google ad study set

45. you've created a video ad an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?

a. audio b. call-to-action (CTA) c. supers d. color

3. you're setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like "cotton shirts" and "linen shirts". if the keyword cant be replaced, however, you want the ad to serve the default phrase "sustainable shirts." how should you set up this keyword insertion in Google Ads?

a. (keyword: sustainable) shirts b. (keyword: cotton and linen) shirts c. (keyword: sustainable shirts) d. (keyword cotton and linen shirts)

49. you're setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like "cotton shirts" and "linen shirts". if the keyword cant be replaced, however, you want the ad to serve the default phrase "sustainable shirts." how should you set up this keyword insertion in Google Ads?

a. (keyword: sustainable) shirts b. (keyword: cotton and linen) shirts c. (keyword: sustainable shirts) d. (keyword cotton and linen shirts)

47. you're creating a Discovery campaign for your t-shirt business and want to select imagery that follows creative guidance. which of these images follows this guidance?

a. an image of your best-selling t-shirt with a white background b. an image of your best-selling t-shirt displayed in a retail scene c. an image of your best-selling t-shirt zoomed in so customers can see the quality of the fabric d. an image of someone wearing your best-selling t-shirt

46. which combination of elements best captures the key principles of Googles ABCDs of effective creative?

a. attention, branding, connection, direction b. audience, branding, creativity, direction c. attention, branding, creativity, direction d. attraction, branding, connection, direction

9. you work for a media agency and need to make sure all of your clients' Search ads accurately reflect key details key details about their annual sale. which feature should you use to accomplish this?

a. dynamic customizer b. location insertion c. countdown customizer d. keyword insertion

4. for an app campaign, which description accurately captures guidance for writing effective headlines and descriptions?

a. headlines should include a call-to-action and description lines should include statistics about the app's popularity b. headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform c. headlines should state only the name of the app and description lines should aim to educate and inform d. headlines should grab users' attention and description lines should highlight the key features of the app

44. which of these descriptions captures the best practice for writing effective headlines and descriptions for app campaigns?

a. headlines should include a call-to-action and description lines should include statistics about the app's popularity b. headlines should state only the name of the app and description lines should aim to educate and inform c. headlines should grab users attention and description lines should highlight the key features of the app d. headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform

43. you work in marketing for an online retailer who wants to increase website sales. which techniques should you use in your video ad to ask people to take actions?

a. include a specific call-to-action (CTA) b. provide multiple options for how viewers can take action c. keep audio to a minimum so viewers focus on the call-to-action (CTA) d. include a generic call-to-action (CTA)

2. your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. which of the following is a way to brand early, often, and richly?

a. keep your brand subtle to avoid overwhelming viewers b. draw on a wide [alette of branding elements c. keep audio to a minimum so viewers focus on visuals d. only highlight the brand in the first five seconds of the ad

5. what information is automatically pulled for you when creating an app campaign?

a. logo, title, and number of downloads b. logo, rating, and title c. title, rating, and and number of downloads d. title, rating, and price

42. which technique should you use when creating a video ad with an awareness objective?

a. make people core to the story and keep branding subtle b. let the product shine, and be different, yet simple c. let the product shine and put the brand front and center d. make people core to the story and be different, yet simple

6. app campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. how should you approach assets for an app campaign to achieve strong results?

a. provide identical videos cut to different lengths b. upload fewer creatives than previous app campaigns c. use diverse creatives in content, theme, length, and orientation d. provide identical videos with minor differences

48. you work in marketing for an online retailer who wants to increase website sales. which technique should you use in your video ad to ask people to take action?

a. provide multiple options for how viewers can take actions b. keep audio to a minimum so viewers focus on the call-to-action (CTA) c. include a specific call-to-action (CTA) d. include a generic call-to-action (CTA)

41. you manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. which of the following actions should you take?

a. remove and replace low performing assets b. add new assets multiple times per week c. pause the campaign d. replace all the assets at once

8. you work for a creative agency and are aiming to grow consideration for a software company's project management product. how should you approach making this video ad?

a. share multiple messages about the many ways this product solves a problem b. use product demos and how -to's to put the product in context c. use technical jargon that will resonate with important audiences d. make people core to the story and keep branding subtle

10. which element should you prioritize when creating a storyboard to make your first video asset for an app campaign?

a. showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits b. emotional appeal through compelling storytelling to connect deeply with with potential users c. making the brand known by pairing the logo with zoomed out shots d. establishing the problem with an actor on-screen, followed by them using the app to solve the problem

7. you're planning on launching a video campaign or video ad for the first time for your retail business. you have assets like brand images, text, and logo available. which tool would enable you to launch your first video ad using these assets?

a. video creation tools in google ads b. googles ABCDs of effective creative c. video creative analytics d. ads creative studio