Google ads for videos certification test

If you're not confident in your expected Video action campaign CPA, and your Display CPA is $2, what daily budget should you consider? a) $60 b) $20 c) $10 d) $40

$40

Brand Lift

A metric that gives you insight into people's awareness of your brand and their attitude towards it. Also known as brand affinity.

Clicks

A user clicks on the ad and later converts. These are reported in google ads as conversions.

Impressions.

A user sees less than 10 seconds of the ad and later converts. These are reported in Google Ads as view-through conversions.

Engaged-view conversions

A user watches at least 10 seconds of the ad and later converts. These are reported in google ads as conversions.

Buying method for consideration

Auction

Buying method for awareness

Auction, Reservation

Marketing objectives

Awareness, consideration, Action

Awareness

Build awareness and maximize reach

What are the three fundamental principals of making video creative for YouTube?

Build for sound on, build for mobile, build for attention

Bidding solutions for awareness

CPM (cost-per-thousand impressions)

Bidding solution for consideration

CPV(cost-per-view)

How to determine the right bidding strategy

Choose the optimal method based on your history and campaign details.

How YouTube serves users, creators, and advertisers

Connection, Innovation, Trust

Allows advertisers to opt out of placements on livestreams, embedded videos, and in-game videos

Content type controls

Audience solutions for consideration

Custom audiences, in-market audiences, life events, infinite taxonomy audiences

Audience solutions for awareness

Demographics and Detailed demographics

The broadest tools for aligning an advertiser's campaign with the right content

Digital content labels

Benefits of Video action campaigns

Drive more conversions, improve campaign performance, scale your campaigns easily, easily tell your story in more places

Action

Drive online actions and sales

Infinite Taxonomy Audiences

Engage with refined, granular audiences based on consumer interests and behavior built by Google and dynamically refreshed.

Four reasons why creators choose YouTube

Freedom, Reach, infrastructure, income

Consideration

Grow consideration and interest

An online shoe store has a new Video action campaign for driving sales on their website. What are three best practices to keep in mind for launching this campaign? a) have a clear call to action b) use only one variation of the ad c) upload videos that are at least 10 seconds long d) test multiple variations of the ad

Have a clear call to action, upload videos that are at least 10 seconds long, Test multiple variations of the ad

Which brand safety system relies on teams of experts to review flagged videos and comments?

Human judgement

What are three types of conversion interactions in an action campaign? a) impressions b) Keyword search c) clicks d) engaged views

Impressions, clicks, engaged views

Allows brands to opt into one of three inventory modes

Inventory modes

The narrowest way for an advertiser to control where their ads appear

Keyword control

"We want to drive as many conversions as possible during a flighted campaign."

Maximize Conversions

What is the optimal bidding solution for consideration?

Maximum cost-per-view (CPV)

Which measurement metrics should you focus on for your consideration campaign? Did my campaign influence viewer consideration of my brand or product?

Measurement solution: consideration lift

Which measurement solutions can you use for your awareness campaign? Did my campaign reach my audiences?

Measurement solution: unique reach and frequency

Which measurement metrics should you focus on for your consideration campaign? Did my campaign influence viewer perception or intent for my brand or product?

Measurement solutions: Favorability lift, purchase intent lift

Which measurement metrics should you focus on for your consideration campaign? Did users watch my video?

Measurement solutions: core performance metrics total views, cpv

measurement solutions for action

Online conversion-clicks, engaged view conversions, impressions, offline conversions

Demophraphics and detailed demographics

Parenting stages, parental status, household income, homeownership status, martial status, education, employment

Customer Match

Reach and re-engage with your customers using your online and offline data.

Which commitment limits the sharing of borderline content and harmful misinformation?

Reduce

Audience solutions for action

Remarketing, custom audiences, customer match, infinite taxonomy audiences

Three reasons why users choose YouTube

Rich culture and diverse creators, Opportunity to engage with creators, Connect with a community

Influence in decision-making moments with ad formats that drive action

Skippable in-stream ads, In-feed video ads

Ad formats for awareness

Skippable in-stream, in-feed video, bumpers, non-skippable in-stream, Masthead

"This is our first time running a Video action campaign."

Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at that desired CPA. Before you make this change, make sure your campaign: Has been running for at least 14 days Is generating at least five conversions per day for the past 14 days Is achieving daily CPAs that don't vary by more than 20% over the past seven days

On YouTube, there are three user trends to watch for:

Streaming, Short-form content, Shopping online

"We ran a prior Video action campaign and already know the appropriate CPA performance."

Target CPA

In-Market Audiences

To reach specific audiences actively shopping for a product or service

Keeps ads off videos whose themes aren't relevant to or don't align well with a brand

Topic controls

Which measurement solutions can you use for your awareness campaign?

