need to prove it before using it in an argument
Technological:
Pertain to innovation in technology that may affect the operations of the industry and the market favorably or unfavorably.
What does PESTEL stand for
Political, economic, social, technological, environmental, legal
False Dilemma Definition
Presenting only two options or sides when there are actually more options or nuances to consider
Social:
Represent the demographic characteristics, norms, customs and values of the population within which the organization operates
What is the strongest type of evidence in formal writing?
Statistical evidence Ranges from true, hard data presented as a % or number, to survey-type data
4 types of evidence
Statistical, testimonial, anecdotal, analogical
4 types of fake news:
Straight up false, misleading, clickbait, satire
Cognitive bias definition
Systematic flaws in how humans think
Testimonial evidence:
Taking someone's word for it
Manipulative rhetoric definition
The presentation of information in a misleading way
Statistical evidence:
The strongest type of evidence in formal writing
Logic definition
The study of how to distinguish between successful and unsuccessful arguments and how to build the strong, successful kind
Confirmation Bias Definition
The tendency to search for, interpret, favor, and recall information that confirms or supports one's prior personal beliefs or values
True or False: Macro environment has a one-way effect to the internal environment
True
What is PESTEL used for
Used to analyze and monitor the macro-environment factors that may have a profound impact on an organization's performance
Appeal to Authority Meaning
Using the opinion of an authority figure or institution as evidence in an argument
Analogical evidence:
Weakest type of evidence in formal writing
Confirmation bias definition
Wishful thinking; people are prone to believe what they want to believe
What is WGSN and what does it stand for
Worth Global Style Network; a trend forecaster
Declarative sentence definition
a sentence which attempts to state a fact as opposed to a question, command, exclamation, etc. A statement or claim is one of these
Argument definition
a set of statements, some of which are supposed to support or give reasons for the conclusion
Logical fallacy definition
any mistake in reasoning
Ad hominem meaning
Attacking the person and not the arguments
What is the S&P 500 (standard & poor's 500) index?
A market-capitalization-weighted index of 500 leading publicly trades companies in the U.S. One of the most widely-used indexes for the U.S. stock market
Argument definition
A set of statement, some of which are supposed to support or give reasons for the conclusion
SWOT Analysis Definition
A strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning
Bandwagon Fallacy Meaning
Arguing that because something is popular or commonly believed, it must be true or good
Economic:
determinants of a certain economy's performance
