Google Ads Mobile

Viewable impressions allow you to: pay for ads that are viewed and also converted pay for ads when they are displayed in a viewable position only pay for video ads that are viewed within an hour only pay for those ads that are actually viewed

pay for ads when they are displayed in a viewable position

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid. raise, raise lower, raise lower, lower raise, lower

raise, lower

Say you've got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount? $1.70 $2.30 $2.50 $2.00

$2.30

What is a lightbox ad? A mobile text ad A remarketing specific ad format to announce new features of your app A cross-screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops A type of ad format that shows extra information ("extending" from your text ads) about your business

A cross-screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops

_______ are a type of ad format that show extra information about your business. AdMob extensions Deep link ad extensions App installs Ad extensions

Ad extensions

Select the one way NOT to track app conversions. Integrating Firebase in your app Adding a Javascript snippet to your website Using codeless Android install tracking Using an app analytics provider for your Google Ads campaigns

Adding a Javascript snippet to your website

Which of the following is a way for an advertiser to monetize their app? In-app purchases In-app ads Charging for app downloads from the Apple iTunes or Google Play store All of the listed answers are correct

All of the listed answers are correct

Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website? A sales team and operating phone bank A mobile-specific sitelink extension An active call extension or call-only ad An app published in the Google Play store

An active call extension or call-only ad

What two things can you track with Google Ads out of the box without making any code changes to your app? You can actually track any custom event you want to define. All app installs and all in-app purchases App installs and core user demographics Android app downloads and Android in-app purchases

Android app downloads and Android in-app purchases

To understand the full value of mobile, you must take into account: Cross device and mobile conversions App downloads, calls, store visits, cross device conversion, mobile conversions Utilization of mobile ad formats, extensions, app and mobile site design best practices Mobile conversions

App downloads, calls, store visits, cross device conversion, mobile conversions

Which extensions can help drive installs of your mobile app? Remarketing lists for search ads (RLSAs ) App extensions Sitelink extensions Structured snippet extensions

App extensions

Which of the following is true about apps? Apps and mobile optimized sites are the same thing Apps are more geared towards retention, loyalty, and engagement Apps are more geared towards acquisition purposes Once a user downloads an app, they are likely to return and engage with it

Apps are more geared towards retention, loyalty, and engagement

To re-engage users with an app, use the following strategies: Build remarketing lists, engage in reactive outreach, offer something free, and don't track anything outside of installs Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users Build general email lists, engage in reactive outreach, don't use deep linking, and don't track outside of installs

Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users

Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions? Call-only ads run for shorter durations than ad call extensions. Call-only ads cost more, but reach farther. Call-only ads don't include a link to a mobile site. Call-only ads don't appear on mobile devices.

Call-only ads don't include a link to a mobile site.

What does a call extension let users do that call-only ads do not? Easily save the number to their phone's contact list. Click through to your mobile site instead of calling. Easily schedule a call-back from the advertiser when the line is busy. Choose from two different numbers to call.

Click through to your mobile site instead of calling.

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers? Customer profiles Cell signals Wi-Fi Context

Context

Why do advertisers care about driving calls to their business? Younger demographics prefer to order by phone call. Conversion rates are often much higher from calls. Mobile call ads are easier to win in auctions. They're faster.

Conversion rates are often much higher from calls.

________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business. Sitelinks Conversion tracking Keyword Planner App extensions

Conversion tracking

To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use: location extensions store visit extensions product extensions mobile extensions

location extensions

All of these were recommended to help build a faster site except? Implementation of AMP (Accelerated Mobile Page) best practices Site works on a range of screens and devices Optimized content delivery Customer surveys about site performance

Customer surveys about site performance

Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen? It's a cheap way to provide a narrower set of options to mobile customers. Mobile users don't need all the features a website can offer. Desktop sites typically don't load quickly on mobile devices. Mobile browsers aren't powerful enough to load most desktop sites.

Desktop sites typically don't load quickly on mobile devices.

Which of the following is not a type of mobile ad extension? App extension Sitelink extension Download extension Call extension

Download extension

These are all key to good mobile site design except? Easy conversion Easy search Easy navigation Easy user customization

Easy user customization

An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10. False True

False

Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source. False True

False

Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between Google Ads and your partner's platform, what do you need to do? Consider a partner that is not part of the program, as it is not possible. Export and share the data as a CSV file. Generate a link ID and share it with your partner. Establish a server-to-server connection using postback URLs.