Was my ad viewed by my audience? measurement solution: viewability with active view

What are two campaign goals that you may have if you're interested in driving reach and awareness for your brand or product? a) increase the awareness of your brand b) drive website action and leads c)increase purchase intent d) reach a broad audience

a) increase the awareness of your brand d) reach a broad audience

you're looking to build awareness among your ideal audience of viewers interested in Beauty and makeup, which three format solutions best align with this marketing objective? a) non-skippable in-stream ads b) banner ads c) skippable in stream ads d) bumper ads

a) non skippable instream ads c) skippable in stream ads d) bumper ads

Custom Audience

an audience, chosen by a marketer, based on specific demographics

Which three of the following campaign goals are aligned to the action marketing objective? a) app installs b) consideration lift c) website actions and leads d) online conversions

app installs, website actions and leads, online conversions

Buying method for action

auction

when your marketing objective is awareness the best bidding strategy is target cpm. what are your bids epitomized to get with target cpm? a)views b)impressions c)clicks d)conversions

b) impressions

Brand Lift allows you to measure the brand awareness lift of a campaign. At what stage should a Brand Lift study be set up? a) before the campaign delivers any impressions b) after the campaign has been running for awhile, so there's enough data

before the campaign delivers any impressions

An advertiser wants to improve their Video action campaign performance. Previously, they ran a Video action campaign using Max conversions bidding with "purchase" as the designated conversion event. What should they do to improve their campaign setup? a) start with tcpa bidding (unless its a flighted campaign) b) track a light conversion event, e.g. "add to cart", to provide more signals to our machine learning algorithm c) both A and B d) none of the above

both a and b

In addition to fundamental video metrics, what are the three best measurement solutions for evaluating your awareness video campaign's performance? a) brand lift b) video conversion reporting c) unique reach and frequency d) active view

brand lift, unique reach and frequency, active view

Skippable in-stream ads

can be promoted before, during, or after other videos on YouTube. After 5 seconds, the viewer has an option to skip the ad.

measurement solutions for awareness

completed views, unique reach and frequency, viewability with active view, brand lift-ad recall and awareness

bidding solutions for auction

conversions, cpa(cost-per-action)

Which bidding solution is most appropriate for driving consideration? a) cpv b) target cpa c) target cpm d) maximize conversions

cpv

custom audiences

custom list of people, keywords based on behavior or interests, urls to reach people who browse similar websites, apps to reach people who use similar apps

if your marketing objective is to build awareness, which two audience solutions should you consider using in your google video campaign? a) life events and in-market audiences b)affinity audiences and life events c)in-market audiences and custom audiences d)affinity audiences and custom audiences

d) affinity audiences and custom audiences

Which measurement solutions can you use for your awareness campaign?

did my campaign shift user perception or behavior? Measurement solution: brand lift

video reach campaigns

drive reach goals, flexibility to choose how you meet your goals when looking for unique users, get better results

infinite taxonomy audiences

drives activation of granular, pre-curated audience segments on YouTube and display campaigns example- (identifying users who are engaged with your brand and interested in related brands to influence them to consider your brand (brand fans segments)

life events

engage with viewers who are in the midst of important milestones and most likely to make a major purchase. graduation, moving, home renovation, and new pet.

bumper ads

highlight your most memorable message with these quick, non-skippable ads

affinity audiences

holistic picture of someone's lifestyle, interests, and consumption habits example- (coffee-shop regulars, dog lovers)

Which metric is least appropriate for the consideration marketing objective? a) consideration lift b) favorability lift c) views d) impressions

impressions

Which three Audience solutions are well-suited for growing consideration? a) in market audiences b) custom audiences c) demographics and detailed demographics d) life events

in market audiences, custom audiences, life events

Which two video ad formats are most effective at growing consideration? a) non skippable in stream ads b) in feed video ads c) masthead ads d) skippable in stream ads

in-feed video ads, skippable in-stream ads

non skippable in stream ads

make sure potential customers see your entire message with a non skippable ad that plays before during or after their video

in-feed video ads

places your brand, product, or services alongside youtube content that is likely to be viewed by your target audience in youtube search results, youtube watch next, and the youtube app home feature

skippable-in steam ads

reach as many people as possible on your budget with skippable ads that run before, during, or after a video plays

masthead ads

reach more potential customers in a short amount of time by feature your ad at the top of youtube home feed

data segments

remarketing

When your marketing objective is driving action, which audiences are recommended for optimal campaign performance? a) life events and demographic audiences b) contextual and custom audiences c) remarketing and custom audiences d) in-market audiences and life events

remarketing and custom audiences

Which three marketing goals are most aligned with consideration? a) retention and loyalty b) improve consideration c) increase purchase intent d) cross sell and up sell

retention and loyalty, improve consideration, increase purchase intent

Which of the following ad formats do Video action campaigns use? a) skippable in-stream ads b) non skippable in-stream ads c) in-feed video ads d) bumper ads

skippable in-stream ads, in-feed video ads

Ad formats for consideration

skippable in-stream, in-feed video

Ad formats for action

skippable in-stream, infeed video

when do you use reach planner?

strategic planning, media planning, campaign construction

What are the two best bidding solutions for driving action with Video campaigns? a) cpv b) cpa c) maximize conversions d) cpm (cost per thousand impressions)

target cpa, maximize conversions

benefits of reach planner

trustworthy unique reach forecasts, media mix options, fresh data

measurement solutions for consideration

views, cpv, brand life-consideration and purchase intent