Google Ads Video Certification

In addition to fundamental video metrics, what are the three best measurement solutions for evaluating your awareness video campaign's performance?

- Brand Lift - active view - unique reach and frequency

What are three fundamental principles of making video creative for YouTube?

- Build for attention - Build for sound on - Build for mobile

Use Reach Planner during the media planning phase, which will help you:

- Determine the budget you need - Estimate how many people you can reach - Find the right mix of YouTube ad formats - Finalize your plan - Forecast reach of your YouTube campaign alongside TV

Which of the following ad formats do Video action campaigns use?

- Skippable in-stream ads - In-feed video ads

As a best practice, start with Maximize Conversions and switch to Target CPA if the criteria is met.

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Boost performance by using research-backed creative guidelines, leveling up with creative guidance aligned to marketing objectives, and iterating on creative with experimentation.

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Consider a full-funnel YouTube strategy that mixes multiple ad formats to deliver higher ROI.

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Determine your target CPM using historical targets from previous reach and awareness campaigns.

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Effective ad creative is the single most significant variable in a video campaign's success and a key factor in achieving marketing and business objectives.

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If you have multiple creative assets, use video ad sequencing with Target CPM bidding to reach consumers across their purchase journey.

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If you only have one creative asset available for your campaign, use skippable in-stream video ads that are longer than 20 seconds.

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In Brand Lift reporting, focus on lift outcomes in consideration, favorability, and purchase intent.

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Make sure the target CPM you set is the most you're willing to pay, on average, for the audiences within a given ad group.

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Measure the right conversions by optimizing for the desired conversion event of your choice. In addition, track lighter actions, e.g. 'add to cart,' to provide more signals to our machine learning algorithms, and, as a result, achieve your desired conversions faster.

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Measurement solutions for assessing the effectiveness of your consideration campaign include core performance metrics (total views, cost-per-view) and Brand Lift.

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Monitor campaign performance for three to seven days before making any optimizations.

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Optimize your campaign by including three to five creative variants to create different combinations of call-to-action button text, headline text, display URL, and video.

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Reach the right audience, whether it's through Custom Audiences-search terms, Remarketing, Customer Match, or Similar Audiences, and keep Audience Expansion opted in.

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Set appropriate budgets for optimal performance: at least 15x the tCPA bid and at least 10x the CPA bid for max conversions.

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Skippable in-stream ads, bumper ads, non-skippable in-stream ads, Mastheads, and in-feed video ads are the best formats for driving reach and awareness.

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Splitting audiences into their own ad groups or campaigns will allow for more granular optimization.

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Start with fundamental video metrics like "Video played to" to help you measure how viewers interact with your ads and determine which ads are most effective.

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Structure your Audience strategy based on your goals and campaign management preferences.

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Target CPM is the most appropriate bidding strategy for awareness campaigns

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Test different creative variants or use sitelinks. Follow the ABCD guidelines to create effective videos.

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The goal of a consideration campaign is to influence consumers on their journey to purchase.

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To measure the full value of your action campaigns, be sure to capture cross-platform and view-based conversions.

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Track the right conversions by optimizing for light conversion events, such as a site visit or add to cart.

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Use Active View to measure the share of impressions or views that have a chance to be seen by your audience.

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Use Audience solutions to grow consideration if your goal is to reach people who are researching or actively looking to purchase your products or services.

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Use Brand Lift reporting to determine if your campaign successfully increased awareness among your audience.

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Use Unique Reach and Frequency to measure whether your campaign reached your audience.

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Video action campaigns are a simple and cost-effective way to drive more conversions on and off YouTube, all in a single automated campaign

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Video action campaigns are a simple and cost-effective way to drive more conversions on and off YouTube, all in a single automated campaign.

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Video action campaigns use skippable in-stream ads and in-feed video ads to drive action among potential customers in decision-making moments

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When building your audience strategy to drive action, start with the audiences that have the highest intent, then add broader audiences for scale.

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When creating a consideration campaign, make sure your campaign goal is product and brand consideration if you want to receive recommended campaign settings.

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When using skippable in-stream ads, select CPM bidding to optimize for reach and awareness.

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4 R's

remove, reduce, raise, reward

Do you have insights on the interests of your audience? (Awareness)

Choose Affinity Audiences or Infinite Taxonomy Audiences

Is your audience a niche group of people? (Awareness)

Choose Custom Audiences to create your own audience with keywords, URLs, and apps.

Does your audience have a specific milestone in common, such as homeownership or education? (Awareness)

Choose Demographics or Detailed Demographics.

If you're not confident in your expected Video action campaign CPA, and your Display CPA is $2, what daily budget should you consider?

$40

An online shoe store has a new Video action campaign for driving sales on their website. What are three best practices to keep in mind for launching this campaign?

- Upload videos that are at least 10 seconds long. - Test multiple variations of the ad. - Have a clear call-to-action.

Which three Video campaign solutions are designed to be in line with specific marketing objectives?

- ad formats - audience solutions - measurement solutions

You're looking to build awareness among your ideal audience of viewers interested in beauty and makeup. Which three format solutions best align to this marketing objective?

- bumper ads - non- skippable in stream ads - skippable in stream ads

What are three types of conversion interactions in an action campaign?

- engaged views - impressions - clicks

Why Creators Choose Youtube

- freedom - reach - infrastructure - income

Which three marketing goals are most aligned with consideration?

- improve consideration - retention and loyalty - increase purchase intent

Which two video ad formats are most effective at growing consideration?

- in feed video ads - skippable in stream ads

What are two campaign goals that you may have if you're interested in driving reach and awareness for your brand or product?

- increase the awareness of your brand - reach a broad audience

Which three Audience solutions are well-suited for growing consideration?