Generate a link ID and share it with your partner.

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign? Target cost per install (tCPI) Get new users for her app. Google Play Store optimization Get new users who most likely complete in-app actions.

Get new users who most likely complete in-app actions.

Google Ads Smart Bidding uses machine learning and your account data to help you do what? Let you adjust your bids manually, so you're visible when customers are looking for you. Make informed bidding decisions and value mobile accurately. Limit your bids to the times of day when competition for ad space is lowest. Prevent your total spend from surpassing the hard limit you set.

Make informed bidding decisions and value mobile accurately.

AdMob is ____. a custom deep link an ad extension an app promotion ad format Google Ads' non-owned and operated mobile app inventory

Google Ads' non-owned and operated mobile app inventory

Which is a benefit of using server-to-server app conversion tracking over an SDK? Server-to-server connections are easier to set up than code-less conversion tracking If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app Adding SDK and conversion tracking changes to your app doesn't require review by the Google Play Store Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size

If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app

To connect Firebase to Google Ads, which of these is required? In Firebase, your account needs to be an owner on the project that you want to link. In Google Ads, the Google Account needs administrative access. More than 100 app installs or conversions A working knowledge of mobile click attribution technologies At least 1 app install or conversion

In Firebase, your account needs to be an owner on the project that you want to link. In Google Ads, the Google Account needs administrative access.

If you value mobile traffic over desktop, which bid adjustment should you set? Increase bid adjustment for desktop Increase bid adjustment for mobile and desktop Increase bid adjustment for mobile Increase bid adjustment for tablets

Increase bid adjustment for mobile

You can use a mobile specific display URL to: Differentiate yourself from other advertisers Indicate that you have a mobile-friendly landing page Effectively track conversions to your desktop site Show consumers that you are a large brand

Indicate that you have a mobile-friendly landing page

How does Google Ads data-driven attribution give credit for conversions? It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path. It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion. It gives more credit to clicks that happened closer to the conversion. It uses the linear model to credit conversions equally across all clicks on the path.

It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.

Which kind of targeting can help deliver ads to mobile users when they're physically near your business location? Location targeting Ad schedule targeting Profile targeting Keyword targeting

Location targeting

Which is a good app design practice? Get users to enter valuable user profile information immediately when they first open the app. Don't interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors. Make previous searches and recent purchases readily available. Zoom viewers in automatically for app content you know is most important.

Make previous searches and recent purchases readily available.

How do upgraded URLs help advertisers with third-party conversion tracking? Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL Show app install ads only to people who haven't downloaded the app yet Show deep link URLs only to people who already have the app Allow advertisers to direct users to the app store to download their app

Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL

Which of the following is true about mobile optimized websites? Mobile-friendly experiences typically feature easy navigation, quick-to-load images, and streamlined text You should build your app before your mobile website Mobile websites should only focus on task-based functionality and be a stripped-down version of your desktop website Visitors to your mobile-optimized site will be at the same point in the purchase funnel as visitors to your desktop website

Mobile-friendly experiences typically feature easy navigation, quick-to-load images, and streamlined text

To more fully capture mobile's contribution to a sale, advertisers need to consider what? More than just the last click The first and last click Just the last click Customer intent

More than just the last click

Where can universal app campaigns run? Only on AdMob Within other apps, also known as in-app On the Search and Display Networks, and YouTube Only on the Google Play store

On the Search and Display Networks, and YouTube

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called? Progressive Web Apps Progressive Sites Enhanced Mobile Sites Mobile Site Apps

Progressive Web Apps

How can you re-engage users who have abandoned your app after their first use? Remarket to app users with a compelling message across search, display, and video. By offering store credit for users who click your ads By engaging users who visit your desktop website Offer deeper discounts to entice visitors.

Remarket to app users with a compelling message across search, display, and video.

What is a simple way to target ads to mobile users when they're near your physical store locations? Target a radius around your Google My Business location(s). Target a radius around your city. Target users you know have called your Google Ads call-only ad. Target specific users you know live near your store.

Target a radius around your Google My Business location(s).

