Google Analytics Advanced

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

1

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

1

A session in Google Analytics times out after how many minutes by default?

30

What is a HIT?

A URL stream of data that google analytics has collected from a consumer on the tracked website/web page Data includes: language, device, resolution, etc.

What does Google Analytics use to differentiate new and returning users?

A browser cookie A randomly-assigned unique identifier

What does Google Analytics call a URL that passes data parameters for reporting?

A hit

Event Hit Four Parameters

Action Category Label Value

What will happen if a user clears the Analytics cookie from their browser?

Analytics will not be able to associate user behavior data with past data collected by the tracking code Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

When defining a measurement plan, what is the order of steps?

Business objectives > key actions > KPIs

What four parameters can be included with an event hit for reporting?

Category, Action, Label, Value

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

Cross-domain tracking

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

Custom Dimension

To collect the number of comments users posted to a website page, what feature would be used?

Custom Metric

Configuration Rules

Data Filters Goals Data Grouping Custom Dimensions Custom Metrics Imported Data

When a Custom Dimension is active, what data will it affect?

Data collected after the Custom Dimension was applied

When does the Google Analytics tracking code send a pageview hit to Analytics?

Every time a user loads a webpage

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. T/F

False

If data is excluded from a view using a filter, it may be recovered within thirty days. T/F

False

View filters may be applied retroactively to any data that has already been processed. T/F

False

To see data for users from the U.S. and Canada only in a view, which filter would be applied?

Filter 1: include U.S. and Canada

Custom Metrics can have which scopes?

Hit Product

KPI definition

Key Performance Indicator

Top 3 most popular HITs?

Pageview hit Event (clicking a video or certain thing on webpage) hit Transaction hit

Every Property should have 3 views? What are they?

Raw Data Test Master (there can be different views used, but these are the standard)

Macro Conversions

Reaching or getting consumer on your website to make a conversion

To pair metrics with dimensions, what should they have in common?

Same Scope

Micro Conversion

Smaller action that ultimately leads to a Macro conversion example: signing up for a mail list

Google Tage Manager

Tag Manager lets you make updates to your tracking code from a centralized location, rather than having to manually update the code on every page of your website.

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

The Measurement Protocol

What are macro-conversions in a measurement plan?

The main website actions users take that accomplish stated business goals

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. T/F

True

To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

User

How does Google Analytics collect data?

With a snippet of Javascript tracking code that's included on every web page of the site where you want to collect data.