- life events - in market audiences - custom audiences - infinite taxonomy

What are the two best bidding solutions for driving action with Video campaigns?

- maximize conversions - target cost-per- action

When your marketing objective is driving action, which audiences are recommended for optimal campaign performance?

- remarking and custom audiences

What are three evolving user trends that with YouTube's reach can drive results for your business?

- short form content - streaming on tv - shopping

Why Users Choose Youtube

- watch content they love - enjoy a tv experience - listen to and discover music - build communities, like gaming - Rich culture and creators across a wide variety of content - Creators they can engage with directly - Opportunity to connect with a community online

Which three of the following campaign goals are aligned to the action marketing objective?

- website actions and leads - app installs - online conversions

Focus on creating compelling and conversion-optimized video ads by using a clear call-to-action such as "Learn more" or "Buy now."

ABCD guidelines

If your marketing objective is to build awareness, which two audience solutions should you consider using in your Google Video campaign?

Affinity Audiences and Custom Audiences

Brand Lift allows you to measure the brand awareness lift of a campaign. At what stage should a Brand Lift study be set up?

Before the campaign delivers any impressions

protects advertisers from harmful content by making sure content adheres to community guidelines and advertiser-friendly guidelines.

Brand safety

provides advertisers with controls to filter content that's most appropriate for their brand values and audience.

Brand suitability

Which bidding solution is most appropriate for driving consideration?

CPV

the best method is to mix ad formats because it:

Drives higher brand awareness lift Increases ad recall Boosts ROI Increases reach Leads to more efficient CPMs

skippable in stream ads

Reach as many people as possible on your budget with skippable ads that run before, during, or after a video plays. Use skippable in-stream ads when you have video content you'd like to promote before, during, or after other videos on YouTube and across websites and apps running on Google video partners.

Once you view your forecast, you can no longer adjust each campaign separately, with different budgets, locations, demographics, dates, audiences, devices, and other settings.

False

masterhead ads

Reach more potential customers in a short amount of time by featuring your ad at the top of the YouTube home feed. Use Masthead ads when you want to drive awareness for a new product or service or reach a massive audience in a short period of time (for example, a sales event).

bumper ads

Highlight your most memorable messages with these quick, non-skippable ads. Use bumper ads when you want to reach viewers broadly with a short, memorable message.

Non-skippable in-stream ads

Make sure potential customers see your entire message with a non-skippable ad that plays before, during, or after their video.

If you didn't select a goal, you'll be able to select Maximum CPV or Target CPM as your bidding strategy.

Maximum CPV or Target CPM

in feed video ads

Place your brand, product, or service alongside YouTube content that is likely to be viewed by your target audience in YouTube search results, YouTube watch next, and the YouTube app Home feed. Use in-feed video ads to show your ads when viewers browse related videos, scroll through the YouTube Home feed in the app, or search for content. This format delivers information to viewers actively consuming relevant content and makes viewers more likely to subscribe, share, and watch additional videos from your brand.

Which commitment limits the sharing of borderline content and harmful misinformation?

Reduce

If you selected Brand awareness and reach as your goal when creating your campaign, you'll only be able to select Target CPM as your bidding strategy

Target CPM

Allows advertisers to opt out of placements on livestreams, embedded videos, and in-game videos

content type controls

You want to increase the number of signups on your website.

action

ABCD

attention- keep visuals bright and contrasted /jump into action branding- show up early and throughout// draw on a wide branding palette connection- humanize your story// keep it simple direction- include a call to action (CTA)

Consideration

audience: Custom Audiences In-Market Audiences Life Events Infinite Taxonomy Audiences ad format: Skippable in-stream In-feed video bidding solution: CPV (cost-per-view) measurement: Views Cost-per-view Brand Lift - Consideration and Purchase Intent

Awareness

audience: Demographics and Detailed Demographics Affinity Audiences Custom Audiences Infinite Taxonomy Audiences ad formats: Skippable in-stream In-feed video Bumpers Non-skippable in-stream Masthead Bidding Solutions: CPM (cost-per-thousand impressions) Measurement Solutions: Completed Views Unique Reach and Frequency Viewability with Active View Brand Lift - Ad Recall and Awareness

action

audience: Remarketing Custom Audiences Customer Match Infinite Taxonomy Audiences ad format: Skippable in-stream In-feed video bidding solutions: Conversions CPA (cost-per-action) measurement: Online Conversions - Clicks, Engaged-view conversions, Impressions Offline Conversions

You want to make sure people know about your product, offering, or service.

awareness

An advertiser wants to improve their Video action campaign performance. Previously, they ran a Video action campaign using Max conversions bidding with "purchase" as the designated conversion event. What should they do to improve their campaign setup? Select

both a and b

You want to make sure people think about your brand when making a decision.

consideration

You've developed a single creative to drive two types of actions on your website.

develop a separate ad for each desired action

The broadest tools for aligning an advertiser's campaign with the right content

digital content labels

You're releasing a new action-movie trailer and want to pique the interest of potential moviegoers.

drop viewers in from first shot and sustain

You have some existing video assets, but limited resources for creating new ads.

focus on framing and pacing

When your marketing objective is awareness, the best bidding strategy is Target CPM. With Target CPM, what are your bids optimized to get?

impressions

Which metric is least appropriate for the consideration marketing objective?

impressions

Allows brands to opt into one of three inventory modes

inventory modes

The narrowest way for an advertiser to control where their ads appear

keyword controls

You've developed creative with voice-overs and supers at different moments rather than matching them at the same moment.

simply have the voice over match the super canm drive hgiher recall life

Which brand safety system relies on teams of experts to review flagged videos and comments?

technology at scale

Keeps ads off videos whose themes aren't relevant to or don't align well with a brand

topic controls