Which automated bid strategy might help improve the chances that your ad gets to the top of the page? Target cost-per-acquisition (CPA) Target return on ad spend (ROAS) Target outranking share Target search page location

Target search page location

Showrooming refers to: The phenomenon which turns brick and mortar stores into showroom apps for mobile users The phenomenon where various brands within similar categories compete for brand placement on a mobile device The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile The phenomenon where brands sell specialty or limited quantity goods through mobile

The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile

Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He's interested and clicks the link. If you enabled deep linking, where does Roger go to next? The Google Play or App store, where he can install your app The product page on your mobile site Your mobile site's homepage The product page on your app

The product page on your app

What is a reason many advertisers end up undervaluing mobile's contribution to conversions? They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices. No one has figured a way to "see" mobile's contribution yet. Many in traditional retail are not mobile users. They don't use Google Ads.

They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.

App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time. False True

True

Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions. True False

True

Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks. True False

True

Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships. True False

True

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer. True False

True

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority. False True

True

Why do mobile advertisers care about driving physical store traffic? Customers buy more online when they know they have the option to visit a physical store. All demographics exhibit more loyalty after visiting a store. Online retailers who also offer a physical store option have been shown to bring in the most revenue. Vast majority of sales still occur in physical stores.

Vast majority of sales still occur in physical stores.

Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true? Only landscape videos are used. Video assets are provided. The app makes use of streaming video. An additional YouTube charge is paid.

Video assets are provided

Showing your ads on top of the mobile page in search results is beneficial because: ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile. ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobile. ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobile. ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile.

ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile.

Deep-linking allows: desktop users to be able to access deeper, more targeted sections within a mobile app ads to direct new customers only into deeper, more targeted sections of the app mobile and desktop users to navigate within a mobile app ads to direct customers into deeper, more targeted sections of the app

ads to direct customers into deeper, more targeted sections of the app

Sitelink extensions: show your business address, phone number, and a map marker with your ad text allow advertisers to give users the option to land directly on specific pages of your site allow targeted remarketing list users to land directly on specific pages of your site decrease clickthrough rates (CTR) as users are sent to specific pages of your site

allow advertisers to give users the option to land directly on specific pages of your site

An advertiser would not use Google Ads' mobile offering to: engage with users who have already downloaded their app track conversions once a user downloads their app build a mobile-optimized website advertise their app

build a mobile-optimized website

iOS app conversion tracking cannot be set up using: a SDK server-to-server (S2S) codeless conversion tracking install confirmation feedback

codeless conversion tracking

A ______ specifies a location in an app that corresponds to the content you'd like to show. location link location extension deep link remarketing link

deep link

An app advertiser would want to use a third-party tracking company to: have more control when communicating with each ad network see which of an app's new users came from recent advertising clicks or views receive reporting on basic usage analytics have a single SDK to add to your app instead of one from each ad network

have a single SDK to add to your app instead of one from each ad network

App remarketing allows you to target people who: all of the listed answers are incorrect have searched for your app have used your app before have searched for apps similar to yours

have used your app before

The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except: differing screen size functionality intent context

intent

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across: search and display inventory to help advertisers reach their desired cost-per-impression goal search inventory to help advertisers reach their desired cost-per-install goal search and display inventory to help advertisers reach their desired cost-per-install goal search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal

search and display inventory to help advertisers reach their desired cost-per-install goal

To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for: software deprecation kit schema development kit schema development key software development kit

software development kit

An advertiser with stores throughout the country could use location extension targeting to: target users who are within 20 miles of one particular city in the country target users in the same way across all of their locations decrease bids by 50% for users who are within 10 miles of their stores target users who are within 10 miles of one particular city in the country

target users who are within 20 miles of one particular city in the country

Many successful mobile sites have large "touch targets" for clicking that take into account ______. time of day location where mobile device is being used responsive design based on touch the lack of precision on a touch screen

the lack of precision on a touch screen

Automated bidding is ideal for advertisers who: want to set their own bids for individual keywords want to save time managing bids based on hundreds of signals want to set their own bids for individual ad groups don't want to spend a lot of time managing keywords

want to save time managing bids based on hundreds of signals

When you use an automated bid strategy, it will automatically optimize your bids based on: your Quality Score your search terms data your key performance indicator (KPI) your remarketing list

your key performance indicator (KPI)